& cplSiteName &

Isis Adds 600K NFC Wallets in 30 Days

Sarah Thomas
5/14/2014
50%
50%

Remember NFC? It was the overhyped abbreviation du jour before NFV pushed it aside. Well, now NFC operators are claiming real progress in the US, as Tier 1 operator joint venture Isis says it has activated 600,000 new mobile wallets in the past 30 days.

Isis is the joint venture among AT&T Inc. (NYSE: T), Verizon Wireless , T-Mobile US Inc. , and a number of credit card companies and financial institutions promoting Near Field Communication-based mobile payments. (See NFC Payments Forecast Scaled Down.)

It got off to a slow start, but it launched nationwide in November 2013. Now the company says it has activated an average of 20,000 new Isis Wallets per day in the past 30 days, twice the growth rate it had in the prior month. The Wallet is preloaded on 14 Android smartphones, but 68 mobile devices across the three Tier 1 operators also support it. On the iPhone, it requires the purchase of an additional Isis Ready case with an NFC antenna and a Secure Element micro SD card. (See Isis Opens Its Mobile Wallet Nationwide and Verizon Ready to Flash Isis Mobile Wallet.)

These are the only numbers Isis is revealing so far, although one partner, Jamba Juice, also offered up some stats. The smoothie chain has been offering free drinks for those who pay with Isis Wallet. It has seen a month-over-month growth in Wallet use of more than 50%, with more than 270,000 customers cashing in on their free smoothies in the first quarter. It expects to hit 1 million by the fall.

Isis says it will continue to broaden its ecosystem of partners, which today includes Wells Fargo and American Express, as well as continuing to craft offers to get customers comfortable with paying via their phones.

Why this matters
With few other details, it may be too soon to declare Isis a success, but the company is at least demonstrating traction for its mobile wallet in the US. [Ed. note: Or it shows the lengths people will go for a free smoothie?]

The operators, however, are still experimenting with mobile payments and what works (if anything). Most have other offers outside of Isis. For example, T-Mobile announced a mobile money service for the unbanked in the US earlier this year, and AT&T recently launched a Square Inc. competitor for small businesses.

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(18)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
5/15/2014 | 11:41:50 PM
Re: Why the growth spurt?
Interesting read. I had been wondering what had happened with Isis, and based on these numbers there is now some traction. 

I think that there is major potential for smartphones to replace wallets, and this is what the operators are hoping for, too. But it is important to remember that the activation of these wallets does not necessarily mean that people will actually use them. Only the test of time will prove that. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/15/2014 | 7:07:25 PM
Re: Why the growth spurt?
Well it's only one free smoothie per person so it'll top out eventually. If it were free smoothies for life, that'd be a different story entirely.
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
5/15/2014 | 1:25:09 PM
Re: Why the growth spurt?
Promotions like the Jamba Juice deal is certainly one way to get publicity and more signups. I would expect this promotional trend to continue which should bring lots more thousands of users to the newly joined 600K NFC wallets.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/15/2014 | 12:47:36 PM
Re: Why the growth spurt?
Ah, thanks Mordyk. That's good to know. The actual total users and monthly/weekly/daily usage stats will be the most interesting.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/15/2014 | 12:46:43 PM
Re: Why the growth spurt?
But if you have an iPhone, you'll have to buy an extra case for it, so kinda outweighs the money saved on your free smoothie...
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/15/2014 | 12:45:43 PM
Re: Why the growth spurt?
Good news -- you don't have to! It works on AT&T, Verizon or T-Mobile. Just not Sprint.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
5/15/2014 | 9:58:38 AM
Re: Why the growth spurt?
Just so long as you're not basing your investment decision and credibility on it...
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/15/2014 | 9:43:49 AM
Re: Why the growth spurt?
Sirius XM has played the same game for years with its subscriber numbers. Few figure it out, and fewer still seem to care.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
5/15/2014 | 9:40:37 AM
Re: Why the growth spurt?
Exactly MendyK! The numbers could be pre-installed, accidentally clicked and installed, registered but never even entered a card or a test transaction and never used again.

I would look at the numbers that they're using internally, because these numbers sound just a bit too good to be true for an app in which nothing changed but the numbers.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/15/2014 | 9:28:20 AM
Re: Why the growth spurt?
Good catch -- these are the kinds of details that are left out of some amazing growth stories and press releases.
Page 1 / 2   >   >>
From The Founder
Download our complete guide to de-risking NFV deployment in 2016, including:
  • An eight-step strategy to deploying NFV safely, based on input from the companies that have already started virtualizing their production networks.
  • Interviews with leading executives at Colt, AT&T, Deutsche Telekom, Cisco, Nokia, ZTE, Ericsson and Heavy Reading.
  • Flash Poll
    Live Streaming Video
    Prepping for the Future: Upskill U Explained
    During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
    LRTV Interviews
    Ditching the Slash & the Orchestration Wars

    5|3|16   |     |   (2) comments


    SDN and NFV have been inextricably bound with each other for so long that on a conceptual level, smooshing them together into one catch-all phrase – SDNFV – is now justifiable, according to Dan Pitt, executive director of the Open Networking Foundation (ONF). Light Reading spoke to Pitt at the NFV World Congress, where he explained that the next ...
    LRTV Custom TV
    ZTE TV Connect Highlights

    5|3|16   |     |   (0) comments


    ZTE gives us a tour of its booth and new products at TV Connect in London.
    LRTV Custom TV
    Deluxe's Unified Delivery Solution

    5|3|16   |     |   (0) comments


    Join Alan Breznick of Light Reading and visit the Deluxe booth at NAB! Here you'll find Deluxe's Unified Delivery Solution, OTT video, virtual reality, HDR, 4K and much more!
    LRTV Interviews
    Verizon Puts Gray Boxes in the Shade

    5|2|16   |   04:33   |   (1) comment


    When it comes to the white box trend, "gray" boxes, which have a slight proprietary twist, don't give service providers and end users the advantages they're seeking, according to Verizon's Vice President of Product and New Business Innovation Shawn Hakl.
    LRTV Custom TV
    Dealing With a Disrupted Video Market

    5|2|16   |     |   (0) comments


    Ericsson's Simon Frost discusses how traditional pay-TV providers can cope with the big changes wrought by the rise of OTT video and IP technology.
    LRTV Custom TV
    The VNF Responsibility of Red Hat

    5|2|16   |     |   (0) comments


    At MWC, Caroline Chappell of Heavy Reading visits the Red Hat booth and sits down with Chris Wright to talk about the responsibility the VNF needs to take on in order to ensure the operators get the carrier-grade performance they expect for their network.
    LRTV Interviews
    AT&T Expert on the Key Pillars of UC

    4|29|16   |   03:58   |   (0) comments


    Vishy Gopalakrishnan, AVP of product marketing at AT&T, talks about the three developments that are making unified communications and collaboration secure and reliable for enterprise users.
    LRTV Documentaries
    LRTV Report: Mobile Core Innovation

    4|28|16   |   25:32   |   (0) comments


    Hear from multiple industry experts from Deutsche Telekom, SK Telecom, Heavy Reading, Huawei, Cisco, Ericsson, Nokia, NEC and many more about developments in the mobile core as operators virtualize their IMS and evolved packet core systems and prepare for a 5G world.
    LRTV Huawei Video Resource Center
    NFV World Congress Highlight

    4|26|16   |     |   (0) comments


    The highlight of the NFV World Congress contains exciting telecom news. Join us for an inside look at Huawei's ICT 2020 plan and its latest collaboration with industry leaders.
    LRTV Interviews
    Unified Comms Finds Its Voice

    4|25|16   |   03:44   |   (0) comments


    Peter Quinlan, VP of UCC Product Management at Tata Communications, talks about the evolution of the unified communications and collaboration services sector and how voice is now a big part of current developments.
    LRTV Documentaries
    So... What Do We Do Now?

    4|25|16   |   03:24   |   (0) comments


    After a long hiatus, Max Dingman, the CEO of a GeeGhiz, returns for a motivational board room pep talk.
    LRTV Documentaries
    NAB 2016 Highlights

    4|21|16   |     |   (0) comments


    Light Reading's Cable/Video Practice Leader Alan Breznick climbs down from the slots to tell us about the latest news in broadcast technology at NAB 2016 in Las Vegas.
    Upcoming Live Events
    May 23, 2016, Austin, TX
    May 23, 2016, Austin Convention Center
    May 24-25, 2016, Austin Convention Center, Austin, TX
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    December 6-8, 2016,
    June 16-18, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    Ultra-Broadband Summit, Hong Kong
    Iain Morris, News Editor, 4/27/2016
    WiCipedia: Woman Cards & Bitch Switches
    Sarah Thomas, Director, Women in Comms, 4/29/2016
    Amazon AWS Reports $2.6B Quarterly Revenue, Up a Colossal 64%
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/28/2016
    Sprint CEO: Our Spectrum Is for 5G
    Dan Jones, Mobile Editor, 5/3/2016
    Amazon & Other 'Big 4' Cloud Providers Crushing Competitors
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/29/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    Animals with Phones
    Sloth Mail Click Here
    Sloth mail -- somehow even slower than snail mail.
    Live Digital Audio

    Of all the tech companies in the Valley, Intel has made the most aggressive commitment to building a diverse and inclusive workplace culture. It's doing so by taking concrete, measurable steps, making a large financial investment and through a commitment to complete transparency about its progress. In this radio show, WiC Director Sarah Thomas will be joined by Shlomit Weiss, Intel's Vice President, Data Center Group, and General Manager of Networking Engineering, who will share with us why Intel is tackling this huge challenge, how and to what effect. She will also discuss her unique experiences leading development of Client SOC development in the past and today leading development of all of the chipmaker's silicon hardware for networking IPs and discrete devices and managing a team of 600 engineers across Israel, Europe and the US.