Light Reading
Operator JV claims 20,000 new mobile wallet activations per day in the past month.

Isis Adds 600K NFC Wallets in 30 Days

Sarah Thomas
5/14/2014
50%
50%

Remember NFC? It was the overhyped abbreviation du jour before NFV pushed it aside. Well, now NFC operators are claiming real progress in the US, as Tier 1 operator joint venture Isis says it has activated 600,000 new mobile wallets in the past 30 days.

Isis is the joint venture among AT&T Inc. (NYSE: T), Verizon Wireless , T-Mobile US Inc. , and a number of credit card companies and financial institutions promoting Near Field Communication-based mobile payments. (See NFC Payments Forecast Scaled Down.)

It got off to a slow start, but it launched nationwide in November 2013. Now the company says it has activated an average of 20,000 new Isis Wallets per day in the past 30 days, twice the growth rate it had in the prior month. The Wallet is preloaded on 14 Android smartphones, but 68 mobile devices across the three Tier 1 operators also support it. On the iPhone, it requires the purchase of an additional Isis Ready case with an NFC antenna and a Secure Element micro SD card. (See Isis Opens Its Mobile Wallet Nationwide and Verizon Ready to Flash Isis Mobile Wallet.)

These are the only numbers Isis is revealing so far, although one partner, Jamba Juice, also offered up some stats. The smoothie chain has been offering free drinks for those who pay with Isis Wallet. It has seen a month-over-month growth in Wallet use of more than 50%, with more than 270,000 customers cashing in on their free smoothies in the first quarter. It expects to hit 1 million by the fall.

Isis says it will continue to broaden its ecosystem of partners, which today includes Wells Fargo and American Express, as well as continuing to craft offers to get customers comfortable with paying via their phones.

Why this matters
With few other details, it may be too soon to declare Isis a success, but the company is at least demonstrating traction for its mobile wallet in the US. [Ed. note: Or it shows the lengths people will go for a free smoothie?]

The operators, however, are still experimenting with mobile payments and what works (if anything). Most have other offers outside of Isis. For example, T-Mobile announced a mobile money service for the unbanked in the US earlier this year, and AT&T recently launched a Square Inc. competitor for small businesses.

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(18)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
SReedy
50%
50%
SReedy,
User Rank: Blogger
5/16/2014 | 11:24:41 AM
Re: Why the growth spurt?
My guess is there aren't many active Isis users. There aren't enough partners yet, for one thing. Those numbers would be interesting, but I doubt we'll see them.
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
5/15/2014 | 11:41:50 PM
Re: Why the growth spurt?
Interesting read. I had been wondering what had happened with Isis, and based on these numbers there is now some traction. 

I think that there is major potential for smartphones to replace wallets, and this is what the operators are hoping for, too. But it is important to remember that the activation of these wallets does not necessarily mean that people will actually use them. Only the test of time will prove that. 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/15/2014 | 7:07:25 PM
Re: Why the growth spurt?
Well it's only one free smoothie per person so it'll top out eventually. If it were free smoothies for life, that'd be a different story entirely.
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
5/15/2014 | 1:25:09 PM
Re: Why the growth spurt?
Promotions like the Jamba Juice deal is certainly one way to get publicity and more signups. I would expect this promotional trend to continue which should bring lots more thousands of users to the newly joined 600K NFC wallets.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/15/2014 | 12:47:36 PM
Re: Why the growth spurt?
Ah, thanks Mordyk. That's good to know. The actual total users and monthly/weekly/daily usage stats will be the most interesting.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/15/2014 | 12:46:43 PM
Re: Why the growth spurt?
But if you have an iPhone, you'll have to buy an extra case for it, so kinda outweighs the money saved on your free smoothie...
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/15/2014 | 12:45:43 PM
Re: Why the growth spurt?
Good news -- you don't have to! It works on AT&T, Verizon or T-Mobile. Just not Sprint.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
5/15/2014 | 9:58:38 AM
Re: Why the growth spurt?
Just so long as you're not basing your investment decision and credibility on it...
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/15/2014 | 9:43:49 AM
Re: Why the growth spurt?
Sirius XM has played the same game for years with its subscriber numbers. Few figure it out, and fewer still seem to care.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
5/15/2014 | 9:40:37 AM
Re: Why the growth spurt?
Exactly MendyK! The numbers could be pre-installed, accidentally clicked and installed, registered but never even entered a card or a test transaction and never used again.

I would look at the numbers that they're using internally, because these numbers sound just a bit too good to be true for an app in which nothing changed but the numbers.
Page 1 / 2   >   >>
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
The Rise of Virtual CPE

1|27|15   |   01:38   |   (1) comment


As NFV strategies evolve from tests and trials to production telco networks, expect to hear a lot about virtual CPE (customer premises equipment) rollouts during 2015.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
LRTV Interviews
Bob Wilson, Arsenal Legend: The Light Reading Interview

1|16|15   |   35:36   |   (3) comments


Arsenal goalkeeping legend Bob Wilson was Light Reading's guest interviewee at the 2020 Vision Executive Summit in December. See what the former soccer star and sports broadcaster had to say when he took to the stage in Iceland.
LRTV Custom TV
What MEF Third Network Initiative Means for SDN & NFV

1|14|15   |   6:13   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss discusses the importance of the MEF Third Network initiative and why it's good news for SDN/NFV industry initiatives.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Google Continues Gigabit Expansion
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/27/2015
BlackBerry Wants Net Neutrality Protection – That's Just Sad
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/22/2015
Verizon Ready for Google MVNO Challenge
Dan Jones, Mobile Editor, 1/22/2015
FiOS Picks Up Pace Again
Alan Breznick, Cable/Video Practice Leader, 1/22/2015
Indiana Carrier Takes Fiber to the Farm
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive