& cplSiteName &

Isis Adds 600K NFC Wallets in 30 Days

Sarah Thomas
5/14/2014
50%
50%

Remember NFC? It was the overhyped abbreviation du jour before NFV pushed it aside. Well, now NFC operators are claiming real progress in the US, as Tier 1 operator joint venture Isis says it has activated 600,000 new mobile wallets in the past 30 days.

Isis is the joint venture among AT&T Inc. (NYSE: T), Verizon Wireless , T-Mobile US Inc. , and a number of credit card companies and financial institutions promoting Near Field Communication-based mobile payments. (See NFC Payments Forecast Scaled Down.)

It got off to a slow start, but it launched nationwide in November 2013. Now the company says it has activated an average of 20,000 new Isis Wallets per day in the past 30 days, twice the growth rate it had in the prior month. The Wallet is preloaded on 14 Android smartphones, but 68 mobile devices across the three Tier 1 operators also support it. On the iPhone, it requires the purchase of an additional Isis Ready case with an NFC antenna and a Secure Element micro SD card. (See Isis Opens Its Mobile Wallet Nationwide and Verizon Ready to Flash Isis Mobile Wallet.)

These are the only numbers Isis is revealing so far, although one partner, Jamba Juice, also offered up some stats. The smoothie chain has been offering free drinks for those who pay with Isis Wallet. It has seen a month-over-month growth in Wallet use of more than 50%, with more than 270,000 customers cashing in on their free smoothies in the first quarter. It expects to hit 1 million by the fall.

Isis says it will continue to broaden its ecosystem of partners, which today includes Wells Fargo and American Express, as well as continuing to craft offers to get customers comfortable with paying via their phones.

Why this matters
With few other details, it may be too soon to declare Isis a success, but the company is at least demonstrating traction for its mobile wallet in the US. [Ed. note: Or it shows the lengths people will go for a free smoothie?]

The operators, however, are still experimenting with mobile payments and what works (if anything). Most have other offers outside of Isis. For example, T-Mobile announced a mobile money service for the unbanked in the US earlier this year, and AT&T recently launched a Square Inc. competitor for small businesses.

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(18)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
5/15/2014 | 11:41:50 PM
Re: Why the growth spurt?
Interesting read. I had been wondering what had happened with Isis, and based on these numbers there is now some traction. 

I think that there is major potential for smartphones to replace wallets, and this is what the operators are hoping for, too. But it is important to remember that the activation of these wallets does not necessarily mean that people will actually use them. Only the test of time will prove that. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/15/2014 | 7:07:25 PM
Re: Why the growth spurt?
Well it's only one free smoothie per person so it'll top out eventually. If it were free smoothies for life, that'd be a different story entirely.
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
5/15/2014 | 1:25:09 PM
Re: Why the growth spurt?
Promotions like the Jamba Juice deal is certainly one way to get publicity and more signups. I would expect this promotional trend to continue which should bring lots more thousands of users to the newly joined 600K NFC wallets.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/15/2014 | 12:47:36 PM
Re: Why the growth spurt?
Ah, thanks Mordyk. That's good to know. The actual total users and monthly/weekly/daily usage stats will be the most interesting.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/15/2014 | 12:46:43 PM
Re: Why the growth spurt?
But if you have an iPhone, you'll have to buy an extra case for it, so kinda outweighs the money saved on your free smoothie...
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/15/2014 | 12:45:43 PM
Re: Why the growth spurt?
Good news -- you don't have to! It works on AT&T, Verizon or T-Mobile. Just not Sprint.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
5/15/2014 | 9:58:38 AM
Re: Why the growth spurt?
Just so long as you're not basing your investment decision and credibility on it...
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/15/2014 | 9:43:49 AM
Re: Why the growth spurt?
Sirius XM has played the same game for years with its subscriber numbers. Few figure it out, and fewer still seem to care.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
5/15/2014 | 9:40:37 AM
Re: Why the growth spurt?
Exactly MendyK! The numbers could be pre-installed, accidentally clicked and installed, registered but never even entered a card or a test transaction and never used again.

I would look at the numbers that they're using internally, because these numbers sound just a bit too good to be true for an app in which nothing changed but the numbers.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/15/2014 | 9:28:20 AM
Re: Why the growth spurt?
Good catch -- these are the kinds of details that are left out of some amazing growth stories and press releases.
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP’s Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it’s going from two industry veterans.
LRTV Custom TV
Cisco's Innovations in Cable

5|26|16   |   03:18   |   (0) comments


Marc Aldrich from Cisco discusses the latest in security, the evolution and momentum for CCAP and what the industry will be seeing next from Cisco.
LRTV Documentaries
Leading Lights 2016 Highlights

5|25|16   |   02:26   |   (1) comment


Some of the high points from this year's Leading Lights awards dinner at the Hotel Ella in Austin, Texas.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for us the five essential capabilities for successful Digital Customer Engagement. Don’t miss!
LRTV Custom TV
NFV in 2016: Part 1 – NFV Use Cases Get Real

5|19|16   |   05:57   |   (0) comments


Consensus is building around the key use cases for NFV, including managed IP services at the network edge and on customer premises, which can generate new revenues from enterprises/SMBs and consumers; Evolved Packet Core to support LTE migration; and adjacent technologies, such as TAS and IMS, to support VoLTE and next-generation charging and policy control ...
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 3

5|19|16   |     |   (0) comments


Steve Vogelsang discusses the challenges of operational transformation and how Nokia helps its customers. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Level 3: Why UC Is In Demand

5|17|16   |   04:12   |   (1) comment


Andrew Edison, Level 3's senior VP of sales, EMEA region, talks about the drivers of growth in the unified communications services market.
LRTV Custom TV
ARM's OPNFV Action

5|17|16   |     |   (0) comments


At the ARM booth at MWC 2016, Joe Kidder and Bob Monkman speak to Light Reading about OPNFV and their upcoming action.
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 2

5|16|16   |     |   (0) comments


Steve Vogelsang gives advice to service providers on how to move to NFV. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Interoute CTO on NFV's Maturity

5|13|16   |   06:46   |   (1) comment


Matt Finnie, CTO at international operator Interoute, explains how NFV has made life easier in terms of logistics and how Interoute can now enable a 'software-defined moment' for its customers.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
DT: Telcos Must Escape Vendor Prison
Iain Morris, News Editor, 5/24/2016
AT&T to Start 5G 'Friendly' Trial by 2016 End
Dan Jones, Mobile Editor, 5/24/2016
Cable Is Eyeing Its Retail Options
Mari Silbey, Senior Editor, Cable/Video, 5/25/2016
AT&T's Margaret Chiosi Retires
Ray Le Maistre, Editor-in-chief, 5/25/2016
Verizon Backpedals on Go90
Mari Silbey, Senior Editor, Cable/Video, 5/24/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.