Light Reading

Eurobites: Telefónica Has a Marketing Brainstorm

Paul Rainford
7/8/2014
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Also in today's EMEA regional roundup: AlcaLu benefits from Project Spring; Monitise reports; smartphones as passion-killers.

  • Telefónica SA (NYSE: TEF) has signed a three-year contract with Brainstorm Mobile Solutions Ltd. , a London-based mobile marketing firm, to implement location-based marketing campaigns across the operator's businesses in Europe and Latin America. Brainstorm's marketing platform has already been deployed by Telefónica in seven of its territories. (See Telefónica Deploys Brainstorm Platform.)

  • Alcatel-Lucent (NYSE: ALU) has become the latest beneficiary of Vodafone Group plc (NYSE: VOD)'s Project Spring investment program, being signed up by the mobile giant as a "supplier of reference" of LTE public access small cells. The "supplier of reference" tag means AlcaLu can bid for business in all Vodafone territories for metro small cell contracts. The pair have been doing enterprise small cells business together for several years, latterly in a trial in the Netherlands. (See Vodafone Ups 'Project Spring' Capex to $11B+.)

  • Mobile money platform specialist Monitise plc has reported an increase in revenues of about 32% to an estimated £95-97 million (US$162-166 million) for the fiscal year to the end of June 2014, though this was below the expected 40% increase due to the delay in some large long-term deals. The company, which has its app loaded onto 60 million smartphones globally, is expecting sales to increase by a further 25% in the financial year ending June 2015. The company counts Telefónica as a customer and MasterCard as a partner and investor. (See Monitise, Telefónica Forge Partnership.)

  • Tele Columbus AG , the third-largest cable operator in Germany, has let the world know that it is considering an IPO, following media speculation to that effect.

  • The good folk of Arzachena, a city on the Italian island of Sardinia, can now access 4G services courtesy of Telecom Italia SpA (NYSE: TI). The operator's 4G network now encompasses 745 Italian towns and cities, providing coverage to more than half of the Italian population.

  • British mobile joint venture EE has struck its latest MVNO deal -- with the Post Office, the UK's national postal service, reports the Daily Telegraph. Post Office handsets and related services will be launched in the fall, through an initial rollout in 50 Post Office branches, as well as via online promotion. For a sneak preview of how the handsets may look, click here.

  • At Eurobites Towers there's nothing we like better than a serious scientific study that just oozes gravitas, so here's one for you: A survey commissioned by TigerMobiles.com has discovered that British couples' attachment to their smartphones is killing their sex lives. Shockingly, 40% of those asked have turned down sex with their partner in favor of playing on their smartphone. Even shockinglier, 18% revealed that they had checked their phone while they were actually, y'know, doin' it. Well some of those Groupon offers are very good these days.

    Not now, love, I'm booking a chest waxing.
    Not now, love, I'm booking a chest waxing.

    — Paul Rainford, Assistant Editor, Europe, Light Reading

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    kq4ym
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    kq4ym,
    User Rank: Light Sabre
    7/9/2014 | 9:14:13 AM
    Re: IF YOU NEED A LAUGH TODAY....
    I wonder if that British survey of sex vs. smart phones applies to the rest of the world too? Maybe marketers can have a field day with that statistic. It does seem a bit unbelievable to me that it could be such a high percentage of folks choosing phones instead of sex!
    Kruz
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    Kruz,
    User Rank: Light Sabre
    7/8/2014 | 9:46:20 AM
    Re: IF YOU NEED A LAUGH TODAY....
    You can't blame them: game developers are just more creative and games are much more responsive and less demanding :):)
    SReedy
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    SReedy,
    User Rank: Blogger
    7/8/2014 | 9:18:50 AM
    Re: Supplier of reference
    According to ALU PR, the deal paves the way for other small cell vendors as well: 

    "In essence Vodafone has done all the due diligence (for everyone else's benefit) around macro & metro cells (HetNet), common carrier (frequency use), and multi-vendor single region deployments.  They are endorsing our argument that Alcatel-Lucent's Small Cells will work and interoperate with other vendors Marco equipment.  This is a major change from the old mindset that a single vendor be the sole equipment provider in a given part of the network."

    PaulERainford
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    PaulERainford,
    User Rank: Light Sabre
    7/8/2014 | 9:18:30 AM
    Re: Y'know, doin' it...
    Wow, spooky, it's like you've been here, Dan.
    SReedy
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    SReedy,
    User Rank: Blogger
    7/8/2014 | 9:18:01 AM
    Re: IF YOU NEED A LAUGH TODAY....
    Hilarious, yet also educational as I learned a new word: "shockinglier"
    Ray@LR
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    Ray@LR,
    User Rank: Blogger
    7/8/2014 | 8:23:58 AM
    IF YOU NEED A LAUGH TODAY....
    check out the final Eurobites item.... guaranteed to make you smile. (I think.)
    DOShea
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    DOShea,
    User Rank: Blogger
    7/8/2014 | 8:23:47 AM
    Y'know, doin' it...
    Eurobites Towers sounds like it might have been a swingin' singles residence in the '70s, complete with a bar downstairs called the Regal Beagle...
    DOShea
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    DOShea,
    User Rank: Blogger
    7/8/2014 | 8:18:40 AM
    Supplier of reference
    Is this tag another way of saying AlcaLu is a preferred supplier? I wonder if there is something more to it, if it differs normal business procedure. Maybe it's just less paperwork and saves a lot of trees?
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