& cplSiteName &

Eurobites: Telefónica Has a Marketing Brainstorm

Paul Rainford
7/8/2014
50%
50%

Also in today's EMEA regional roundup: AlcaLu benefits from Project Spring; Monitise reports; smartphones as passion-killers.

  • Telefónica SA (NYSE: TEF) has signed a three-year contract with Brainstorm Mobile Solutions Ltd. , a London-based mobile marketing firm, to implement location-based marketing campaigns across the operator's businesses in Europe and Latin America. Brainstorm's marketing platform has already been deployed by Telefónica in seven of its territories. (See Telefónica Deploys Brainstorm Platform.)

  • Alcatel-Lucent (NYSE: ALU) has become the latest beneficiary of Vodafone Group plc (NYSE: VOD)'s Project Spring investment program, being signed up by the mobile giant as a "supplier of reference" of LTE public access small cells. The "supplier of reference" tag means AlcaLu can bid for business in all Vodafone territories for metro small cell contracts. The pair have been doing enterprise small cells business together for several years, latterly in a trial in the Netherlands. (See Vodafone Ups 'Project Spring' Capex to $11B+.)

  • Mobile money platform specialist Monitise plc has reported an increase in revenues of about 32% to an estimated £95-97 million (US$162-166 million) for the fiscal year to the end of June 2014, though this was below the expected 40% increase due to the delay in some large long-term deals. The company, which has its app loaded onto 60 million smartphones globally, is expecting sales to increase by a further 25% in the financial year ending June 2015. The company counts Telefónica as a customer and MasterCard as a partner and investor. (See Monitise, Telefónica Forge Partnership.)

  • Tele Columbus AG , the third-largest cable operator in Germany, has let the world know that it is considering an IPO, following media speculation to that effect.

  • The good folk of Arzachena, a city on the Italian island of Sardinia, can now access 4G services courtesy of Telecom Italia SpA (NYSE: TI). The operator's 4G network now encompasses 745 Italian towns and cities, providing coverage to more than half of the Italian population.

  • British mobile joint venture EE has struck its latest MVNO deal -- with the Post Office, the UK's national postal service, reports the Daily Telegraph. Post Office handsets and related services will be launched in the fall, through an initial rollout in 50 Post Office branches, as well as via online promotion. For a sneak preview of how the handsets may look, click here.

  • At Eurobites Towers there's nothing we like better than a serious scientific study that just oozes gravitas, so here's one for you: A survey commissioned by TigerMobiles.com has discovered that British couples' attachment to their smartphones is killing their sex lives. Shockingly, 40% of those asked have turned down sex with their partner in favor of playing on their smartphone. Even shockinglier, 18% revealed that they had checked their phone while they were actually, y'know, doin' it. Well some of those Groupon offers are very good these days.

    Not now, love, I'm booking a chest waxing.
    Not now, love, I'm booking a chest waxing.

    — Paul Rainford, Assistant Editor, Europe, Light Reading

    (8)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    kq4ym
    50%
    50%
    kq4ym,
    User Rank: Light Sabre
    7/9/2014 | 9:14:13 AM
    Re: IF YOU NEED A LAUGH TODAY....
    I wonder if that British survey of sex vs. smart phones applies to the rest of the world too? Maybe marketers can have a field day with that statistic. It does seem a bit unbelievable to me that it could be such a high percentage of folks choosing phones instead of sex!
    Kruz
    50%
    50%
    Kruz,
    User Rank: Light Sabre
    7/8/2014 | 9:46:20 AM
    Re: IF YOU NEED A LAUGH TODAY....
    You can't blame them: game developers are just more creative and games are much more responsive and less demanding :):)
    PaulERainford
    50%
    50%
    PaulERainford,
    User Rank: Light Sabre
    7/8/2014 | 9:18:30 AM
    Re: Y'know, doin' it...
    Wow, spooky, it's like you've been here, Dan.
    Ray@LR
    50%
    50%
    Ray@LR,
    User Rank: Blogger
    7/8/2014 | 8:23:58 AM
    IF YOU NEED A LAUGH TODAY....
    check out the final Eurobites item.... guaranteed to make you smile. (I think.)
    DOShea
    100%
    0%
    DOShea,
    User Rank: Blogger
    7/8/2014 | 8:23:47 AM
    Y'know, doin' it...
    Eurobites Towers sounds like it might have been a swingin' singles residence in the '70s, complete with a bar downstairs called the Regal Beagle...
    DOShea
    50%
    50%
    DOShea,
    User Rank: Blogger
    7/8/2014 | 8:18:40 AM
    Supplier of reference
    Is this tag another way of saying AlcaLu is a preferred supplier? I wonder if there is something more to it, if it differs normal business procedure. Maybe it's just less paperwork and saves a lot of trees?
    Educational Resources
    sponsor supplied content
    Educational Resources Archive
    From The Founder
    Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
    Flash Poll
    Live Streaming Video
    Charting the CSP's Future
    Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
    LRTV Custom TV
    ADVA Talks Innovation & the Future of Networking

    1|17|17   |     |   (0) comments


    Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
    LRTV Custom TV
    Cisco's Infinite Video Platform

    1|17|17   |     |   (0) comments


    Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
    LRTV Interviews
    Masergy: Ability to Adapt Key for NFV

    1|16|17   |   6:40   |   (0) comments


    Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
    LRTV Interviews
    Equinix: The Data Explosion

    1|13|17   |   4:16   |   (0) comments


    At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
    LRTV Interviews
    Heavy Reading: The Changing Data Center Landscape

    1|12|17   |   6:05   |   (1) comment


    At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
    LRTV Interviews
    Boingo: Prepping for Millions of Devices

    1|12|17   |   5:07   |   (1) comment


    At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
    LRTV Interviews
    Comcast Shows Off Gig Gateway at CES

    1|11|17   |     |   (1) comment


    With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
    LRTV Interviews
    Colt: End-to-End Key for 2017

    1|10|17   |   6:21   |   (0) comments


    At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
    From the Founder
    Cisco's Clemson on Mobile Cloud Video

    1|9|17   |     |   (1) comment


    Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
    LRTV Custom TV
    VMware Telco NFV Solutions – Preparing for 5G & IOT

    1|9|17   |     |   (0) comments


    Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
    LRTV Interviews
    Heavy Reading: Big Video Set to Disrupt

    1|6|17   |   4:39   |   (0) comments


    At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's Adi Kishore talks about the challenges of managing and monetizing bandwidth-intensive video, and how service providers will need to transform their networks to cope with the big video explosion.
    LRTV Interviews
    Heavy Reading: IoT Set to Disrupt

    1|5|17   |   7:07   |   (0) comments


    Heavy Reading's Senior Analyst of IoT, Steve Bell, tells Light Reading how the Internet of Things (IoT) will transform service provider markets, business models and mindsets, and how virtualizing the network core and Fog networking is key to meeting the agility and flexibility demands of IoT in the future.
    Upcoming Live Events
    May 15-17, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    Hot Topics
    Ericsson: 5G Heralds 'New' New Economy
    Mari Silbey, Senior Editor, Cable/Video, 1/12/2017
    Next Plugfest Gets G.fast Closer to Market
    Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 1/13/2017
    Growing Pains Will Force Telcos to Shape Up
    Iain Morris, News Editor, 1/17/2017
    TV's Paradox: No HDR Without 4K
    Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
    IBM, FDA Look to Blockchain to Secure Health Records
    Scott Ferguson, Editor, Enterprise Cloud, 1/12/2017
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
    Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
    Animals with Phones
    Live Digital Audio

    Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.