Light Reading
Also in today's EMEA regional roundup: BSkyB teams up with Twitter; Ericsson in OpenStack deal; Glastonbury latest!

Eurobites: Telefónica Bets on Mobile Ads

Paul Rainford
4/16/2014
50%
50%

Also in today's EMEA regional roundup: BSkyB teams up with Twitter; Ericsson in OpenStack deal; Glastonbury latest!

  • Telefónica SA (NYSE: TEF) has teamed up with Blackstone's GSO Capital Partners to create Axonix, a mobile ad exchange platform that allows advertisers and publishers to buy and sell advertising space, often through real-time auctions. Simon Birkenhead, currently Telefónica’s director of global advertising sales, has been appointed chief executive of the new company. Telefónica claims to be the first telco to own a mobile ad exchange platform, and clearly has high hopes for its new baby. See this press release for more information and executive comment.

    Simon Birkenhead has been appointed chief executive of Axonix, Telefonica's new mobile ad exchange.
    Simon Birkenhead has been appointed chief executive of Axonix, Telefónica's new mobile ad exchange.

  • The world and his wife, apparently, is tweeting-while-they-watch. Watching the telly, that is. Sky (NYSE, London: SKY) wants to jump on this bandwagon and has started a trial of #WatchOnSky, a new Twitter tool that reminds its customers that a particular program is about to start and provides a link for them to watch it via their Sky Go service, or if they want to wait till they get home to watch it, allows them to set their Sky+ box to record it remotely. In other BSkyB news, regulator Ofcom is to review the condition it inserted into the broadcasting license it granted to BSKyB mandating that the broadcaster had to offer its Sky Sports 1 and Sky Sports 2 channels wholesale to its rivals, if asked. See this Ofcom statement for more details.

  • Ericsson AB (Nasdaq: ERIC) has entered into a five-year partnership with Mirantis Inc. to deploy Mirantis's carrier-grade OpenStack software in the Ericsson cloud software platform. Through the move, Ericsson hopes to be able to reduce the number of hardware platforms in its network, reducing power consumption and operating expenses. Ericsson has previously invested in Mirantis. (See Mirantis Confirms Ericsson OpenStack Deal and Ericsson Commits to OpenStack With Mirantis .)

  • Alcatel-Lucent (NYSE: ALU) is to upgrade the network of Finnish operator Elisa Corp. , wheeling out its IP/MPLS network package, which comprises the 7950 eXtensible Routing System (XRS) core router and associated gubbins. For more detail on the gubbins, see this press release.

  • Deutsche Telekom AG (NYSE: DT) has been given the green light by the European antitrust authorities to acquire GTS Central Europe , for €546 million ($754 million), reports Reuters. The deal will substantially bolster Deutsche Telekom's presence in eastern Europe.

  • EE will once again be doing the mobile connectivity honors at this year's Glastonbury Festival, providing a 4G network on site and providing free phone charging to the (probably) muddy masses. In case you're wondering, Dolly Parton, Robert Plant, and Bryan Ferry are all in the lineup. That's quite the supergroup.

    Glastonbury: The lengths people will go to to avoid Coldplay.
    Glastonbury: The lengths people will go to to avoid Coldplay.

    — Paul Rainford, Assistant Editor, Europe, Light Reading

    (3)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View
    SarahReedy
    50%
    50%
    SarahReedy,
    User Rank: Blogger
    4/18/2014 | 11:42:50 AM
    Re: Little influence
    Agreed, and reminders are unnecessary with the reliance on DVR. 
    Mitch Wagner
    50%
    50%
    Mitch Wagner,
    User Rank: Lightning
    4/16/2014 | 5:16:00 PM
    Little influence
    Twitter and Facebook have little influence over what people watch on TV, according to a recent study. I wonder whether SkyTV can change that with its new service?
    SarahReedy
    50%
    50%
    SarahReedy,
    User Rank: Blogger
    4/16/2014 | 11:53:16 AM
    New MO for Telefonica?
    Axonix comes at an interesting time for Telefonica, right after it decided to "reintegrate" Telefonica Digital. The fact that it created it as a separate business suggests it can't do this internally either. I wonder if we'll really see Digital permeate the operator or if it will look outside to partners for its future endeavers.
    Flash Poll
    From The Founder
    It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
    LRTV Huawei Video Resource Center
    Huawei Highlights at BBWF 2014

    11|20|14   |   3:40   |   (0) comments


    Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
    LRTV Huawei Video Resource Center
    How Will BCMS Stimulate Margin for Broadband Operators?

    11|19|14   |   6:52   |   (0) comments


    In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
    LRTV Huawei Video Resource Center
    SingleFAN3.0: Better Connected Experience

    11|19|14   |   3:06   |   (0) comments


    At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
    LRTV Interviews
    Basil Alwan Interview: The Road to Cloud

    11|19|14   |   09:09   |   (0) comments


    Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
    LRTV Documentaries
    FairPoint Makes a Fair Point About Analytics

    11|19|14   |   1:56   |   (1) comment


    The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
    LRTV Documentaries
    Analytics Lets C Spire Get to Know Subs

    11|19|14   |   3:01   |   (2) comments


    It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
    LRTV Interviews
    Nuage Branches Out With SDN: CEO Interview

    11|17|14   |   9:32   |   (0) comments


    Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
    Light Reedy
    Telecom Analytics Grows Up

    11|14|14   |   1:15   |   (4) comments


    The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
    LRTV Huawei Video Resource Center
    Huawei Compass

    11|14|14   |   3:17   |   (1) comment


    At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
    LRTV Huawei Video Resource Center
    Huawei's Cloud Strategy in European Region

    11|14|14   |   2:56   |   (1) comment


    At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
    LRTV Huawei Video Resource Center
    Huawei's Contribution on OpenStack

    11|14|14   |   5:58   |   (0) comments


    At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
    LRTV Huawei Video Resource Center
    Caroline Chappell on Open Cloud Trends

    11|14|14   |   2:00   |   (0) comments


    At OpenStack Summit 2014, Caroline Chappell from Heavy Reading shared her perspective of open cloud trends. She believes it's really important to all work as a community and establish stable core to OpenStack.
    Upcoming Live Events
    December 2, 2014, New York City
    December 3, 2014, New York City
    December 9-10, 2014, Reykjavik, Iceland
    February 10, 2015, Atlanta, GA
    April 14, 2015, New York City, NY
    May 6, 2015, McCormick Convention Center, Chicago, IL
    May 30, 2015, The Westin Peachtree, Atlanta, GA
    June 9-10, 2015, Chicago, IL
    Infographics
    WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
    Hot Topics
    Bell Labs Chief Slams 'Toy' Networks
    Robert Clark, 11/19/2014
    'Job Security' Biggest SDN Security Challenge
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/14/2014
    Subsea Market Lures New Cast of Characters
    Dan O'Shea, Managing Editor, 11/14/2014
    Pics: Verizon's Chicago Destination Store
    Sarah Reedy, Senior Editor, 11/19/2014
    Like Us on Facebook
    Twitter Feed