& cplSiteName &

Eurobites: Telefónica Bets on Mobile Ads

Paul Rainford
4/16/2014
50%
50%

Also in today's EMEA regional roundup: BSkyB teams up with Twitter; Ericsson in OpenStack deal; Glastonbury latest!

  • Telefónica SA (NYSE: TEF) has teamed up with Blackstone's GSO Capital Partners to create Axonix, a mobile ad exchange platform that allows advertisers and publishers to buy and sell advertising space, often through real-time auctions. Simon Birkenhead, currently Telefónica’s director of global advertising sales, has been appointed chief executive of the new company. Telefónica claims to be the first telco to own a mobile ad exchange platform, and clearly has high hopes for its new baby. See this press release for more information and executive comment.

    Simon Birkenhead has been appointed chief executive of Axonix, Telefonica's new mobile ad exchange.
    Simon Birkenhead has been appointed chief executive of Axonix, Telefónica's new mobile ad exchange.

  • The world and his wife, apparently, is tweeting-while-they-watch. Watching the telly, that is. Sky (NYSE, London: SKY) wants to jump on this bandwagon and has started a trial of #WatchOnSky, a new Twitter tool that reminds its customers that a particular program is about to start and provides a link for them to watch it via their Sky Go service, or if they want to wait till they get home to watch it, allows them to set their Sky+ box to record it remotely. In other BSkyB news, regulator Ofcom is to review the condition it inserted into the broadcasting license it granted to BSKyB mandating that the broadcaster had to offer its Sky Sports 1 and Sky Sports 2 channels wholesale to its rivals, if asked. See this Ofcom statement for more details.

  • Ericsson AB (Nasdaq: ERIC) has entered into a five-year partnership with Mirantis Inc. to deploy Mirantis's carrier-grade OpenStack software in the Ericsson cloud software platform. Through the move, Ericsson hopes to be able to reduce the number of hardware platforms in its network, reducing power consumption and operating expenses. Ericsson has previously invested in Mirantis. (See Mirantis Confirms Ericsson OpenStack Deal and Ericsson Commits to OpenStack With Mirantis .)

  • Alcatel-Lucent (NYSE: ALU) is to upgrade the network of Finnish operator Elisa Corp. , wheeling out its IP/MPLS network package, which comprises the 7950 eXtensible Routing System (XRS) core router and associated gubbins. For more detail on the gubbins, see this press release.

  • Deutsche Telekom AG (NYSE: DT) has been given the green light by the European antitrust authorities to acquire GTS Central Europe , for €546 million ($754 million), reports Reuters. The deal will substantially bolster Deutsche Telekom's presence in eastern Europe.

  • EE will once again be doing the mobile connectivity honors at this year's Glastonbury Festival, providing a 4G network on site and providing free phone charging to the (probably) muddy masses. In case you're wondering, Dolly Parton, Robert Plant, and Bryan Ferry are all in the lineup. That's quite the supergroup.

    Glastonbury: The lengths people will go to to avoid Coldplay.
    Glastonbury: The lengths people will go to to avoid Coldplay.

    — Paul Rainford, Assistant Editor, Europe, Light Reading

    (3)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    Sarah Thomas
    50%
    50%
    Sarah Thomas,
    User Rank: Blogger
    4/18/2014 | 11:42:50 AM
    Re: Little influence
    Agreed, and reminders are unnecessary with the reliance on DVR. 
    Mitch Wagner
    50%
    50%
    Mitch Wagner,
    User Rank: Lightning
    4/16/2014 | 5:16:00 PM
    Little influence
    Twitter and Facebook have little influence over what people watch on TV, according to a recent study. I wonder whether SkyTV can change that with its new service?
    Sarah Thomas
    50%
    50%
    Sarah Thomas,
    User Rank: Blogger
    4/16/2014 | 11:53:16 AM
    New MO for Telefonica?
    Axonix comes at an interesting time for Telefonica, right after it decided to "reintegrate" Telefonica Digital. The fact that it created it as a separate business suggests it can't do this internally either. I wonder if we'll really see Digital permeate the operator or if it will look outside to partners for its future endeavers.
    Educational Resources
    sponsor supplied content
    Educational Resources Archive
    From The Founder
    The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
    Flash Poll
    Live Streaming Video
    Charting the CSP's Future
    Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
    LRTV Custom TV
    Energy 2020: Growing Services, Not Consumption

    6|24|16   |   07:18   |   (0) comments


    Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
    LRTV Huawei Video Resource Center
    Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

    6|24|16   |     |   (0) comments


    To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
    LRTV Documentaries
    OPNFV Summit: Key Takeaways

    6|22|16   |   03:28   |   (0) comments


    MANO shortfalls, an increasingly bloated open source ecosystem and the cultural challenges for network operators were among the key takeaways from the OPNFV Summit in Berlin.
    LRTV Huawei Video Resource Center
    Bringing Ultra Broadband to the South Pacific

    6|22|16   |   7:55   |   (0) comments


    At Singapore's UBBS 2016 summit, Light Reading speaks to Lim Chee Siong, Huawei's CMO in the South Pacific Region.
    LRTV Custom TV
    Juniper's NFV Platform

    6|22|16   |     |   (0) comments


    A telco cloud is a key enabler for service providers to deliver virtualized services to their customers. Juniper has a differentiated approach with an open and comprehensive NFV platform to build the cloud of the future for multiple use cases.
    Women in Comms Introduction Videos
    Infinera: The Glass Ceiling's Been Broken

    6|22|16   |   4:34   |   (0) comments


    Shannon Williams, an engineer by trade and now the director of sales for Infinera's major accounts, draws confidence from being a female in a male-dominated industry and hopes other women will too as industry dynamics swing in our favor.
    LRTV Custom TV
    RAD Demonstrates SD-WAN Functionality at BCE 2016

    6|22|16   |     |   (0) comments


    In conjunction with Versa Networks, RAD demos a joint solution for SD-WAN implementation. The solution uses RAD's ETX-2i, a vCPE platform integrating a powerful IP and Carrier Ethernet NID/NTU with a field-pluggable x86 NFV module that runs Versa's FlexVNF for SD-WAN functionality. The demo implements SD-WAN over a simulated service provider footprint by deploying ...
    LRTV Custom TV
    Radware on Virtualizing Network Security

    6|21|16   |     |   (0) comments


    Radware's Michael O'Malley highlights the benefits for service providers of virtualizing network security.
    LRTV Huawei Video Resource Center
    Huawei 2016 UBBS World Tour: Singapore

    6|21|16   |   02:39   |   (0) comments


    Highlights from Huawei's UBBS World Tour event in Singapore.
    LRTV Custom TV
    The FlowBROKER Solution

    6|21|16   |     |   (0) comments


    During a demo at the Big Communications Event 2016, Accedian director of product line solutions Greg Spear demonstrates how the FlowBROKER distributed packet capture solution (part of Accedian's SkyLIGHT platform) can be used to troubleshoot and resolve QoE issues.

    FlowBROKER is the industry's first lossless remote packet capture solution, which uses ...

    LRTV Documentaries
    BCE 2016: Dell & the New World Order

    6|21|16   |   22:48   |   (0) comments


    Dell's Jim Ganthier on how the very essence of enterprise is being affected by digital disruption – and how the cloud can help companies find a path forward.
    LRTV Documentaries
    BCE 2016: The CSP of the Future

    6|20|16   |     |   (0) comments


    Traditional telecom operators have been adopting new ways of doing business from the IT sector and emulating web-scale companies in their technology adoption. Are these strategies succeeding? A panel of experts at BCE considered the evidence...
    Upcoming Live Events
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    November 3, 2016, The Montcalm Marble Arch, London
    November 30, 2016, The Westin Times Square, New York City
    December 6-8, 2016,
    May 16-17, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    FCC to Vote on 5G Spectrum on July 14
    Dan Jones, Mobile Editor, 6/20/2016
    'Brexit' Vote Hits BT, Vodafone
    Iain Morris, News Editor, 6/24/2016
    Twitter Buys Magic Pony... Not That Kind
    Mari Silbey, Senior Editor, Cable/Video, 6/20/2016
    AT&T Settles on LTE for Cellular IoT
    Dan Jones, Mobile Editor, 6/22/2016
    Google Fiber Buys Webpass in Wireless Play
    Iain Morris, News Editor, 6/23/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
    Mark Dzuban, president and CEO of SCTE/ISBE, sits down with Steve Saunders in Light Reading's New York office to discuss the society's Energy 2020 campaign, including its mission to benefit the environment, enable economic benefits and the key challenges facing cable operators wanting to reduce energy consumption.
    Animals with Phones
    Live Digital Audio

    Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.