LAS VEGAS -- Audi of America today unveiled a new partnership with AT&T offering U.S. Audi drivers the expected first-ever in-vehicle 4G LTE data connection with the introduction of the 2015 A3 family. The announcement was made today at the 2014 Consumer Electronics Show.

“With the introduction of the new A3 family Audi is putting the most advanced technology into the compact luxury segment,” said Scott Keogh, President, Audi of America. “Offering drivers a 4G LTE connection will provide the fastest in-vehicle connection available and significantly enhance the infotainment experience.”

“AT&T has the nation’s fastest and most reliable LTE network* and this new relationship with Audi allows us to drastically improve the in-car experience,” said Glenn Lurie, President, AT&T Emerging Enterprises and Partnerships Organization. “It’s exciting to think about the Audi A3 family of cars throughout the U.S. running 4G LTE-powered wireless hotspots and more through Audi connect.”

Audi will add convenience by becoming the first automaker to offer a Mobile Share data plan option to AT&T wireless customers who would like to add their vehicle to their existing smartphone or tablet data plan.

Audi plans to roll out 4G LTE capability across its entire lineup as new or refreshed models come to the market. AT&T has the fastest and now most reliable 4G LTE network.* And AT&T was named America’s fastest 4G LTE network in PC Magazine’s 2013 Fastest Mobile Networks 30-market study – and also swept the top rankings in all six U.S. regions from coast to coast: Northeast, Southeast, North-Central, South-Central, Northwest and Southwest.

The new A3 family will feature the most advanced version of Audi connect including picture navigation, read-aloud news headlines, Facebook and Twitter alerts; access to more than 7,000 Web radio stations; personalized RSS news feeds, and more.

AT&T Inc. (NYSE: T)