Light Reading
Cricket confirms AT&T is exploring 'alternative music options to Muve,' a decision that shows it's tone deaf to its prepaid customer base.

AT&T to Turn Down Muve's Music?

Sarah Reedy
5/8/2014
50%
50%

When AT&T first announced plans to acquire Cricket Communications, I wondered what would happen to its wildly popular Muve Music subscription service. My hope was that AT&T would keep it, but my gut said it wasn't long for this world. (See Will AT&T Muve to the Music?)

Looks like the gut never lies. AT&T Inc. (NYSE: T) plans to discontinue the prepaid brand's subscription music service, according to a report in the New York Times. Sources tell the publication that a bidding process has begun to sell the service to another company.

AT&T didn't respond to our request for comment, but a spokeswoman tells the NY Times that "after a careful review, we've decided to explore alternative music options to Muve. For now, nothing changes for our Muve customers. They'll continue to enjoy their Muve experience at this time, as we evaluate alternative music options."

The writing was on the wall for Muve ever since AT&T announced its intentions, made more clear when SVP and Head of Muve Music Jeff Toig left the company in September to be the chief business officer at SoundCloud.

It's still a disappointment though. Muve is one of the most successful mobile music services around and, without a doubt, the most successful one offered by a wireless operator. The cost of Muve was bundled into data plans and used as a way to upsell customers to higher tiers. Customers were allowed unlimited downloads, and it quickly racked up more than two million users by last fall. (See Cricket Revamps Data Plans With Muve Music, In Response to Leap's New Plans – Cricket's, and Cricket's 3G-Friendly Mobile Tunes.)

This may not be the last we hear of Muve, however. AT&T already has a deal in place with Beats Music to sell subscriptions to its music service, which explains the decision to sell Muve. But Beats also hasn't performed that well in the mobile market, so it's possible Muve is an attractive purchase for it. If that deal did happen, AT&T and Cricket customers would get the best of both worlds. (See AT&T Brings Beats Music to Families.)

At least I hope that is the case. When it closed the deal to acquire Cricket in March, AT&T promised to support Cricket's customers and the prepaid market, in general. Shutting down their most popular and affordable service seems like a bad way to start, unless the alternative sounds just as good. (See FCC Green-Lights AT&T's Leap Buy.)

— Sarah Reedy, Senior Editor, Light Reading

(23)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 3   >   >>
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/14/2014 | 12:48:00 PM
Re: Perhaps Apple will add it to its collection?
Get the celebrity to get drunk and reveal the big news, and you really got a good deal! haha. I thought APple was going to confirm it this morning, but still nothing...
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
5/14/2014 | 12:39:09 PM
Re: Perhaps Apple will add it to its collection?
It does just seem that the market moves to the big boys. AT&T moves to Beats, Apple dances along to the same tunes. Get the celebrity names to endorse the products (or own), and fans become customers of the new services in droves apparently.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/9/2014 | 1:48:05 PM
Re: Perhaps Apple will add it to its collection?
Wow, yeah, that throws a whole new angle into the mix. I don't see Apple having much use for Muve Music, but it's possible. I wonder, too, how it would change the partnership Beats has with AT&T, if it all. Crazy!
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/9/2014 | 3:29:47 AM
Perhaps Apple will add it to its collection?
If Apple acquires Beats, maybe it'll try to buy up Muve too
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 5:38:56 PM
Re: The New Cricket
I prefer experienced pragmatist. Or cheap old geezer. Either way.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/8/2014 | 5:16:18 PM
Re: The New Cricket
Man, you're old. Or a hipster. Both?
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
5/8/2014 | 4:41:41 PM
Re: The New Cricket
@mendyk I'm sure. There are always some holdouts. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 4:38:12 PM
Re: The New Cricket
It will come as no surprise to you that VCRs are not entirely dead. The flame of life continues to flicker in at least one living room.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/8/2014 | 4:34:07 PM
Re: The New Cricket
I kid, and I believe you. VCRs, however, are dead, of that I am sure.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 4:20:08 PM
Re: The New Cricket
Vinyl sales are climbing nicely from the grave. Despite death-proclaiming pundits and other experts, you can get turntables at a reasonable price. Check amazon.com for verification. Sometimes, we do drink too much of the digital Kool-Aid.
Page 1 / 3   >   >>
More Blogs from Light Reedy
OTT chat app Kik has raised $38.3M in funding and acquired a GIF maker, showing operators there are other ways to monetize chat than ads and fees.
Join us Tuesday at 12:00 p.m. EST for a live chat with TM Forum's Rebecca Sendel and Rob Rich about how operators are approaching big data analytics for the growing Internet of Things.
With help from SevOne, the Canadian operator gained valuable visibility into its network. Now, it's tackling the challenge of internal silos.
After years of sitting on the sidelines, Microsoft has pledged to support WebRTC -- formerly thought of as a Skype competitor -- in Internet Explorer.
Despite the launch of its new Passport smartphone, BlackBerry needs to embrace a future that's in M2M, messaging and enterprise services.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
The New Wave of IP + Optical Integration

11|21|14   |   04:29   |   (8) comments


At the Alcatel-Lucent Technology Symposium, Heavy Reading senior analyst Sterling Perrin talks about how SDN has reshaped the discussion around packet and optical integration.
LRTV Huawei Video Resource Center
Huawei Highlights at BBWF 2014

11|20|14   |   3:40   |   (1) comment


Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
LRTV Huawei Video Resource Center
How Will BCMS Stimulate Margin for Broadband Operators?

11|19|14   |   6:52   |   (0) comments


In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
LRTV Huawei Video Resource Center
SingleFAN3.0: Better Connected Experience

11|19|14   |   3:06   |   (1) comment


At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
LRTV Interviews
Basil Alwan Interview: The Road to Cloud

11|19|14   |   09:09   |   (0) comments


Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
LRTV Documentaries
FairPoint Makes a Fair Point About Analytics

11|19|14   |   1:56   |   (1) comment


The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
LRTV Documentaries
Analytics Lets C Spire Get to Know Subs

11|19|14   |   3:01   |   (2) comments


It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
LRTV Interviews
Nuage Branches Out With SDN: CEO Interview

11|17|14   |   9:32   |   (0) comments


Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
Light Reedy
Telecom Analytics Grows Up

11|14|14   |   1:15   |   (4) comments


The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
LRTV Huawei Video Resource Center
Huawei Compass

11|14|14   |   3:17   |   (1) comment


At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
LRTV Huawei Video Resource Center
Huawei's Cloud Strategy in European Region

11|14|14   |   2:56   |   (1) comment


At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
LRTV Huawei Video Resource Center
Huawei's Contribution on OpenStack

11|14|14   |   5:58   |   (0) comments


At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 12, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
The New Wave of IP + Optical Integration
Ray Le Maistre, Editor-in-chief, 11/21/2014
Google, AT&T, BT Unite on Network Data Models
Carol Wilson, Editor-at-large, 11/20/2014
Like Us on Facebook
Twitter Feed