& cplSiteName &

AT&T to Turn Down Muve's Music?

Sarah Thomas
5/8/2014
50%
50%

When AT&T first announced plans to acquire Cricket Communications, I wondered what would happen to its wildly popular Muve Music subscription service. My hope was that AT&T would keep it, but my gut said it wasn't long for this world. (See Will AT&T Muve to the Music?)

Looks like the gut never lies. AT&T Inc. (NYSE: T) plans to discontinue the prepaid brand's subscription music service, according to a report in the New York Times. Sources tell the publication that a bidding process has begun to sell the service to another company.

AT&T didn't respond to our request for comment, but a spokeswoman tells the NY Times that "after a careful review, we've decided to explore alternative music options to Muve. For now, nothing changes for our Muve customers. They'll continue to enjoy their Muve experience at this time, as we evaluate alternative music options."

The writing was on the wall for Muve ever since AT&T announced its intentions, made more clear when SVP and Head of Muve Music Jeff Toig left the company in September to be the chief business officer at SoundCloud.

It's still a disappointment though. Muve is one of the most successful mobile music services around and, without a doubt, the most successful one offered by a wireless operator. The cost of Muve was bundled into data plans and used as a way to upsell customers to higher tiers. Customers were allowed unlimited downloads, and it quickly racked up more than two million users by last fall. (See Cricket Revamps Data Plans With Muve Music, In Response to Leap's New Plans – Cricket's, and Cricket's 3G-Friendly Mobile Tunes.)

This may not be the last we hear of Muve, however. AT&T already has a deal in place with Beats Music to sell subscriptions to its music service, which explains the decision to sell Muve. But Beats also hasn't performed that well in the mobile market, so it's possible Muve is an attractive purchase for it. If that deal did happen, AT&T and Cricket customers would get the best of both worlds. (See AT&T Brings Beats Music to Families.)

At least I hope that is the case. When it closed the deal to acquire Cricket in March, AT&T promised to support Cricket's customers and the prepaid market, in general. Shutting down their most popular and affordable service seems like a bad way to start, unless the alternative sounds just as good. (See FCC Green-Lights AT&T's Leap Buy.)

— Sarah Reedy, Senior Editor, Light Reading

(23)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 3   >   >>
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/14/2014 | 12:48:00 PM
Re: Perhaps Apple will add it to its collection?
Get the celebrity to get drunk and reveal the big news, and you really got a good deal! haha. I thought APple was going to confirm it this morning, but still nothing...
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
5/14/2014 | 12:39:09 PM
Re: Perhaps Apple will add it to its collection?
It does just seem that the market moves to the big boys. AT&T moves to Beats, Apple dances along to the same tunes. Get the celebrity names to endorse the products (or own), and fans become customers of the new services in droves apparently.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/9/2014 | 1:48:05 PM
Re: Perhaps Apple will add it to its collection?
Wow, yeah, that throws a whole new angle into the mix. I don't see Apple having much use for Muve Music, but it's possible. I wonder, too, how it would change the partnership Beats has with AT&T, if it all. Crazy!
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/9/2014 | 3:29:47 AM
Perhaps Apple will add it to its collection?
If Apple acquires Beats, maybe it'll try to buy up Muve too
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 5:38:56 PM
Re: The New Cricket
I prefer experienced pragmatist. Or cheap old geezer. Either way.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/8/2014 | 5:16:18 PM
Re: The New Cricket
Man, you're old. Or a hipster. Both?
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
5/8/2014 | 4:41:41 PM
Re: The New Cricket
@mendyk I'm sure. There are always some holdouts. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 4:38:12 PM
Re: The New Cricket
It will come as no surprise to you that VCRs are not entirely dead. The flame of life continues to flicker in at least one living room.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
5/8/2014 | 4:34:07 PM
Re: The New Cricket
I kid, and I believe you. VCRs, however, are dead, of that I am sure.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 4:20:08 PM
Re: The New Cricket
Vinyl sales are climbing nicely from the grave. Despite death-proclaiming pundits and other experts, you can get turntables at a reasonable price. Check amazon.com for verification. Sometimes, we do drink too much of the digital Kool-Aid.
Page 1 / 3   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Que Sera Sarah
Intel's Lynn Comp joins WiC on Tuesday, Sept. 13 at 1PM EST to talk company culture -- what it is, how to craft a positive one and how to communicate it internally and externally.
Join Women in Comms for its 10th networking breakfast and panel discussion, where we promise to tackle those uncomfy questions, on Wednesday, Sept. 14, in Denver.
WiC congratulates the winners of our inaugural Leading Lights awards: Cisco's Yvette Kanouff, Zayo Group's Sandi Mays and startup Grid4C.
Leaders from Mellanox, Arista Networks, Syniverse, ECI Telecom and Cisco round out WiC's inaugural female tech pioneers of the year.
Women from AT&T, Ciena, Ixia, Zayo Group and Fujitsu make our shortlist for working to advance the cause of women in the next-gen comms industry.
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 28, 1:00PM EDT
Gigabit 101
Will Barkis, Senior Technology Analyst, Orange
UPCOMING COURSE SCHEDULE
Friday, September 30, 1:00PM EDT
Gigabit & the Great Migration
Robert Howald, Vice President, Network Architecture, Comcast
Wednesday, October 5, 1:00PM EDT
Gigabit & Smart Cities
Joe Kochan, COO & Co-Founder, US Ignite
Friday, October 7, 1:00PM EDT
Gigabit & DOCSIS 3.1
Ty Pearman, Director, Access Architecture, Comcast
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Introducing IoT World News

9|27|16   |   01:43   |   (0) comments


Self-driving cars, medical sensors, smart cities... and refrigerators. In order to address the huge scope of IoT, KNect365 has created a unique online community that will help businesses to understand and monetize the opportunities that live within the IoT market. We look forward to welcoming you to IoT World News -- your gateway to a better connected future.
LRTV Interviews
AT&T: Re-usable Functions Next NFV Key

9|27|16   |   06:03   |   (0) comments


The next generation of NFV has to break functions down into re-usable software chunks, making everything much more cloud-like.
LRTV Interviews
Masergy on Security: Attackers Gaining Upper Hand

9|27|16   |   5:10   |   (2) comments


At Light Reading's NFV & Carrier SDN event in Denver, Ray Watson, vice president of Global Technology at Masergy, says that because of the growth in virtualization, the threat landscape is shifting in favor of the attackers. As a result, service providers need to think beyond just defending the perimeter and take a more holistic approach to security.
LRTV Interviews
Verizon Takes Next Step on Biz Virtualization Journey

9|26|16   |   4:38   |   (2) comments


At September's NFV & Carrier SDN event in Denver, Light Reading sat down with Victoria Lonker, director of Product and New Business Innovation at Verizon, to chat about where the carrier is with delivering virtualized services to business customers.
LRTV Interviews
Global Services: The $40B Face-Off

9|26|16   |   05:53   |   (1) comment


More service providers than ever before are battling it out to win a slice of what is now a $40 billion global communications services pie, explains Ovum Principal Analyst David Molony.
LRTV Documentaries
MEC Congress: The Key Takeaways

9|22|16   |   03:25   |   (3) comments


Three key takeaways from the Mobile Edge Computing (MEC) Congress in Munich, Germany.
Wagner’s Ring
Time to Shut Up About 'Dumb Pipes'

9|22|16   |     |   (12) comments


Service providers can't compete with OTT players. It just isn't in their DNA. Instead, service providers need to embrace what they're good at -- providing reliable, secure connectivity.
Wagner’s Ring
Keeping Your Tech Career Going After 50

9|21|16   |     |   (13) comments


How do you keep your career moving forward when you're past the half-century mark?
LRTV Interviews
Peering Into the Digital Future

9|20|16   |   04:25   |   (0) comments


Nick Thomas, practice leader of digital media at Ovum, talks about how digital transformation in the technology, media and telecom sectors will enable the development of a new range of applications and services for enterprises and consumers and how the upcoming Digital Futures event in London will examine ...
LRTV Custom TV
Napatech Tackles NFV's Major Challenge

9|7|16   |   08:42   |   (0) comments


One of the main challenges for network operators introducing NFV is to combine performance and flexibility in a cost-effective way, but there is a solution, explains Napatech's Dan Joe Barry.
LRTV Custom TV
Huawei Optical Innovation 2016

9|6|16   |     |   (0) comments


Highlights of the 2016 Huawei Optical Innovation forum.
LRTV Huawei Video Resource Center
Are You Ready for Huawei Connect 2016?

8|31|16   |     |   (0) comments


Join us for an exclusive sneak peak of Huawei Connect, an integrated conference for the global ICT ecosystem taking place in Shanghai.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Keeping Your Tech Career Going After 50
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/21/2016
Time to Shut Up About 'Dumb Pipes'
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/22/2016
Verizon CFO: Eat Our (Fixed) 5G Dust!
Dan Jones, Mobile Editor, 9/22/2016
Eurobites: Telefónica Taps Juniper for Network Security
Paul Rainford, Assistant Editor, Europe, 9/26/2016
WiCipedia: The Women Helping Women Edition
Eryn Leavens, Special Features & Copy Editor, 9/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
There's Nothing Like Missing a Full Minute of Pokémon Go Click Here
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.