Light Reading
Cricket confirms AT&T is exploring 'alternative music options to Muve,' a decision that shows it's tone deaf to its prepaid customer base.

AT&T to Turn Down Muve's Music?

Sarah Reedy
5/8/2014
50%
50%

When AT&T first announced plans to acquire Cricket Communications, I wondered what would happen to its wildly popular Muve Music subscription service. My hope was that AT&T would keep it, but my gut said it wasn't long for this world. (See Will AT&T Muve to the Music?)

Looks like the gut never lies. AT&T Inc. (NYSE: T) plans to discontinue the prepaid brand's subscription music service, according to a report in the New York Times. Sources tell the publication that a bidding process has begun to sell the service to another company.

AT&T didn't respond to our request for comment, but a spokeswoman tells the NY Times that "after a careful review, we've decided to explore alternative music options to Muve. For now, nothing changes for our Muve customers. They'll continue to enjoy their Muve experience at this time, as we evaluate alternative music options."

The writing was on the wall for Muve ever since AT&T announced its intentions, made more clear when SVP and Head of Muve Music Jeff Toig left the company in September to be the chief business officer at SoundCloud.

It's still a disappointment though. Muve is one of the most successful mobile music services around and, without a doubt, the most successful one offered by a wireless operator. The cost of Muve was bundled into data plans and used as a way to upsell customers to higher tiers. Customers were allowed unlimited downloads, and it quickly racked up more than two million users by last fall. (See Cricket Revamps Data Plans With Muve Music, In Response to Leap's New Plans – Cricket's, and Cricket's 3G-Friendly Mobile Tunes.)

This may not be the last we hear of Muve, however. AT&T already has a deal in place with Beats Music to sell subscriptions to its music service, which explains the decision to sell Muve. But Beats also hasn't performed that well in the mobile market, so it's possible Muve is an attractive purchase for it. If that deal did happen, AT&T and Cricket customers would get the best of both worlds. (See AT&T Brings Beats Music to Families.)

At least I hope that is the case. When it closed the deal to acquire Cricket in March, AT&T promised to support Cricket's customers and the prepaid market, in general. Shutting down their most popular and affordable service seems like a bad way to start, unless the alternative sounds just as good. (See FCC Green-Lights AT&T's Leap Buy.)

— Sarah Reedy, Senior Editor, Light Reading

(23)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 3   >   >>
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/14/2014 | 12:48:00 PM
Re: Perhaps Apple will add it to its collection?
Get the celebrity to get drunk and reveal the big news, and you really got a good deal! haha. I thought APple was going to confirm it this morning, but still nothing...
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
5/14/2014 | 12:39:09 PM
Re: Perhaps Apple will add it to its collection?
It does just seem that the market moves to the big boys. AT&T moves to Beats, Apple dances along to the same tunes. Get the celebrity names to endorse the products (or own), and fans become customers of the new services in droves apparently.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/9/2014 | 1:48:05 PM
Re: Perhaps Apple will add it to its collection?
Wow, yeah, that throws a whole new angle into the mix. I don't see Apple having much use for Muve Music, but it's possible. I wonder, too, how it would change the partnership Beats has with AT&T, if it all. Crazy!
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/9/2014 | 3:29:47 AM
Perhaps Apple will add it to its collection?
If Apple acquires Beats, maybe it'll try to buy up Muve too
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 5:38:56 PM
Re: The New Cricket
I prefer experienced pragmatist. Or cheap old geezer. Either way.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/8/2014 | 5:16:18 PM
Re: The New Cricket
Man, you're old. Or a hipster. Both?
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
5/8/2014 | 4:41:41 PM
Re: The New Cricket
@mendyk I'm sure. There are always some holdouts. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 4:38:12 PM
Re: The New Cricket
It will come as no surprise to you that VCRs are not entirely dead. The flame of life continues to flicker in at least one living room.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/8/2014 | 4:34:07 PM
Re: The New Cricket
I kid, and I believe you. VCRs, however, are dead, of that I am sure.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 4:20:08 PM
Re: The New Cricket
Vinyl sales are climbing nicely from the grave. Despite death-proclaiming pundits and other experts, you can get turntables at a reasonable price. Check amazon.com for verification. Sometimes, we do drink too much of the digital Kool-Aid.
Page 1 / 3   >   >>
More Blogs from Light Reedy
New rewards program offers points for online interactions, but requires customers to sign up for Precision Market Insights, Verizon's program to sell customer data to advertisers.
The carrier-led mobile money JV plans to rebrand to distance itself from the violent militia by the same name.
Tax season brought a huge wave of banking phishing scams to Chicago, Cloudmark says, urging operators to do more to protect against it and talk more about it.
Is T-Mobile the master of smile moments? Two industry figures' tips on customer-centricity sound a lot like the Magenta carrier's recent 'uncarrier' moves.
Companies are starting to offer WebRTC-enabled services, and the network operators are and should be taking note.
Flash Poll
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
LRTV Huawei Video Resource Center
Orange Tunisia Discusses Multi-Band Antenna With EasyRET Solution

7|4|14   |   2:45   |   (0) comments


As new site acquisition becomes more difficult, Orange Tunisia has requested multi-band antenna to support UMTS and LTE innovation. Some things considered include reducing the cost of antenna maintenance and having high reliability antenna and EasyRET solution.
LRTV Huawei Video Resource Center
How Telefonica Spain Considers Antenna Selection for LTE Network Deployment

7|4|14   |   2:19   |   (0) comments


Tony Conlan, Global CTO of RAN, Telefonica, shares his opinion on antennas in LTE network deployment: Tower space is the premier requirement on antennas; reliability is important to reduce OPEX; and EasyRET solution will be helpful for antenna maintenance.
LRTV Huawei Video Resource Center
dtac Thailand: Multi-band Antenna & Capacity Solution for a Better MBB Experience

7|3|14   |   3:45   |   (0) comments


With the development of LTE, tower space and load are limited for new antenna, but users' capacity requirements are growing fast. To provide a better MBB experience, Panya Vechbanyongratana from dtac Thailand shared his experiences and antenna requirements.
LRTV Documentaries
BTE Panel: Network of the Future

7|2|14   |   1:00:57   |   (0) comments


Full-length video of the ATIS Panel Discussion: 'How Far Away Is the Network of the Future & What Does It Look Like?' from the Big Telecom Event (BTE) in Chicago.
LRTV Custom TV
Redknee Supports BH Telecom With Redknee Unified

7|2|14   |   6.14   |   (0) comments


Lucas Skoczkowski, CEO of Redknee, and Amir Orucevic, Director BH Mobile, discuss how the benefits of the Redknee Unified suite of products provide BH Telecom with innovation and leadership in the market, with the flexibility to launch services faster to the market, provide new and compelling promotions and pricing models, and combine services in order to drive ...
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
Infographics
Allot's latest MobileTrends Charging Report shows that value-based pricing plans are up from 35% in 2011 to 85% in 2014.
Hot Topics
Microsoft to Axe 12,500 Ex-Nokia Employees
Sarah Reedy, Senior Editor, 7/17/2014
GM: 10 Car Models on Road With AT&T's LTE
Dan Jones, Mobile Editor, 7/18/2014
Have IBM & Apple Partnered Their Way to Cloud Leadership?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/18/2014
Analytics, Security Key to Apple, IBM Tie-Up
Ray Le Maistre, Editor-in-chief, 7/16/2014
Will Santa Fe Strategy Be a Message to Munis?
Jason Meyers, Senior Editor, Utility Communications/IoT, 7/18/2014
Like Us on Facebook
Twitter Feed