Light Reading
Cricket confirms AT&T is exploring 'alternative music options to Muve,' a decision that shows it's tone deaf to its prepaid customer base.

AT&T to Turn Down Muve's Music?

Sarah Reedy
5/8/2014
50%
50%

When AT&T first announced plans to acquire Cricket Communications, I wondered what would happen to its wildly popular Muve Music subscription service. My hope was that AT&T would keep it, but my gut said it wasn't long for this world. (See Will AT&T Muve to the Music?)

Looks like the gut never lies. AT&T Inc. (NYSE: T) plans to discontinue the prepaid brand's subscription music service, according to a report in the New York Times. Sources tell the publication that a bidding process has begun to sell the service to another company.

AT&T didn't respond to our request for comment, but a spokeswoman tells the NY Times that "after a careful review, we've decided to explore alternative music options to Muve. For now, nothing changes for our Muve customers. They'll continue to enjoy their Muve experience at this time, as we evaluate alternative music options."

The writing was on the wall for Muve ever since AT&T announced its intentions, made more clear when SVP and Head of Muve Music Jeff Toig left the company in September to be the chief business officer at SoundCloud.

It's still a disappointment though. Muve is one of the most successful mobile music services around and, without a doubt, the most successful one offered by a wireless operator. The cost of Muve was bundled into data plans and used as a way to upsell customers to higher tiers. Customers were allowed unlimited downloads, and it quickly racked up more than two million users by last fall. (See Cricket Revamps Data Plans With Muve Music, In Response to Leap's New Plans – Cricket's, and Cricket's 3G-Friendly Mobile Tunes.)

This may not be the last we hear of Muve, however. AT&T already has a deal in place with Beats Music to sell subscriptions to its music service, which explains the decision to sell Muve. But Beats also hasn't performed that well in the mobile market, so it's possible Muve is an attractive purchase for it. If that deal did happen, AT&T and Cricket customers would get the best of both worlds. (See AT&T Brings Beats Music to Families.)

At least I hope that is the case. When it closed the deal to acquire Cricket in March, AT&T promised to support Cricket's customers and the prepaid market, in general. Shutting down their most popular and affordable service seems like a bad way to start, unless the alternative sounds just as good. (See FCC Green-Lights AT&T's Leap Buy.)

— Sarah Reedy, Senior Editor, Light Reading

(23)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 3   >   >>
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/14/2014 | 12:48:00 PM
Re: Perhaps Apple will add it to its collection?
Get the celebrity to get drunk and reveal the big news, and you really got a good deal! haha. I thought APple was going to confirm it this morning, but still nothing...
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
5/14/2014 | 12:39:09 PM
Re: Perhaps Apple will add it to its collection?
It does just seem that the market moves to the big boys. AT&T moves to Beats, Apple dances along to the same tunes. Get the celebrity names to endorse the products (or own), and fans become customers of the new services in droves apparently.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/9/2014 | 1:48:05 PM
Re: Perhaps Apple will add it to its collection?
Wow, yeah, that throws a whole new angle into the mix. I don't see Apple having much use for Muve Music, but it's possible. I wonder, too, how it would change the partnership Beats has with AT&T, if it all. Crazy!
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/9/2014 | 3:29:47 AM
Perhaps Apple will add it to its collection?
If Apple acquires Beats, maybe it'll try to buy up Muve too
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 5:38:56 PM
Re: The New Cricket
I prefer experienced pragmatist. Or cheap old geezer. Either way.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/8/2014 | 5:16:18 PM
Re: The New Cricket
Man, you're old. Or a hipster. Both?
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
5/8/2014 | 4:41:41 PM
Re: The New Cricket
@mendyk I'm sure. There are always some holdouts. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 4:38:12 PM
Re: The New Cricket
It will come as no surprise to you that VCRs are not entirely dead. The flame of life continues to flicker in at least one living room.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
5/8/2014 | 4:34:07 PM
Re: The New Cricket
I kid, and I believe you. VCRs, however, are dead, of that I am sure.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
5/8/2014 | 4:20:08 PM
Re: The New Cricket
Vinyl sales are climbing nicely from the grave. Despite death-proclaiming pundits and other experts, you can get turntables at a reasonable price. Check amazon.com for verification. Sometimes, we do drink too much of the digital Kool-Aid.
Page 1 / 3   >   >>
More Blogs from Light Reedy
Vodafone's Dr. Alan Law talks to Light Reading about virtualization, backhaul, SON and more after being appointed chairman of the Small Cell Forum.
Wireless operators are jumping on the mobile music bandwagon, a move that sounds good for many reasons.
The worlds of tennis, fashion and wearables collide as Ralph Lauren and OMsignal turn a polo into a sensor to track your every movement.
The fine print on Sprint's new $60 plan suggests it can prioritize other plans' traffic first – a letdown, and maybe even a net neutrality violation.
Verizon is reportedly working with an industry consortium to launch its own app store, but past efforts suggest it's not a smart move for the operator.
Flash Poll
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
LRTV Huawei Video Resource Center
Huawei's Media Solutions Are Here to Stay

9|19|14   |   4:35   |   (0) comments


The current media revolution requires rapid upgrades in technology. New formats (HD, 3D, 4K etc.) and the subsequent explosion of file sizes demand sophisticated network and storage architecture. Social media and the multiple distribution channels require a robust asset management system. Gartner analyst Venecia Liu speaks about the current technological trends in ...
LRTV Huawei Video Resource Center
Microgenesis on Huawei's Switches

9|19|14   |   3:57   |   (0) comments


Microgenesis is a solutions and system integrator company in the Philippines whose areas of expertise include data centers, networking and security products. In this video, Executive Director Jeffrey Choa talks to us about his customers needs and they benefit from using Huawei switches.
LRTV Huawei Video Resource Center
Network Solutions Help the Philippines Jump Ahead

9|17|14   |   2:59   |   (0) comments


In the past, the Philippines has under-invested in technology. Now, the CEO of Softshell talks about how Huawei products help the Philippines jump ahead as the economy improves.
LRTV Huawei Video Resource Center
VCS Observation for Safer Cities in the Netherlands

9|17|14   |   5:20   |   (0) comments


Holland's VCS Observation has been operating for 22 years. Its main goal is to get cities safer. CEO Wim van Deijzen tells us some of the challenges his company faces and how Huawei is helping to overcome these challenges.
LRTV Huawei Video Resource Center
A Conversation With Serbia's Ministry of Interior

9|17|14   |   4:38   |   (0) comments


At HCC 2014, the Assistant Minister of the Ministry of Interior of the Republic of Serbia talks to us about his projects and corporation with Huawei. Solutions like Safe City and E-Government and services like cloud computing are just some of the areas his department is interested in.
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (1) comment


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Photos: Qualcomm Takes Over San Francisco
Sarah Reedy, Senior Editor, 9/19/2014
Exclusive: Microwave Maven Exalt Is Cooked
Dan Jones, Mobile Editor, 9/22/2014
NFV & The Data Center: Top 10 Takeaways
Sarah Reedy, Senior Editor, 9/18/2014
EMC Mulls Merger With HP or Dell – Reports
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/22/2014
Pics: LR's Women in Telecom Breakfast
Sarah Reedy, Senior Editor, 9/16/2014
Like Us on Facebook
Twitter Feed