Light Reading
Carrier offering exclusive subscription access to Muuzii's translation SMS service after the startup worked its way through AT&T's developer program.

AT&T Offers Muuzii's SMS-Based Translation

Sarah Reedy
6/25/2014
50%
50%

AT&T has launched one of the more innovative services to come through its developer program: Muuzii's translation service that uses SMS-based text and audio to break down the language barrier.

AT&T Inc. (NYSE: T) is exclusively offering the service with a monthly subscription, although Muuzii is currently offering a free 14-day trial during the soccer World Cup. The startup's CMO, Cindy Davis, says it will soon be available across other operators in the US through a third-party aggregator.

The service made its way out of AT&T's Developer Program back in December in a soft launch, but Muuzii CEO Eric Fang says today marks the official launch of the new and improved service. Interestingly, Fang says the carrier's developer program was great to work with, but that it took two years to work through the traditional channels at AT&T to get up and running. (See AT&T Opens New Innovation Labs.)

"They were easy to work with but took a long time to get on their network," Fang said. "AT&T was also looking at other products, and, internally, they had to go through the whole exercise of evaluating businesses and consumer drive. The most important thing is if you are looking at our services, we generate revenues and help carriers generate revenue as well."

AT&T takes a cut of the subscription service Muuzii offers, ranging from $2.99 to $4.99 per month, and takes care of the billing process.

A Typical Translation Query...
After a quick set up, Muuzii will translate anything, like this completely normal and useful query, instantaneously through texting a short code.
After a quick set up, Muuzii will translate anything, like this completely normal and useful query, instantaneously through texting a short code.

There are many translation apps on the market, but what makes Muuzii unique -- besides that it has the backing of a major operator -- is that it uses the phone's native texting app for translations. After a few clicks to sign up, AT&T customers can simply text what they want translated and receive an immediate response.

Or, if they subscribe to learn a new language, they can text phrases in Spanish, Chinese or English and hear them translated back through Muuzii's text-to-voice technology.

Fang said the company has been working on its translation algorithm for five years and uses a patented combination of artificial intelligence, a learning engine, and human translators to ensure the accuracy. While Muuzii Learn is marketed as a way to learn another language, it'd also be useful in another country or anywhere there is a language barrier.

Muuzii, translated to mean a Chinese expression of approval akin to a "thumbs up," could easily have been developed as an over-the-top app, but Feng has a 25-year history in the telecom industry and saw a desire amongst operators to offer value-added services on a ubiquitous platform such as SMS. The company sees its service as a way to help them go beyond smartphones and data plans to reach all mobile users.

"When we issued this in 2007, there were no smartphones... the fundamentals were that the broadest reach was most important," Feng says.

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
6/25/2014 | 4:21:31 PM
Re: cost of translation
Very interesting Sarah...I think that the cost is going to be the biggest hurdle for most people.  If I only need periodic help I can go to Google, Babelfish, or wherever for free.  Everything depends on their price model!
SReedy
50%
50%
SReedy,
User Rank: Blogger
6/25/2014 | 9:53:33 AM
cost of translation
I thought this was a pretty cool service, although I'm not sure I'd be willing to pay a monthly subscription for it. I suppose it depends how often you're in need of translation, but if it's that frequrently, may be time for Rosetta Stone.

The service is coming to the other carriers soon, so it'll be interesting to see how they price it.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
1959 Newsreel: Make Phone Calls – From Cars!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/24/2014
Meet the Phantom Network for NFV
Ray Le Maistre, Editor-in-chief, 10/23/2014
Like Us on Facebook
Twitter Feed