Light Reading
Carrier offering exclusive subscription access to Muuzii's translation SMS service after the startup worked its way through AT&T's developer program.

AT&T Offers Muuzii's SMS-Based Translation

Sarah Reedy
6/25/2014
50%
50%

AT&T has launched one of the more innovative services to come through its developer program: Muuzii's translation service that uses SMS-based text and audio to break down the language barrier.

AT&T Inc. (NYSE: T) is exclusively offering the service with a monthly subscription, although Muuzii is currently offering a free 14-day trial during the soccer World Cup. The startup's CMO, Cindy Davis, says it will soon be available across other operators in the US through a third-party aggregator.

The service made its way out of AT&T's Developer Program back in December in a soft launch, but Muuzii CEO Eric Fang says today marks the official launch of the new and improved service. Interestingly, Fang says the carrier's developer program was great to work with, but that it took two years to work through the traditional channels at AT&T to get up and running. (See AT&T Opens New Innovation Labs.)

"They were easy to work with but took a long time to get on their network," Fang said. "AT&T was also looking at other products, and, internally, they had to go through the whole exercise of evaluating businesses and consumer drive. The most important thing is if you are looking at our services, we generate revenues and help carriers generate revenue as well."

AT&T takes a cut of the subscription service Muuzii offers, ranging from $2.99 to $4.99 per month, and takes care of the billing process.

A Typical Translation Query...
After a quick set up, Muuzii will translate anything, like this completely normal and useful query, instantaneously through texting a short code.
After a quick set up, Muuzii will translate anything, like this completely normal and useful query, instantaneously through texting a short code.

There are many translation apps on the market, but what makes Muuzii unique -- besides that it has the backing of a major operator -- is that it uses the phone's native texting app for translations. After a few clicks to sign up, AT&T customers can simply text what they want translated and receive an immediate response.

Or, if they subscribe to learn a new language, they can text phrases in Spanish, Chinese or English and hear them translated back through Muuzii's text-to-voice technology.

Fang said the company has been working on its translation algorithm for five years and uses a patented combination of artificial intelligence, a learning engine, and human translators to ensure the accuracy. While Muuzii Learn is marketed as a way to learn another language, it'd also be useful in another country or anywhere there is a language barrier.

Muuzii, translated to mean a Chinese expression of approval akin to a "thumbs up," could easily have been developed as an over-the-top app, but Feng has a 25-year history in the telecom industry and saw a desire amongst operators to offer value-added services on a ubiquitous platform such as SMS. The company sees its service as a way to help them go beyond smartphones and data plans to reach all mobile users.

"When we issued this in 2007, there were no smartphones... the fundamentals were that the broadest reach was most important," Feng says.

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
6/25/2014 | 4:21:31 PM
Re: cost of translation
Very interesting Sarah...I think that the cost is going to be the biggest hurdle for most people.  If I only need periodic help I can go to Google, Babelfish, or wherever for free.  Everything depends on their price model!
SReedy
50%
50%
SReedy,
User Rank: Blogger
6/25/2014 | 9:53:33 AM
cost of translation
I thought this was a pretty cool service, although I'm not sure I'd be willing to pay a monthly subscription for it. I suppose it depends how often you're in need of translation, but if it's that frequrently, may be time for Rosetta Stone.

The service is coming to the other carriers soon, so it'll be interesting to see how they price it.
Flash Poll
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
LRTV Huawei Video Resource Center
Huawei's Media Solutions Are Here to Stay

9|19|14   |   4:35   |   (0) comments


The current media revolution requires rapid upgrades in technology. New formats (HD, 3D, 4K etc.) and the subsequent explosion of file sizes demand sophisticated network and storage architecture. Social media and the multiple distribution channels require a robust asset management system. Gartner analyst Venecia Liu speaks about the current technological trends in ...
LRTV Huawei Video Resource Center
Microgenesis on Huawei's Switches

9|19|14   |   3:57   |   (0) comments


Microgenesis is a solutions and system integrator company in the Philippines whose areas of expertise include data centers, networking and security products. In this video, Executive Director Jeffrey Choa talks to us about his customers needs and they benefit from using Huawei switches.
LRTV Huawei Video Resource Center
Network Solutions Help the Philippines Jump Ahead

9|17|14   |   2:59   |   (0) comments


In the past, the Philippines has under-invested in technology. Now, the CEO of Softshell talks about how Huawei products help the Philippines jump ahead as the economy improves.
LRTV Huawei Video Resource Center
VCS Observation for Safer Cities in the Netherlands

9|17|14   |   5:20   |   (0) comments


Holland's VCS Observation has been operating for 22 years. Its main goal is to get cities safer. CEO Wim van Deijzen tells us some of the challenges his company faces and how Huawei is helping to overcome these challenges.
LRTV Huawei Video Resource Center
A Conversation With Serbia's Ministry of Interior

9|17|14   |   4:38   |   (0) comments


At HCC 2014, the Assistant Minister of the Ministry of Interior of the Republic of Serbia talks to us about his projects and corporation with Huawei. Solutions like Safe City and E-Government and services like cloud computing are just some of the areas his department is interested in.
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (1) comment


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
Upcoming Live Events!!
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
AT&T: We'll Bundle Fixed Wireless & DirecTV
Mari Silbey, Independent Technology Editor, 9/15/2014
New NFV Forum Focused on Interoperability
Carol Wilson, Editor-at-large, 9/16/2014
NFV & The Data Center: Top 10 Takeaways
Sarah Reedy, Senior Editor, 9/18/2014
Connecticut Cities Crowdsource Gigabit Nets
Jason Meyers, Senior Editor, Utility Communications/IoT, 9/15/2014
Pics: LR's Women in Telecom Breakfast
Sarah Reedy, Senior Editor, 9/16/2014
Like Us on Facebook
Twitter Feed