& cplSiteName &

AT&T Brings Beats Music to Families

Sarah Thomas
1/13/2014
50%
50%

AT&T will soon begin offering its first premium music subscription service, born from a two-year partnership with Beats Audio and developed especially for families.

AT&T Inc. (NYSE: T) has announced a deal with Jimmy Iovine's Beats Electronics to launch a new music streaming service for families, Beats Music Family, on January 21. The service allows five family members using up to 10 devices to stream or download an unlimited number of songs for $15 per month after a 90-day free trial. Individual customers can get the same access (using up to three devices) for $10 per month after 30 days free.

Through Beats Music, AT&T customers will have access to more than 20 million songs. The carrier say it's differentiating its service from the bevy of music apps already on the market with content curated by artists and music professionals and personalized to different occasions, artists, and themes.

Why this matters
There have been rumors of a forthcoming premium AT&T streaming music service for six months now, but the carrier says it has been working with Beats for two years -- since Beats acquired online streaming music service MOG -- to build this exclusive subscription service. In the meantime, AT&T is also set to acquire another music option, Muve Music, through its purchase of Leap Wireless. The carrier hasn't outlined its plans for Muve once the acquisition closes, but it could maintain the service for its prepaid customers. (See Will AT&T Muve to the Music?)

Carrier-provided mobile music has suffered from a lot of false starts in the past, never really taking off due to the number of alternative -- and free -- apps. In fact, Muve is one of the few successful examples of such a service. AT&T believes with its low price point, huge customer base, integrated billing, and the power of the Beats brand, it can change the industry dynamics.

AT&T also didn't indicate whether Beats Music will be part of its newly announced toll-free data program: If it is, the data consumed by those using the music service would not count against their data caps. Streaming music is a big traffic driver over the LTE network, but including it in the toll-free program could incite the wrath of consumer groups that say AT&T is creating an uneven playing field, as it would encourage customers to purchase AT&T's own service instead of premium versions of Pandora or Apple Inc. (Nasdaq: AAPL)'s iTunes Radio, for example. (See AT&T Toll-Free Data: Innovation or Rip-Off?)

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(15)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/13/2014 | 3:35:31 PM
Re: Muve & toll-free data
I don't disagree, I just don't see how you put the genie back now, as it were.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/13/2014 | 3:13:36 PM
Re: Muve & toll-free data
Sounds like you and Mendyk agree there. Music ain't what it used to be! :)

The radio drives me nuts too, playing the same songs over and over again. Pandora isn't much better. I guess with Beats, you're choosing the songs, so you can't complain. How it does search and discoverability will be important indicators of its success.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/13/2014 | 3:10:18 PM
Re: Muve & toll-free data
FWIW, ABI says there will be 191 million paid online music subscribers by 2019. Wonder what that number is today...doubt it is anywhere close. http://www.bloomberg.com/video/191m-number-of-online-music-subscribers-by-2019-cbMPsit0QASkw6nYfvvyDQ.html
ScottEStewart0101
50%
50%
ScottEStewart0101,
User Rank: Lightning
1/13/2014 | 3:06:58 PM
Re: Muve & toll-free data
This is why I use internet radio. I learned in college through music classes that the pop/country radio stations are paid to play certain songs over and over. The record labels have been selecting what's on the top 100 for decades now. With artists not writing their own music, or colaborating with 5-6 song writers to make their album, it's become a shameful way to get to the top of the charts. Even radio request lines are only playing top chart music. 

I use internet radio to find new artists without ads. Sometimes you find them on indie channels that are broadcast on local stations only available via TuneIn. Even British stations are playing more selection of music than American stations.

One trend I see, which is very annoying.. is that teens have bought into the "buy one hit track" option on internet services. They claim to be fans of an artist, yet they have never listened to an entire album. Worst yet, they listen to maybe 30 seconds of a song and then go to something else. It's very troubling when it comes to real music appreciation that we gave artists in the 90's. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/13/2014 | 2:47:44 PM
Re: Muve & toll-free data
Yes -- we need to put the "starving" back into "starving artists." The world needs more itinerant content farmers and sharecroppers.
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/13/2014 | 2:41:09 PM
Re: Muve & toll-free data
Too late now! I think that horse bolted a long time ago.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/13/2014 | 2:39:08 PM
Re: Muve & toll-free data
I'm cool with it.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/13/2014 | 2:37:42 PM
Re: Muve & toll-free data
I like the idea of the model you are suggesting (and definitely on the ebook front, too). On AT&T, you only get to keep your downloaded songs as long as you subscribe to Beats Music, but if they required both the parties sharing to be subscribers, I don't see what they'd have to lose. Beats' big focus is on expert-curated playlists, but it's been well documented the people value friends' recommendations as much, if not more.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/13/2014 | 2:11:58 PM
Re: Muve & toll-free data
Is anyone else creeped out by the abject commoditization of what is supposed to be an art form?
ScottEStewart0101
50%
50%
ScottEStewart0101,
User Rank: Lightning
1/13/2014 | 1:41:07 PM
Re: Muve & toll-free data
Do you see this possibly starting a new type of service like library sharing? ebook services are pushing book lending. It would be interesting if a service would allow friends to "lend" or "borrow" digital albums via streaming. The ability of this new service to allow downloads for streaming later, seems to be near that line of thinking. 

If I could sign up 5 friends to my iTunes Match, that also have itunes Match, where I could stream their albums or "borrow" them, I'd be more inclined to discover new albums far more effectively than through radio services. This is what Ping was supposed to do, but never picked up steam. 

Obviously the ability to see what your friends stream from your library, or a circle of libraries would be more interesting than watching your friend's facebook. Hopefully, the music industry will be as inovative as the ebook industry soon. 
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
CommScope – Meeting the Demands of Tomorrow's Networks

3|24|17   |     |   (0) comments


Phil Sorksy, Vice President International at CommScope, discusses addressing the challenges faced by service providers today, and as future trends emerge.
LRTV Huawei Video Resource Center
AMS-IX & Huawei's OSN 902

3|24|17   |     |   (0) comments


Huawei shows how its OSN 902 platform helps the Amsterdam Internet exchange to connect the world using multiplexing.
LRTV Huawei Video Resource Center
Huawei's Smart Energy Innovation Center

3|24|17   |     |   (0) comments


In Nuremberg, Huawei showcases its latest capabilities in the digitalization of Internet resources, network infrastructure and intelligence at its Smart Energy Innovation Center.
Valley Wonk
OFC & Hyperscale: A Good Mix?

3|24|17   |   01:50   |   (0) comments


Cloud and telecom players want different types of equipment for their networks, as the chatter at OFC reveals.
LRTV Custom TV
Etisalat on NFV Journey

3|24|17   |   10:37   |   (0) comments


Etisalat is a service provider that prides itself on bringing innovative technologies to the markets it serves. It was one of the first operators to implement 3G and leads the pack in fiber penetration. Now, Esmaeel Al Hammadi, Etisalat's SVP of Network Development, explains the operator's journey to virtualization, beginning with the network core, as well as the ...
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 3

3|22|17   |     |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
LRTV Documentaries
No Regrets: Cox's Finkelstein on Fiber & More

3|22|17   |     |   (0) comments


At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
LRTV Documentaries
Cable Next-Gen: The 'Mile High' View From Denver

3|22|17   |   11:56   |   (0) comments


Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 2

3|21|17   |   2:27   |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
LRTV Custom TV
Driving Better Mobile Customer Experience While Transforming the Mobile Network

3|21|17   |   7:47   |   (0) comments


The Citrix NetScaler mobile gateway is an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, NetScaler can be deployed on any hypervisor, on a ...
LRTV Custom TV
Mastercard: What's Next for Mobile Payments?

3|21|17   |   7:49   |   (0) comments


2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
LRTV Custom TV
Mastercard: 2 Billion Adults 'Trapped' in Cash Economy

3|21|17   |   03:51   |   (1) comment


Despite advances made in the last several years, two billion adults around the world are trapped in a cash economy and lack what we take for granted -- a safe way to receive, save and use money. Shamina Singh, executive vice president of sustainability and president of the Mastercard Center for Inclusive Growth, chats about how Mastercard is developing new ways to ...
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
High-Band 5G: Let's Address the Range Question, Shall We?
Dan Jones, Mobile Editor, 3/21/2017
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
FTTH No Slam Dunk for Cable
Carol Wilson, Editor-at-large, 3/23/2017
Top Priorities for B/OSS Transformation
James Crawshaw, Senior Analyst – OSS/BSS Transformation, Heavy Reading, 3/20/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Neither Do We Click Here
Is that a prerequisite?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.