Light Reading

AT&T Brings Beats Music to Families

Sarah Thomas
1/13/2014
50%
50%

AT&T will soon begin offering its first premium music subscription service, born from a two-year partnership with Beats Audio and developed especially for families.

AT&T Inc. (NYSE: T) has announced a deal with Jimmy Iovine's Beats Electronics to launch a new music streaming service for families, Beats Music Family, on January 21. The service allows five family members using up to 10 devices to stream or download an unlimited number of songs for $15 per month after a 90-day free trial. Individual customers can get the same access (using up to three devices) for $10 per month after 30 days free.

Through Beats Music, AT&T customers will have access to more than 20 million songs. The carrier say it's differentiating its service from the bevy of music apps already on the market with content curated by artists and music professionals and personalized to different occasions, artists, and themes.

Why this matters
There have been rumors of a forthcoming premium AT&T streaming music service for six months now, but the carrier says it has been working with Beats for two years -- since Beats acquired online streaming music service MOG -- to build this exclusive subscription service. In the meantime, AT&T is also set to acquire another music option, Muve Music, through its purchase of Leap Wireless. The carrier hasn't outlined its plans for Muve once the acquisition closes, but it could maintain the service for its prepaid customers. (See Will AT&T Muve to the Music?)

Carrier-provided mobile music has suffered from a lot of false starts in the past, never really taking off due to the number of alternative -- and free -- apps. In fact, Muve is one of the few successful examples of such a service. AT&T believes with its low price point, huge customer base, integrated billing, and the power of the Beats brand, it can change the industry dynamics.

AT&T also didn't indicate whether Beats Music will be part of its newly announced toll-free data program: If it is, the data consumed by those using the music service would not count against their data caps. Streaming music is a big traffic driver over the LTE network, but including it in the toll-free program could incite the wrath of consumer groups that say AT&T is creating an uneven playing field, as it would encourage customers to purchase AT&T's own service instead of premium versions of Pandora or Apple Inc. (Nasdaq: AAPL)'s iTunes Radio, for example. (See AT&T Toll-Free Data: Innovation or Rip-Off?)

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(15)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/13/2014 | 3:35:31 PM
Re: Muve & toll-free data
I don't disagree, I just don't see how you put the genie back now, as it were.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/13/2014 | 3:13:36 PM
Re: Muve & toll-free data
Sounds like you and Mendyk agree there. Music ain't what it used to be! :)

The radio drives me nuts too, playing the same songs over and over again. Pandora isn't much better. I guess with Beats, you're choosing the songs, so you can't complain. How it does search and discoverability will be important indicators of its success.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/13/2014 | 3:10:18 PM
Re: Muve & toll-free data
FWIW, ABI says there will be 191 million paid online music subscribers by 2019. Wonder what that number is today...doubt it is anywhere close. http://www.bloomberg.com/video/191m-number-of-online-music-subscribers-by-2019-cbMPsit0QASkw6nYfvvyDQ.html
ScottEStewart0101
50%
50%
ScottEStewart0101,
User Rank: Lightning
1/13/2014 | 3:06:58 PM
Re: Muve & toll-free data
This is why I use internet radio. I learned in college through music classes that the pop/country radio stations are paid to play certain songs over and over. The record labels have been selecting what's on the top 100 for decades now. With artists not writing their own music, or colaborating with 5-6 song writers to make their album, it's become a shameful way to get to the top of the charts. Even radio request lines are only playing top chart music. 

I use internet radio to find new artists without ads. Sometimes you find them on indie channels that are broadcast on local stations only available via TuneIn. Even British stations are playing more selection of music than American stations.

One trend I see, which is very annoying.. is that teens have bought into the "buy one hit track" option on internet services. They claim to be fans of an artist, yet they have never listened to an entire album. Worst yet, they listen to maybe 30 seconds of a song and then go to something else. It's very troubling when it comes to real music appreciation that we gave artists in the 90's. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/13/2014 | 2:47:44 PM
Re: Muve & toll-free data
Yes -- we need to put the "starving" back into "starving artists." The world needs more itinerant content farmers and sharecroppers.
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/13/2014 | 2:41:09 PM
Re: Muve & toll-free data
Too late now! I think that horse bolted a long time ago.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/13/2014 | 2:39:08 PM
Re: Muve & toll-free data
I'm cool with it.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/13/2014 | 2:37:42 PM
Re: Muve & toll-free data
I like the idea of the model you are suggesting (and definitely on the ebook front, too). On AT&T, you only get to keep your downloaded songs as long as you subscribe to Beats Music, but if they required both the parties sharing to be subscribers, I don't see what they'd have to lose. Beats' big focus is on expert-curated playlists, but it's been well documented the people value friends' recommendations as much, if not more.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/13/2014 | 2:11:58 PM
Re: Muve & toll-free data
Is anyone else creeped out by the abject commoditization of what is supposed to be an art form?
ScottEStewart0101
50%
50%
ScottEStewart0101,
User Rank: Lightning
1/13/2014 | 1:41:07 PM
Re: Muve & toll-free data
Do you see this possibly starting a new type of service like library sharing? ebook services are pushing book lending. It would be interesting if a service would allow friends to "lend" or "borrow" digital albums via streaming. The ability of this new service to allow downloads for streaming later, seems to be near that line of thinking. 

If I could sign up 5 friends to my iTunes Match, that also have itunes Match, where I could stream their albums or "borrow" them, I'd be more inclined to discover new albums far more effectively than through radio services. This is what Ping was supposed to do, but never picked up steam. 

Obviously the ability to see what your friends stream from your library, or a circle of libraries would be more interesting than watching your friend's facebook. Hopefully, the music industry will be as inovative as the ebook industry soon. 
Page 1 / 2   >   >>
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
LRTV Custom TV
Quad Channel Modulator Driver with 46 Gbaud Capability from MACOM

1|28|16   |     |   (0) comments


MACOM's MAOM-003427 is the industry's first surface-mount modulator driver with 46 Gbaud capability to support next generation 200G and 400G applications.
LRTV Custom TV
Video Infographic: Validating Cisco's NFV Infrastructure

1|26|16   |   02:24   |   (1) comment


We all know that the network of the future will be virtual, but when will virtual become a reality? This video infographic covers the four key areas in which Light Reading, in partnership with EANTC, tested Cisco's NFV infrastructure: performance, reliability, multi-service capabilities and single pane of glass management.

For the full report, see

Between the CEOs
CEO Chat With Phil McKinney, CableLabs

1|22|16   |   13:36   |   (1) comment


At CES in Las Vegas, we met with Phil McKinney, CEO of CableLabs. Phil provides an update on the rollout of DOCSIS 3.1, his views on the future of open source and how consumer interest in virtual reality could affect network traffic.
Between the CEOs
Ericsson CTO on the Changing Telecom Market

1|21|16   |   10:26   |   (0) comments


At CES 2015, CTO of Ericsson, Ulf Ewaldsson, sits down with CEO of Light Reading, Steve Saunders, to discuss the changing telecom market, the new partnership with Cisco and the future of the telecom industry.
LRTV Interviews
Ireland's Data Dream

1|21|16   |   14:31   |   (0) comments


Host In Ireland president Gary Connolly tells Light Reading's Steve Saunders about the role Ireland is playing in hosting data for the world's largest organizations.
LRTV Custom TV
Brocade Keynote: Transitioning to the New IP

1|20|16   |   27:23   |   (0) comments


At 2020 Vision in Dublin, Andrew Coward, VP of Service Provider Strategy at Brocade, presents the transition to the New IP.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Cisco's latest VNI numbers suggest the world will be using 366.8 exabytes of data on smartphones and Internet of Things devices, up from 44.2 exabytes, in 2015.
Hot Topics
Alphabet Is Serious About Google Fiber
Mari Silbey, Senior Editor, Cable/Video, 2/1/2016
Did Juniper Pay 'Peanuts' for BTI?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/2/2016
Google's 5G Radio Ambitions Are Expanding
Dan Jones, Mobile Editor, 2/5/2016
How Data Center Outsourcing Fuels AT&T NetBond Growth
Carol Wilson, Editor-at-large, 2/3/2016
3.5GHz Startup Gets $22M for Small Cells
Dan Jones, Mobile Editor, 2/2/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
As anyone who knows me will tell you, I like to think I know a fair bit about this next-gen-comms malarkey, but there's nothing like an interview with one of the ...
Animals with Phones
Happy Groundhogs for Technology Day! Click Here
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.