& cplSiteName &

AT&T Brings Beats Music to Families

Sarah Thomas
1/13/2014
50%
50%

AT&T will soon begin offering its first premium music subscription service, born from a two-year partnership with Beats Audio and developed especially for families.

AT&T Inc. (NYSE: T) has announced a deal with Jimmy Iovine's Beats Electronics to launch a new music streaming service for families, Beats Music Family, on January 21. The service allows five family members using up to 10 devices to stream or download an unlimited number of songs for $15 per month after a 90-day free trial. Individual customers can get the same access (using up to three devices) for $10 per month after 30 days free.

Through Beats Music, AT&T customers will have access to more than 20 million songs. The carrier say it's differentiating its service from the bevy of music apps already on the market with content curated by artists and music professionals and personalized to different occasions, artists, and themes.

Why this matters
There have been rumors of a forthcoming premium AT&T streaming music service for six months now, but the carrier says it has been working with Beats for two years -- since Beats acquired online streaming music service MOG -- to build this exclusive subscription service. In the meantime, AT&T is also set to acquire another music option, Muve Music, through its purchase of Leap Wireless. The carrier hasn't outlined its plans for Muve once the acquisition closes, but it could maintain the service for its prepaid customers. (See Will AT&T Muve to the Music?)

Carrier-provided mobile music has suffered from a lot of false starts in the past, never really taking off due to the number of alternative -- and free -- apps. In fact, Muve is one of the few successful examples of such a service. AT&T believes with its low price point, huge customer base, integrated billing, and the power of the Beats brand, it can change the industry dynamics.

AT&T also didn't indicate whether Beats Music will be part of its newly announced toll-free data program: If it is, the data consumed by those using the music service would not count against their data caps. Streaming music is a big traffic driver over the LTE network, but including it in the toll-free program could incite the wrath of consumer groups that say AT&T is creating an uneven playing field, as it would encourage customers to purchase AT&T's own service instead of premium versions of Pandora or Apple Inc. (Nasdaq: AAPL)'s iTunes Radio, for example. (See AT&T Toll-Free Data: Innovation or Rip-Off?)

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(15)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/13/2014 | 3:35:31 PM
Re: Muve & toll-free data
I don't disagree, I just don't see how you put the genie back now, as it were.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/13/2014 | 3:13:36 PM
Re: Muve & toll-free data
Sounds like you and Mendyk agree there. Music ain't what it used to be! :)

The radio drives me nuts too, playing the same songs over and over again. Pandora isn't much better. I guess with Beats, you're choosing the songs, so you can't complain. How it does search and discoverability will be important indicators of its success.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/13/2014 | 3:10:18 PM
Re: Muve & toll-free data
FWIW, ABI says there will be 191 million paid online music subscribers by 2019. Wonder what that number is today...doubt it is anywhere close. http://www.bloomberg.com/video/191m-number-of-online-music-subscribers-by-2019-cbMPsit0QASkw6nYfvvyDQ.html
ScottEStewart0101
50%
50%
ScottEStewart0101,
User Rank: Lightning
1/13/2014 | 3:06:58 PM
Re: Muve & toll-free data
This is why I use internet radio. I learned in college through music classes that the pop/country radio stations are paid to play certain songs over and over. The record labels have been selecting what's on the top 100 for decades now. With artists not writing their own music, or colaborating with 5-6 song writers to make their album, it's become a shameful way to get to the top of the charts. Even radio request lines are only playing top chart music. 

I use internet radio to find new artists without ads. Sometimes you find them on indie channels that are broadcast on local stations only available via TuneIn. Even British stations are playing more selection of music than American stations.

One trend I see, which is very annoying.. is that teens have bought into the "buy one hit track" option on internet services. They claim to be fans of an artist, yet they have never listened to an entire album. Worst yet, they listen to maybe 30 seconds of a song and then go to something else. It's very troubling when it comes to real music appreciation that we gave artists in the 90's. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/13/2014 | 2:47:44 PM
Re: Muve & toll-free data
Yes -- we need to put the "starving" back into "starving artists." The world needs more itinerant content farmers and sharecroppers.
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/13/2014 | 2:41:09 PM
Re: Muve & toll-free data
Too late now! I think that horse bolted a long time ago.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/13/2014 | 2:39:08 PM
Re: Muve & toll-free data
I'm cool with it.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/13/2014 | 2:37:42 PM
Re: Muve & toll-free data
I like the idea of the model you are suggesting (and definitely on the ebook front, too). On AT&T, you only get to keep your downloaded songs as long as you subscribe to Beats Music, but if they required both the parties sharing to be subscribers, I don't see what they'd have to lose. Beats' big focus is on expert-curated playlists, but it's been well documented the people value friends' recommendations as much, if not more.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/13/2014 | 2:11:58 PM
Re: Muve & toll-free data
Is anyone else creeped out by the abject commoditization of what is supposed to be an art form?
ScottEStewart0101
50%
50%
ScottEStewart0101,
User Rank: Lightning
1/13/2014 | 1:41:07 PM
Re: Muve & toll-free data
Do you see this possibly starting a new type of service like library sharing? ebook services are pushing book lending. It would be interesting if a service would allow friends to "lend" or "borrow" digital albums via streaming. The ability of this new service to allow downloads for streaming later, seems to be near that line of thinking. 

If I could sign up 5 friends to my iTunes Match, that also have itunes Match, where I could stream their albums or "borrow" them, I'd be more inclined to discover new albums far more effectively than through radio services. This is what Ping was supposed to do, but never picked up steam. 

Obviously the ability to see what your friends stream from your library, or a circle of libraries would be more interesting than watching your friend's facebook. Hopefully, the music industry will be as inovative as the ebook industry soon. 
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
LRTV Interviews
Heavy Reading: Big Video Set to Disrupt

1|6|17   |   4:39   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's Adi Kishore talks about the challenges of managing and monetizing bandwidth-intensive video, and how service providers will need to transform their networks to cope with the big video explosion.
LRTV Interviews
Heavy Reading: IoT Set to Disrupt

1|5|17   |   7:07   |   (0) comments


Heavy Reading's Senior Analyst of IoT, Steve Bell, tells Light Reading how the Internet of Things (IoT) will transform service provider markets, business models and mindsets, and how virtualizing the network core and Fog networking is key to meeting the agility and flexibility demands of IoT in the future.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Ericsson: 5G Heralds 'New' New Economy
Mari Silbey, Senior Editor, Cable/Video, 1/12/2017
Next Plugfest Gets G.fast Closer to Market
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 1/13/2017
Growing Pains Will Force Telcos to Shape Up
Iain Morris, News Editor, 1/17/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
IBM, FDA Look to Blockchain to Secure Health Records
Scott Ferguson, Editor, Enterprise Cloud, 1/12/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.