& cplSiteName &

Morega Tackles Video Portability

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
10/8/2012
50%
50%

As operators start to shuttle on-demand and live video from set-top boxes to tablets and other connected devices, many are faced with this question: Do we build that capability ourselves or buy it from someone else?

One company that's squarely in the "buy it" camp is software startup Morega Systems Inc. The five-year-old company is led by Buddy Snow, a former Motorola Mobility executive who played a key role in developing Televation, a video transcoding device built in tandem with Comcast Corp. (Nasdaq: CMCSA, CMCSK) that the MSO markets under the AnyPlay brand. (See Comcast Uses TV Streamer to Pump Mobile Bundles and Comcast Beams Live TV to the iPad.)

Morega's mission in life is fairly simple -- to provide service providers and consumer electronics (CE) companies with the technology they need to port premium video securely to devices other than the set-top box.

The company doesn't consider itself in the same category as TV Everywhere, which generally is about helping authenticated pay-TV customers access video from the proverbial cloud. Instead, it sees its role as providing Slingbox-like functionality to service providers, enabling streaming video and the transferring of files (sometimes called "sideloading") from a set-top or gateway to any screen inside or, if the rights allow, outside the home.

"The easiest thing to get acceptance for is streaming or sideloading in the house. When you go outside the house, it's a different ballgame," says Snow, who joined Morega in April. "Remote access is the killer app, and I think they [the service providers] can charge for it."

Using a combination of client software that talks to servers on the network, a good portion of Morega's role is to adjust the video format for devices being targeted. But it goes a step deeper, helping service providers keep that link secure by authorizing which devices are allowed to access premium content from the set-top or gateway.

On top of that, Morega also helps to manage more complicated tasks that operators must take care of when extending their linear TV service to other devices, including support for closed captioning and the emergency alert system (EAS).

Snow thinks that process will become increasingly important as MSOs begin to offer set-tops with integrated transcoding abilities, and customers continue to use tablets and smartphones as secondary screens in the home and as primary screens when they are on the go.

Morega's first public customer is DirecTV Group Inc. (NYSE: DTV), which is using the vendor's software for Nomad, a $149 device that lets customers port movies and TV shows recorded on a DVR to PCs, smartphones and tablets, but doesn't enable streaming of live TV to other devices, at least not yet. The company also has two unnamed customers in Europe -- a "large" telco and a TV manufacturer that will let users stream content from the TV to client devices. (See DirecTV Unveils Content 'Nomad' .)

Build or buy?
Much of Morega's competition comes from in-house efforts by service providers as well as retail from Sling Media Inc. and Simple.TV. It'll also have to contend with TiVo Inc. (Nasdaq: TIVO), which is pitching its new Stream devices at retail and in partnership with MSO partners. Yet another budding service provider option is Broadcom Corp. (Nasdaq: BRCM), which is in the process of integrating Sling's video place-shifting platform into the BCM7425, a dual-tuner HD gateway chipset. (See Suddenlink Promotes the TiVo Stream , When Will Cable Turn Up TiVo Stream? and Broadcom Video Gateway SoC Gets 'SlingLoaded' .)

But Snow thinks Morega, with its licensing and integration model, can help pay-TV operators get complicated video portability services off the ground faster and less expensively than they can in-house.

Morega, which has completed integration with middleware players such as NDS (now part of Cisco Systems Inc. (Nasdaq: CSCO), will be making its cable pitch at next week's Society of Cable Telecommunications Engineers (SCTE) Cable-Tec Expo in Orlando.

Founded in 2007, Toronto-based Morega has about 60 employees and has secured two rounds of funding. Snow predicts that Morega should start to turn a profit in the next 12 months or so.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP’s Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it’s going from two industry veterans.
LRTV Custom TV
Cable & the Move to IPTV

5|31|16   |   04:44   |   (0) comments


Cable operators are looking at transitioning operations to IPTV, and some have already started. What issues do operators face? What opportunities will this bring to customers? These are just a few of the questions Alticast considers in this interview between Alan Breznick and Susan Crouse at INTX 2016.
LRTV Custom TV
Ooredoo at UBBS 2016

5|31|16   |   06:04   |   (0) comments


At UBBS 2016 in Dubai, Light Reading is joined by Ooredoo Qatar's Yann Courqueux for an in-depth interview on their success.
LRTV Custom TV
du's Success Infrastructure

5|31|16   |   11:48   |   (0) comments


At UBBS 2016 in Dubai, Light Reading is joined by du's Jasim Alawadi for an in-depth interview on deploying all types of technology.
LRTV Custom TV
What Is Customer Experience Management?

5|31|16   |   05:53   |   (0) comments


At UBBS 2016 in Dubai, Light Reading is joined by Huawei's Michael Spratt for an in-depth interview on customer experience management.
LRTV Custom TV
UBBS 2016 World Tour Highlight

5|31|16   |   02:43   |   (0) comments


At UBBS World Tour 2016 in Dubai, Light Reading takes an exclusive look at the latest Huawei technology and the future of broadband.
LRTV Interviews
Getting Somewhere With TV Everywhere

5|31|16   |   7:08   |   (0) comments


Comcast's Vito Forlenza describes the progress his company is making with TV Everywhere and the challenges that remain.
LRTV Custom TV
Cisco's Innovations in Cable

5|26|16   |   03:18   |   (0) comments


Marc Aldrich from Cisco discusses the latest in security, the evolution and momentum for CCAP and what the industry will be seeing next from Cisco.
LRTV Documentaries
Leading Lights 2016 Highlights

5|25|16   |   02:26   |   (1) comment


Some of the high points from this year's Leading Lights awards dinner at the Hotel Ella in Austin, Texas.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for ...
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
Cisco's Patel Hails 'Microculture' Successes
Iain Morris, News Editor, 5/26/2016
Cable Is Eyeing Its Retail Options
Mari Silbey, Senior Editor, Cable/Video, 5/25/2016
AT&T's Margaret Chiosi Retires
Ray Le Maistre, Editor-in-chief, 5/25/2016
CenturyLink Targets 'Six Nines' Reliability
Iain Morris, News Editor, 5/31/2016
West Coast Gets Its First 10-Gig City
Mari Silbey, Senior Editor, Cable/Video, 5/26/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Please Pass the Waterproof Phone Click Here
Walruses: more tech-savvy than you might think.
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.