Light Reading

Comcast Shoots for 'DVR2Go' Trademark

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/9/2010
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) is aiming to make the term "DVR2Go" a registered trademark, a move that could offer a peek into the direction of the MSO's TV Everywhere strategy.

Comcast doesn't own the trademark yet, but it's closing in on it. According to the Unites States Patent and Trademark Office (USPTO), Comcast filed for the trademark on March 29, 2010.

Trademarkia, a government record search engine, notes that the status changed to "approved for publication" on June 28. That designation puts the world on notice that the trademark is going to be registered, and gives others an initial 30-day window to challenge it (a three-to-six month period in which someone can still request cancellation of a trademark follows, but such cases are rare).

Interestingly, Motorola Inc. (NYSE: MOT) has used the term "DVR2GO" in some of its past public literature, but no product with that name has appeared. Given that Comcast is one of Moto's largest customers, it seems unlikely the vendor would oppose the MSO's trademark attempt. Motorola declined to comment.

Kathleen Cooney-Porter, a partner at Oblon, Spivak, McClelland, Maier & Neustadt LLP, a firm that specializes in intellectual property law, notes that Comcast filed for the trademark under section "1B," indicating that the MSO intends to use the mark in commerce.

She estimates that, barring any opposition, Comcast should be able to obtain a "notice of allowance" within one to two months, and then start using it.

How Comcast might use the DVR2Go mark remains the big question. Comcast has already shown interest in developing a "portable" DVR in tandem with Panasonic Corp. (NYSE: PC), but that tru2way-based device, announced at the 2008 Consumer Electronics Show, has not been seen from since, and it's questionable if that product, as originally shown, will ever see the light of day. (See Comcast, Panasonic Unveil Portable DVR , Comcast, Panny Polishing Portable DVR , and CableLabs Clears Panasonic Tru2way Box.)

However, Comcast's filing for the trademark at the USPTO indicates that the MSO has some grander plans that track with its broader TV Everywhere strategy. The filing refers to the "Broadcasting, streaming and transferring of audio, video, and data to portable electronic devices; mobile media services in the nature of electronic transmission of entertainment media content."

In addition, DVR2Go is an obvious brand extension for High-Speed2go, Comcast's 4G/3G mobile broadband service. But the new mark suggests a complementary mobile video product is also part of Comcast's plans. (See Comcast Launches Chicago High-Speed 2go and Comcast Boots Up 3G-Only Option .)

Comcast isn't saying much about its plans for the DVR2Go name. It says it applies for lots of trademarks, some of which get used for specific products, while others don't.

For what it's worth, Comcast filed for the "Tunerfish" trademark on April 27, and went on to debut the service, which meshes TV watching habits with social networking, on June 10.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:30:26 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Not sure if Comcast's attempt to trademark DVR2go will be successful, but here's word from Multichannel News that Dish Network's shot at trademarking "TV Everywhere" has hit a snag, with the USPTO issuing a "notice of suspension," citing Time Warner's prior application to trademark "On Demand Everywhere."


Trademarkia has some other details on the status of the TV Everywhere mark, noting that the letter of suspension was sent on July 1, 2010. JB


 

Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
12/5/2012 | 4:30:23 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Interesting to see a mobile video strategy emerging at Comcast -- that's one area where all the wireless and telco folks are definitely scrambling. I wonder how these folks plan to generate the $$$ on mobile video.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:30:22 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Yeah, they'll need for than a name to lean on to make the business end of this work.  Just a guess, but they'll probably bundle in a TV Everywhere component to their wireless broadband service early on unless they think they can get a premium for a mobile video tier.  Canoe, the cable JV for advanced advertising, has discussed shifting some focus to the mobile side, but nothing in terms of timing since they're just now starting to get their first set-box-based product out the door. JB

Flash Poll
From The Founder
Anshul Sadana answers questions from Steve Saunders, Light Reading's founder and CEO, about Arista's CloudVision, a global cloud network controller for workload orchestration and workflow automation delivering a turnkey solution for cloud networking.
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Custom TV
End-User or Enterprise Benefits to the New IP

7|30|15   |   04:27   |   (0) comments


Andrew Coward discusses what the New IP means to end users or enterprise customers. He explains compelling reasons, including how every customer can get their own network, from the transformation to the New IP.
LRTV Custom TV
Network Visibility & the New IP

7|30|15   |   02:23   |   (0) comments


Mukund Srigopal provides an explanation of what network visibility is and how it is essential as service providers transition to the New IP. In addition, the importance of the network packet broker is discussed.
Between the CEOs
Video Exclusive With Basil Alwan, Alcatel-Lucent

7|24|15   |   26:44   |   (5) comments


Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
LRTV Custom TV
VDF: Enable the Financial With Mobile Money

7|20|15   |   06:53   |   (0) comments


Ian Ravenscroft discusses how operators can expand to occupy the entire digital services value chain through service innovation.
LRTV Custom TV
Telefónica on OSS Transformation

7|20|15   |   06:01   |   (0) comments


Jose Gonzales discusses the details of Telefónica's operation transformation program.
LRTV Custom TV
Judi Achmadi on Huawei's Cloud Storage Solution

7|20|15   |   03:33   |   (0) comments


Judi discusses the key business goals of TelekomSigma's public cloud service and how Huawei's solution helps them address challenges.
LRTV Custom TV
KPN Enlightening Digital Business & IT Transformation

7|20|15   |   06:19   |   (0) comments


Rob de Beer discusses the changes that operators need to make with service innovation now coming from the Internet world.
LRTV Custom TV
Stratus Telco-Grade Cloud Solutions & NFV

7|20|15   |   07:34   |   (0) comments


Ali Kafel from Stratus Technologies addresses high-availability concerns within the telco industry with a solution that enables telcos to provide high-availability and stateful fault-tolerance using a software-based approach.
LRTV Documentaries
The Six Million Dollar Business Man

7|20|15   |   01:52   |   (0) comments


Steve Saunders, publisher. A man barely alive after an acquisition malfunction imploded the company he founded. Gentlemen, we can rebuild Light Reading. Better, faster, stronger.
Between the CEOs
CEO Chat With Anukool Lakhina, Guavus

7|20|15   |   38:51   |   (1) comment


Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
LRTV Custom TV
IBM's Flash Storage With Intel QuickAssist

7|20|15   |   03:18   |   (0) comments


Intel's Bev Crair and IBM's Eric Herzog discuss how IBM's V9000 Flash Storage System has helped customers around the world. Featuring real-time compression powered by Intel QuickAssist Technology, the V9000 is a next-gen flash storage solution.
LRTV Huawei Video Resource Center
Thailand's AIS: Transforming to an FMC Operator

7|17|15   |   4:53   |   (0) comments


Saran Phaloprakarn, Senior VP of Fixed Broadband Business Management of Thailand's AIS, was a keynote speaker at the first Asia-Pacific Ultra Broadband Summit in Bangkok. In this video, he talks to Heavy Reading about transforming into an FMC (FBB+MBB+Content) operator.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Network operators start seeing savings from NFV in the first year, according to a study by Affirmed Networks and ACG.
Hot Topics
Robbins Succeeds Chambers as Cisco Changes CEOs
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/27/2015
RJio to Launch Its Own 4G Devices Brand
Gagandeep Kaur, Contributing Editor, 7/27/2015
Qualcomm Wants FCC to Stay Out of LTE-U Fray
Sarah Thomas, Editorial Operations Director, 7/27/2015
Silence Like Diamonds – Episode 2: Warning Shot
John Barnes, Author, 7/28/2015
Like Us on Facebook
Twitter Feed
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
Cats with Phones
Comes With Free Phone Stand Click Here
Who says cats don't have any skills?