Light Reading
Trademark filing describes service that can broadcast, stream, and transfer audio, video, and data to portable electronic devices

Comcast Shoots for 'DVR2Go' Trademark

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/9/2010
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) is aiming to make the term "DVR2Go" a registered trademark, a move that could offer a peek into the direction of the MSO's TV Everywhere strategy.

Comcast doesn't own the trademark yet, but it's closing in on it. According to the Unites States Patent and Trademark Office (USPTO), Comcast filed for the trademark on March 29, 2010.

Trademarkia, a government record search engine, notes that the status changed to "approved for publication" on June 28. That designation puts the world on notice that the trademark is going to be registered, and gives others an initial 30-day window to challenge it (a three-to-six month period in which someone can still request cancellation of a trademark follows, but such cases are rare).

Interestingly, Motorola Inc. (NYSE: MOT) has used the term "DVR2GO" in some of its past public literature, but no product with that name has appeared. Given that Comcast is one of Moto's largest customers, it seems unlikely the vendor would oppose the MSO's trademark attempt. Motorola declined to comment.

Kathleen Cooney-Porter, a partner at Oblon, Spivak, McClelland, Maier & Neustadt LLP, a firm that specializes in intellectual property law, notes that Comcast filed for the trademark under section "1B," indicating that the MSO intends to use the mark in commerce.

She estimates that, barring any opposition, Comcast should be able to obtain a "notice of allowance" within one to two months, and then start using it.

How Comcast might use the DVR2Go mark remains the big question. Comcast has already shown interest in developing a "portable" DVR in tandem with Panasonic Corp. (NYSE: PC), but that tru2way-based device, announced at the 2008 Consumer Electronics Show, has not been seen from since, and it's questionable if that product, as originally shown, will ever see the light of day. (See Comcast, Panasonic Unveil Portable DVR , Comcast, Panny Polishing Portable DVR , and CableLabs Clears Panasonic Tru2way Box.)

However, Comcast's filing for the trademark at the USPTO indicates that the MSO has some grander plans that track with its broader TV Everywhere strategy. The filing refers to the "Broadcasting, streaming and transferring of audio, video, and data to portable electronic devices; mobile media services in the nature of electronic transmission of entertainment media content."

In addition, DVR2Go is an obvious brand extension for High-Speed2go, Comcast's 4G/3G mobile broadband service. But the new mark suggests a complementary mobile video product is also part of Comcast's plans. (See Comcast Launches Chicago High-Speed 2go and Comcast Boots Up 3G-Only Option .)

Comcast isn't saying much about its plans for the DVR2Go name. It says it applies for lots of trademarks, some of which get used for specific products, while others don't.

For what it's worth, Comcast filed for the "Tunerfish" trademark on April 27, and went on to debut the service, which meshes TV watching habits with social networking, on June 10.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:30:26 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Not sure if Comcast's attempt to trademark DVR2go will be successful, but here's word from Multichannel News that Dish Network's shot at trademarking "TV Everywhere" has hit a snag, with the USPTO issuing a "notice of suspension," citing Time Warner's prior application to trademark "On Demand Everywhere."


Trademarkia has some other details on the status of the TV Everywhere mark, noting that the letter of suspension was sent on July 1, 2010. JB


 

Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
12/5/2012 | 4:30:23 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Interesting to see a mobile video strategy emerging at Comcast -- that's one area where all the wireless and telco folks are definitely scrambling. I wonder how these folks plan to generate the $$$ on mobile video.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:30:22 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Yeah, they'll need for than a name to lean on to make the business end of this work.  Just a guess, but they'll probably bundle in a TV Everywhere component to their wireless broadband service early on unless they think they can get a premium for a mobile video tier.  Canoe, the cable JV for advanced advertising, has discussed shifting some focus to the mobile side, but nothing in terms of timing since they're just now starting to get their first set-box-based product out the door. JB

Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
The Human Gain of the Smart Home
Robin Mersh, 10/20/2014
Zayo Zooms Out of the IPO Gate
Dan O'Shea, Managing Editor, 10/17/2014
Like Us on Facebook
Twitter Feed