Light Reading

Comcast Shoots for 'DVR2Go' Trademark

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/9/2010
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) is aiming to make the term "DVR2Go" a registered trademark, a move that could offer a peek into the direction of the MSO's TV Everywhere strategy.

Comcast doesn't own the trademark yet, but it's closing in on it. According to the Unites States Patent and Trademark Office (USPTO), Comcast filed for the trademark on March 29, 2010.

Trademarkia, a government record search engine, notes that the status changed to "approved for publication" on June 28. That designation puts the world on notice that the trademark is going to be registered, and gives others an initial 30-day window to challenge it (a three-to-six month period in which someone can still request cancellation of a trademark follows, but such cases are rare).

Interestingly, Motorola Inc. (NYSE: MOT) has used the term "DVR2GO" in some of its past public literature, but no product with that name has appeared. Given that Comcast is one of Moto's largest customers, it seems unlikely the vendor would oppose the MSO's trademark attempt. Motorola declined to comment.

Kathleen Cooney-Porter, a partner at Oblon, Spivak, McClelland, Maier & Neustadt LLP, a firm that specializes in intellectual property law, notes that Comcast filed for the trademark under section "1B," indicating that the MSO intends to use the mark in commerce.

She estimates that, barring any opposition, Comcast should be able to obtain a "notice of allowance" within one to two months, and then start using it.

How Comcast might use the DVR2Go mark remains the big question. Comcast has already shown interest in developing a "portable" DVR in tandem with Panasonic Corp. (NYSE: PC), but that tru2way-based device, announced at the 2008 Consumer Electronics Show, has not been seen from since, and it's questionable if that product, as originally shown, will ever see the light of day. (See Comcast, Panasonic Unveil Portable DVR , Comcast, Panny Polishing Portable DVR , and CableLabs Clears Panasonic Tru2way Box.)

However, Comcast's filing for the trademark at the USPTO indicates that the MSO has some grander plans that track with its broader TV Everywhere strategy. The filing refers to the "Broadcasting, streaming and transferring of audio, video, and data to portable electronic devices; mobile media services in the nature of electronic transmission of entertainment media content."

In addition, DVR2Go is an obvious brand extension for High-Speed2go, Comcast's 4G/3G mobile broadband service. But the new mark suggests a complementary mobile video product is also part of Comcast's plans. (See Comcast Launches Chicago High-Speed 2go and Comcast Boots Up 3G-Only Option .)

Comcast isn't saying much about its plans for the DVR2Go name. It says it applies for lots of trademarks, some of which get used for specific products, while others don't.

For what it's worth, Comcast filed for the "Tunerfish" trademark on April 27, and went on to debut the service, which meshes TV watching habits with social networking, on June 10.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:30:26 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Not sure if Comcast's attempt to trademark DVR2go will be successful, but here's word from Multichannel News that Dish Network's shot at trademarking "TV Everywhere" has hit a snag, with the USPTO issuing a "notice of suspension," citing Time Warner's prior application to trademark "On Demand Everywhere."


Trademarkia has some other details on the status of the TV Everywhere mark, noting that the letter of suspension was sent on July 1, 2010. JB


 

Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
12/5/2012 | 4:30:23 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Interesting to see a mobile video strategy emerging at Comcast -- that's one area where all the wireless and telco folks are definitely scrambling. I wonder how these folks plan to generate the $$$ on mobile video.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:30:22 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Yeah, they'll need for than a name to lean on to make the business end of this work.  Just a guess, but they'll probably bundle in a TV Everywhere component to their wireless broadband service early on unless they think they can get a premium for a mobile video tier.  Canoe, the cable JV for advanced advertising, has discussed shifting some focus to the mobile side, but nothing in terms of timing since they're just now starting to get their first set-box-based product out the door. JB

Flash Poll
From The Founder
The New IP is actually bigger even than business. Like another hugely important tech that Light Reading is digging into right now, the New IP has the potential to change the world by fundamentally advancing what it is possible for people to achieve with communications.
LRTV Huawei Video Resource Center
Huawei Shares Its Vision of the Future of Mobile Networks Innovations

2|26|15   |   2:30   |   (0) comments


Mobile broadband is changing our lives. It's reshaping the Internet, industry, and society. It allows us to freely connect with one another anytime, anywhere. At this year's Mobile World Congress, Huawei will share its latest insights and newest ideas and technologies that will shape the future of MBB. They will showcase their end-to-end MBB solutions that will ...
LRTV Huawei Video Resource Center
Accelerate Digitizing, Boost Digital Business

2|26|15   |   6:14   |   (0) comments


A new digital revolution is leading us to a better connected world. Together with millions of digital partners, Huawei will help CSPs to build their digital service ecosystem and aggregate a wide variety of digital services. In this video, we find out how Huawei is going to help CSPs implement digital operations.
LRTV Huawei Video Resource Center
The Secret Recipe to Enabling Hyper-Growth Industries

2|26|15   |   3:38   |   (0) comments


With a number of successful cases on network capability exposure, Huawei is going to share the secret recipe to enabling hyper-growth markets with a step-by-step approach.
LRTV Documentaries
BTE 2015 Is Bigger & Even Better

2|25|15   |   03:13   |   (4) comments


This year's Big Telecom Event (BTE) in Chicago is going to provide more opportunities than ever for networking, getting to grips with key industry challenges and opportunities and, equally as important, having some fun.
LRTV Interviews
Light Reading ICT Leaders Roundtable at MWC 2015

2|12|15   |   1:07   |   (2) comments


On Sunday March 1, 2015, Light Reading will host an ICT Leaders Roundtable in partnership with Huawei. At this half-day event, CIOs, analysts and researchers will discuss key industry trends like virtualization in the cloud with a specific focus on new business models. Located at the luxurious Renaissance Hotel near the Fira Barcelona, space is limited so please ...
LRTV Documentaries
Going Green in 2015

2|12|15   |   02:04   |   (0) comments


Energy efficiency is set to be an incredibly hot topic in the telecom industry this year.
LRTV Custom TV
SDN & NFV: Where Are We Going From Here?

2|11|15   |   11:27   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss gives his perspective on why SDN and NFV should be tightly interconnected and how he sees the industry moving forward.
LRTV Documentaries
Time for Gigabit Europe?

2|9|15   |   01:27   |   (4) comments


Gigabit broadband networks are springing up all around the US and they'll soon become more commonplace in Europe.
LRTV Interviews
Brocade Brings New IP Vision to 2020 Vision Executive Summit

2|3|15   |   4:23   |   (0) comments


In December 2014, Light Reading gathered telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Brocade's Kelly Herrell shared his company's strategy at ...
LRTV Interviews
Brocade's Kelly Herrell on the New IP

2|2|15   |   12:36   |   (0) comments


In December 2014, Steve Saunders sat down with Brocade VP of Software Networking Kelly Herrell at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Brocade's approach to the New IP, the future of the telecom industry, and more.
LRTV Huawei Video Resource Center
Dr. Dong Sun Talks About Carriers' Digital Transformation & Huawei’s Telco OS

1|29|15   |   6:28   |   (0) comments


Dr. Dong Sun, Chief Architect of Digital Transformation Solutions at Huawei, discusses how telecom operators can become digital ecosystem enablers and deliver optimal user experiences that are in real-time, on-demand, all-online, DIY and social (ROADS).
LRTV Huawei Video Resource Center
Huawei's Chief Network Architect Talks about Network Experience & Operators’ Strategies

1|29|15   |   3:39   |   (0) comments


In the digital age, network experience has become the primary productivity especially for telecom operators. In this video, Wenshuan Dang, Huawei’s Chief Network Architect, discusses how carriers can tackle the challenge of infrastructure complexity in order to enhance business agility and improve user experience.
Upcoming Live Events
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
All Upcoming Live Events
Infographics
Net neutrality, broadband services and the current outlook on data consumption, as presented by the New Jersey Institute of Technology.
Hot Topics
Cyber Security Expert Warns: You're Doing It Wrong
Sarah Thomas, Editorial Operations Director, 2/23/2015
10 Weirdly Useful IoT Devices
Eryn Leavens, Copy Desk Editor, 2/24/2015
Small Cells Enabling Location Services
Sarah Thomas, Editorial Operations Director, 2/25/2015
FCC Adopts Title II Rules
Alan Breznick, Cable/Video Practice Leader, 2/26/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Check out Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he had to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.
G'day! And welcome to an entirely new feature on Light Reading -- our weekly "CEO-to-CEO" interview.