Light Reading

Comcast Shoots for 'DVR2Go' Trademark

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/9/2010
50%
50%

Comcast Corp. (Nasdaq: CMCSA, CMCSK) is aiming to make the term "DVR2Go" a registered trademark, a move that could offer a peek into the direction of the MSO's TV Everywhere strategy.

Comcast doesn't own the trademark yet, but it's closing in on it. According to the Unites States Patent and Trademark Office (USPTO), Comcast filed for the trademark on March 29, 2010.

Trademarkia, a government record search engine, notes that the status changed to "approved for publication" on June 28. That designation puts the world on notice that the trademark is going to be registered, and gives others an initial 30-day window to challenge it (a three-to-six month period in which someone can still request cancellation of a trademark follows, but such cases are rare).

Interestingly, Motorola Inc. (NYSE: MOT) has used the term "DVR2GO" in some of its past public literature, but no product with that name has appeared. Given that Comcast is one of Moto's largest customers, it seems unlikely the vendor would oppose the MSO's trademark attempt. Motorola declined to comment.

Kathleen Cooney-Porter, a partner at Oblon, Spivak, McClelland, Maier & Neustadt LLP, a firm that specializes in intellectual property law, notes that Comcast filed for the trademark under section "1B," indicating that the MSO intends to use the mark in commerce.

She estimates that, barring any opposition, Comcast should be able to obtain a "notice of allowance" within one to two months, and then start using it.

How Comcast might use the DVR2Go mark remains the big question. Comcast has already shown interest in developing a "portable" DVR in tandem with Panasonic Corp. (NYSE: PC), but that tru2way-based device, announced at the 2008 Consumer Electronics Show, has not been seen from since, and it's questionable if that product, as originally shown, will ever see the light of day. (See Comcast, Panasonic Unveil Portable DVR , Comcast, Panny Polishing Portable DVR , and CableLabs Clears Panasonic Tru2way Box.)

However, Comcast's filing for the trademark at the USPTO indicates that the MSO has some grander plans that track with its broader TV Everywhere strategy. The filing refers to the "Broadcasting, streaming and transferring of audio, video, and data to portable electronic devices; mobile media services in the nature of electronic transmission of entertainment media content."

In addition, DVR2Go is an obvious brand extension for High-Speed2go, Comcast's 4G/3G mobile broadband service. But the new mark suggests a complementary mobile video product is also part of Comcast's plans. (See Comcast Launches Chicago High-Speed 2go and Comcast Boots Up 3G-Only Option .)

Comcast isn't saying much about its plans for the DVR2Go name. It says it applies for lots of trademarks, some of which get used for specific products, while others don't.

For what it's worth, Comcast filed for the "Tunerfish" trademark on April 27, and went on to debut the service, which meshes TV watching habits with social networking, on June 10.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:30:26 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Not sure if Comcast's attempt to trademark DVR2go will be successful, but here's word from Multichannel News that Dish Network's shot at trademarking "TV Everywhere" has hit a snag, with the USPTO issuing a "notice of suspension," citing Time Warner's prior application to trademark "On Demand Everywhere."


Trademarkia has some other details on the status of the TV Everywhere mark, noting that the letter of suspension was sent on July 1, 2010. JB


 

Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
12/5/2012 | 4:30:23 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Interesting to see a mobile video strategy emerging at Comcast -- that's one area where all the wireless and telco folks are definitely scrambling. I wonder how these folks plan to generate the $$$ on mobile video.

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:30:22 PM
re: Comcast Shoots for 'DVR2Go' Trademark


Yeah, they'll need for than a name to lean on to make the business end of this work.  Just a guess, but they'll probably bundle in a TV Everywhere component to their wireless broadband service early on unless they think they can get a premium for a mobile video tier.  Canoe, the cable JV for advanced advertising, has discussed shifting some focus to the mobile side, but nothing in terms of timing since they're just now starting to get their first set-box-based product out the door. JB

Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Funkwerk’s on Track With Huawei

3|19|15   |   3:23   |   (0) comments


GSM-R technology specialist Funkwerk and Huawei have forged a partnership that is benefiting both parties, notes Funkwerk's Gottfried Winter.
LRTV Documentaries
How EANTC Tested Cisco's Virtualization Solutions

3|18|15   |   5:49   |   (0) comments


Carsten Rossenhövel, managing director of independent test lab EANTC, tells Light Reading founder and CEO Steve Saunders about the innovative approach his team had to take when validating Cisco's service provider virtualization and cloud solutions.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Infographics
Hot Topics
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
The Rise of Industry 4.0
Ray Le Maistre, Editor-in-chief, 3/24/2015
Google Hires Wall Street's Most Influential Woman as CFO
Dan Jones, Mobile Editor, 3/24/2015
Average US Broadband Speeds No Great Shakes
Mari Silbey, Independent Technology Editor, 3/25/2015
Net Neutrality Suits: Only The Beginning?
Alan Breznick, Cable/Video Practice Leader, 3/24/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.
Cats with Phones
Interspecies Phone Love Click Here
"No, you hang up."
"No, YOU hang up."
Latest Comment