Telefónica Deploys Brainstorm Platform
LONDON -- Brainstorm Mobile Solutions Limited has announced its signing of a new three year contract with Telefónica for the global roll-out and support of its mobile marketing platform which delivers highly personalised location-based marketing campaigns. Brainstorm’s platform has already been successfully deployed into seven of Telefónica’s territories and this contract will see it being deployed across Telefónica’s operating business in Europe and Latin America.
The platform has facilitated Telefónica’s mobile marketing and advertising strategy by delivering tailored campaigns for global and local brands, contributing towards Telefónica’s ‘Best Global Operator’ win at the MMA Global Smarties 2013 Awards.
Jason Tunstall, Director of Mobile Advertising at Telefónica commented, “We’ve seen tremendous change across the advertising landscape in recent years, with personalisation and data coming into play. Technology is fuelling this change giving marketing the opportunity to deliver absolute personalisation and ultimately delivering better engagement and accountability. The technology platforms we utilise, such as Brainstorm's, provide innovative ways for brands to engage with our customers through a range of channels.”