Light Reading

Isis (the Mobile Wallet One) to Rebrand

Sarah Thomas
7/7/2014
50%
50%

Nothing's worse than finding out that an unsavory celebrity shares your name, or that you're eating a candy that sounds like a terrible disease, so you can imagine how the wireless operator-led joint venture Isis felt when the Islamic State of Iraq and the Levant decided to go by its initials, ISIS, as well.

The awkward coincidence and the recent rise of the violent militant group, responsible for thousands of deaths across Iraq and Syria in recent months, has caused the mobile money venture to rethink its name. Isis CEO Michael Abbott wrote in a blog post Monday that it would rebrand the company, though a new name is still in the works. "However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand."

It should be noted that Isis (the militant one) also rebranded to Islamic State as of June 29, but the association and negative press was still too much.

Rebranding isn't an easy process, especially since Isis (the mobile wallet one) claims to be have added 20,000 mobile wallets per day in May and is preloaded on 14 devices. But it has gotten off to a slow start, and it isn't exactly a household name yet. Raising awareness of what the mobile phone can do when it comes to payments, coupons, and loyalty programs will be an important part of getting the service off the ground. A better suited name might not be a bad place to start. (See Isis Adds 600K NFC Wallets in 30 Days and Isis Opens Its Mobile Wallet Nationwide.)

Anyone have suggestions for a new name for the mobile wallet company? Let's hear them in the comment section below.

— Sarah Reedy, Senior Editor, Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
arthurnas
50%
50%
arthurnas,
User Rank: Light Beer
7/16/2014 | 3:27:39 AM
New Name
The company should steer away from a name which has "cash" "pay" "payment" "money" in it. Although it is easy to remember and pronounce, because people use to those words, it also sounds cheap and generic.

The name should capture an essence of the company, not describe its products. I would look into other languages for inspiration. , I have done my share of branding, name is very important.  latin dictionary is a good start.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
7/7/2014 | 9:28:10 PM
Re: new name ideas?
I suppose "Nazi Party" or "Ku Klux Klan" wouldn't really be an improvement?

Perhaps Isis (the payment tech) should sue the terrorist group for trademark infringement. I'm sure the terrorists will respect Western trademark law. 

(Inappropriate) joking aside, Isis (the payment tech) has a bigger problem than the trademark. I've never heard of anybody using it. I'm not aware of anyplace that accepts it -- not near me in San Diego, and not in New York, according to Isis's own map. The only time I ever hear about it is when some tech journalist writes an article based on an announcement they made, and that's only a couple of times a year. 

Isis doesn't seem to be a solution for a problem that consumers actually have in the real world. 

But, yeah, new name. That's nice, I guess. 
DanJones
50%
50%
DanJones,
User Rank: Blogger
7/7/2014 | 9:01:42 PM
Re: new name ideas?
mCash or WCash seems to communicate what it could be.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/7/2014 | 5:49:27 PM
Re: new name ideas?
SiSi? CleanMoney? Sploonk? Klynk?
SReedy
50%
50%
SReedy,
User Rank: Blogger
7/7/2014 | 5:26:36 PM
new name ideas?
I was never a big fan of the Isis brand to begin with, but I can see why it'll be a big undertaking to get it changed. Any suggestions on a new name that better captures what they're after? "mWallet" and "iPay" are already taken...
More Blogs from Que Sera Sarah
5G won't be a wholesale network changeover, which is a good thing, because 4G does a pretty good job already.
In a new Prime Reading feature on Light Reading, Heavy Reading analyst Gabriel Brown dishes on all things 5G.
It's 5G month at Light Reading, which means we're exploring everything from what 5G entails, what it means for the industry, its challenges, opportunities and progress across the globe.
There is progress being made as tech firms begin to make women a priority, but there's still a long road ahead to redress the gender balance.
Swiss giant Tag Heuer has teamed up with Google and Intel to take on Apple with a smartwatch of their own as the wearables category starts to heat up.
Flash Poll
From The Founder
The Swedish vendor has undergone a significant transformation during the past few years, adjusting to the demands of next-generation communications companies.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments


Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
LRTV Huawei Video Resource Center
Huawei's Data Center Power Play

4|15|15   |   6:22   |   (0) comments


Huawei has developed industry-leading energy efficiency capabilities for its indoor and outdoor data center solutions, explains Dr. Fang Liangzhou, vice president of Huawei's Network Energy product Line.
LRTV Huawei Video Resource Center
Huawei’s Routers, Switches Get the Green Mark

4|15|15   |   2:02   |   (0) comments


TUV Rheinland's Frank Dudley explains how Huawei's routers and switches have been successfully tested by energy efficiency experts and have gained Green Mark Certification.
LRTV Documentaries
A Finn, a Frenchman & a Guy From New Jersey Walk Into a Merger...

4|15|15   |   3:17   |   (0) comments


Stop us if you've heard this one before... Light Reading CEO Founder & CEO Steve Saunders weighs in on the technical and cultural implications of a Nokia and Alcatel-Lucent merger.
LRTV Huawei Video Resource Center
Accounting for Better Solutions

4|10|15   |   02:31   |   (1) comment


Murad Yousuf, CTO at Saudi Arabia's Ministry of Finance (Dept. of Zakat & Income Tax), talks about the benefits of deploying router technology from Huawei.
LRTV Huawei Video Resource Center
What's in Store for Huawei & DataCore?

4|10|15   |   05:44   |   (0) comments


At the CeBIT trade show in Hannover, Germany, George Teixeira, CEO of software-defined storage (SDS) specialist DataCore Software, explains why he has just signed a partnership agreement with Huawei Technologies.
LRTV Huawei Video Resource Center
Du Puts Its Faith in Huawei's Routers

4|9|15   |   3:42   |   (0) comments


Adnan Masood, director of Enterprise MS Solutions Marketing at du, the United Arab Emirates (UAE) operator also known as Emirates Integrated Telecommunications Company, explains why his company chose to use Huawei's multifunctional AR routers as part of its managed enterprise services.
LRTV Huawei Video Resource Center
Huawei Gets Active in the Data Center

4|9|15   |   3:17   |   (0) comments


With enterprise users looking to maximize the use of their data center assets, Huawei’s Chief Architect & Technical Director of IT Data Center Solutions, Bruce Su, explains how the company's six-layer active-active data center solution is eradicating the need to deploy passive, redundant data center assets.
LRTV Huawei Video Resource Center
Blue Consult & Huawei for a Better Solution

4|8|15   |   4:01   |   (0) comments


Martin Rott, CEO, and Marc Metzler, head of sales virtualization, from Germany's Blue Consult discuss their collaboration with Huawei and TrendMicro to develop a secure, scalable IT platform that can meet the needs of the most demanding enterprise users.
LRTV Huawei Video Resource Center
Beach Petroleum on eLTE & Mining

4|8|15   |   3:09   |   (0) comments


Network systems integrator Jeremy Hamlyn explains how Huawei's secure packet-based trunking communications system, eLTE, can help remote communities and companies in the mining, oil and gas sectors, deploy efficient communications networks that are perfect for video and data as well as voice.
Upcoming Live Events
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Network Instruments, a JDSU division, shares results from its 2015 State of the Network, a global survey on security.
Hot Topics
Verizon Scores New OTT Content Deals
Mari Silbey, Independent Technology Editor, 4/16/2015
Can WiFi Calling Find Its Voice?
Iain Morris, News Editor, 4/13/2015
Senator Proposes New 'Title X' for Net Neutrality
Carol Wilson, Editor-at-large, 4/13/2015
Nokia, Alcatel-Lucent in Merger Talks
Iain Morris, News Editor, 4/14/2015
Nokia & Alcatel-Lucent: What's Going On?
Ray Le Maistre, Editor-in-chief, 4/15/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Data Center Interconnect, or DCI, is one of the hottest sectors in telecom currently. Since coming back to Light Reading last year, prodigal-son style, I've ...
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.