& cplSiteName &

Isis (the Mobile Wallet One) to Rebrand

Sarah Thomas
7/7/2014
50%
50%

Nothing's worse than finding out that an unsavory celebrity shares your name, or that you're eating a candy that sounds like a terrible disease, so you can imagine how the wireless operator-led joint venture Isis felt when the Islamic State of Iraq and the Levant decided to go by its initials, ISIS, as well.

The awkward coincidence and the recent rise of the violent militant group, responsible for thousands of deaths across Iraq and Syria in recent months, has caused the mobile money venture to rethink its name. Isis CEO Michael Abbott wrote in a blog post Monday that it would rebrand the company, though a new name is still in the works. "However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand."

It should be noted that Isis (the militant one) also rebranded to Islamic State as of June 29, but the association and negative press was still too much.

Rebranding isn't an easy process, especially since Isis (the mobile wallet one) claims to be have added 20,000 mobile wallets per day in May and is preloaded on 14 devices. But it has gotten off to a slow start, and it isn't exactly a household name yet. Raising awareness of what the mobile phone can do when it comes to payments, coupons, and loyalty programs will be an important part of getting the service off the ground. A better suited name might not be a bad place to start. (See Isis Adds 600K NFC Wallets in 30 Days and Isis Opens Its Mobile Wallet Nationwide.)

Anyone have suggestions for a new name for the mobile wallet company? Let's hear them in the comment section below.

— Sarah Reedy, Senior Editor, Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
arthurnas
50%
50%
arthurnas,
User Rank: Light Beer
7/16/2014 | 3:27:39 AM
New Name
The company should steer away from a name which has "cash" "pay" "payment" "money" in it. Although it is easy to remember and pronounce, because people use to those words, it also sounds cheap and generic.

The name should capture an essence of the company, not describe its products. I would look into other languages for inspiration. , I have done my share of branding, name is very important.  latin dictionary is a good start.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
7/7/2014 | 9:28:10 PM
Re: new name ideas?
I suppose "Nazi Party" or "Ku Klux Klan" wouldn't really be an improvement?

Perhaps Isis (the payment tech) should sue the terrorist group for trademark infringement. I'm sure the terrorists will respect Western trademark law. 

(Inappropriate) joking aside, Isis (the payment tech) has a bigger problem than the trademark. I've never heard of anybody using it. I'm not aware of anyplace that accepts it -- not near me in San Diego, and not in New York, according to Isis's own map. The only time I ever hear about it is when some tech journalist writes an article based on an announcement they made, and that's only a couple of times a year. 

Isis doesn't seem to be a solution for a problem that consumers actually have in the real world. 

But, yeah, new name. That's nice, I guess. 
DanJones
50%
50%
DanJones,
User Rank: Blogger
7/7/2014 | 9:01:42 PM
Re: new name ideas?
mCash or WCash seems to communicate what it could be.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/7/2014 | 5:49:27 PM
Re: new name ideas?
SiSi? CleanMoney? Sploonk? Klynk?
More Blogs from Que Sera Sarah
Intel's Lynn Comp joins WiC on Tuesday, Sept. 13 at 1PM EST to talk company culture -- what it is, how to craft a positive one and how to communicate it internally and externally.
Join Women in Comms for its 10th networking breakfast and panel discussion, where we promise to tackle those uncomfy questions, on Wednesday, Sept. 14, in Denver.
WiC congratulates the winners of our inaugural Leading Lights awards: Cisco's Yvette Kanouff, Zayo Group's Sandi Mays and startup Grid4C.
Leaders from Mellanox, Arista Networks, Syniverse, ECI Telecom and Cisco round out WiC's inaugural female tech pioneers of the year.
Women from AT&T, Ciena, Ixia, Zayo Group and Fujitsu make our shortlist for working to advance the cause of women in the next-gen comms industry.
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 28, 1:00PM EDT
Gigabit 101
Will Barkis, Senior Technology Analyst, Orange
UPCOMING COURSE SCHEDULE
Friday, September 30, 1:00PM EDT
Gigabit & the Great Migration
Robert Howald, Vice President, Network Architecture, Comcast
Wednesday, October 5, 1:00PM EDT
Gigabit & Smart Cities
Joe Kochan, COO & Co-Founder, US Ignite
Friday, October 7, 1:00PM EDT
Gigabit & DOCSIS 3.1
Ty Pearman, Director, Access Architecture, Comcast
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
MEC Congress: The Key Takeaways

9|22|16   |   03:25   |   (3) comments


Three key takeaways from the Mobile Edge Computing (MEC) Congress in Munich, Germany.
Wagner’s Ring
Time to Shut Up About 'Dumb Pipes'

9|22|16   |     |   (12) comments


Service providers can't compete with OTT players. It just isn't in their DNA. Instead, service providers need to embrace what they're good at -- providing reliable, secure connectivity.
Wagner’s Ring
Keeping Your Tech Career Going After 50

9|21|16   |     |   (13) comments


How do you keep your career moving forward when you're past the half-century mark?
LRTV Interviews
Peering Into the Digital Future

9|20|16   |   04:25   |   (0) comments


Nick Thomas, practice leader of digital media at Ovum, talks about how digital transformation in the technology, media and telecom sectors will enable the development of a new range of applications and services for enterprises and consumers and how the upcoming Digital Futures event in London will examine ...
LRTV Custom TV
Napatech Tackles NFV's Major Challenge

9|7|16   |   08:42   |   (0) comments


One of the main challenges for network operators introducing NFV is to combine performance and flexibility in a cost-effective way, but there is a solution, explains Napatech's Dan Joe Barry.
LRTV Custom TV
Huawei Optical Innovation 2016

9|6|16   |     |   (0) comments


Highlights of the 2016 Huawei Optical Innovation forum.
LRTV Huawei Video Resource Center
Are You Ready for Huawei Connect 2016?

8|31|16   |     |   (0) comments


Join us for an exclusive sneak peak of Huawei Connect, an integrated conference for the global ICT ecosystem taking place in Shanghai.
Between the CEOs
CEO Chat: UXP's Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Keeping Your Tech Career Going After 50
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/21/2016
Time to Shut Up About 'Dumb Pipes'
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/22/2016
Comcast Will Go Wireless in 2017
Mari Silbey, Senior Editor, Cable/Video, 9/20/2016
Sprint CEO: We'll Lease Spectrum as Soon as Possible
Dan Jones, Mobile Editor, 9/20/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
You Thought Your Customer Service Was Unreliable... Click Here
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.