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IBM, Monitise Expand Global Alliance

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Light Reading
7/21/2014
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LONDON -- IBM (NYSE: IBM) and Monitise (LSE: MONI) today announced an expanded, multi-year global alliance to deliver cloud-based mobile commerce solutions to help financial services institutions embrace the mobile channel and better engage with customers.

As part of today's news, the expansion of the alliance will bring together the IBM MobileFirst portfolio of offerings as well as IBM’s financial services and retail industry expertise with Monitise’s mobile banking and payments capabilities, spearheaded globally as an IBM Global Business Services’ initiative.

Financial institutions will gain access to data analytics to offer customers targeted services such as in-store engagement and location-based offerings that empower timely decision making and convenience. Financial services providers will be able to deploy new digital and mobile money solutions while reducing costs and driving new revenue streams.

Monitise will draw from the expertise and resources of the IBM ExperienceOne portfolio and Interactive Experience practice, which improve customer engagement by using data analytics to deliver relevant, personalized brand experiences. In addition, IBM and Monitise plan to collaborate with IBM Ready Apps, a suite of industry-specific, pre-configured apps that can be easily customized and deployed.

Monitise will also move its production hosting and cloud requirements to IBM, including SoftLayer. Clients will benefit in the future from Monitise’s adoption of IBM BlueMix, a flexible, cost-effective development environment, while developers will be able to gain access to Monitise capabilities through IBM's developer ecosystem.

IBM Corp. (NYSE: IBM)

Monitise plc

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nasimson
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nasimson,
User Rank: Light Sabre
7/22/2014 | 10:20:54 AM
any new geographies?
Since this is an expansion of existing partnership rather than establishment of a new partnership, are there any new geographies they'd be venturing into together?
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