& cplSiteName &

Facebook: 30% of Users Are Mobile-Only

Mitch Wagner
7/24/2014
50%
50%

Facebook is now, without a doubt, a mobile-centric company, and it has the statistics to prove it.

According to the social media giant's second-quarter financial report, the company has 1.32 billion monthly active users, up by 14% from a year earlier, of which 1.07 billion access the service using a mobile device, up 31% from a year earlier.

Significantly, 399 million of those monthly active users (about a third of the total active user base) log in exclusively via mobile devices, up from 219 million a year earlier.

That's having an impact on Facebook 's business. CEO Mark Zuckerberg noted that mobile adverts generated 62% of all ad revenues in the second quarter: Two years ago, that figure was a big fat zero. Total advertising revenues in the second quarter were $2.68 billion, with mobile ads accounting for $1.66 billion of sales, up 151% on a year ago.

For more Facebook statistics, see the company's second-quarter earnings presentation slides and its second-quarter earnings release.


Find out more about the wireless sector on Light Reading's dedicated mobile news channel.


Facebook reported $2.91 billion in total revenues, and earnings per share of 42 cents, for its second quarter, beating Wall Street expectations of $2.81 billion in sales and earnings of 32 cents per share.

Facebook's stock traded at $75.22, up 5.51%, in after-hours trading late Wednesday.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to wagner@lightreading.com.

(17)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/30/2014 | 2:36:46 PM
Re: About Face
One possibility is Desktop Users Who Prefer To Interact Through Annoying Social Media Sites Rather Than With Actual People, but that seems a bit wordy.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
7/30/2014 | 2:26:04 PM
Re: About Face
@mendyK we'll have to think of something that doesn't connote paralysis. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/30/2014 | 1:48:47 PM
Re: About Face
You could say "fixed" users, but that might be just as unappealing out of context.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
7/30/2014 | 12:56:33 PM
Re: About Face
@mendyk is that the term, "immobile?" It sounds rather unappealing. 
smkinoshita
50%
50%
smkinoshita,
User Rank: Light Sabre
7/24/2014 | 4:08:08 PM
Re: About Face
I'm aware that it's strictly mobile, I still just exptect the numbers to be much higher.
wanlord
50%
50%
wanlord,
User Rank: Light Sabre
7/24/2014 | 3:34:50 PM
Re: About Face
The mobile numbers are higher, this was specific to exlusive mobile users ONLY. Meaning for whatever period they set, there was no access from a PC browser based access. I assume this means they are strictly using the app from a mobile smartphone or iPad.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/24/2014 | 3:01:17 PM
Re: About Face
FB has a pretty significant installed base of immobile users -- think retiree boomers in the US for starters.
smkinoshita
50%
50%
smkinoshita,
User Rank: Light Sabre
7/24/2014 | 2:57:06 PM
Re: About Face
Am I the only one here who thinks the numbers are a little low?  I was watching mobile numbers climb where I used to work -- their mobile numbers went from 10% to 25% to 30%, and their site was geared for destktop!  I though for sure that FB would have much higher mobile numbers, even if mobile-only -- maybe they define mobile differently? (Tablet vs. phone for example)
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/24/2014 | 12:18:49 PM
Re: About Face
Agreed that Facebook fear & loathing is being stoked mainly by what passes for the pundit class. And so far, FB has held up well against a laundry list of competitors. Ultimately, though, its success almost completely depends on retaining and continuing to build a product (its users) over which it has no direct control. FB is likely to continue to ride high as long as its core numbers hold up.
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
7/24/2014 | 12:02:09 PM
Re: About Face
Yes, not so many 'facebook is an IPO disaster' blogs around these days...

 

Is it users that fear and mistrust Facebook, or bloggers/commentators? 

Personally, I feel a certain amount of 'discomfort' about the data gathering and intrusive ways of Facebook, Google et al but I use them each and every day.

The point in another message made about mobile ads is a good one though. The detailed stats behind campaigns would be interesting to see. 
Page 1 / 2   >   >>
From The Founder
Download our complete guide to de-risking NFV deployment in 2016, including:
  • An eight-step strategy to deploying NFV safely, based on input from the companies that have already started virtualizing their production networks.
  • Interviews with leading executives at Colt, AT&T, Deutsche Telekom, Cisco, Nokia, ZTE, Ericsson and Heavy Reading.
  • Flash Poll
    Live Streaming Video
    Prepping for the Future: Upskill U Explained
    During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
    LRTV Interviews
    AT&T Expert on the Key Pillars of UC

    4|29|16   |   03:58   |   (0) comments


    Vishy Gopalakrishnan, AVP of product marketing at AT&T, talks about the three developments that are making unified communications and collaboration secure and reliable for enterprise users.
    LRTV Documentaries
    LRTV Report: Mobile Core Innovation

    4|28|16   |   25:32   |   (0) comments


    Hear from multiple industry experts from Deutsche Telekom, SK Telecom, Heavy Reading, Huawei, Cisco, Ericsson, Nokia, NEC and many more about developments in the mobile core as operators virtualize their IMS and evolved packet core systems and prepare for a 5G world.
    LRTV Huawei Video Resource Center
    NFV World Congress Highlight

    4|26|16   |     |   (0) comments


    The highlight of the NFV World Congress contains exciting telecom news. Join us for an inside look at Huawei's ICT 2020 plan and its latest collaboration with industry leaders.
    LRTV Interviews
    Unified Comms Finds Its Voice

    4|25|16   |   03:44   |   (0) comments


    Peter Quinlan, VP of UCC Product Management at Tata Communications, talks about the evolution of the unified communications and collaboration services sector and how voice is now a big part of current developments.
    LRTV Documentaries
    So... What Do We Do Now?

    4|25|16   |   03:24   |   (0) comments


    After a long hiatus, Max Dingman, the CEO of a GeeGhiz, returns for a motivational board room pep talk.
    LRTV Documentaries
    NAB 2016 Highlights

    4|21|16   |     |   (0) comments


    Light Reading's Cable/Video Practice Leader Alan Breznick climbs down from the slots to tell us about the latest news in broadcast technology at NAB 2016 in Las Vegas.
    Between the CEOs
    CEO Chat: Deepfield's Craig Labovitz

    4|21|16   |     |   (0) comments


    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Shades of Ray
    Leading Lights 2016: Shortlists Announced

    4|20|16   |   0:53   |   (0) comments


    The judging is over and the Leading Lights 2016 shortlists have been published -- you can see who made the cut by clicking on this link.
    LRTV Custom TV
    Introducing MulteFire – Qualcomm at MWC 2016

    4|18|16   |   3.29   |   (0) comments


    MulteFire is the latest option for using LTE in unlicensed spectrum. As oppose to its close 'siblings', LAA and LTE-U, MulteFire operates solely in unlicensed spectrum, which enables it to offer the best of two worlds – LTE-like performance with WiFi-like deployment simplicity. In this interview, Sanjeev Athalye, Sr. Director, Product Management at Qualcomm ...
    Between the CEOs
    CEO Chat: Grant Van Rooyen of Cologix

    4|18|16   |     |   (0) comments


    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    LRTV Huawei Video Resource Center
    ONS 2016 – Demonstration of Huawei's NetMatrix Multi-Vendor SDN Orchestrator

    4|15|16   |     |   (0) comments


    This demonstration shows how Huawei's NetMatrix SDN Orchestrator (SDN-O) addresses an operator's core service agility needs for services spanning multi-domain, multivendor networks: it includes a demonstration of:
    - Rapid New Service Design: using YANG to model a complex example of multi-domain, multivendor L3VPN network connectivity service that ...
    LRTV Custom TV
    AT&T Wants to Own North Carolina

    4|15|16   |     |   (1) comment


    Venessa Harrison, president of North Carolina for AT&T, tells how the company will expand its GigaPower service beyond the seven N.C. cities it already serves.

  • This blog, sponsored by AT&T, is the second part of a ten-part series examining next-generation broadband technologies titled "Behind the Speeds."
  • Upcoming Live Events
    May 23, 2016, Austin, TX
    May 23, 2016, Austin Convention Center
    May 24-25, 2016, Austin Convention Center, Austin, TX
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    December 6-8, 2016,
    June 16-18, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    Ultra-Broadband Summit, Hong Kong
    Iain Morris, News Editor, 4/27/2016
    WiCipedia: Woman Cards & Bitch Switches
    Sarah Thomas, Director, Women in Comms, 4/29/2016
    FCC Poised to Re-Regulate Wholesale Access
    Carol Wilson, Editor-at-large, 4/28/2016
    Amazon AWS Reports $2.6B Quarterly Revenue, Up a Colossal 64%
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/28/2016
    Mitel Asks: What Time of Day Do You Shower?
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/25/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    Animals with Phones
    Live Digital Audio

    Of all the tech companies in the Valley, Intel has made the most aggressive commitment to building a diverse and inclusive workplace culture. It's doing so by taking concrete, measurable steps, making a large financial investment and through a commitment to complete transparency about its progress. In this radio show, WiC Director Sarah Thomas will be joined by Shlomit Weiss, Intel's Vice President, Data Center Group, and General Manager of Networking Engineering, who will share with us why Intel is tackling this huge challenge, how and to what effect. She will also discuss her unique experiences leading development of Client SOC development in the past and today leading development of all of the chipmaker's silicon hardware for networking IPs and discrete devices and managing a team of 600 engineers across Israel, Europe and the US.