& cplSiteName &

Facebook: 30% of Users Are Mobile-Only

Mitch Wagner
7/24/2014
50%
50%

Facebook is now, without a doubt, a mobile-centric company, and it has the statistics to prove it.

According to the social media giant's second-quarter financial report, the company has 1.32 billion monthly active users, up by 14% from a year earlier, of which 1.07 billion access the service using a mobile device, up 31% from a year earlier.

Significantly, 399 million of those monthly active users (about a third of the total active user base) log in exclusively via mobile devices, up from 219 million a year earlier.

That's having an impact on Facebook 's business. CEO Mark Zuckerberg noted that mobile adverts generated 62% of all ad revenues in the second quarter: Two years ago, that figure was a big fat zero. Total advertising revenues in the second quarter were $2.68 billion, with mobile ads accounting for $1.66 billion of sales, up 151% on a year ago.

For more Facebook statistics, see the company's second-quarter earnings presentation slides and its second-quarter earnings release.


Find out more about the wireless sector on Light Reading's dedicated mobile news channel.


Facebook reported $2.91 billion in total revenues, and earnings per share of 42 cents, for its second quarter, beating Wall Street expectations of $2.81 billion in sales and earnings of 32 cents per share.

Facebook's stock traded at $75.22, up 5.51%, in after-hours trading late Wednesday.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to wagner@lightreading.com.

(17)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/30/2014 | 2:36:46 PM
Re: About Face
One possibility is Desktop Users Who Prefer To Interact Through Annoying Social Media Sites Rather Than With Actual People, but that seems a bit wordy.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
7/30/2014 | 2:26:04 PM
Re: About Face
@mendyK we'll have to think of something that doesn't connote paralysis. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/30/2014 | 1:48:47 PM
Re: About Face
You could say "fixed" users, but that might be just as unappealing out of context.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
7/30/2014 | 12:56:33 PM
Re: About Face
@mendyk is that the term, "immobile?" It sounds rather unappealing. 
smkinoshita
50%
50%
smkinoshita,
User Rank: Light Sabre
7/24/2014 | 4:08:08 PM
Re: About Face
I'm aware that it's strictly mobile, I still just exptect the numbers to be much higher.
wanlord
50%
50%
wanlord,
User Rank: Light Sabre
7/24/2014 | 3:34:50 PM
Re: About Face
The mobile numbers are higher, this was specific to exlusive mobile users ONLY. Meaning for whatever period they set, there was no access from a PC browser based access. I assume this means they are strictly using the app from a mobile smartphone or iPad.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/24/2014 | 3:01:17 PM
Re: About Face
FB has a pretty significant installed base of immobile users -- think retiree boomers in the US for starters.
smkinoshita
50%
50%
smkinoshita,
User Rank: Light Sabre
7/24/2014 | 2:57:06 PM
Re: About Face
Am I the only one here who thinks the numbers are a little low?  I was watching mobile numbers climb where I used to work -- their mobile numbers went from 10% to 25% to 30%, and their site was geared for destktop!  I though for sure that FB would have much higher mobile numbers, even if mobile-only -- maybe they define mobile differently? (Tablet vs. phone for example)
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
7/24/2014 | 12:18:49 PM
Re: About Face
Agreed that Facebook fear & loathing is being stoked mainly by what passes for the pundit class. And so far, FB has held up well against a laundry list of competitors. Ultimately, though, its success almost completely depends on retaining and continuing to build a product (its users) over which it has no direct control. FB is likely to continue to ride high as long as its core numbers hold up.
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
7/24/2014 | 12:02:09 PM
Re: About Face
Yes, not so many 'facebook is an IPO disaster' blogs around these days...

 

Is it users that fear and mistrust Facebook, or bloggers/commentators? 

Personally, I feel a certain amount of 'discomfort' about the data gathering and intrusive ways of Facebook, Google et al but I use them each and every day.

The point in another message made about mobile ads is a good one though. The detailed stats behind campaigns would be interesting to see. 
Page 1 / 2   >   >>
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Energy 2020: Growing Services, Not Consumption

6|24|16   |   07:18   |   (0) comments


Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
LRTV Huawei Video Resource Center
Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

6|24|16   |     |   (0) comments


To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
LRTV Documentaries
OPNFV Summit: Key Takeaways

6|22|16   |   03:28   |   (0) comments


MANO shortfalls, an increasingly bloated open source ecosystem and the cultural challenges for network operators were among the key takeaways from the OPNFV Summit in Berlin.
LRTV Huawei Video Resource Center
Bringing Ultra Broadband to the South Pacific

6|22|16   |   7:55   |   (0) comments


At Singapore's UBBS 2016 summit, Light Reading speaks to Lim Chee Siong, Huawei's CMO in the South Pacific Region.
LRTV Custom TV
Juniper's NFV Platform

6|22|16   |     |   (0) comments


A telco cloud is a key enabler for service providers to deliver virtualized services to their customers. Juniper has a differentiated approach with an open and comprehensive NFV platform to build the cloud of the future for multiple use cases.
Women in Comms Introduction Videos
Infinera: The Glass Ceiling's Been Broken

6|22|16   |   4:34   |   (0) comments


Shannon Williams, an engineer by trade and now the director of sales for Infinera's major accounts, draws confidence from being a female in a male-dominated industry and hopes other women will too as industry dynamics swing in our favor.
LRTV Custom TV
RAD Demonstrates SD-WAN Functionality at BCE 2016

6|22|16   |     |   (0) comments


In conjunction with Versa Networks, RAD demos a joint solution for SD-WAN implementation. The solution uses RAD's ETX-2i, a vCPE platform integrating a powerful IP and Carrier Ethernet NID/NTU with a field-pluggable x86 NFV module that runs Versa's FlexVNF for SD-WAN functionality. The demo implements SD-WAN over a simulated service provider footprint by deploying ...
LRTV Custom TV
Radware on Virtualizing Network Security

6|21|16   |     |   (0) comments


Radware's Michael O'Malley highlights the benefits for service providers of virtualizing network security.
LRTV Huawei Video Resource Center
Huawei 2016 UBBS World Tour: Singapore

6|21|16   |   02:39   |   (0) comments


Highlights from Huawei's UBBS World Tour event in Singapore.
LRTV Custom TV
The FlowBROKER Solution

6|21|16   |     |   (0) comments


During a demo at the Big Communications Event 2016, Accedian director of product line solutions Greg Spear demonstrates how the FlowBROKER distributed packet capture solution (part of Accedian's SkyLIGHT platform) can be used to troubleshoot and resolve QoE issues.

FlowBROKER is the industry's first lossless remote packet capture solution, which uses ...

LRTV Documentaries
BCE 2016: Dell & the New World Order

6|21|16   |   22:48   |   (0) comments


Dell's Jim Ganthier on how the very essence of enterprise is being affected by digital disruption – and how the cloud can help companies find a path forward.
LRTV Documentaries
BCE 2016: The CSP of the Future

6|20|16   |     |   (0) comments


Traditional telecom operators have been adopting new ways of doing business from the IT sector and emulating web-scale companies in their technology adoption. Are these strategies succeeding? A panel of experts at BCE considered the evidence...
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
FCC to Vote on 5G Spectrum on July 14
Dan Jones, Mobile Editor, 6/20/2016
'Brexit' Vote Hits BT, Vodafone
Iain Morris, News Editor, 6/24/2016
Twitter Buys Magic Pony... Not That Kind
Mari Silbey, Senior Editor, Cable/Video, 6/20/2016
AT&T Settles on LTE for Cellular IoT
Dan Jones, Mobile Editor, 6/22/2016
Google Fiber Buys Webpass in Wireless Play
Iain Morris, News Editor, 6/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
Mark Dzuban, president and CEO of SCTE/ISBE, sits down with Steve Saunders in Light Reading's New York office to discuss the society's Energy 2020 campaign, including its mission to benefit the environment, enable economic benefits and the key challenges facing cable operators wanting to reduce energy consumption.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.