Light Reading
Almost a third of users access Facebook exclusively via mobile devices, while mobile ads now generate 62% of ad revenues, compared with zero two years ago.

Facebook: 30% of Users Are Mobile-Only

Mitch Wagner
7/24/2014
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Facebook is now, without a doubt, a mobile-centric company, and it has the statistics to prove it.

According to the social media giant's second-quarter financial report, the company has 1.32 billion monthly active users, up by 14% from a year earlier, of which 1.07 billion access the service using a mobile device, up 31% from a year earlier.

Significantly, 399 million of those monthly active users (about a third of the total active user base) log in exclusively via mobile devices, up from 219 million a year earlier.

That's having an impact on Facebook 's business. CEO Mark Zuckerberg noted that mobile adverts generated 62% of all ad revenues in the second quarter: Two years ago, that figure was a big fat zero. Total advertising revenues in the second quarter were $2.68 billion, with mobile ads accounting for $1.66 billion of sales, up 151% on a year ago.

For more Facebook statistics, see the company's second-quarter earnings presentation slides and its second-quarter earnings release.


Find out more about the wireless sector on Light Reading's dedicated mobile news channel.


Facebook reported $2.91 billion in total revenues, and earnings per share of 42 cents, for its second quarter, beating Wall Street expectations of $2.81 billion in sales and earnings of 32 cents per share.

Facebook's stock traded at $75.22, up 5.51%, in after-hours trading late Wednesday.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to wagner@lightreading.com.

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mendyk
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mendyk,
User Rank: Light Sabre
7/30/2014 | 2:36:46 PM
Re: About Face
One possibility is Desktop Users Who Prefer To Interact Through Annoying Social Media Sites Rather Than With Actual People, but that seems a bit wordy.
Ariella
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Ariella,
User Rank: Light Sabre
7/30/2014 | 2:26:04 PM
Re: About Face
@mendyK we'll have to think of something that doesn't connote paralysis. 
mendyk
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mendyk,
User Rank: Light Sabre
7/30/2014 | 1:48:47 PM
Re: About Face
You could say "fixed" users, but that might be just as unappealing out of context.
Ariella
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Ariella,
User Rank: Light Sabre
7/30/2014 | 12:56:33 PM
Re: About Face
@mendyk is that the term, "immobile?" It sounds rather unappealing. 
smkinoshita
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smkinoshita,
User Rank: Light Sabre
7/24/2014 | 4:08:08 PM
Re: About Face
I'm aware that it's strictly mobile, I still just exptect the numbers to be much higher.
wanlord
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wanlord,
User Rank: Light Sabre
7/24/2014 | 3:34:50 PM
Re: About Face
The mobile numbers are higher, this was specific to exlusive mobile users ONLY. Meaning for whatever period they set, there was no access from a PC browser based access. I assume this means they are strictly using the app from a mobile smartphone or iPad.
mendyk
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mendyk,
User Rank: Light Sabre
7/24/2014 | 3:01:17 PM
Re: About Face
FB has a pretty significant installed base of immobile users -- think retiree boomers in the US for starters.
smkinoshita
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smkinoshita,
User Rank: Light Sabre
7/24/2014 | 2:57:06 PM
Re: About Face
Am I the only one here who thinks the numbers are a little low?  I was watching mobile numbers climb where I used to work -- their mobile numbers went from 10% to 25% to 30%, and their site was geared for destktop!  I though for sure that FB would have much higher mobile numbers, even if mobile-only -- maybe they define mobile differently? (Tablet vs. phone for example)
mendyk
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mendyk,
User Rank: Light Sabre
7/24/2014 | 12:18:49 PM
Re: About Face
Agreed that Facebook fear & loathing is being stoked mainly by what passes for the pundit class. And so far, FB has held up well against a laundry list of competitors. Ultimately, though, its success almost completely depends on retaining and continuing to build a product (its users) over which it has no direct control. FB is likely to continue to ride high as long as its core numbers hold up.
Ray@LR
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Ray@LR,
User Rank: Blogger
7/24/2014 | 12:02:09 PM
Re: About Face
Yes, not so many 'facebook is an IPO disaster' blogs around these days...

 

Is it users that fear and mistrust Facebook, or bloggers/commentators? 

Personally, I feel a certain amount of 'discomfort' about the data gathering and intrusive ways of Facebook, Google et al but I use them each and every day.

The point in another message made about mobile ads is a good one though. The detailed stats behind campaigns would be interesting to see. 
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