Light Reading
AT&T racks up another connected car customer in Volvo, which will embed HSPA+ via the carrier's single SIM platform in future car models in the US and Canada.

Volvo: AT&T HSPA+ Can Drive My Car

Sarah Reedy
4/16/2014
50%
50%

AT&T is quickly becoming the carmakers' connectivity provider of choice. The carrier said on Wednesday it has added another carmaker, Volvo, to its roster of connected car partners.

The two have signed a multi-year agreement that will see Volvo embed AT&T Inc. (NYSE: T) HSPA+ connectivity in new Volvos in the US and Canada via its Single SIM platform. AT&T will power Sensus Connect, Volvo's embedded infotainment service built with Ericsson AB (Nasdaq: ERIC), as well as Volvo On Call for remote access to car functions and emergency crash notifications.

Volvo didn't say how it will charge for the connectivity, but its Sensus Connect service has traditionally been offered free for 12 months with a new Volvo, followed by a subscription fee. The pair expects cars with the embedded wireless to be available this summer.

Why this matters
The connected car arena is becoming a hotly contested space for telematics, and AT&T is emerging as a front-runner. It also has a deal in place with Audi, GM, and Tesla and recently opened a dedicated facility for carmakers to explore the possibilities with connectivity.

The question it's working to answer now is how much consumers will pay for connectivity in the car. The carrier is testing a subscription model with Audi, but recent Heavy Reading research suggests consumers are reluctant to pay more money for connectivity on the road. (See Finding the Value in Transportation Telematics.)

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(18)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 11:33:04 AM
Re: competing interests
AT&T and Verizon will ber sure to charge a per-device connection fee (like they do for tablets, smartphones, and hotspots), so yeah -- I see no point in giving AT&T or Verizon another $30 to $40 (whatever they ultimately charge you to have it pull from your data plan) when I'm already paying them so much each month.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/18/2014 | 11:30:27 AM
Re: competing interests
That's good to hear. I suppose you wouldn't be streaming videos while you drive (I hope) so GPS and music are the two main bandwidth hogs. 

There are some trade-offs as you mention, but I think that may be worth it versus the expense of having that integration.
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 11:25:23 AM
Re: competing interests
Really not that bad, honestly. Though I already have a 4GB LTE data plan shared among three people. The majority of the streaming is Pandora, which isn't that big of a bandwidth eater -- the in-car GPS doesn't use data, and traffic is delivered via HD radio. I suppose much tighter Google intergation would eat more data; that's the one downside of this particular system -- you still wind up looking up addresses on the phone to then plug into the GPS because it's faster.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/18/2014 | 11:20:00 AM
Re: competing interests
I think a lot of more tech-savvy people will agree with you. How did the in-car use affect your data usage though? Seems like you could reach the cap pretty quickly.
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 8:56:00 AM
Re: competing interests
I really don't see the need for an additional LTE or HSPA+ radio when you can just  tether your existing data connection to most cars. While so many GUI's have been clunky, I've tried the new Mazda 3 "infotainment" system and have been very impressed with how easy it is to use and connect to my existing LTE subscription. The touchscreen doesn't work in motion, but you can you a "commander knob" to select things while driving. Works great; simply don't see the need to pay AT&T an additional fee....
FakeMitchWagner
50%
50%
FakeMitchWagner,
User Rank: Lightning
4/17/2014 | 3:10:23 PM
Re: LTE v HSPA+
Sarah - "I would just walk everywhere if I lived in the SoCal sunshine. I don't know what's that like anymore."

My preference would be to walk too, but it can be time-consuming. For example, I frequently go to conferences at the San Diego Convention Center. Google Maps says that's 22 minutes by car (I like to leave 45 minutes), 1 hour on public transit, and 3.5 hours on foot.

Fun walk to do one day, but not when I have to cover a telecom conference there for Light Reading. Not unless I want to start walking about 4 in the morning. 

"But my parents, who do drive, bought a car that was supposed to have a great nav system, but the typeface was so small, they couldn't read it. Seems like they need to fix some of the basics like that before they get too fancy."

Complaints like that are common among customers, and a big obstacle to the adoption of connected vehicles. Customers prefer their phone apps to the apps in the car. 

Also, there's the matter of upgrade cycles: Early adopters upgrade phones ever two years. Cars used to have that kind of upgrade cycle for affluent people -- doctors and lawyers bought new Cadillacs every two years. But I don't see that as the case anymore. 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/17/2014 | 2:46:49 PM
Re: LTE v HSPA+
I would just walk everywhere if I lived in the SoCal sunshine. I don't know what's that like anymore.

But my parents, who do drive, bought a car that was supposed to have a great nav system, but the typeface was so small, they couldn't read it. Seems like they need to fix some of the basics like that before they get too fancy. 
FakeMitchWagner
50%
50%
FakeMitchWagner,
User Rank: Lightning
4/17/2014 | 2:41:08 PM
Re: LTE v HSPA+
Yeah, I'd rather have good public transit and just use my iPhone. But one of the few downsides of living in Southern California is that it's a car culture all the way. 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/17/2014 | 12:33:43 PM
competing interests
I've been on the phone with AT&T all morning trying to change or cancel my U-Verse service, and it's amusing that they end every call with "please don't text and drive." It's a noble campaign, but texting isn't the only distracting thing you can do in the car...Maybe they should change it, "please buy LTE service in your car, but don't use it for most of the advertised purposes."
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/17/2014 | 12:33:41 PM
competing interests
I've been on the phone with AT&T all morning trying to change or cancel my U-Verse service, and it's amusing that they end every call with "please don't text and drive." It's a noble campaign, but texting isn't the only distracting thing you can do in the car...Maybe they should change it, "please buy LTE service in your car, but don't use it for most of the advertised purposes."
Page 1 / 2   >   >>
Flash Poll
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Hot Topics
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Utilities to Pump $11.2B Into Smart Grid – Study
Jason Meyers, Senior Editor, Utility Communications/IoT, 8/26/2014
T-Mobile: Small Cells? We're Dense Already
Dan Jones, Mobile Editor, 8/22/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
M2M's In Fashion: Wearables Play the US Open
Sarah Reedy, Senior Editor, 8/25/2014
Like Us on Facebook
Twitter Feed