Light Reading
AT&T racks up another connected car customer in Volvo, which will embed HSPA+ via the carrier's single SIM platform in future car models in the US and Canada.

Volvo: AT&T HSPA+ Can Drive My Car

Sarah Reedy
4/16/2014
50%
50%

AT&T is quickly becoming the carmakers' connectivity provider of choice. The carrier said on Wednesday it has added another carmaker, Volvo, to its roster of connected car partners.

The two have signed a multi-year agreement that will see Volvo embed AT&T Inc. (NYSE: T) HSPA+ connectivity in new Volvos in the US and Canada via its Single SIM platform. AT&T will power Sensus Connect, Volvo's embedded infotainment service built with Ericsson AB (Nasdaq: ERIC), as well as Volvo On Call for remote access to car functions and emergency crash notifications.

Volvo didn't say how it will charge for the connectivity, but its Sensus Connect service has traditionally been offered free for 12 months with a new Volvo, followed by a subscription fee. The pair expects cars with the embedded wireless to be available this summer.

Why this matters
The connected car arena is becoming a hotly contested space for telematics, and AT&T is emerging as a front-runner. It also has a deal in place with Audi, GM, and Tesla and recently opened a dedicated facility for carmakers to explore the possibilities with connectivity.

The question it's working to answer now is how much consumers will pay for connectivity in the car. The carrier is testing a subscription model with Audi, but recent Heavy Reading research suggests consumers are reluctant to pay more money for connectivity on the road. (See Finding the Value in Transportation Telematics.)

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(18)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 11:33:04 AM
Re: competing interests
AT&T and Verizon will ber sure to charge a per-device connection fee (like they do for tablets, smartphones, and hotspots), so yeah -- I see no point in giving AT&T or Verizon another $30 to $40 (whatever they ultimately charge you to have it pull from your data plan) when I'm already paying them so much each month.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/18/2014 | 11:30:27 AM
Re: competing interests
That's good to hear. I suppose you wouldn't be streaming videos while you drive (I hope) so GPS and music are the two main bandwidth hogs. 

There are some trade-offs as you mention, but I think that may be worth it versus the expense of having that integration.
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 11:25:23 AM
Re: competing interests
Really not that bad, honestly. Though I already have a 4GB LTE data plan shared among three people. The majority of the streaming is Pandora, which isn't that big of a bandwidth eater -- the in-car GPS doesn't use data, and traffic is delivered via HD radio. I suppose much tighter Google intergation would eat more data; that's the one downside of this particular system -- you still wind up looking up addresses on the phone to then plug into the GPS because it's faster.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/18/2014 | 11:20:00 AM
Re: competing interests
I think a lot of more tech-savvy people will agree with you. How did the in-car use affect your data usage though? Seems like you could reach the cap pretty quickly.
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 8:56:00 AM
Re: competing interests
I really don't see the need for an additional LTE or HSPA+ radio when you can just  tether your existing data connection to most cars. While so many GUI's have been clunky, I've tried the new Mazda 3 "infotainment" system and have been very impressed with how easy it is to use and connect to my existing LTE subscription. The touchscreen doesn't work in motion, but you can you a "commander knob" to select things while driving. Works great; simply don't see the need to pay AT&T an additional fee....
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/17/2014 | 3:10:23 PM
Re: LTE v HSPA+
Sarah - "I would just walk everywhere if I lived in the SoCal sunshine. I don't know what's that like anymore."

My preference would be to walk too, but it can be time-consuming. For example, I frequently go to conferences at the San Diego Convention Center. Google Maps says that's 22 minutes by car (I like to leave 45 minutes), 1 hour on public transit, and 3.5 hours on foot.

Fun walk to do one day, but not when I have to cover a telecom conference there for Light Reading. Not unless I want to start walking about 4 in the morning. 

"But my parents, who do drive, bought a car that was supposed to have a great nav system, but the typeface was so small, they couldn't read it. Seems like they need to fix some of the basics like that before they get too fancy."

Complaints like that are common among customers, and a big obstacle to the adoption of connected vehicles. Customers prefer their phone apps to the apps in the car. 

Also, there's the matter of upgrade cycles: Early adopters upgrade phones ever two years. Cars used to have that kind of upgrade cycle for affluent people -- doctors and lawyers bought new Cadillacs every two years. But I don't see that as the case anymore. 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/17/2014 | 2:46:49 PM
Re: LTE v HSPA+
I would just walk everywhere if I lived in the SoCal sunshine. I don't know what's that like anymore.

But my parents, who do drive, bought a car that was supposed to have a great nav system, but the typeface was so small, they couldn't read it. Seems like they need to fix some of the basics like that before they get too fancy. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/17/2014 | 2:41:08 PM
Re: LTE v HSPA+
Yeah, I'd rather have good public transit and just use my iPhone. But one of the few downsides of living in Southern California is that it's a car culture all the way. 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/17/2014 | 12:33:43 PM
competing interests
I've been on the phone with AT&T all morning trying to change or cancel my U-Verse service, and it's amusing that they end every call with "please don't text and drive." It's a noble campaign, but texting isn't the only distracting thing you can do in the car...Maybe they should change it, "please buy LTE service in your car, but don't use it for most of the advertised purposes."
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/17/2014 | 12:33:41 PM
competing interests
I've been on the phone with AT&T all morning trying to change or cancel my U-Verse service, and it's amusing that they end every call with "please don't text and drive." It's a noble campaign, but texting isn't the only distracting thing you can do in the car...Maybe they should change it, "please buy LTE service in your car, but don't use it for most of the advertised purposes."
Page 1 / 2   >   >>
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
CenturyLink: Building the Case for NFV

12|19|14   |   02:14   |   (0) comments


At the 2020 Vision Executive Summit, James Feger, VP, Network Strategy & Development at CenturyLink, talks about how the US operator is approaching virtual network functions from an operational and business case perspective.
LRTV Interviews
Liberty Global Sees Business Goldmine

12|18|14   |     |   (0) comments


Steen Sorensen, VP of business services for Liberty Global, explains where the giant international MSO sees growth potential.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (2) comments


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
LRTV Huawei Video Resource Center
Event Highlights: Huawei at SDN & OpenFlow World Congress 2014

12|15|14   |   3:43   |   (0) comments


Huawei joined the 2014 SDN & OpenFlow Congress as one of the key sponsors and contributors. At the event, Huawei reinforced the openness and flexibility of its network infrastructure strategies, and provided updates on its SDN and NVF innovations. Through participations at the exhibitions, forums and speeches, Huawei encouraged the industry to "think bigger and ...
LRTV Interviews
How Cable Biz Services Hit $10B Mark

12|12|14   |     |   (1) comment


Cable operators reached $10 billion in annual business services revenues by delving deeper into their vertical markets and expanding beyond the smallest firms.
LRTV Documentaries
Mediacom Aims to Test Connected Tractors

12|11|14   |   05:07   |   (3) comments


Cable business service provider is taking its services to the 'agribusiness' sector in partnership with farm equipment specialist John Deere and is getting involved in Gigabit Cities developments.
LRTV Interviews
TWC Business Looks Beyond $3B

12|10|14   |     |   (0) comments


TWC Business Services chief Phil Meeks explains how his unit has reached $3 billion in annual revenues and what its plans are for next year.
Upcoming Live Events
February 10, 2015, The Westin Peachtree Plaza, Atlanta, GA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Hot Topics
T-Mobile, BlackBerry Flirt With Reuniting
Sarah Reedy, Senior Editor, 12/17/2014
1-Gig: Coming to a Small Town Near You
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 12/17/2014
Comcast Launches 4K Streaming Service
Alan Breznick, Cable/Video Practice Leader, 12/18/2014
US Carriers, You're Going to Cuba!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 12/18/2014
T-Mobile Lights Up 27 Wideband LTE Cities
Sarah Reedy, Senior Editor, 12/15/2014
Like Us on Facebook
Twitter Feed
Webinar Archive