& cplSiteName &

Volvo: AT&T HSPA+ Can Drive My Car

Sarah Thomas
4/16/2014
50%
50%

AT&T is quickly becoming the carmakers' connectivity provider of choice. The carrier said on Wednesday it has added another carmaker, Volvo, to its roster of connected car partners.

The two have signed a multi-year agreement that will see Volvo embed AT&T Inc. (NYSE: T) HSPA+ connectivity in new Volvos in the US and Canada via its Single SIM platform. AT&T will power Sensus Connect, Volvo's embedded infotainment service built with Ericsson AB (Nasdaq: ERIC), as well as Volvo On Call for remote access to car functions and emergency crash notifications.

Volvo didn't say how it will charge for the connectivity, but its Sensus Connect service has traditionally been offered free for 12 months with a new Volvo, followed by a subscription fee. The pair expects cars with the embedded wireless to be available this summer.

Why this matters
The connected car arena is becoming a hotly contested space for telematics, and AT&T is emerging as a front-runner. It also has a deal in place with Audi, GM, and Tesla and recently opened a dedicated facility for carmakers to explore the possibilities with connectivity.

The question it's working to answer now is how much consumers will pay for connectivity in the car. The carrier is testing a subscription model with Audi, but recent Heavy Reading research suggests consumers are reluctant to pay more money for connectivity on the road. (See Finding the Value in Transportation Telematics.)

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(18)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 11:33:04 AM
Re: competing interests
AT&T and Verizon will ber sure to charge a per-device connection fee (like they do for tablets, smartphones, and hotspots), so yeah -- I see no point in giving AT&T or Verizon another $30 to $40 (whatever they ultimately charge you to have it pull from your data plan) when I'm already paying them so much each month.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/18/2014 | 11:30:27 AM
Re: competing interests
That's good to hear. I suppose you wouldn't be streaming videos while you drive (I hope) so GPS and music are the two main bandwidth hogs. 

There are some trade-offs as you mention, but I think that may be worth it versus the expense of having that integration.
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 11:25:23 AM
Re: competing interests
Really not that bad, honestly. Though I already have a 4GB LTE data plan shared among three people. The majority of the streaming is Pandora, which isn't that big of a bandwidth eater -- the in-car GPS doesn't use data, and traffic is delivered via HD radio. I suppose much tighter Google intergation would eat more data; that's the one downside of this particular system -- you still wind up looking up addresses on the phone to then plug into the GPS because it's faster.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/18/2014 | 11:20:00 AM
Re: competing interests
I think a lot of more tech-savvy people will agree with you. How did the in-car use affect your data usage though? Seems like you could reach the cap pretty quickly.
KBode
50%
50%
KBode,
User Rank: Light Sabre
4/18/2014 | 8:56:00 AM
Re: competing interests
I really don't see the need for an additional LTE or HSPA+ radio when you can just  tether your existing data connection to most cars. While so many GUI's have been clunky, I've tried the new Mazda 3 "infotainment" system and have been very impressed with how easy it is to use and connect to my existing LTE subscription. The touchscreen doesn't work in motion, but you can you a "commander knob" to select things while driving. Works great; simply don't see the need to pay AT&T an additional fee....
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/17/2014 | 3:10:23 PM
Re: LTE v HSPA+
Sarah - "I would just walk everywhere if I lived in the SoCal sunshine. I don't know what's that like anymore."

My preference would be to walk too, but it can be time-consuming. For example, I frequently go to conferences at the San Diego Convention Center. Google Maps says that's 22 minutes by car (I like to leave 45 minutes), 1 hour on public transit, and 3.5 hours on foot.

Fun walk to do one day, but not when I have to cover a telecom conference there for Light Reading. Not unless I want to start walking about 4 in the morning. 

"But my parents, who do drive, bought a car that was supposed to have a great nav system, but the typeface was so small, they couldn't read it. Seems like they need to fix some of the basics like that before they get too fancy."

Complaints like that are common among customers, and a big obstacle to the adoption of connected vehicles. Customers prefer their phone apps to the apps in the car. 

Also, there's the matter of upgrade cycles: Early adopters upgrade phones ever two years. Cars used to have that kind of upgrade cycle for affluent people -- doctors and lawyers bought new Cadillacs every two years. But I don't see that as the case anymore. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/17/2014 | 2:46:49 PM
Re: LTE v HSPA+
I would just walk everywhere if I lived in the SoCal sunshine. I don't know what's that like anymore.

But my parents, who do drive, bought a car that was supposed to have a great nav system, but the typeface was so small, they couldn't read it. Seems like they need to fix some of the basics like that before they get too fancy. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/17/2014 | 2:41:08 PM
Re: LTE v HSPA+
Yeah, I'd rather have good public transit and just use my iPhone. But one of the few downsides of living in Southern California is that it's a car culture all the way. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/17/2014 | 12:33:43 PM
competing interests
I've been on the phone with AT&T all morning trying to change or cancel my U-Verse service, and it's amusing that they end every call with "please don't text and drive." It's a noble campaign, but texting isn't the only distracting thing you can do in the car...Maybe they should change it, "please buy LTE service in your car, but don't use it for most of the advertised purposes."
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/17/2014 | 12:33:41 PM
competing interests
I've been on the phone with AT&T all morning trying to change or cancel my U-Verse service, and it's amusing that they end every call with "please don't text and drive." It's a noble campaign, but texting isn't the only distracting thing you can do in the car...Maybe they should change it, "please buy LTE service in your car, but don't use it for most of the advertised purposes."
Page 1 / 2   >   >>
Light Readingís Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
LIVE NOW!
Friday, December 2, 1:00PM EST
The SDN Approach to IP & Optical Integration
Sterling Perrin, Senior Analyst, Heavy Reading
UPCOMING COURSE SCHEDULE
Friday, December 2, 1:00PM EST
The SDN Approach to IP & Optical Integration
Sterling Perrin, Senior Analyst, Heavy Reading
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (1) comment


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
ITU: The Broadband Is Our Future

11|29|16   |     |   (0) comments


At Ultra-broadband Forum, Houlin Zhao, Secretary General of ITU, discussed how important it is for countries, companies and everybody to be working together to help to build the broadband and digital economies (UBBF2016).
LRTV Custom TV
Tackling 5G in Dallas

11|28|16   |     |   (0) comments


Here are our highlights of the 5G North America show in Dallas, Texas with Light Reading's Dan Jones.
LRTV Interviews
Cox Prepping for Virtualization Trials

11|14|16   |     |   (0) comments


In this video interview, Cox's Jeff Finkelstein discusses MSO's plans to test managed business services in early 2017 and tackle Distributed Access Architectures.
LRTV Custom TV
Drivers & Potential of NGP

11|11|16   |     |   (0) comments


ETSI has created an Industry Specification Group to work on Next Generation Protocols (NGP ISG), looking at evolving communications and networking protocols to provide the scale, security, mobility and ease of deployment required for the connected society of the 21st century. The NGP ISG will identify the requirements for next generation protocols and network ...
LRTV Custom TV
Huawei IP 2020 for Future Networks

11|11|16   |     |   (0) comments


Future Networks should satisfy many requirements such as high throughput, extremely low latency, flexible mobility, intrinsic security, networking automation, and so forth. The Chief Architect of Huawei Future Networks addresses a holistic solution, i.e., IP 2020, to achieve these requirements for various future life scenarios (e.g., autonomous driving, tactile ...
LRTV Custom TV
Digital Object Architecture

11|11|16   |     |   (0) comments


Digital Object Architecture provides a basic information infrastructure that can facilitate interoperability between or among different systems, processes, and other information resources, including different identity management systems. Digital objects are networked objects that are named by digital object identifiers and instantiated by an infrastructure service ...
LRTV Custom TV
BT's Openreach Has High Hopes for Long-Reach VDSL

11|11|16   |   06:04   |   (0) comments


Peter Bell, Network Portfolio CIO at BT's access business Openreach, talks about the operator's trial of a new broadband access technology called Long Reach VDSL.
Upcoming Live Events
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
AT&T Debuts DirecTV Now on New Video Platform
Mari Silbey, Senior Editor, Cable/Video, 11/28/2016
Apple Seeds 5G? Seeks 'Multi-Gigabit' Chip Designer
Dan Jones, Mobile Editor, 11/30/2016
Altice Plans FTTH for Entire US Footprint
Iain Morris, News Editor, 11/30/2016
Altice FTTH Bill Could Hit Almost $9.6B in US
Iain Morris, News Editor, 12/1/2016
Samsung Bows to Investors, Considers Revamp
Iain Morris, News Editor, 11/29/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.