Light Reading

Apple CarPlay Puts Siri in the Driver's Seat

Sarah Thomas
3/3/2014
50%
50%

Apple is staking its claim in the connected vehicle market with CarPlay, an operating system update for iPhone users designed to enable better in-car interaction -- with help from Siri, too.

Apple Inc. (Nasdaq: AAPL) announced CarPlay, its rebranded "iOS in the Car" platform, at the Geneva auto show Monday, along with an impressive line up of partners. Ferrari, Mercedes-Benz, and Volvo are showing off CarPlay in their vehicles this week, but the iPhone maker has also brokered commitments from a slew of carmakers, including BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki, and Toyota Motor Corp.

CarPlay integrates an iPhone with a car's native communications interface and enables drivers to make calls, access maps, listen to music, or see messages from the dashboard, all hands-free via a Siri-powered push-and-hold voice control button on the steering wheel.

CarPlay comes in the form of an update to iOS 7 and will be available in select cars this year. It will only work with the iPhone 5s, iPhone 5c, and iPhone 5 at launch.

MWC: The Car Show?
Connected car demos, from new Corvettes to old school buses, were among the most popular at Mobile World Congress -- and not just in the GSMA's Connected City pavilion.
Connected car demos, from new Corvettes to old school buses, were among the most popular at Mobile World Congress -- and not just in the GSMA's Connected City pavilion.

Why this matters
If this year's Mobile World Congress taught us anything, it's that connected cars are the hottest segment in machine-to-machine (M2M) telemetry and carmakers are the most sought-after partners for the communications market's players. There wasn't a hall that didn't feature at least one connected vehicle, and it was one topic all the mobile execs were eager to talk about. (See GSMA Unveils Connected City Details.)

That's because the wireless operators are vying to provide LTE connectivity to cars, and many would certainly like to partner with Apple on the experience. CarPlay works over the phone's cellular connection, but that could end up being a less than stellar experience in motion. However, Bluetooth and WiFi are among the other technologies competing with cellular to be the access network of choice.

The connected car space has a lot of issues still to be worked out, such as how to make money on in-car services and achieve the balance between value-added services and distracted driving, but Apple's commitment to the connected car will likely make the space even more attractive for its iPhone operator partners. (See Finding the Value in Transportation Telematics.)

Related posts

— Sarah Reedy, Senior Editor, Light Reading

(27)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 3   >   >>
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
3/18/2014 | 7:57:40 PM
Re: iOS 7.1
I wouldn't be surprised. It seems like a mutually beneficial agreement. More for Nuance since they'd be getting a nice fat check behind the scenes while Apple provides them with the biggest beta program ever, at least for the RTM codebase.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/18/2014 | 6:45:28 PM
Re: iOS 7.1
It is widely believed that Apple uses Nuance technology. I don't know that it has ever been confirmed.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
3/6/2014 | 1:12:18 PM
Re : Apple CarPlay Puts Siri in the Driver's Seat
@ brookseven, that's a great lesson for new learners. My father taught something exactly like this when I used to drive with him. He said that always consider that everyone else on the road doesn't know how to drive at all and you are on a mission to save yourself. So try to save you by doing everything right and being ever vigilant of others on the road.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
3/6/2014 | 1:11:38 PM
Re : Apple CarPlay Puts Siri in the Driver's Seat
@ Phil_Britt, handsfree is certainly not the answer. Few people do the calling while driving with phone in their hand to the ear. Most of the people already use handsfree for calling during driving. Problem is not with engaging with the phone, but with the distraction that talking to someone causes. Amount of distraction will definitely increase as keep adding such features to cars, but there are already many distractions that this might not create the buzz as many people are expecting.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
3/5/2014 | 4:23:19 PM
Re: iOS 7.1
I thought Siri was powered by Nuance technology (I might be wrong about that now), so Apple might not have entire control over how its voice recognition capabilities work. It's a bit strange for Apple to outsource a function like that, but voice recognition isn't that easy to do. (Google created its own voice recognition algorithms and jumpstarted its own database of voice samples by providing 1-800-GOOG-411 a few years ago.) 

Voice recognition is hard to do -- especially if you want it to handle general commands, and not a limited scope of operations like "turn up/down the volume" or "what's the weather/traffic like?" -- Apple is pretty good about limiting the functionality of its devices to improve the user experience, so I'd be surprised if they fell into the trap of expanding Siri's abilities at the risk of making the UI less user friendly.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
3/5/2014 | 12:38:32 AM
Re: relax, it's just software
Ariella, 

Good idea! :D But maybe having only one talking. 

-Susan
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
3/5/2014 | 12:32:26 AM
Re: relax, it's just software
futurephil, 

You just wait. Soon Siri is going to be integrated to everything in your life. 

-Susan
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/4/2014 | 11:45:46 PM
iOS 7.1
So now the car is a phone accessory, like a bluetooth headset or a case.

iOS 7 is reportedly due "any day now."

I wonder whether the Google Maps app will work with the car OS?

Apple needs to broaden Siri so that you can do anything with Siri that you can do by touching the screen or typing. The voice recognition is the hard part, and Apple already does a pretty good job with that. 
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
3/4/2014 | 7:15:35 PM
Will this spur Google to encourage more Android-based car dashboards?
Apple presumably is a "high-touch" partner to work with for an automaker. That's good if Apple lends its design expertise to make Carplay a user-friendly experience, but not so good if Apple also insists on automakers creating specific hardware and following strict design guidelines that don't allow automakers to create distinctive/unique dashboards.

Android-based "car radios" have already hit the market, but will Google try harder to get Android-based systems installed as OEM devices?  Do you want your Chevy giving you directions and then displaying an ad on your dashboard?

Google's Android platform hasn't held device makers to too many strict guidelines for their hardware, so in that sense, Android might be a more attractive option for automakers who want more control over the look and feel of their interiors. Android could also be a less expensive alternative to iOS..?
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
3/4/2014 | 10:49:13 AM
Re: is the industry prepared for the inevitable backlash?
@brookseven too true! That's the thing: even if you're doing everything right, you can rely on others to yield the right of way as expected or even to come to a full stop at a stop sign. And then there are those who regard even red lights as mere suggestions, the same way they regard speed limits.
Page 1 / 3   >   >>
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
LRTV Custom TV
Quad Channel Modulator Driver with 46 Gbaud Capability from MACOM

1|28|16   |     |   (0) comments


MACOM's MAOM-003427 is the industry's first surface-mount modulator driver with 46 Gbaud capability to support next generation 200G and 400G applications.
LRTV Custom TV
Video Infographic: Validating Cisco's NFV Infrastructure

1|26|16   |   02:24   |   (1) comment


We all know that the network of the future will be virtual, but when will virtual become a reality? This video infographic covers the four key areas in which Light Reading, in partnership with EANTC, tested Cisco's NFV infrastructure: performance, reliability, multi-service capabilities and single pane of glass management.

For the full report, see

Between the CEOs
CEO Chat With Phil McKinney, CableLabs

1|22|16   |   13:36   |   (1) comment


At CES in Las Vegas, we met with Phil McKinney, CEO of CableLabs. Phil provides an update on the rollout of DOCSIS 3.1, his views on the future of open source and how consumer interest in virtual reality could affect network traffic.
Between the CEOs
Ericsson CTO on the Changing Telecom Market

1|21|16   |   10:26   |   (0) comments


At CES 2015, CTO of Ericsson, Ulf Ewaldsson, sits down with CEO of Light Reading, Steve Saunders, to discuss the changing telecom market, the new partnership with Cisco and the future of the telecom industry.
LRTV Interviews
Ireland's Data Dream

1|21|16   |   14:31   |   (0) comments


Host In Ireland president Gary Connolly tells Light Reading's Steve Saunders about the role Ireland is playing in hosting data for the world's largest organizations.
LRTV Custom TV
Brocade Keynote: Transitioning to the New IP

1|20|16   |   27:23   |   (0) comments


At 2020 Vision in Dublin, Andrew Coward, VP of Service Provider Strategy at Brocade, presents the transition to the New IP.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Cisco's latest VNI numbers suggest the world will be using 366.8 exabytes of data on smartphones and Internet of Things devices, up from 44.2 exabytes, in 2015.
Hot Topics
Alphabet Is Serious About Google Fiber
Mari Silbey, Senior Editor, Cable/Video, 2/1/2016
Did Juniper Pay 'Peanuts' for BTI?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/2/2016
Google's 5G Radio Ambitions Are Expanding
Dan Jones, Mobile Editor, 2/5/2016
How Data Center Outsourcing Fuels AT&T NetBond Growth
Carol Wilson, Editor-at-large, 2/3/2016
3.5GHz Startup Gets $22M for Small Cells
Dan Jones, Mobile Editor, 2/2/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
As anyone who knows me will tell you, I like to think I know a fair bit about this next-gen-comms malarkey, but there's nothing like an interview with one of the ...
Animals with Phones
Happy Groundhogs for Technology Day! Click Here
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.