& cplSiteName &

Apple CarPlay Puts Siri in the Driver's Seat

Sarah Thomas
3/3/2014
50%
50%

Apple is staking its claim in the connected vehicle market with CarPlay, an operating system update for iPhone users designed to enable better in-car interaction -- with help from Siri, too.

Apple Inc. (Nasdaq: AAPL) announced CarPlay, its rebranded "iOS in the Car" platform, at the Geneva auto show Monday, along with an impressive line up of partners. Ferrari, Mercedes-Benz, and Volvo are showing off CarPlay in their vehicles this week, but the iPhone maker has also brokered commitments from a slew of carmakers, including BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki, and Toyota Motor Corp.

CarPlay integrates an iPhone with a car's native communications interface and enables drivers to make calls, access maps, listen to music, or see messages from the dashboard, all hands-free via a Siri-powered push-and-hold voice control button on the steering wheel.

CarPlay comes in the form of an update to iOS 7 and will be available in select cars this year. It will only work with the iPhone 5s, iPhone 5c, and iPhone 5 at launch.

MWC: The Car Show?
Connected car demos, from new Corvettes to old school buses, were among the most popular at Mobile World Congress -- and not just in the GSMA's Connected City pavilion.
Connected car demos, from new Corvettes to old school buses, were among the most popular at Mobile World Congress -- and not just in the GSMA's Connected City pavilion.

Why this matters
If this year's Mobile World Congress taught us anything, it's that connected cars are the hottest segment in machine-to-machine (M2M) telemetry and carmakers are the most sought-after partners for the communications market's players. There wasn't a hall that didn't feature at least one connected vehicle, and it was one topic all the mobile execs were eager to talk about. (See GSMA Unveils Connected City Details.)

That's because the wireless operators are vying to provide LTE connectivity to cars, and many would certainly like to partner with Apple on the experience. CarPlay works over the phone's cellular connection, but that could end up being a less than stellar experience in motion. However, Bluetooth and WiFi are among the other technologies competing with cellular to be the access network of choice.

The connected car space has a lot of issues still to be worked out, such as how to make money on in-car services and achieve the balance between value-added services and distracted driving, but Apple's commitment to the connected car will likely make the space even more attractive for its iPhone operator partners. (See Finding the Value in Transportation Telematics.)

Related posts

— Sarah Reedy, Senior Editor, Light Reading

(27)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 3   >   >>
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
3/18/2014 | 7:57:40 PM
Re: iOS 7.1
I wouldn't be surprised. It seems like a mutually beneficial agreement. More for Nuance since they'd be getting a nice fat check behind the scenes while Apple provides them with the biggest beta program ever, at least for the RTM codebase.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/18/2014 | 6:45:28 PM
Re: iOS 7.1
It is widely believed that Apple uses Nuance technology. I don't know that it has ever been confirmed.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
3/6/2014 | 1:12:18 PM
Re : Apple CarPlay Puts Siri in the Driver's Seat
@ brookseven, that's a great lesson for new learners. My father taught something exactly like this when I used to drive with him. He said that always consider that everyone else on the road doesn't know how to drive at all and you are on a mission to save yourself. So try to save you by doing everything right and being ever vigilant of others on the road.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
3/6/2014 | 1:11:38 PM
Re : Apple CarPlay Puts Siri in the Driver's Seat
@ Phil_Britt, handsfree is certainly not the answer. Few people do the calling while driving with phone in their hand to the ear. Most of the people already use handsfree for calling during driving. Problem is not with engaging with the phone, but with the distraction that talking to someone causes. Amount of distraction will definitely increase as keep adding such features to cars, but there are already many distractions that this might not create the buzz as many people are expecting.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
3/5/2014 | 4:23:19 PM
Re: iOS 7.1
I thought Siri was powered by Nuance technology (I might be wrong about that now), so Apple might not have entire control over how its voice recognition capabilities work. It's a bit strange for Apple to outsource a function like that, but voice recognition isn't that easy to do. (Google created its own voice recognition algorithms and jumpstarted its own database of voice samples by providing 1-800-GOOG-411 a few years ago.) 

Voice recognition is hard to do -- especially if you want it to handle general commands, and not a limited scope of operations like "turn up/down the volume" or "what's the weather/traffic like?" -- Apple is pretty good about limiting the functionality of its devices to improve the user experience, so I'd be surprised if they fell into the trap of expanding Siri's abilities at the risk of making the UI less user friendly.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
3/5/2014 | 12:38:32 AM
Re: relax, it's just software
Ariella, 

Good idea! :D But maybe having only one talking. 

-Susan
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
3/5/2014 | 12:32:26 AM
Re: relax, it's just software
futurephil, 

You just wait. Soon Siri is going to be integrated to everything in your life. 

-Susan
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/4/2014 | 11:45:46 PM
iOS 7.1
So now the car is a phone accessory, like a bluetooth headset or a case.

iOS 7 is reportedly due "any day now."

I wonder whether the Google Maps app will work with the car OS?

Apple needs to broaden Siri so that you can do anything with Siri that you can do by touching the screen or typing. The voice recognition is the hard part, and Apple already does a pretty good job with that. 
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
3/4/2014 | 7:15:35 PM
Will this spur Google to encourage more Android-based car dashboards?
Apple presumably is a "high-touch" partner to work with for an automaker. That's good if Apple lends its design expertise to make Carplay a user-friendly experience, but not so good if Apple also insists on automakers creating specific hardware and following strict design guidelines that don't allow automakers to create distinctive/unique dashboards.

Android-based "car radios" have already hit the market, but will Google try harder to get Android-based systems installed as OEM devices?  Do you want your Chevy giving you directions and then displaying an ad on your dashboard?

Google's Android platform hasn't held device makers to too many strict guidelines for their hardware, so in that sense, Android might be a more attractive option for automakers who want more control over the look and feel of their interiors. Android could also be a less expensive alternative to iOS..?
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
3/4/2014 | 10:49:13 AM
Re: is the industry prepared for the inevitable backlash?
@brookseven too true! That's the thing: even if you're doing everything right, you can rely on others to yield the right of way as expected or even to come to a full stop at a stop sign. And then there are those who regard even red lights as mere suggestions, the same way they regard speed limits.
Page 1 / 3   >   >>
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
CommScope – Meeting the Demands of Tomorrow's Networks

3|24|17   |     |   (0) comments


Phil Sorksy, Vice President International at CommScope, discusses addressing the challenges faced by service providers today, and as future trends emerge.
LRTV Huawei Video Resource Center
AMS-IX & Huawei's OSN 902

3|24|17   |     |   (0) comments


Huawei shows how its OSN 902 platform helps the Amsterdam Internet exchange to connect the world using multiplexing.
LRTV Huawei Video Resource Center
Huawei's Smart Energy Innovation Center

3|24|17   |     |   (0) comments


In Nuremberg, Huawei showcases its latest capabilities in the digitalization of Internet resources, network infrastructure and intelligence at its Smart Energy Innovation Center.
Valley Wonk
OFC & Hyperscale: A Good Mix?

3|24|17   |   01:50   |   (0) comments


Cloud and telecom players want different types of equipment for their networks, as the chatter at OFC reveals.
LRTV Custom TV
Etisalat on NFV Journey

3|24|17   |   10:37   |   (0) comments


Etisalat is a service provider that prides itself on bringing innovative technologies to the markets it serves. It was one of the first operators to implement 3G and leads the pack in fiber penetration. Now, Esmaeel Al Hammadi, Etisalat's SVP of Network Development, explains the operator's journey to virtualization, beginning with the network core, as well as the ...
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 3

3|22|17   |     |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
LRTV Documentaries
No Regrets: Cox's Finkelstein on Fiber & More

3|22|17   |     |   (0) comments


At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
LRTV Documentaries
Cable Next-Gen: The 'Mile High' View From Denver

3|22|17   |   11:56   |   (0) comments


Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 2

3|21|17   |   2:27   |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
LRTV Custom TV
Driving Better Mobile Customer Experience While Transforming the Mobile Network

3|21|17   |   7:47   |   (0) comments


The Citrix NetScaler mobile gateway is an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, NetScaler can be deployed on any hypervisor, on a ...
LRTV Custom TV
Mastercard: What's Next for Mobile Payments?

3|21|17   |   7:49   |   (0) comments


2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
LRTV Custom TV
Mastercard: 2 Billion Adults 'Trapped' in Cash Economy

3|21|17   |   03:51   |   (1) comment


Despite advances made in the last several years, two billion adults around the world are trapped in a cash economy and lack what we take for granted -- a safe way to receive, save and use money. Shamina Singh, executive vice president of sustainability and president of the Mastercard Center for Inclusive Growth, chats about how Mastercard is developing new ways to ...
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
High-Band 5G: Let's Address the Range Question, Shall We?
Dan Jones, Mobile Editor, 3/21/2017
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
FTTH No Slam Dunk for Cable
Carol Wilson, Editor-at-large, 3/23/2017
Top Priorities for B/OSS Transformation
James Crawshaw, Senior Analyst – OSS/BSS Transformation, Heavy Reading, 3/20/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Neither Do We Click Here
Is that a prerequisite?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.