& cplSiteName &

Truphone Takes on the World

Sarah Thomas
5/21/2014
50%
50%

Global mobile network operator Truphone is expanding its enterprise offering in a big way, adding 66 countries to its roster of eight in which users can pay local rates and share up to half a terabyte of data with their co-workers.

The international roaming provider supports what it calls the Truphone Ltd. Zone, eight key countries where it has wireless coverage agreements with local carriers. Those countries are Australia, Germany, Hong Kong, Poland, Spain, the Netherlands, the UK, and the US. (See Truphone Strikes MVNO Deal With Vodafone and Truphone Signs Up Optus.)

As part of its Truphone World expansion, announced on Wednesday, that list grows to include 66 countries with local rate structures, which it claims accounts for 70% of all international travel routes in North America, South America, Asia, and Oceania.

Pascal de Hesselle, Truphone's vice president of marketing, says the company isn't yet ready to offer local phone numbers in all of these markets as it does in the Zone, but today's announcement makes Truphone the first company to offer predictable pricing plans that cover five continents. (See The Price Isn't Right With EU Roaming Rules.)

"For a price comparable to what you pay to a US carrier for service in just the US, you can use voice, minutes, and data in any of these 66 countries as a part of your plan," de Hesselle says. "You'll have predictable costs as a result."

Truphone fills an interesting niche in the market. It doesn't have a specific home base in which to target customers, and it offers more than just a local SIM for those that travel abroad. Rather, it's designed for the enterprise user that travels frequently or at least does business with those outside of his or her home country.

Truphone's patented SIM includes multiple numbers on the same card, enabling its customers to place "local" calls wherever they may be. And, its new plans include up to half a terabyte of data, providing ample browsing time for those on shared enterprise data plans.

De Hesselle says that most of its customers use Truphone as their primary or only service, and they typically tend to have two phone numbers. Although they can, like him, have up to eight via the reprogrammable SIM.

Truphone was a Leading Lights finalist last year, as well as one of the best-funded startups of 2013, having received a $118 million cash infusion from Russian billionaire Roman Abramovich. (See 2013 Leading Lights Finalists: Most Innovative Enterprise Service and The Best-Funded Mobile Startups of 2013.)

— Sarah Reedy, Senior Editor, Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
5/27/2014 | 12:20:15 PM
Why the big Telcos are not doing it?
This is very interesting for many reasons.

I am surprised why the BIG telecoms that are there in many countries are not doing it already! BIG Telecoms like Vodafone, Telenor, T-Mobile that are operating in many countries can very easily do this in multiple countries at once.

 
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
5/21/2014 | 12:46:15 PM
Re: Ready To Roll With Patent In Hand
@Sarah that's a good way to really put it to the test. I hope you'll report on your experience with Truphone's servie. 
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
5/21/2014 | 9:17:36 AM
Ready To Roll With Patent In Hand
Truphone may just have hit on a great idea. With the patented SIM with the multiple numbers on the card enabling local calls whereever the phone is, and the large data plan they should garner lots of interest and hopefully profits.

And being the best funded startup in 2013 with the $100 million in cash from the Russion billionaire won't hurt their chances either.
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
April 4, 2018, The Westin Dallas Downtown, Dallas
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
Project AirGig Goes Down to Georgia
Dan Jones, Mobile Editor, 12/13/2017
Verizon's New Fios TV Is No More
Mari Silbey, Senior Editor, Cable/Video, 12/12/2017
FCC Ends Net Neutrality
Mari Silbey, Senior Editor, Cable/Video, 12/14/2017
Ericsson & Samsung to Supply Verizon With Fixed 5G Gear
Dan Jones, Mobile Editor, 12/11/2017
Cloudy With a Chance of Automation: Telecom in 2018
Iain Morris, News Editor, 12/12/2017
Animals with Phones
Don't Fall Asleep on the Job! Click Here
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed