Light Reading
A new scent app for the iPhone raises a lot of fresh, and maybe not-so-fresh, questions.
SlideshowThe Smell-o-Phone Is Here... Kinda
Jessica DiGiacinto
1/27/2014
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The Smell-o-Phone has joined the march of progress.

A new scent app for the iPhone has been developed that raises a lot of fresh, and maybe not-so-fresh, questions: Like, how many of the "hundreds of odour signals" in this app will actually be bad ones? Why the hell would you need to smell something during a conversation anyway -- especially if it's a pre-packaged smell? Why are we spending money, time, and technology on smell-o-phones when we'll obviously be communicating through chips in our brains and ESP in, oh, 10 years anyway?

What we at Light Reading, however, really, really want to know is: What will the smells be?

So here's what we're betting some of those olfactory blasts might be (click on the image below to launch slide show):

Bakery
Know someone who's having a bad day? Send them a burst of doughnuts or a blast of coffee cake. Nothing says, 'Cheer up, buddy!' like the sweet, sweet smell of gluten-filled calories.
Know someone who’s having a bad day? Send them a burst of doughnuts or a blast of coffee cake. Nothing says, “Cheer up, buddy!” like the sweet, sweet smell of gluten-filled calories.

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sam masud
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sam masud,
User Rank: Light Sabre
1/28/2014 | 2:08:03 PM
Re: Smells like ...
Weed-a-Phone (especially for folks residing in Colorado and Washington)?
Ray@LR
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Ray@LR,
User Rank: Blogger
1/28/2014 | 1:10:40 PM
Bacon roll
With brown sauce.

Nuff said.
DanJones
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DanJones,
User Rank: Blogger
1/28/2014 | 11:39:39 AM
Re: Smells like ...
4) Smoky room smell for nostalgic e-cigarette users!
SarahReedy
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SarahReedy,
User Rank: Blogger
1/28/2014 | 9:39:23 AM
Re: Scent-enhanced marketing
 location-aware odour-enhanced ads


Wow! Most of us are still bracing ourselves for location ads (or waiting for location-based ads done well). Throwing scent in there would be a whole new ball game.
mendyk
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mendyk,
User Rank: Light Sabre
1/28/2014 | 9:04:43 AM
Smells like ...
A few can't-miss varieties: 1. New baby (even grandma would buy a smell-o-phone for this). 2. Pizza. 3. Jamaican cigarette. But realistically, we're probably years away from this hitting the mainstream because this needs to be smartphone-enabled.
gfinnie
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gfinnie,
User Rank: Moderator
1/28/2014 | 7:12:32 AM
NTT got there first
They were pushing something called iAroma several years ago. One of several attempts they made to get this going. It's all nonscense in my view. 
PaulERainford
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PaulERainford,
User Rank: Light Sabre
1/28/2014 | 4:35:11 AM
On hold your nose
Funnily enough, we've had smellycomms for years in the UK - they're called phone boxes. The range of scents is quite limited though.
t.bogataj
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t.bogataj,
User Rank: Light Sabre
1/28/2014 | 2:51:07 AM
Scent-enhanced marketing
As idiotic as it may seem, there is huge market for this: odour-enhanced ads. Even more: location-aware odour-enhanced ads. You can easily ignore an ad while your are passing that french bakery or that candy shop. But if your mobile phone starts smelling sweet like fresh bread or... it will be harder to resist.

Recall that human senses of smell and taste are psychologically much stronger than other senses - we associate pleasant and less pleasant scents&tastes with events and memories (Marcel Proust, anyone?). Something yet unexplored by marketing experts.

Who would pay for a more expensive phone? And keep buying scent refills? Don't worry, someone will come up with a reasonable business case. We are all willing to sell our privacy (soul, huh) for a new set of cheap towels.

T.
R Clark
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R Clark,
User Rank: Blogger
1/27/2014 | 8:42:15 PM
A snortal
Takes me back to the heroic efforts of Digiscents, the product that let you smell the internet via a snortal.  http://blog.chaddickerson.com/2006/05/26/great-moments-in-dotcom-history-digiscents/
MarkC73
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MarkC73,
User Rank: Light Sabre
1/27/2014 | 4:41:01 PM
Re: MWC scent?
Hah, true that, hmmm smell filters? DSDSFF?  Dynamic Source Defined Software

Fragrance Filters?
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