Light Reading
SlideshowThe Smell-o-Phone Is Here... Kinda
Jessica DiGiacinto
1/27/2014
50%
50%

The Smell-o-Phone has joined the march of progress.

A new scent app for the iPhone has been developed that raises a lot of fresh, and maybe not-so-fresh, questions: Like, how many of the "hundreds of odour signals" in this app will actually be bad ones? Why the hell would you need to smell something during a conversation anyway -- especially if it's a pre-packaged smell? Why are we spending money, time, and technology on smell-o-phones when we'll obviously be communicating through chips in our brains and ESP in, oh, 10 years anyway?

What we at Light Reading, however, really, really want to know is: What will the smells be?

So here's what we're betting some of those olfactory blasts might be (click on the image below to launch slide show):

Bakery
Know someone who's having a bad day? Send them a burst of doughnuts or a blast of coffee cake. Nothing says, 'Cheer up, buddy!' like the sweet, sweet smell of gluten-filled calories.
Know someone who’s having a bad day? Send them a burst of doughnuts or a blast of coffee cake. Nothing says, “Cheer up, buddy!” like the sweet, sweet smell of gluten-filled calories.

(13)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
sam masud
100%
0%
sam masud,
User Rank: Light Sabre
1/28/2014 | 2:08:03 PM
Re: Smells like ...
Weed-a-Phone (especially for folks residing in Colorado and Washington)?
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
1/28/2014 | 1:10:40 PM
Bacon roll
With brown sauce.

Nuff said.
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/28/2014 | 11:39:39 AM
Re: Smells like ...
4) Smoky room smell for nostalgic e-cigarette users!
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/28/2014 | 9:39:23 AM
Re: Scent-enhanced marketing
 location-aware odour-enhanced ads


Wow! Most of us are still bracing ourselves for location ads (or waiting for location-based ads done well). Throwing scent in there would be a whole new ball game.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/28/2014 | 9:04:43 AM
Smells like ...
A few can't-miss varieties: 1. New baby (even grandma would buy a smell-o-phone for this). 2. Pizza. 3. Jamaican cigarette. But realistically, we're probably years away from this hitting the mainstream because this needs to be smartphone-enabled.
gfinnie
50%
50%
gfinnie,
User Rank: Moderator
1/28/2014 | 7:12:32 AM
NTT got there first
They were pushing something called iAroma several years ago. One of several attempts they made to get this going. It's all nonscense in my view. 
PaulERainford
100%
0%
PaulERainford,
User Rank: Light Sabre
1/28/2014 | 4:35:11 AM
On hold your nose
Funnily enough, we've had smellycomms for years in the UK - they're called phone boxes. The range of scents is quite limited though.
t.bogataj
100%
0%
t.bogataj,
User Rank: Light Sabre
1/28/2014 | 2:51:07 AM
Scent-enhanced marketing
As idiotic as it may seem, there is huge market for this: odour-enhanced ads. Even more: location-aware odour-enhanced ads. You can easily ignore an ad while your are passing that french bakery or that candy shop. But if your mobile phone starts smelling sweet like fresh bread or... it will be harder to resist.

Recall that human senses of smell and taste are psychologically much stronger than other senses - we associate pleasant and less pleasant scents&tastes with events and memories (Marcel Proust, anyone?). Something yet unexplored by marketing experts.

Who would pay for a more expensive phone? And keep buying scent refills? Don't worry, someone will come up with a reasonable business case. We are all willing to sell our privacy (soul, huh) for a new set of cheap towels.

T.
R Clark
50%
50%
R Clark,
User Rank: Blogger
1/27/2014 | 8:42:15 PM
A snortal
Takes me back to the heroic efforts of Digiscents, the product that let you smell the internet via a snortal.  http://blog.chaddickerson.com/2006/05/26/great-moments-in-dotcom-history-digiscents/
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
1/27/2014 | 4:41:01 PM
Re: MWC scent?
Hah, true that, hmmm smell filters? DSDSFF?  Dynamic Source Defined Software

Fragrance Filters?
Page 1 / 2   >   >>
Flash Poll
From The Founder
The New IP is actually bigger even than business. Like another hugely important tech that Light Reading is digging into right now, the New IP has the potential to change the world by fundamentally advancing what it is possible for people to achieve with communications.
LRTV Huawei Video Resource Center
Huawei Shares Its Vision of the Future of Mobile Networks Innovations

2|26|15   |   2:30   |   (0) comments


Mobile broadband is changing our lives. It's reshaping the Internet, industry, and society. It allows us to freely connect with one another anytime, anywhere. At this year's Mobile World Congress, Huawei will share its latest insights and newest ideas and technologies that will shape the future of MBB. They will showcase their end-to-end MBB solutions that will ...
LRTV Huawei Video Resource Center
Accelerate Digitizing, Boost Digital Business

2|26|15   |   6:14   |   (0) comments


A new digital revolution is leading us to a better connected world. Together with millions of digital partners, Huawei will help CSPs to build their digital service ecosystem and aggregate a wide variety of digital services. In this video, we find out how Huawei is going to help CSPs implement digital operations.
LRTV Huawei Video Resource Center
The Secret Recipe to Enabling Hyper-Growth Industries

2|26|15   |   3:38   |   (0) comments


With a number of successful cases on network capability exposure, Huawei is going to share the secret recipe to enabling hyper-growth markets with a step-by-step approach.
LRTV Documentaries
BTE 2015 Is Bigger & Even Better

2|25|15   |   03:13   |   (4) comments


This year's Big Telecom Event (BTE) in Chicago is going to provide more opportunities than ever for networking, getting to grips with key industry challenges and opportunities and, equally as important, having some fun.
LRTV Interviews
Light Reading ICT Leaders Roundtable at MWC 2015

2|12|15   |   1:07   |   (2) comments


On Sunday March 1, 2015, Light Reading will host an ICT Leaders Roundtable in partnership with Huawei. At this half-day event, CIOs, analysts and researchers will discuss key industry trends like virtualization in the cloud with a specific focus on new business models. Located at the luxurious Renaissance Hotel near the Fira Barcelona, space is limited so please ...
LRTV Documentaries
Going Green in 2015

2|12|15   |   02:04   |   (0) comments


Energy efficiency is set to be an incredibly hot topic in the telecom industry this year.
LRTV Custom TV
SDN & NFV: Where Are We Going From Here?

2|11|15   |   11:27   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss gives his perspective on why SDN and NFV should be tightly interconnected and how he sees the industry moving forward.
LRTV Documentaries
Time for Gigabit Europe?

2|9|15   |   01:27   |   (4) comments


Gigabit broadband networks are springing up all around the US and they'll soon become more commonplace in Europe.
LRTV Interviews
Brocade Brings New IP Vision to 2020 Vision Executive Summit

2|3|15   |   4:23   |   (0) comments


In December 2014, Light Reading gathered telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Brocade's Kelly Herrell shared his company's strategy at ...
LRTV Interviews
Brocade's Kelly Herrell on the New IP

2|2|15   |   12:36   |   (0) comments


In December 2014, Steve Saunders sat down with Brocade VP of Software Networking Kelly Herrell at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Brocade's approach to the New IP, the future of the telecom industry, and more.
LRTV Huawei Video Resource Center
Dr. Dong Sun Talks About Carriers' Digital Transformation & Huawei’s Telco OS

1|29|15   |   6:28   |   (0) comments


Dr. Dong Sun, Chief Architect of Digital Transformation Solutions at Huawei, discusses how telecom operators can become digital ecosystem enablers and deliver optimal user experiences that are in real-time, on-demand, all-online, DIY and social (ROADS).
LRTV Huawei Video Resource Center
Huawei's Chief Network Architect Talks about Network Experience & Operators’ Strategies

1|29|15   |   3:39   |   (0) comments


In the digital age, network experience has become the primary productivity especially for telecom operators. In this video, Wenshuan Dang, Huawei’s Chief Network Architect, discusses how carriers can tackle the challenge of infrastructure complexity in order to enhance business agility and improve user experience.
Upcoming Live Events
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
All Upcoming Live Events
Infographics
Net neutrality, broadband services and the current outlook on data consumption, as presented by the New Jersey Institute of Technology.
Hot Topics
Cyber Security Expert Warns: You're Doing It Wrong
Sarah Thomas, Editorial Operations Director, 2/23/2015
10 Weirdly Useful IoT Devices
Eryn Leavens, Copy Desk Editor, 2/24/2015
Small Cells Enabling Location Services
Sarah Thomas, Editorial Operations Director, 2/25/2015
Is FCC Weighing Net Neutrality Changes?
Mari Silbey, Independent Technology Editor, 2/25/2015
MWC: Let the Madness Begin
Ray Le Maistre, Editor-in-chief, 2/23/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Check out Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he had to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.
G'day! And welcome to an entirely new feature on Light Reading -- our weekly "CEO-to-CEO" interview.