& cplSiteName &
SlideshowThe Smell-o-Phone Is Here... Kinda
Jessica DiGiacinto
1/27/2014
50%
50%

The Smell-o-Phone has joined the march of progress.

A new scent app for the iPhone has been developed that raises a lot of fresh, and maybe not-so-fresh, questions: Like, how many of the "hundreds of odour signals" in this app will actually be bad ones? Why the hell would you need to smell something during a conversation anyway -- especially if it's a pre-packaged smell? Why are we spending money, time, and technology on smell-o-phones when we'll obviously be communicating through chips in our brains and ESP in, oh, 10 years anyway?

What we at Light Reading, however, really, really want to know is: What will the smells be?

So here's what we're betting some of those olfactory blasts might be (click on the image below to launch slide show):

 

Bakery
Know someone who's having a bad day? Send them a burst of doughnuts or a blast of coffee cake. Nothing says, 'Cheer up, buddy!' like the sweet, sweet smell of gluten-filled calories.
Know someone who’s having a bad day? Send them a burst of doughnuts or a blast of coffee cake. Nothing says, “Cheer up, buddy!” like the sweet, sweet smell of gluten-filled calories.

(13)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
sam masud
100%
0%
sam masud,
User Rank: Light Sabre
1/28/2014 | 2:08:03 PM
Re: Smells like ...
Weed-a-Phone (especially for folks residing in Colorado and Washington)?
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
1/28/2014 | 1:10:40 PM
Bacon roll
With brown sauce.

Nuff said.
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/28/2014 | 11:39:39 AM
Re: Smells like ...
4) Smoky room smell for nostalgic e-cigarette users!
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/28/2014 | 9:39:23 AM
Re: Scent-enhanced marketing
 location-aware odour-enhanced ads


Wow! Most of us are still bracing ourselves for location ads (or waiting for location-based ads done well). Throwing scent in there would be a whole new ball game.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/28/2014 | 9:04:43 AM
Smells like ...
A few can't-miss varieties: 1. New baby (even grandma would buy a smell-o-phone for this). 2. Pizza. 3. Jamaican cigarette. But realistically, we're probably years away from this hitting the mainstream because this needs to be smartphone-enabled.
gfinnie
50%
50%
gfinnie,
User Rank: Moderator
1/28/2014 | 7:12:32 AM
NTT got there first
They were pushing something called iAroma several years ago. One of several attempts they made to get this going. It's all nonscense in my view. 
PaulERainford
100%
0%
PaulERainford,
User Rank: Light Sabre
1/28/2014 | 4:35:11 AM
On hold your nose
Funnily enough, we've had smellycomms for years in the UK - they're called phone boxes. The range of scents is quite limited though.
t.bogataj
100%
0%
t.bogataj,
User Rank: Light Sabre
1/28/2014 | 2:51:07 AM
Scent-enhanced marketing
As idiotic as it may seem, there is huge market for this: odour-enhanced ads. Even more: location-aware odour-enhanced ads. You can easily ignore an ad while your are passing that french bakery or that candy shop. But if your mobile phone starts smelling sweet like fresh bread or... it will be harder to resist.

Recall that human senses of smell and taste are psychologically much stronger than other senses - we associate pleasant and less pleasant scents&tastes with events and memories (Marcel Proust, anyone?). Something yet unexplored by marketing experts.

Who would pay for a more expensive phone? And keep buying scent refills? Don't worry, someone will come up with a reasonable business case. We are all willing to sell our privacy (soul, huh) for a new set of cheap towels.

T.
R Clark
50%
50%
R Clark,
User Rank: Blogger
1/27/2014 | 8:42:15 PM
A snortal
Takes me back to the heroic efforts of Digiscents, the product that let you smell the internet via a snortal.  http://blog.chaddickerson.com/2006/05/26/great-moments-in-dotcom-history-digiscents/
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
1/27/2014 | 4:41:01 PM
Re: MWC scent?
Hah, true that, hmmm smell filters? DSDSFF?  Dynamic Source Defined Software

Fragrance Filters?
Page 1 / 2   >   >>
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 3

3|22|17   |     |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
LRTV Documentaries
No Regrets: Cox's Finkelstein on Fiber & More

3|22|17   |     |   (0) comments


At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
LRTV Documentaries
Cable Next-Gen: The 'Mile High' View From Denver

3|22|17   |   11:56   |   (0) comments


Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 2

3|21|17   |   2:27   |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
LRTV Custom TV
Driving Better Mobile Customer Experience While Transforming the Mobile Network

3|21|17   |   7:47   |   (0) comments


The Citrix NetScaler mobile gateway is an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, NetScaler can be deployed on any hypervisor, on a ...
LRTV Custom TV
Mastercard: What's Next for Mobile Payments?

3|21|17   |   7:49   |   (0) comments


2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
LRTV Custom TV
Mastercard: 2 Billion Adults 'Trapped' in Cash Economy

3|21|17   |   03:51   |   (0) comments


Despite advances made in the last several years, two billion adults around the world are trapped in a cash economy and lack what we take for granted -- a safe way to receive, save and use money. Shamina Singh, executive vice president of sustainability and president of the Mastercard Center for Inclusive Growth, chats about how Mastercard is developing new ways to ...
LRTV Custom TV
Mastercard: Payment From Every Device

3|21|17   |   5:55   |   (0) comments


A world where everything and everyone is connected creates new points of interaction for commerce. These digital experiences cannot be developed in isolation and instead require an ecosystem to drive mass consumer and enterprise adoption and create better consumer engagement. Predicting when that growth will happen is difficult, but always keeping the end user in ...
LRTV Interviews
InterDigital's Role in the 5G, IoT Era

3|21|17   |   05:47   |   (0) comments


Alan Carlton, managing director and VP for Europe at InterDigital, talks about the company's role in 5G projects in Europe and the prospects for the company in the IoT market.
LRTV Interviews
Lessons Learned From Digital Transformation

3|21|17   |   05:51   |   (0) comments


Ravi Palepu, global head of Telco Solutions at Virtusa, talks about some key takeaways from telco digital transformation experiences during the past couple of years.
Women in Comms Introduction Videos
NetNumber's CMO Shares Her Diversity Do's

3|21|17   |   3:19   |   (2) comments


The telecom industry is transforming the world, and diversity plays a critical role in driving the innovation behind it. NetNumber CMO Kim Gibbons shares why diversity and being authentic is a do amidst all the don'ts women in comms often hear.
LRTV Custom TV
Software-Driven Architecture for 5G & IOT

3|20|17   |   1:56   |   (0) comments


We present Heavy Reading's Jim Hodges's report from Mobile World Congress -- where operators and vendors are working to bring a variety of technologies together to make virtualization a reality in the era of 5G and IoT.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
High-Band 5G: Let's Address the Range Question, Shall We?
Dan Jones, Mobile Editor, 3/21/2017
Eurobites: Italy First Pasta the Post for 5G
Paul Rainford, Assistant Editor, Europe, 3/17/2017
5G Faces a Marathon, Not a Sprint
Iain Morris, News Editor, 3/17/2017
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
SXSW Pics: Women, Weirdness & Waiting in Austin
Sarah Thomas, Director, Women in Comms, 3/16/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Neither Do We Click Here
Is that a prerequisite?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.