& cplSiteName &
SlideshowThe Smell-o-Phone Is Here... Kinda
Jessica DiGiacinto
1/27/2014
50%
50%

The Smell-o-Phone has joined the march of progress.

A new scent app for the iPhone has been developed that raises a lot of fresh, and maybe not-so-fresh, questions: Like, how many of the "hundreds of odour signals" in this app will actually be bad ones? Why the hell would you need to smell something during a conversation anyway -- especially if it's a pre-packaged smell? Why are we spending money, time, and technology on smell-o-phones when we'll obviously be communicating through chips in our brains and ESP in, oh, 10 years anyway?

What we at Light Reading, however, really, really want to know is: What will the smells be?

So here's what we're betting some of those olfactory blasts might be (click on the image below to launch slide show):

 

Bakery
Know someone who's having a bad day? Send them a burst of doughnuts or a blast of coffee cake. Nothing says, 'Cheer up, buddy!' like the sweet, sweet smell of gluten-filled calories.
Know someone who’s having a bad day? Send them a burst of doughnuts or a blast of coffee cake. Nothing says, “Cheer up, buddy!” like the sweet, sweet smell of gluten-filled calories.

(13)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
sam masud
100%
0%
sam masud,
User Rank: Light Sabre
1/28/2014 | 2:08:03 PM
Re: Smells like ...
Weed-a-Phone (especially for folks residing in Colorado and Washington)?
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
1/28/2014 | 1:10:40 PM
Bacon roll
With brown sauce.

Nuff said.
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/28/2014 | 11:39:39 AM
Re: Smells like ...
4) Smoky room smell for nostalgic e-cigarette users!
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/28/2014 | 9:39:23 AM
Re: Scent-enhanced marketing
 location-aware odour-enhanced ads


Wow! Most of us are still bracing ourselves for location ads (or waiting for location-based ads done well). Throwing scent in there would be a whole new ball game.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/28/2014 | 9:04:43 AM
Smells like ...
A few can't-miss varieties: 1. New baby (even grandma would buy a smell-o-phone for this). 2. Pizza. 3. Jamaican cigarette. But realistically, we're probably years away from this hitting the mainstream because this needs to be smartphone-enabled.
gfinnie
50%
50%
gfinnie,
User Rank: Moderator
1/28/2014 | 7:12:32 AM
NTT got there first
They were pushing something called iAroma several years ago. One of several attempts they made to get this going. It's all nonscense in my view. 
PaulERainford
100%
0%
PaulERainford,
User Rank: Light Sabre
1/28/2014 | 4:35:11 AM
On hold your nose
Funnily enough, we've had smellycomms for years in the UK - they're called phone boxes. The range of scents is quite limited though.
t.bogataj
100%
0%
t.bogataj,
User Rank: Light Sabre
1/28/2014 | 2:51:07 AM
Scent-enhanced marketing
As idiotic as it may seem, there is huge market for this: odour-enhanced ads. Even more: location-aware odour-enhanced ads. You can easily ignore an ad while your are passing that french bakery or that candy shop. But if your mobile phone starts smelling sweet like fresh bread or... it will be harder to resist.

Recall that human senses of smell and taste are psychologically much stronger than other senses - we associate pleasant and less pleasant scents&tastes with events and memories (Marcel Proust, anyone?). Something yet unexplored by marketing experts.

Who would pay for a more expensive phone? And keep buying scent refills? Don't worry, someone will come up with a reasonable business case. We are all willing to sell our privacy (soul, huh) for a new set of cheap towels.

T.
R Clark
50%
50%
R Clark,
User Rank: Blogger
1/27/2014 | 8:42:15 PM
A snortal
Takes me back to the heroic efforts of Digiscents, the product that let you smell the internet via a snortal.  http://blog.chaddickerson.com/2006/05/26/great-moments-in-dotcom-history-digiscents/
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
1/27/2014 | 4:41:01 PM
Re: MWC scent?
Hah, true that, hmmm smell filters? DSDSFF?  Dynamic Source Defined Software

Fragrance Filters?
Page 1 / 2   >   >>
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP’s Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it’s going from two industry veterans.
LRTV Custom TV
Cable & the Move to IPTV

5|31|16   |   04:44   |   (0) comments


Cable operators are looking at transitioning operations to IPTV, and some have already started. What issues do operators face? What opportunities will this bring to customers? These are just a few of the questions Alticast considers in this interview between Alan Breznick and Susan Crouse at INTX 2016.
LRTV Custom TV
Ooredoo at UBBS 2016

5|31|16   |   06:04   |   (0) comments


At UBBS 2016 in Dubai, Light Reading is joined by Ooredoo Qatar's Yann Courqueux for an in-depth interview on their success.
LRTV Custom TV
du's Success Infrastructure

5|31|16   |   11:48   |   (0) comments


At UBBS 2016 in Dubai, Light Reading is joined by du's Jasim Alawadi for an in-depth interview on deploying all types of technology.
LRTV Custom TV
What Is Customer Experience Management?

5|31|16   |   05:53   |   (0) comments


At UBBS 2016 in Dubai, Light Reading is joined by Huawei's Michael Spratt for an in-depth interview on customer experience management.
LRTV Custom TV
UBBS 2016 World Tour Highlight

5|31|16   |   02:43   |   (0) comments


At UBBS World Tour 2016 in Dubai, Light Reading takes an exclusive look at the latest Huawei technology and the future of broadband.
LRTV Interviews
Getting Somewhere With TV Everywhere

5|31|16   |   7:08   |   (0) comments


Comcast's Vito Forlenza describes the progress his company is making with TV Everywhere and the challenges that remain.
LRTV Custom TV
Cisco's Innovations in Cable

5|26|16   |   03:18   |   (0) comments


Marc Aldrich from Cisco discusses the latest in security, the evolution and momentum for CCAP and what the industry will be seeing next from Cisco.
LRTV Documentaries
Leading Lights 2016 Highlights

5|25|16   |   02:26   |   (1) comment


Some of the high points from this year's Leading Lights awards dinner at the Hotel Ella in Austin, Texas.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for ...
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
Cisco's Patel Hails 'Microculture' Successes
Iain Morris, News Editor, 5/26/2016
Cable Is Eyeing Its Retail Options
Mari Silbey, Senior Editor, Cable/Video, 5/25/2016
AT&T's Margaret Chiosi Retires
Ray Le Maistre, Editor-in-chief, 5/25/2016
CenturyLink Targets 'Six Nines' Reliability
Iain Morris, News Editor, 5/31/2016
West Coast Gets Its First 10-Gig City
Mari Silbey, Senior Editor, Cable/Video, 5/26/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Please Pass the Waterproof Phone Click Here
Walruses: more tech-savvy than you might think.
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.