A new scent app for the iPhone has been developed that raises a lot of fresh, and maybe not-so-fresh, questions: Like, how many of the "hundreds of odour signals" in this app will actually be bad ones? Why the hell would you need to smell something during a conversation anyway -- especially if it's a pre-packaged smell? Why are we spending money, time, and technology on smell-o-phones when we'll obviously be communicating through chips in our brains and ESP in, oh, 10 years anyway?
What we at Light Reading, however, really, really want to know is: What will the smells be?
So here's what we're betting some of those olfactory blasts might be (click on the image below to launch slide show):
mendyk, User Rank: Light Sabre 1/28/2014 | 9:04:43 AM
Smells like ... A few can't-miss varieties: 1. New baby (even grandma would buy a smell-o-phone for this). 2. Pizza. 3. Jamaican cigarette. But realistically, we're probably years away from this hitting the mainstream because this needs to be smartphone-enabled.
t.bogataj, User Rank: Light Sabre 1/28/2014 | 2:51:07 AM
Scent-enhanced marketing As idiotic as it may seem, there is huge market for this: odour-enhanced ads. Even more: location-aware odour-enhanced ads. You can easily ignore an ad while your are passing that french bakery or that candy shop. But if your mobile phone starts smelling sweet like fresh bread or... it will be harder to resist.
Recall that human senses of smell and taste are psychologically much stronger than other senses - we associate pleasant and less pleasant scents&tastes with events and memories (Marcel Proust, anyone?). Something yet unexplored by marketing experts.
Who would pay for a more expensive phone? And keep buying scent refills? Don't worry, someone will come up with a reasonable business case. We are all willing to sell our privacy (soul, huh) for a new set of cheap towels.
R Clark, User Rank: Blogger 1/27/2014 | 8:42:15 PM
A snortal Takes me back to the heroic efforts of Digiscents, the product that let you smell the internet via a snortal. http://blog.chaddickerson.com/2006/05/26/great-moments-in-dotcom-history-digiscents/
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
For virtualization to happen, the telecom industry first has to grapple with key functional aspects of SDN and NFV that need to be universal, such as onboarding of virtualized network functions and federation of software-defined networks.
Aamir Hussain leads the Product Development and Technology organization at CenturyLink, which includes the company's information technology function. He is an experienced senior technology executive with more than 25 years of proven success in the implementation of global technology operations, operationalization of complex technology, infrastructures and business ...
The 50-year-old telco has already gone through several transformations, including every time it made an acquisition, but its purchase of Level 3 coupled with changes in technology and customer expectations necessitates its biggest transformation yet.
Nir Shalom, general manager and VP of application development at AT&T Israel, talks about the key service developments undertaken at the AT&T R&D facility in Tel Aviv and how the team there has adopted new ways of working.
Mike Capuano, vice president of marketing at Infinera, discusses the advancement from Instant Bandwidth to new Instant Network capabilities, which include Bandwidth License Pools, Moveable Licenses and Automated Capacity Engineering (ACE).
The auto industry is facing some big transformations as electric vehicles, autonomous technology and connected cars are seen as the future of the industry. During the much-anticipated NY international auto show, there was an emergence of new technology and mobility service on the show floor. Aside from performance, brands like Lincoln, Hyundai, Honda, Mercedes and ...
In a brief discussion at MWC 2017, Heavy Reading analyst Adi Kishore talks to Pardeep Kohli, CEO, Mavenir Systems about the creation of the 'new Mavenir' and some of the key challenges facing operators in today's market. A key theme of the discussion centers around operator need for software-only, virtualized solutions and how they will need to adapt to ...
At Mobile World Congress 2017, the biggest mobile industry gathering of the year, Huawei showcased its new innovations and solutions with the theme "Open Road," which focuses on cloud, 5G, operation transformation, videos and consumer-oriented products. Its campaign has been recognized by three awards given by GSMA.
Lynn Comp, senior director of market development of Intel, is joined by Chong Zhang, storage engineer at Inspur and Ou Li Yan, architect for technology strategies of China Telecom, for a discussion of what NFV brings.
Khamis Abulgubein of IoT market development at Nokia demonstrates IMPACT (intelligent management platform for all connected things), a software solution with a horizontal approach to managing any device on any application.
Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.