Light Reading
SlideshowThe Smell-o-Phone Is Here... Kinda
Jessica DiGiacinto
1/27/2014
50%
50%

The Smell-o-Phone has joined the march of progress.

A new scent app for the iPhone has been developed that raises a lot of fresh, and maybe not-so-fresh, questions: Like, how many of the "hundreds of odour signals" in this app will actually be bad ones? Why the hell would you need to smell something during a conversation anyway -- especially if it's a pre-packaged smell? Why are we spending money, time, and technology on smell-o-phones when we'll obviously be communicating through chips in our brains and ESP in, oh, 10 years anyway?

What we at Light Reading, however, really, really want to know is: What will the smells be?

So here's what we're betting some of those olfactory blasts might be (click on the image below to launch slide show):

 

Bakery
Know someone who's having a bad day? Send them a burst of doughnuts or a blast of coffee cake. Nothing says, 'Cheer up, buddy!' like the sweet, sweet smell of gluten-filled calories.
Know someone who’s having a bad day? Send them a burst of doughnuts or a blast of coffee cake. Nothing says, “Cheer up, buddy!” like the sweet, sweet smell of gluten-filled calories.

(13)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
sam masud
100%
0%
sam masud,
User Rank: Light Sabre
1/28/2014 | 2:08:03 PM
Re: Smells like ...
Weed-a-Phone (especially for folks residing in Colorado and Washington)?
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
1/28/2014 | 1:10:40 PM
Bacon roll
With brown sauce.

Nuff said.
DanJones
50%
50%
DanJones,
User Rank: Blogger
1/28/2014 | 11:39:39 AM
Re: Smells like ...
4) Smoky room smell for nostalgic e-cigarette users!
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/28/2014 | 9:39:23 AM
Re: Scent-enhanced marketing
 location-aware odour-enhanced ads


Wow! Most of us are still bracing ourselves for location ads (or waiting for location-based ads done well). Throwing scent in there would be a whole new ball game.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/28/2014 | 9:04:43 AM
Smells like ...
A few can't-miss varieties: 1. New baby (even grandma would buy a smell-o-phone for this). 2. Pizza. 3. Jamaican cigarette. But realistically, we're probably years away from this hitting the mainstream because this needs to be smartphone-enabled.
gfinnie
50%
50%
gfinnie,
User Rank: Moderator
1/28/2014 | 7:12:32 AM
NTT got there first
They were pushing something called iAroma several years ago. One of several attempts they made to get this going. It's all nonscense in my view. 
PaulERainford
100%
0%
PaulERainford,
User Rank: Light Sabre
1/28/2014 | 4:35:11 AM
On hold your nose
Funnily enough, we've had smellycomms for years in the UK - they're called phone boxes. The range of scents is quite limited though.
t.bogataj
100%
0%
t.bogataj,
User Rank: Light Sabre
1/28/2014 | 2:51:07 AM
Scent-enhanced marketing
As idiotic as it may seem, there is huge market for this: odour-enhanced ads. Even more: location-aware odour-enhanced ads. You can easily ignore an ad while your are passing that french bakery or that candy shop. But if your mobile phone starts smelling sweet like fresh bread or... it will be harder to resist.

Recall that human senses of smell and taste are psychologically much stronger than other senses - we associate pleasant and less pleasant scents&tastes with events and memories (Marcel Proust, anyone?). Something yet unexplored by marketing experts.

Who would pay for a more expensive phone? And keep buying scent refills? Don't worry, someone will come up with a reasonable business case. We are all willing to sell our privacy (soul, huh) for a new set of cheap towels.

T.
R Clark
50%
50%
R Clark,
User Rank: Blogger
1/27/2014 | 8:42:15 PM
A snortal
Takes me back to the heroic efforts of Digiscents, the product that let you smell the internet via a snortal.  http://blog.chaddickerson.com/2006/05/26/great-moments-in-dotcom-history-digiscents/
MarkC73
50%
50%
MarkC73,
User Rank: Light Sabre
1/27/2014 | 4:41:01 PM
Re: MWC scent?
Hah, true that, hmmm smell filters? DSDSFF?  Dynamic Source Defined Software

Fragrance Filters?
Page 1 / 2   >   >>
Flash Poll
From The Founder
Then pick up your axe, put on your spandex trousers and get yourself down to Light Reading's Big Telecom Event (BTE). Kerrang!!!
LRTV Custom TV
Next-Generation CCAP: Cisco cBR-8 Evolved CCAP

5|5|15   |   04:49   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explained the innovation design of Cisco's cBR-8, the industry's first Evolved CCAP, including DOCSIS 3.1 design from ground-up, distributed CCAP with Remote PHY and path to virtualization. Cisco's cBR-8 Evolved CCAP is the platform that will last through the transitions.
LRTV Custom TV
Meeting the Demands of Bandwidth & Service Group Growth

5|1|15   |   5:35   |   (0) comments


Jorge Salinger, Comcast's Vice President of Access Architecture, explains how DOCSIS 3.1 and multi-service CCAP can meet the demands of the bandwidth and service group growth.
LRTV Custom TV
DOCSIS 3.1: Transforming Cable From Hardware-Defined Network to Software-Defined Network

4|29|15   |   03:48   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explains how DOCSIS 3.1 can transform cable HFC network to a more agile software-defined network.
LRTV Huawei Video Resource Center
Predicting Traffic Patterns for Quality Mobile Broadband

4|29|15   |   6:45   |   (0) comments


Accessing information ubiquitously creates complexity and creates heavy traffic onto the network, especially at large-scale events like sporting events or festivals. In this video, Huawei's Mohammad Hussain speaks to experts about how to predict traffic and improve user experience during periods of heavy traffic.
Between the CEOs
Ciena CEO: The Web-Scale Revolution

4|28|15   |   10:32   |   (3) comments


Light Reading CEO and founder Steve Saunders goes head-to-head with long-time Ciena CEO Gary Smith to discuss the impact of the web-scale players, the New IP and 'white box' networks.
LRTV Documentaries
Cox Eyes Cloud-Based Home Networks

4|27|15   |   05:30   |   (0) comments


Cox's Jeff Finkelstein explains how moving services to the cloud will let cable deliver services faster and eliminate constant hardware replacements.
LRTV Documentaries
CableLabs' Clarke Updates Cable Virtualization

4|23|15   |   05:41   |   (1) comment


Former BT exec now leading CableLabs' NFV and SDN efforts explains key role of open source and updates efforts to virtualize the home network.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. II

4|23|15   |   08:19   |   (1) comment


In the second installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about cultural change, network slicing and technology advances.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. I

4|23|15   |   09:27   |   (3) comments


In the first installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about the incredible transformation underway in the communications networking industry.
LRTV Documentaries
LTE Paves the Way for the 5G Revolution

4|20|15   |   4:20   |   (0) comments


Håkan Andersson, head of 5G product strategy of the Radio Business Unit at Ericsson, discusses the role of LTE, the US and other industry verticals in building a true 5G ecosystem.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
Upcoming Live Events
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
A study run by Insights in Marketing and commissioned by Meredith shows the devices, channels and ways in which women are consuming content.
Hot Topics
No Service, No Problem: 5 Places That Want to Be Unconnected
Eryn Leavens, Copy Desk Editor, 5/1/2015
Astellia Highlights Customer Care Disconnect
Ray Le Maistre, Editor-in-chief, 4/29/2015
Cisco's Robbins to Replace Chambers as CEO
Sarah Thomas, Editorial Operations Director, 5/4/2015
Sprint Maps Out Its Next-Generation Network
Sarah Thomas, Editorial Operations Director, 5/5/2015
Cyan Says It Wasn't Starving Before Ciena Bid
Dan O'Shea, Managing Editor, 5/5/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders goes head-to-head with long-time Ciena CEO Gary Smith to discuss the impact of the web-scale players, the New IP and 'white box' networks.
Many leading communications companies can claim to have undergone significant periods of reinvention during their histories, but none have been through more major ...
Cats with Phones
Cinco de Mayo Click Here
Cats With Phones says Happy Cinco de Mayo. Accessorize appropriately.