A new scent app for the iPhone has been developed that raises a lot of fresh, and maybe not-so-fresh, questions: Like, how many of the "hundreds of odour signals" in this app will actually be bad ones? Why the hell would you need to smell something during a conversation anyway -- especially if it's a pre-packaged smell? Why are we spending money, time, and technology on smell-o-phones when we'll obviously be communicating through chips in our brains and ESP in, oh, 10 years anyway?
What we at Light Reading, however, really, really want to know is: What will the smells be?
So here's what we're betting some of those olfactory blasts might be (click on the image below to launch slide show):
mendyk, User Rank: Light Sabre 1/28/2014 | 9:04:43 AM
Smells like ... A few can't-miss varieties: 1. New baby (even grandma would buy a smell-o-phone for this). 2. Pizza. 3. Jamaican cigarette. But realistically, we're probably years away from this hitting the mainstream because this needs to be smartphone-enabled.
t.bogataj, User Rank: Light Sabre 1/28/2014 | 2:51:07 AM
Scent-enhanced marketing As idiotic as it may seem, there is huge market for this: odour-enhanced ads. Even more: location-aware odour-enhanced ads. You can easily ignore an ad while your are passing that french bakery or that candy shop. But if your mobile phone starts smelling sweet like fresh bread or... it will be harder to resist.
Recall that human senses of smell and taste are psychologically much stronger than other senses - we associate pleasant and less pleasant scents&tastes with events and memories (Marcel Proust, anyone?). Something yet unexplored by marketing experts.
Who would pay for a more expensive phone? And keep buying scent refills? Don't worry, someone will come up with a reasonable business case. We are all willing to sell our privacy (soul, huh) for a new set of cheap towels.
R Clark, User Rank: Blogger 1/27/2014 | 8:42:15 PM
A snortal Takes me back to the heroic efforts of Digiscents, the product that let you smell the internet via a snortal. http://blog.chaddickerson.com/2006/05/26/great-moments-in-dotcom-history-digiscents/
Light Reading founder Steve Saunders recently visited the University of North Carolina Charlotte (UNCC) where Cisco's Tetration application is providing data center analytics, simplifying SDN, helping with cloud migration and overseeing white-list security policy.
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