& cplSiteName &

The Finger-Lickin' Fone: A Plucky Effort?

Ray Le Maistre

Collaboration has become a major buzzword in the communications market in recent years but could anyone have expected the world's leading developer of network and device technology to team up with Colonel Sanders to develop the KFC smartphone?

Don't answer that.

Instead, marvel at this, a bright red commemorative version of the Huawei 7 plus smartphone replete with a Colonel Sanders logo on its back cover.

If you really want to know more, check out the following story from our sister publication Telecoms.com: Huawei has launched a KFC-branded smartphone. Seriously

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, International Group Editor, Light Reading

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Sabre
7/27/2017 | 8:38:57 AM
Re: K factor
Never be surprised by the novelty of marketing promotions. What may seem pretty wacky might well turn out to be the genius promotion of the year. At least the bright red phones will create some notice, if not tons of news releases around the world promoting the brand.
Joe Stanganelli
Joe Stanganelli,
User Rank: Light Sabre
7/25/2017 | 2:39:16 PM
Re: K factor
@mendyk: There's some joke about putting such a phone in one's back pocket that I'm sure I'm missing...
User Rank: Light Sabre
7/16/2017 | 6:17:14 PM
Re: K factor
This may seem surprising to those of us in the US, but the reality is that KFC is a very popular brand in China. KFC is much more popular in China than the US. So yes it does seem a little ridiculous, let's keep in mind KFC has also launched sunscreen. It's all about promotion. 
User Rank: Light Sabre
7/14/2017 | 3:26:52 PM
Re: K factor
The analytics possibilities for such a product would be staggering.
Joe Stanganelli
Joe Stanganelli,
User Rank: Light Sabre
7/14/2017 | 3:25:18 PM
Re: K factor
@mendyk: Why not? Kim Kardashian already has her own line of emojis, after all...
User Rank: Light Sabre
7/14/2017 | 11:31:33 AM
K factor
I repeat -- the Western world has a crying need for a Kardashian-branded "smart"phone.
More Blogs from Shades of Ray
The European region, including Russia, has experienced two years of 20%+ growth in FTTH/B connections but many markets still haven't really woken up.
Israeli hybrid network management specialist has a new customer to go with its new strategy – now will it sink or swim?
Chinese giant was hoping to seal a smartphone distribution deal with AT&T but higher powers are still wary of Huawei, it seems.
European fiber network operator and cloud service provider is up for sale, but who's got the money and the will for such a deal? You might want to look east...
What does automation mean for the carrier community? We need to talk about this...
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Federal Funds for Broadband? Unlikely
Mari Silbey, Senior Editor, Cable/Video, 2/12/2018
Has Europe Switched to a Fiber Diet? Not Yet...
Ray Le Maistre, Editor-in-Chief, 2/15/2018
Net Neutrality: States' Rights vs. the FCC
Mari Silbey, Senior Editor, Cable/Video, 2/13/2018
Will China React to Latest US Huawei, ZTE Slapdown?
Ray Le Maistre, Editor-in-Chief, 2/16/2018
IBM, Microsoft Duke It Out Over Chief Diversity Hire
Sarah Thomas, Director, Women in Comms, 2/15/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed