Collaboration has become a major buzzword in the communications market in recent years but could anyone have expected the world's leading developer of network and device technology to team up with Colonel Sanders to develop the KFC smartphone?
Don't answer that.
Instead, marvel at this, a bright red commemorative version of the Huawei 7 plus smartphone replete with a Colonel Sanders logo on its back cover.
kq4ym, User Rank: Light Sabre 7/27/2017 | 8:38:57 AM
Re: K factor Never be surprised by the novelty of marketing promotions. What may seem pretty wacky might well turn out to be the genius promotion of the year. At least the bright red phones will create some notice, if not tons of news releases around the world promoting the brand.
Re: K factor This may seem surprising to those of us in the US, but the reality is that KFC is a very popular brand in China. KFC is much more popular in China than the US. So yes it does seem a little ridiculous, let's keep in mind KFC has also launched sunscreen. It's all about promotion.
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.