Light Reading

Samsung Delays Tizen Smartphone Launch

Ray Le Maistre
7/28/2014
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Samsung has reportedly postponed the launch of its first Tizen-powered smartphone to give it more time to attract application developers for its new home-grown operating system (OS), it announced Monday.

The Korean vendor has developed Tizen as a multi-device OS -- designed to run on phones, tablets, watches, TVs, connected cars – in an effort to challenge the dominance of Google (Nasdaq: GOOG)'s Android and Apple Inc. (Nasdaq: AAPL)'s iOS. It had planned to launch its first Tizen smartphone, the Samsung Z, in Russia before the end of September, having shown it off at the Tizen Developer Conference in San Francisco last month. (See Asia Takes On Android and Samsung Intros First Tizen Smartphone.)

But, as the Associated Press reports, that launch has been delayed, with no new date provided.

Other Tizen devices, including a smart watch and a camera, have already been launched by Samsung Electronics Co. Ltd. (Korea: SEC).

The news comes only weeks after Samsung announced that a slowdown in the global smartphone market growth rate had affected its second quarter revenues. (See Samsung Suffers Smartphone Slowdown.)

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

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Kruz
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Kruz,
User Rank: Light Sabre
7/30/2014 | 5:01:10 AM
Re: Developers
I beleive Samsung is going to limit tizen for wearables now where it can innovate and throw in the latest HW innovations and maybe later, if appreciated by users, it will move to smartphones. Meanwhile, the Tizen ecosystem will be evolving.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Light Sabre
7/29/2014 | 11:05:59 PM
Re: Developers
@Ianbrown: Alas, if only they taught game theory in business school.
lanbrown
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lanbrown,
User Rank: Light Sabre
7/29/2014 | 1:14:05 AM
Developers
Why would a developer write apps for Tizen now?  If a developer writes an app today, who are they going to sell it too and where?  There is no ROI right now for their time and effort.  So Samsung wants to wait for the developers and the fact is, the developers are waiting for a device first.

 

I would argue one point in the article though; Tizen is not homegrown.  Bada is homegrown.
pcharles09
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pcharles09,
User Rank: Light Beer
7/28/2014 | 10:06:10 AM
Re: third ecosystem
@SReedy,

But wouldn't a 3rd ecosystem still lag far behind iOS and Android? How would that be good for operators?
R Clark
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R Clark,
User Rank: Blogger
7/28/2014 | 9:33:36 AM
Re: third ecosystem
Sarah, If you talk to Huawei handset people they will cite operator support as one of the main reasons for their growth. So I'm sure the operator part is a big thing. Huawei's background in making white label operator devices probably helps, plus the fact that unlike Samsung they're not in a contest with Google - not yet anyway.

 

 
R Clark
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R Clark,
User Rank: Blogger
7/28/2014 | 9:27:07 AM
It's a problem
At least Samsung isn't the only foreign company putting the brakes on business in Russia these days.

The WSJ is reporting this wasn't a huge surprise after Tizen failed to show at a developers' conference and it may not launch in Russia at all this year. 

If Tizen doesn't get traction it's hard to see how Samsung can avoid being squeezed between the Chinese, Apple and Google.

 
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