Light Reading
SlideshowPics: Sprint's Day at the Broadcast Museum
Sarah Thomas

Sprint paid a visit to Chicago's Museum of Broadcast Communications on Monday to unveil a slew of announcements around its network and services, as well as to offer a money-back guarantee for any customers not delighted with its new network.

In a 30-minute presentation, Sprint Corp. (NYSE: S) managed to unveil:

  • 28 additional LTE markets, bringing its total to 471 cities;
  • three additional Spark markets: St. Louis, Winston-Salem and Greensboro, N.C.
  • nationwide availability of HD voice;
  • international WiFi calling coming soon;
  • the exclusive Samsung Corp. S 5 Sport with a heart rate monitor, S Health apps, a Sprint Fit Live app, and MapMyRun through a partnership with parent company Under Armour. Sprint also said it would offer one year of premium MapMyRun services to those customers that purchase the phone;
  • Sprint Framily Wall, a private and secure social media space for customers on a shared data plan to connect;
  • A 30-day money-back guarantee if customers aren't satisfied with the network experience. Unlike T-Mobile US Inc. 's seven-day offer that lets customers stay with their current carrier, Sprint is offering its 30-day promo to new customers, so if they do decide they're unhappy after 30 days, they'll be left without a carrier -- but at least not be beholden to Sprint.

Sprint's Chief Network Officer John Saw also revealed to Light Reading after the event that the carrier's first 8T8R basestations are live in Chicago and that Sprint has single-mode LTE picocells live in the US as well. (See Sprint Goes Live With 8T8R in Chicago and Sprint's Saw: '5G' Opp Is Moving Signal Closer to Customers .)

All the announcements aside, there were also a bunch of cool demos and even more good food. Click on the image below to launch a short slide show of the event.


Dan, The Man
Sprint CEO Dan Hesse took to the stage, wearing his new favorite brand, to talk about America's newest -- and most complex -- network.
Sprint CEO Dan Hesse took to the stage, wearing his new favorite brand, to talk about America's newest -- and most complex -- network.

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Sabre
6/24/2014 | 3:37:09 PM
Still not seeing anything too wow inducing here. It doesn't look like Wall Street's too impressed, either:

"HD Voice is now available across Sprint's network footprint. While the service should provide better voice quality, we do not expect it to set Sprint apart from its peers. T-Mobile already offers HD voice and AT&T and Verizon will offer it with their VoLTE service," the analysts wrote. "The new Samsung Galaxy S5 Sport, which Sprint has exclusively, appears to be a neat device with fitness integration from Under Armour, but we don't see it driving material share gains."

The analysts concluded that they believe Sprint will continue to struggle to add subscribers, and the carrier won't be able to offer true network differentiation "until 2016 at best, and by then we worry spectrum acquisition and technology advancement will allow the other carriers to at least keep pace."
User Rank: Light Sabre
6/24/2014 | 3:32:11 PM
Not quite ironic, but...
Kind of an odd venue choice for Sprint, given that "broadcasting" is pretty much at the end-of-life stage. I thought LR did much better metaphorically with the planetarium.
From The Founder
Light Reading's conference in November will attempt to answer all of the big questions around white box networks. No pressure...
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Custom TV
ZTE in Budapest ITU 2015

10|13|15   |   03:26   |   (0) comments

ZTE Chief Architect David Huo discusses the company's progress on the 5G front.
Telecom Innovators Video Showcase
Close-up on ConfD

10|12|15   |   10.21   |   (0) comments

Tail-f's Renée Robinson-Stromberg tells Steve Saunders about the powerful ConfD management interface.
Women in Comms Introduction Videos
Women in Comms: Highlights From Dallas

10|12|15   |   2:23   |   (1) comment

The best soundbites, quotes and words of wisdom from leading women from Intel, AT&T, Verizon and Genband at our recent WiC breakfast in Dallas.
Telecom Innovators Video Showcase
NetNumber Founder on Managing Signaling Control

10|12|15   |   6:36   |   (0) comments

NetNumber Founder and Chief Strategy Officer Doug Ranalli describes the essential complexity of real-world signaling-control and how NetNumber enables carriers to bring signaling-control "under-control". Learn why virtualization alone isn't the answer.
LRTV Documentaries
Verizon Gets Proactive on App Performance

10|12|15   |   04:50   |   (0) comments

SDN is turning traditional service models around to allow Verizon to measure and deliver performance at the application layer. As Shawn Hakl, VP of enterprise networking and managed solutions for Verizon, explains, the carrier had to develop new skill sets and change some of its internal operations, but the payoff was happier enterprise customers.
Telecom Innovators Video Showcase
Tail-f, Cisco & What the Future Holds

10|9|15   |   8:17   |   (0) comments

Steve Saunders meets with Tail-f's Director of Technology, Carl Moberg, in Stockholm to discuss becoming part of Cisco, ETSI MANO, virtualization and the need to combine science and business in order to create opportunities for service providers.
LRTV Interviews
Broadband Forum Embraces SDN & NFV

10|9|15   |   02:42   |   (1) comment

At Gigabit Europe 2015, Robin Mersh and Kevin Foster from the Broadband Forum explain how the industry body is adapting to meet the SDN, NFV and cloud needs of the access network sector.
LRTV Interviews
Top Tips for FTTH Operators

10|8|15   |   02:26   |   (1) comment

At Gigabit Europe 2015, Ventura Team co-founder Richard Jones talks about some of the key business case considerations for FTTH network operators.
LRTV Interviews
M-net Calls for FTTx Unity

10|8|15   |   03:45   |   (0) comments

At the Gigabit Europe event, Jörn Schoof from M-net, the Munich city network operator, calls for industry collaboration on fiber broadband access rollouts.
LRTV Documentaries
The Business Case Challenge for NFV

10|7|15   |   03:47   |   (0) comments

Virtual CPE is one of the early success stories for network functions virtualization, as service providers are finding flexible, programmable CPE solves a lot of logistics problems and reduces their cost. But even here, Masergy Communications faced a business case challenge, says CTO Tim Naramore.
LRTV Interviews
JT Offers Some Gigabit Lessons

10|7|15   |   4:08   |   (1) comment

Barna Kutvolgyi, managing director, Global Consumer, at JT, the incumbent operator on the island of Jersey, talks about how other service providers can learn from his company's gigabit broadband rollout experiences.
LRTV Interviews
AT&T's Chiosi on the Potential of Open Source

10|6|15   |   06:27   |   (0) comments

AT&T Distinguished Network Architect Margaret T. Chiosi talks to Light Reading's Carol Wilson about the potential for open source technology to liberate communications service providers.
Upcoming Live Events
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Network appliances have a strong value proposition in today's networks and will continue to do so in the NFV and SDN-enabled networks of tomorrow.
Hot Topics
Dell Buys EMC for $67B in Biggest Tech Deal Ever
Mari Silbey, Senior Editor, Cable/Video, 10/12/2015
Cord Cutting? 'Fraid so.
Brett Sappington, 10/7/2015
Cisco Makes 'Martian' Connection
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/9/2015
Dell Kicking EMC's Tires
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 10/8/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
With so many new and exciting communications technologies now under development, it's easy to get caught up in the industry's escalating hype cycle. That's why the ...
Last week saw a big day in the 15-year history of Light Reading when Editor-in-Chief Ray Le Maistre and I were invited to interview the Deputy Chairman and Rotating ...
Cats with Phones
"What?! I'm on with Finisar about their stock price tanking" Click Here
Live Digital Audio

Think NFV is just about virtualization? Think again!

Network architects are learning that there's a lot more to the technology than first thought – more complexity, that is; but also, more potential benefits.

On May 29th 1 PM ET, Steve Saunders, founder and CEO of Light Reading, will be drilling into the "pains and gains" of NFV with Saar Gillai, SVP & GM, HP Communications Solutions Business at Hewlett-Packard Co. (NYSE: HPQ) (HP). He has defined a four-step NFV model describing a sequence of technology innovation. It's a must-read doc for any network architect looking to get to grips with their NFV migration strategy. Join us for the interview, and the chance to ask Saar your NFV questions directly!