& cplSiteName &
SlideshowPics: Sprint's Day at the Broadcast Museum
Sarah Thomas
6/24/2014
50%
50%

Sprint paid a visit to Chicago's Museum of Broadcast Communications on Monday to unveil a slew of announcements around its network and services, as well as to offer a money-back guarantee for any customers not delighted with its new network.

In a 30-minute presentation, Sprint Corp. (NYSE: S) managed to unveil:

  • 28 additional LTE markets, bringing its total to 471 cities;
  • three additional Spark markets: St. Louis, Winston-Salem and Greensboro, N.C.
  • nationwide availability of HD voice;
  • international WiFi calling coming soon;
  • the exclusive Samsung Corp. S 5 Sport with a heart rate monitor, S Health apps, a Sprint Fit Live app, and MapMyRun through a partnership with parent company Under Armour. Sprint also said it would offer one year of premium MapMyRun services to those customers that purchase the phone;
  • Sprint Framily Wall, a private and secure social media space for customers on a shared data plan to connect;
  • A 30-day money-back guarantee if customers aren't satisfied with the network experience. Unlike T-Mobile US Inc. 's seven-day offer that lets customers stay with their current carrier, Sprint is offering its 30-day promo to new customers, so if they do decide they're unhappy after 30 days, they'll be left without a carrier -- but at least not be beholden to Sprint.

Sprint's Chief Network Officer John Saw also revealed to Light Reading after the event that the carrier's first 8T8R basestations are live in Chicago and that Sprint has single-mode LTE picocells live in the US as well. (See Sprint Goes Live With 8T8R in Chicago and Sprint's Saw: '5G' Opp Is Moving Signal Closer to Customers.)

All the announcements aside, there were also a bunch of cool demos and even more good food. Click on the image below to launch a short slide show of the event.

 

Dan, The Man
Sprint CEO Dan Hesse took to the stage, wearing his new favorite brand, to talk about America's newest -- and most complex -- network.
Sprint CEO Dan Hesse took to the stage, wearing his new favorite brand, to talk about America's newest -- and most complex -- network.

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
KBode
100%
0%
KBode,
User Rank: Light Sabre
6/24/2014 | 3:37:09 PM
Sprint
Still not seeing anything too wow inducing here. It doesn't look like Wall Street's too impressed, either:

"HD Voice is now available across Sprint's network footprint. While the service should provide better voice quality, we do not expect it to set Sprint apart from its peers. T-Mobile already offers HD voice and AT&T and Verizon will offer it with their VoLTE service," the analysts wrote. "The new Samsung Galaxy S5 Sport, which Sprint has exclusively, appears to be a neat device with fitness integration from Under Armour, but we don't see it driving material share gains."

The analysts concluded that they believe Sprint will continue to struggle to add subscribers, and the carrier won't be able to offer true network differentiation "until 2016 at best, and by then we worry spectrum acquisition and technology advancement will allow the other carriers to at least keep pace."
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
6/24/2014 | 3:32:11 PM
Not quite ironic, but...
Kind of an odd venue choice for Sprint, given that "broadcasting" is pretty much at the end-of-life stage. I thought LR did much better metaphorically with the planetarium.
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
Twilight Star Authors AI Paper

1|24|17   |   00:46   |   (0) comments


Actress Kristen Stewart, best known for starring in the Twilight movies, has co-authored an academic paper on the use of artificial intelligence (AI) in a short film she has directed.
LRTV Documentaries
Apple, Qualcomm Lock Horns Over Licensing

1|24|17   |   01:07   |   (0) comments


Industry giants clash over licensing fees.
LRTV Interviews
Heavy Reading: The Web-Scale View

1|18|17   |     |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's former chief analyst Patrick Donegan shared insight from the recent web-scale operators report, which featured research on how web-scale operators view the market, the best web-scale companies to ...
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (1) comment


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
A Women in Comms Glossary
Sarah Thomas, Director, Women in Comms, 1/18/2017
Is Cable One Beefing Up for Slaughter?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 1/20/2017
Google Security Lessons for IT
Curtis Franklin, Security Editor, 1/18/2017
Nokia CTO: 2017 Is the Year 5G Gets in the Field
Dan Jones, Mobile Editor, 1/19/2017
Do Women-Only Co-Working Spaces Work for Women?
Sarah Thomas, Director, Women in Comms, 1/24/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
You've Heard of Slow Food? Click Here
This is slow tech.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.