Sprint paid a visit to Chicago's Museum of Broadcast Communications on Monday to unveil a slew of announcements around its network and services, as well as to offer a money-back guarantee for any customers not delighted with its new network.
In a 30-minute presentation, Sprint Corp. (NYSE: S) managed to unveil:
- 28 additional LTE markets, bringing its total to 471 cities;
- three additional Spark markets: St. Louis, Winston-Salem and Greensboro, N.C.
- nationwide availability of HD voice;
- international WiFi calling coming soon;
- the exclusive Samsung Corp. S 5 Sport with a heart rate monitor, S Health apps, a Sprint Fit Live app, and MapMyRun through a partnership with parent company Under Armour. Sprint also said it would offer one year of premium MapMyRun services to those customers that purchase the phone;
- Sprint Framily Wall, a private and secure social media space for customers on a shared data plan to connect;
- A 30-day money-back guarantee if customers aren't satisfied with the network experience. Unlike T-Mobile US Inc. 's seven-day offer that lets customers stay with their current carrier, Sprint is offering its 30-day promo to new customers, so if they do decide they're unhappy after 30 days, they'll be left without a carrier -- but at least not be beholden to Sprint.
Sprint's Chief Network Officer John Saw also revealed to Light Reading after the event that the carrier's first 8T8R basestations are live in Chicago and that Sprint has single-mode LTE picocells live in the US as well. (See Sprint Goes Live With 8T8R in Chicago and Sprint's Saw: '5G' Opp Is Moving Signal Closer to Customers .)
All the announcements aside, there were also a bunch of cool demos and even more good food. Click on the image below to launch a short slide show of the event.
— Sarah Reedy, Senior Editor, Light Reading