& cplSiteName &
SlideshowPics: Sprint's Day at the Broadcast Museum
Sarah Thomas

Sprint paid a visit to Chicago's Museum of Broadcast Communications on Monday to unveil a slew of announcements around its network and services, as well as to offer a money-back guarantee for any customers not delighted with its new network.

In a 30-minute presentation, Sprint Corp. (NYSE: S) managed to unveil:

  • 28 additional LTE markets, bringing its total to 471 cities;
  • three additional Spark markets: St. Louis, Winston-Salem and Greensboro, N.C.
  • nationwide availability of HD voice;
  • international WiFi calling coming soon;
  • the exclusive Samsung Corp. S 5 Sport with a heart rate monitor, S Health apps, a Sprint Fit Live app, and MapMyRun through a partnership with parent company Under Armour. Sprint also said it would offer one year of premium MapMyRun services to those customers that purchase the phone;
  • Sprint Framily Wall, a private and secure social media space for customers on a shared data plan to connect;
  • A 30-day money-back guarantee if customers aren't satisfied with the network experience. Unlike T-Mobile US Inc. 's seven-day offer that lets customers stay with their current carrier, Sprint is offering its 30-day promo to new customers, so if they do decide they're unhappy after 30 days, they'll be left without a carrier -- but at least not be beholden to Sprint.

Sprint's Chief Network Officer John Saw also revealed to Light Reading after the event that the carrier's first 8T8R basestations are live in Chicago and that Sprint has single-mode LTE picocells live in the US as well. (See Sprint Goes Live With 8T8R in Chicago and Sprint's Saw: '5G' Opp Is Moving Signal Closer to Customers.)

All the announcements aside, there were also a bunch of cool demos and even more good food. Click on the image below to launch a short slide show of the event.


Dan, The Man
Sprint CEO Dan Hesse took to the stage, wearing his new favorite brand, to talk about America's newest -- and most complex -- network.
Sprint CEO Dan Hesse took to the stage, wearing his new favorite brand, to talk about America's newest -- and most complex -- network.

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Sabre
6/24/2014 | 3:37:09 PM
Still not seeing anything too wow inducing here. It doesn't look like Wall Street's too impressed, either:

"HD Voice is now available across Sprint's network footprint. While the service should provide better voice quality, we do not expect it to set Sprint apart from its peers. T-Mobile already offers HD voice and AT&T and Verizon will offer it with their VoLTE service," the analysts wrote. "The new Samsung Galaxy S5 Sport, which Sprint has exclusively, appears to be a neat device with fitness integration from Under Armour, but we don't see it driving material share gains."

The analysts concluded that they believe Sprint will continue to struggle to add subscribers, and the carrier won't be able to offer true network differentiation "until 2016 at best, and by then we worry spectrum acquisition and technology advancement will allow the other carriers to at least keep pace."
User Rank: Light Sabre
6/24/2014 | 3:32:11 PM
Not quite ironic, but...
Kind of an odd venue choice for Sprint, given that "broadcasting" is pretty much at the end-of-life stage. I thought LR did much better metaphorically with the planetarium.
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
Friday, October 21, 1:00PM EDT
Security: Evolving the Data Center
Rasool Kareem Irfan, Head, Telecom & Infrastructure Security Practice, Tata Communications Transformation Services Ltd (TCTS)
Wednesday, October 26, 1:00PM EDT
Security: Tackling DDoS
Gary Sockrider, Principal Security Technologist, Arbor Networks
Friday, October 28, 1:00PM EDT
Security: The Plusses and Minuses of Open Source Software
Nick Feamster, Acting Director, Center for Information Technology Policy, Princeton University
Wednesday, November 16, 1:00PM EST
SDN 101
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Next-Generation Technology Beyond DOCSIS 3.1

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Liu Jianhua speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Hybrid Video Solutions to Change TV, Change Future

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Ian Locke speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei Future-Oriented Giga Coax Network

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Allen Wang speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei at SCTE 2016

10|20|16   |     |   (0) comments

Join Alan Breznick of Light Reading and take a sneak peek at the Huawei booth at SCTE 2016.
LRTV Custom TV
Assuring Network Quality in a Rapidly Changing Environment

10|20|16   |     |   (0) comments

As the rate of change and complexity increases in agile networks, the importance of introducing DevOps methodologies for integrating active test and assurance solutions throughout the full service lifecycle becomes critical to ensure that customers are experiencing the service quality they demand. The industry landscape is changing, and software-based test and ...
Telecom Innovators Video Showcase
A10 Networks on Service Providers' Industry Needs

10|20|16   |     |   (0) comments

Light Reading's Steve Saunders hears how A10 enables service providers to accelerate, secure and optimize their application delivery to drive down costs, enhance service availability, and better respond to customer requirements, so they can improve customer satisfaction, monetize their network, and grow revenues.
LRTV Custom TV
New NFV Use Cases for Cable TV

10|19|16   |     |   (0) comments

A large number of NFV use cases are focused on the enterprise domain, looking at virtualization of customer-premises equipment (CPE). To date, there has been little focus on the use cases and business case for virtualization of the video content delivery networks required to deliver unicast and streaming video to consumers. Amdocs commissioned Analysys Mason to ...
Women in Comms Introduction Videos
Meet the Future Workforce: New Faces, Expectations & Motivations

10|19|16   |   5:33   |   (1) comment

Millennials and their younger peers, Gen Z, expect more out of their network and more out of their work. Intel's Lynn Comp shares how the industry can prepare for this new generation of workers.
LRTV Custom TV
ZTE Global Services User Congress 2016 Highlights

10|19|16   |     |   (0) comments

ZTE held its 2nd Global Service User Conference in Dusseldorf on October 13-14. Representatives from network operators, leading industry analysts and ZTE senior expertsattended the event, exploring the best practice in managed services and the vision to transform network operations into the operations center of the future (OpCF) in the software-defined networking ...
LRTV Custom TV
Cliff Grossner on Cloud & Network Synergy From Carrier Service

10|18|16   |     |   (0) comments

Local carriers offer the collaborated cloud and network service that benefits from their understanding of the regulations operating in different vertical markets.
In this interview, Cliff Grossner from IHS Technology talks about how this advanced service can support business agility and flexibility.
LRTV Custom TV
VeEX's Plan for DOCSIS Deployment

10|17|16   |     |   (0) comments

Join VeEX's CEO Cyrille Morelle and Light Reading's Alan Breznick as they discuss VeEX's new products at SCTE 2016 at Philadelphia.
LRTV Custom TV
Smith Micro's Carrier-Grade WiFi Component

10|17|16   |     |   (0) comments

Join Carol Wilson of Light Reading as she interviews the CTO of Smith Micro, Dave Sperling.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Amazon Unlimited, Alexa, AI & How to Cut Off Google at Its Knees
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 10/14/2016
WiCipedia: Following Women on Twitter... and on Stage
Eryn Leavens, Special Features & Copy Editor, 10/14/2016
US Issues Total Flight Ban on Samsung Note 7
Dan Jones, Mobile Editor, 10/15/2016
Oh Snap! Qualcomm Unveils X50, Its First 5G Modem
Dan Jones, Mobile Editor, 10/17/2016
Verizon Wants More Data on Yahoo Breach
Alan Breznick, Cable/Video Practice Leader, Light Reading, 10/20/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
Animals with Phones
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.