& cplSiteName &
SlideshowPics: Sprint's Day at the Broadcast Museum
Sarah Thomas
6/24/2014
50%
50%

Sprint paid a visit to Chicago's Museum of Broadcast Communications on Monday to unveil a slew of announcements around its network and services, as well as to offer a money-back guarantee for any customers not delighted with its new network.

In a 30-minute presentation, Sprint Corp. (NYSE: S) managed to unveil:

  • 28 additional LTE markets, bringing its total to 471 cities;
  • three additional Spark markets: St. Louis, Winston-Salem and Greensboro, N.C.
  • nationwide availability of HD voice;
  • international WiFi calling coming soon;
  • the exclusive Samsung Corp. S 5 Sport with a heart rate monitor, S Health apps, a Sprint Fit Live app, and MapMyRun through a partnership with parent company Under Armour. Sprint also said it would offer one year of premium MapMyRun services to those customers that purchase the phone;
  • Sprint Framily Wall, a private and secure social media space for customers on a shared data plan to connect;
  • A 30-day money-back guarantee if customers aren't satisfied with the network experience. Unlike T-Mobile US Inc. 's seven-day offer that lets customers stay with their current carrier, Sprint is offering its 30-day promo to new customers, so if they do decide they're unhappy after 30 days, they'll be left without a carrier -- but at least not be beholden to Sprint.

Sprint's Chief Network Officer John Saw also revealed to Light Reading after the event that the carrier's first 8T8R basestations are live in Chicago and that Sprint has single-mode LTE picocells live in the US as well. (See Sprint Goes Live With 8T8R in Chicago and Sprint's Saw: '5G' Opp Is Moving Signal Closer to Customers.)

All the announcements aside, there were also a bunch of cool demos and even more good food. Click on the image below to launch a short slide show of the event.

 

Dan, The Man
Sprint CEO Dan Hesse took to the stage, wearing his new favorite brand, to talk about America's newest -- and most complex -- network.
Sprint CEO Dan Hesse took to the stage, wearing his new favorite brand, to talk about America's newest -- and most complex -- network.

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
KBode
100%
0%
KBode,
User Rank: Light Sabre
6/24/2014 | 3:37:09 PM
Sprint
Still not seeing anything too wow inducing here. It doesn't look like Wall Street's too impressed, either:

"HD Voice is now available across Sprint's network footprint. While the service should provide better voice quality, we do not expect it to set Sprint apart from its peers. T-Mobile already offers HD voice and AT&T and Verizon will offer it with their VoLTE service," the analysts wrote. "The new Samsung Galaxy S5 Sport, which Sprint has exclusively, appears to be a neat device with fitness integration from Under Armour, but we don't see it driving material share gains."

The analysts concluded that they believe Sprint will continue to struggle to add subscribers, and the carrier won't be able to offer true network differentiation "until 2016 at best, and by then we worry spectrum acquisition and technology advancement will allow the other carriers to at least keep pace."
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
6/24/2014 | 3:32:11 PM
Not quite ironic, but...
Kind of an odd venue choice for Sprint, given that "broadcasting" is pretty much at the end-of-life stage. I thought LR did much better metaphorically with the planetarium.
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Introducing OrbTV: Netscout's MWC Day 1 Recap

2|27|17   |   8:35   |   (0) comments


The executive team of Netscout reviews the first day of Mobile World Congress in Barcelona. Stay tuned for OrbTV -- Light Reading and Netscout's full coverage of the show. We'll have daily show recaps, service provider interviews and tours of the show floor.
LRTV Custom TV
Innovation at MWC: Low-Power IoT for Scottish Sea Lions

2|27|17   |   6:32   |   (0) comments


Light Reading's Liz Coyne tours the GSMA's Innovation City at Mobile World Congress 2017. A key theme of this year's event is how low-power or no-power IoT devices could become a part of our everyday lives. Imagine a world in which over 15 billion shipping pallets communicate with cellular networks down the entire supply chain. Or a parka that reveals your ...
LRTV Huawei Video Resource Center
Huawei Will Accelerate the Spread of the Video Business

2|27|17   |     |   (0) comments


What is the future of the booming video business? What changes will happen to the video industry chain in the future? Hunter Hu, VP of Huawei Video Product Line, shares his viewpoints and explains how Huawei can be an enabler and accelerate the spread of the video business.
LRTV Huawei Video Resource Center
Frost & Sullivan's Jonas Zelba on Going Beyond Connectivity

2|27|17   |     |   (0) comments


Telecom operators across the globe are trying to understand what can they offer beyond connectivity. Operators are already introducing new and innovative services but they are faced with challenges due to unclear business models. Jonas highlights that no one operator can offer all the services itself. Operators in the Middle East should look within their ecosystem ...
LRTV Huawei Video Resource Center
IDC's Paul Black on Cloudification

2|27|17   |     |   (0) comments


Paul Black from IDC shares his insights on how cloudification is expected to combile all aspects of digital transformation.
LRTV Huawei Video Resource Center
Industry Expert Michael Howard Talks About Cloud Native

2|27|17   |     |   (0) comments


Cloud Native is a really nice term and a lot of people are using it. But most of them have their own definition of what Cloud Native means. Michael Howard offers his take on the terminology.
LRTV Custom TV
4.5G Evolution: Peter Zhou on Advanced MIMO Technologies & 5G Business Prep

2|25|17   |     |   (0) comments


In the process of service transformation, operators need to catch three major opportunities and start deploying in 4.5G networks, such as video, household broadband access and digital transformation of vertical industries. 5G is coming. Operators don't need to wait for it to happen but should progressively deploy 4.5G networks by introducing 5G-oriented ...
LRTV Custom TV
What WTTX Can Deliver

2|23|17   |     |   (0) comments


Mohamed Madkour explains the benefits of WTTX while Dimitris Mavrakis discusses the challenges of delivering home broadband access.
LRTV Custom TV
Huawei on Mobile Broadband

2|23|17   |     |   (0) comments


Mohamed Madkour shares his vision on MBB for the next three years.
LRTV Custom TV
Analysys Mason Talks About the Future of Digital Operations

2|23|17   |     |   (0) comments


The future of digital operations has three key aspects: 1. Highly automated operations for both service and network; 2. Highly converged BSS/OSS for business and resources; 3. Highly merged management and control for real-time cloud native operations.
LRTV Interviews
Software Trends in the Telecom Sector

2|23|17   |   03:40   |   (0) comments


Heavy Reading senior analyst James Crawshaw talks with Telecoms.com Editorial Director Scott Bicheno about trends and developments in the telecoms software sector and what to expect at MWC 2017.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Uber's HR Nightmare: Company Investigates Sexual Harassment Claims
Sarah Thomas, Director, Women in Comms, 2/21/2017
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Cloud Rains on HPE Earnings
Mitch Wagner, Editor, Enterprise Cloud, 2/24/2017
Verizon Fixed 5G Tests to Top 3Gbit/s?
Dan Jones, Mobile Editor, 2/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.