Light Reading
Look out, here comes another Chinese smartphone challenger...

China Smartphone Star Eyes US Market

Robert Clark
News Analysis
Robert Clark
6/13/2014
50%
50%

Xiaomi might not be a familiar name outside of China, and certainly not in the US, but that may soon change.

The four-year-old handset firm caught attention outside China when it enticed Google's Hugo Barra to take over its Android business in last August.

But it's now starting to take its distinctive and so far highly successful business model abroad. It has had some early success in Singapore, and has nominated ten other countries for expansion this year. Barra has told an Android news site that the company will target North America from as early as next year.

Last year it sold just under 19 million phones, increasing sales by 150% to 31.7 billion yuan ($5.1 bn) -- but the sales chart doesn't tell the full story.

The company updates its Android-based OS, MIUI, each week based on customer suggestions. It holds feverish events with delirious fans, known as "Mi-fen", whose passion makes Apple fanboys look anemic. During one of these in April it sold 1.3 million phones in a day.

By limiting its distribution to online, Xiaomi, whose name means "little rice," creates scarcity. Right now it has a lengthy waiting list for half a dozen devices, including 9.82 million in the queue for a single product, the Mi 2.

Until now, it has sold just a handful of devices outside China. But the appearance of President Lin Bin onstage at the GSMA's annual Asian conference this week underlines its global ambitions.

Xiaomi has a solid international background. Founded in April 2010, its original backers included Qualcomm, Singapore government investment arm Temasek, and IDG Capital. Its eight founders, including Lin and CEO Lei Jun, all had a history with foreign companies in China such as Google, Microsoft and Motorola.

In his pitch to the GSMA audience, Lin cited figures that showed that seven Xiaomi handset models ranked in the top 15 devices most heavily used online in China. He says the new Mi 3 is the world's fastest smartphone and the first non-PC to carry the Nvidia K1 chip.

With the support of its suppliers such as Qualcomm Inc. (Nasdaq: QCOM), Nvidia Corp. (Nasdaq: NVDA), Sony Corp. (NYSE: SNE) and Sharp Electronics Corp. , it has expanded its product line to tablets, smart TVs and hi-fi gear.

While the company sells directly to users in China, it may decide it needs help in the channel in cracking new markets. Opportunities beckon for operators.

Robert Clark, contributing editor, special to Light Reading

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
6/25/2014 | 5:30:33 AM
Re: China Smartphone star eyes US market
It is a good thing that Xiaomi has decided to branch out and invest their product more in the US. This bold step will be a good one since it has been a success in China. Technology advancements are always a better thing and this will significantly boost the economy of the United States. The number of android users has also increased because of its efficiency and the fact that android phones are cheaper than I- Phones. It is definitely a good business opportunity for Xiaomi.
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
6/16/2014 | 12:44:32 PM
Re: China Smartphone Star Eyes US Market
@Kruz, I am cheering with you. 

I think they have the opportunity to not only compete well, but even possibly to change the market - that would be even better.
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
6/16/2014 | 12:41:04 PM
Re: China Smartphone Star Eyes US Market
@danielcawrey, very true.  It appears they have the ability to compete and potentially provide even more innovative consumer choices with their business model.  That is what can change the market.
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
6/16/2014 | 4:21:20 AM
Re: China Smartphone Star Eyes US Market
Innovation driven by a customer experience feedback, a nice model to push.

I hope Xiaomi will be able to find itself a place in times where big players are struggling to grab a tiny market share.
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
6/15/2014 | 2:30:33 PM
Re: China Smartphone Star Eyes US Market
I welcome Xiaomi coming to the United States. Consumers need to have options, and Android versus iPhone is simply not enough in my estimation. 

Those two platforms need a third player to keep competition at world-class levels. We can expect Blackberry or Microsoft to step up, but a new disputer might be capable of doing so. 
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
6/13/2014 | 7:50:55 PM
Re: China Smartphone Star Eyes US Market
Robert, incredible!  It sounds as if they have taken the Apple phenomenon to a new high.

Not only the changes and the adapability, but the hype they appear to be generating appears to be creating a "cult" following, along with the multiple products they are offering.

Does sound like a great business opportunity,
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
LRTV Custom TV
Exploring the Future of Cable Access

10|15|14   |   6:23   |   (0) comments


Cisco's Brett Wingo looks at where cable access architectures are heading, discussing the impact of DOCSIS 3.1, CCAP, Remote PHY, SDN, virtualization of cable networks and related technologies.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Forget the Internet, Brace for Skynet
Stephen Saunders, 10/15/2014
HBO Will Go OTT in 2015
Mari Silbey, Independent Technology Editor, 10/15/2014
Google: Carriers & Cloud Providers Need to Cooperate
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/16/2014
Could Data Be the New 'Currency'?
Ray Le Maistre, Editor-in-chief, 10/16/2014
CBS Takes OTT Plunge
Mari Silbey, Independent Technology Editor, 10/16/2014
Like Us on Facebook
Twitter Feed