Light Reading
BlackBerry CEO is 'outraged' at T-Mobile offer to tempt BB users onto its network with the promise of an iPhone.

BlackBerry's Chen Lashes Out at T-Mobile Offer

Dan Jones
2/19/2014
50%
50%

Uh oh, new BlackBerry CEO John Chen is not happy about a T-Mobile campaign trying to tempt BlackBerry users onto its network with the offer of an iPhone.

T-Mobile US Inc. sent out the offer last week. BlackBerry 's CEO has responded in the form of an irate-sounding blog on the company site. (See BlackBerry Shakes Up Its C-Level.)

Chen writes that Blackberry was "outraged" by the offer and puzzled that T-Mobile didn't speak to them about it before launching the campaign:

    I want to thank our loyal customers for your commitment to BlackBerry. By expressing your outrage directly to T-Mobile ‎through tweets, calls and comments in the media and on blog posts, you sent a powerful message that T-Mobile could not ignore. Your partnership with our brand is appreciated by all of us at BlackBerry, and draws a sharp contrast with the behavior of our longtime business partner.

T-Mobile's rambunctious CEO also reacted to the user response. On Saturday, he tweeted: "BlackBerry users, I'm hearing you loud and clear." (See Is SoftBank Ready to Reunite With Legere?)

Legere later added that T-Mobile will "continue to support" BlackBerry.

Chen, however, is clearly not happy with the operator. "Finally, to T-Mobile, I would like to remind you that our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile," he wrote as a end salvo to the blog. "I hope we can find a way forward that allows us to serve our shared customers once again."

— Dan Jones, Mobile Editor, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
2/24/2014 | 1:13:28 PM
Re : BlackBerry's Chen Lashes Out at T-Mobile Offer
Okay that simply is not the way to do campaigning about a network. That might cause backlash from the ever growing mobile community, just as predicted, BB fans did not like the sudden offer and resorted to say "no thanks".  T-Mobile doesn't realize that this approach could possible hurt their future marketing, people are bound to know about this and they won't like this.
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
2/20/2014 | 12:14:44 PM
Re: Safe bet?
@ Dan:

When I was at BlackBerry World at Orlando two years back, I was unpleasantly surprised that apart from two features of BB10, they had nothing new to offer to the world. Samsung & Apple were focused on R&D. BB was just relying on operator relationships. That was just 2012!
DanJones
50%
50%
DanJones,
User Rank: Blogger
2/20/2014 | 12:00:56 PM
Re: Safe bet?
Definitely something to keep an eye on.
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
2/20/2014 | 11:51:05 AM
Re: Safe bet?
@Sarah:

In my opinion T-Mobile is doing the right thing for its business. This will prompt other carriers to dump BlackBerry too. Beginning of an end. BlackBerry need to re-invent itself. It should borrow a page from successful turnaround stories like IBM & GE.
RitchBlasi
50%
50%
RitchBlasi,
User Rank: Light Sabre
2/19/2014 | 6:19:48 PM
Re: Safe bet?
I think if you look across all the carriers AT&T and Verizon have the largest share of BB customers, especially since T-Mo was never really a biz play. Another way for Legere to pull customers away from the top two. Unlike the widely successful "no-contract" contract program and the hype of the international 2G plans - which pulled the wool over consumers eyes but not for those in the industry - this is a really good strategy for reeling in new adds...and most likely post-paid as well.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
2/19/2014 | 3:54:34 PM
Re: Safe bet?
Yeah, holding on to consumer handsets just really doesn't make sense. Everyone realizes it but BB, it seems.
DanJones
50%
50%
DanJones,
User Rank: Blogger
2/19/2014 | 3:46:47 PM
Re: Safe bet?
I would've expected Chen to make more noise about moving forward with enterprise software by now for sure if he wants to turn the ship around.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
2/19/2014 | 3:32:24 PM
Safe bet?
Awhile back T-Mobile came out and said it wouldn't carry BlackBerrys in its stores anymore, but would still support them online. That's more than any other carrier has done, but it seemed reasonable. This campaign seems over-the-top, like most things Legere does. I guess it's safe to say it's betting against BlackBerry's comeback. A safe bet?
More Blogs from Jonestown
Google is now backing or actively exploring three ways of delivering cheaper Internet connectivity to the world: satellites, drones and balloons.
Flying killers turn into duckface enablers!
The scary thing is that this massive Las Vegas show could get even bigger, thanks to the Internet of Things (IoT).
The FAA has put out a holiday how-to video about the rules surrounding any shiny new drone for you get for Christmas.
Maybe the point of Apple Global SIM goes beyond offering consumers a brief whiff of choice when using their shiny new iPad.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
The Rise of Virtual CPE

1|27|15   |   01:38   |   (3) comments


As NFV strategies evolve from tests and trials to production telco networks, expect to hear a lot about virtual CPE (customer premises equipment) rollouts during 2015.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
LRTV Interviews
Bob Wilson, Arsenal Legend: The Light Reading Interview

1|16|15   |   35:36   |   (3) comments


Arsenal goalkeeping legend Bob Wilson was Light Reading's guest interviewee at the 2020 Vision Executive Summit in December. See what the former soccer star and sports broadcaster had to say when he took to the stage in Iceland.
LRTV Custom TV
What MEF Third Network Initiative Means for SDN & NFV

1|14|15   |   6:13   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss discusses the importance of the MEF Third Network initiative and why it's good news for SDN/NFV industry initiatives.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Google Continues Gigabit Expansion
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/27/2015
BlackBerry Wants Net Neutrality Protection – That's Just Sad
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/22/2015
Verizon Ready for Google MVNO Challenge
Dan Jones, Mobile Editor, 1/22/2015
FiOS Picks Up Pace Again
Alan Breznick, Cable/Video Practice Leader, 1/22/2015
Indiana Carrier Takes Fiber to the Farm
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive