Chen writes that Blackberry was "outraged" by the offer and puzzled that T-Mobile didn't speak to them about it before launching the campaign:
I want to thank our loyal customers for your commitment to BlackBerry. By expressing your outrage directly to T-Mobile through tweets, calls and comments in the media and on blog posts, you sent a powerful message that T-Mobile could not ignore. Your partnership with our brand is appreciated by all of us at BlackBerry, and draws a sharp contrast with the behavior of our longtime business partner.
Legere later added that T-Mobile will "continue to support" BlackBerry.
Chen, however, is clearly not happy with the operator. "Finally, to T-Mobile, I would like to remind you that our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile," he wrote as a end salvo to the blog. "I hope we can find a way forward that allows us to serve our shared customers once again."
SachinEE, User Rank: Light Sabre 2/24/2014 | 1:13:28 PM
Re : BlackBerry's Chen Lashes Out at T-Mobile Offer Okay that simply is not the way to do campaigning about a network. That might cause backlash from the ever growing mobile community, just as predicted, BB fans did not like the sudden offer and resorted to say "no thanks". T-Mobile doesn't realize that this approach could possible hurt their future marketing, people are bound to know about this and they won't like this.
nasimson, User Rank: Light Sabre 2/20/2014 | 12:14:44 PM
Re: Safe bet? @ Dan:
When I was at BlackBerry World at Orlando two years back, I was unpleasantly surprised that apart from two features of BB10, they had nothing new to offer to the world. Samsung & Apple were focused on R&D. BB was just relying on operator relationships. That was just 2012!
nasimson, User Rank: Light Sabre 2/20/2014 | 11:51:05 AM
Re: Safe bet? @Sarah:
In my opinion T-Mobile is doing the right thing for its business. This will prompt other carriers to dump BlackBerry too. Beginning of an end. BlackBerry need to re-invent itself. It should borrow a page from successful turnaround stories like IBM & GE.
RitchBlasi, User Rank: Light Sabre 2/19/2014 | 6:19:48 PM
Re: Safe bet? I think if you look across all the carriers AT&T and Verizon have the largest share of BB customers, especially since T-Mo was never really a biz play. Another way for Legere to pull customers away from the top two. Unlike the widely successful "no-contract" contract program and the hype of the international 2G plans - which pulled the wool over consumers eyes but not for those in the industry - this is a really good strategy for reeling in new adds...and most likely post-paid as well.
Safe bet? Awhile back T-Mobile came out and said it wouldn't carry BlackBerrys in its stores anymore, but would still support them online. That's more than any other carrier has done, but it seemed reasonable. This campaign seems over-the-top, like most things Legere does. I guess it's safe to say it's betting against BlackBerry's comeback. A safe bet?
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.