Light Reading

BlackBerry's Chen Lashes Out at T-Mobile Offer

Dan Jones
2/19/2014
50%
50%
Repost This

Uh oh, new BlackBerry CEO John Chen is not happy about a T-Mobile campaign trying to tempt BlackBerry users onto its network with the offer of an iPhone.

T-Mobile US Inc. sent out the offer last week. BlackBerry 's CEO has responded in the form of an irate-sounding blog on the company site. (See BlackBerry Shakes Up Its C-Level.)

Chen writes that Blackberry was "outraged" by the offer and puzzled that T-Mobile didn't speak to them about it before launching the campaign:

    I want to thank our loyal customers for your commitment to BlackBerry. By expressing your outrage directly to T-Mobile ‎through tweets, calls and comments in the media and on blog posts, you sent a powerful message that T-Mobile could not ignore. Your partnership with our brand is appreciated by all of us at BlackBerry, and draws a sharp contrast with the behavior of our longtime business partner.

T-Mobile's rambunctious CEO also reacted to the user response. On Saturday, he tweeted: "BlackBerry users, I'm hearing you loud and clear." (See Is SoftBank Ready to Reunite With Legere?)

Legere later added that T-Mobile will "continue to support" BlackBerry.

Chen, however, is clearly not happy with the operator. "Finally, to T-Mobile, I would like to remind you that our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile," he wrote as a end salvo to the blog. "I hope we can find a way forward that allows us to serve our shared customers once again."

— Dan Jones, Mobile Editor, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SachinEE
50%
50%
SachinEE,
User Rank: Light Beer
2/24/2014 | 1:13:28 PM
Re : BlackBerry's Chen Lashes Out at T-Mobile Offer
Okay that simply is not the way to do campaigning about a network. That might cause backlash from the ever growing mobile community, just as predicted, BB fans did not like the sudden offer and resorted to say "no thanks".  T-Mobile doesn't realize that this approach could possible hurt their future marketing, people are bound to know about this and they won't like this.
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
2/20/2014 | 12:14:44 PM
Re: Safe bet?
@ Dan:

When I was at BlackBerry World at Orlando two years back, I was unpleasantly surprised that apart from two features of BB10, they had nothing new to offer to the world. Samsung & Apple were focused on R&D. BB was just relying on operator relationships. That was just 2012!
Dan@LightReadingMobile
50%
50%
Dan@LightReadingMobile,
User Rank: Blogger
2/20/2014 | 12:00:56 PM
Re: Safe bet?
Definitely something to keep an eye on.
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
2/20/2014 | 11:51:05 AM
Re: Safe bet?
@Sarah:

In my opinion T-Mobile is doing the right thing for its business. This will prompt other carriers to dump BlackBerry too. Beginning of an end. BlackBerry need to re-invent itself. It should borrow a page from successful turnaround stories like IBM & GE.
RitchBlasi
50%
50%
RitchBlasi,
User Rank: Light Sabre
2/19/2014 | 6:19:48 PM
Re: Safe bet?
I think if you look across all the carriers AT&T and Verizon have the largest share of BB customers, especially since T-Mo was never really a biz play. Another way for Legere to pull customers away from the top two. Unlike the widely successful "no-contract" contract program and the hype of the international 2G plans - which pulled the wool over consumers eyes but not for those in the industry - this is a really good strategy for reeling in new adds...and most likely post-paid as well.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
2/19/2014 | 3:54:34 PM
Re: Safe bet?
Yeah, holding on to consumer handsets just really doesn't make sense. Everyone realizes it but BB, it seems.
Dan@LightReadingMobile
50%
50%
Dan@LightReadingMobile,
User Rank: Blogger
2/19/2014 | 3:46:47 PM
Re: Safe bet?
I would've expected Chen to make more noise about moving forward with enterprise software by now for sure if he wants to turn the ship around.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
2/19/2014 | 3:32:24 PM
Safe bet?
Awhile back T-Mobile came out and said it wouldn't carry BlackBerrys in its stores anymore, but would still support them online. That's more than any other carrier has done, but it seemed reasonable. This campaign seems over-the-top, like most things Legere does. I guess it's safe to say it's betting against BlackBerry's comeback. A safe bet?
More Blogs from Jonestown
The data centers that float the world of cloud computing consumed 30 billion watts of power in 2012 – as much power as is produced by 30 nuclear power stations – and the cloud keeps growing.
Cisco may not be in the 4G macro RAN but its investment in Altiostar is edging it closer than ever before.
AT&T Small Cells chief Gordon Mansfield is "skeptical" about the "small cells as a service" concept that MSOs have been talking up.
If Facebook buys a drone maker, it could be looking for a way to connect hard-to-network places around the globe.
Ready for the next level of big-data collection? Say "hi" to Google's 3D mapping "Project Tango" smartphone.
Flash Poll
LRTV Custom TV
Optimizing SDN & NFV Architectures Through Application Awareness

4|23|14   |   6:24   |   (0) comments


Jerome Tollet, CTO at Qosmos, explains how network equipment vendors and operators deploying SDN and NFV can take advantage of network intelligence delivered by DPI to strengthen products and services.
LRTV Custom TV
Wind River Demonstrates Carrier-Grade Software for NFV

4|22|14   |   5:00   |   (0) comments


Wind River VP of Product Management, Glenn Seiler, takes a look the industry's first and only complete NFV software platform designed specifically for the unique carrier-grade and high-performance needs of telecom networks.
LRTV Documentaries
Cable Eyes Big Technology Shifts

4|16|14   |   03:02   |   (4) comments


US cable engineers are facing a lot of heavy lifting in the coming years, notes Light Reading Cable/Video Practice Leader Alan Breznick.
LRTV Custom TV
Maximizing Customer Experience & Assuring Service Delivery in an IP World

4|15|14   |   4:57   |   (0) comments


Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
LRTV Documentaries
Bye-Bye DVD: Consumers Embrace Digital Video

4|10|14   |   04:17   |   (7) comments


Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
LRTV Documentaries
Video: TW Cable Puts Multicast Gateways to the Test

4|8|14   |   04:13   |   (1) comment


Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
LRTV Custom TV
Managing & Monetizing Big Data in Operator Environments

4|7|14   |     |   (1) comment


At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
LRTV Huawei Video Resource Center
Data Center Energy – Build Your Data Center in a Modular Way

4|7|14   |   2:13   |   (0) comments


Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
LRTV Huawei Video Resource Center
Agile Network Solution – An Overview of Huawei's Agile Network Solution

4|7|14   |   2:31   |   (0) comments


Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
LRTV Huawei Video Resource Center
Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

4|7|14   |   1:38   |   (0) comments


Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
LRTV Huawei Video Resource Center
LeaseWeb Speaks Highly of Huawei's Datacenter Products

4|7|14   |   1:37   |   (0) comments


Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
LRTV Documentaries
Comcast: Reshaping the Cable Network Architecture

4|3|14   |   07:11   |   (8) comments


Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
Today's Cartoon
Hot Topics
WhatsApp Threatens Carrier VoLTE
Sarah Reedy, Senior Editor, 4/18/2014
The Hungry, Hungry Cloud
Dan Jones, Mobile Editor, 4/22/2014
Who's Ready to Play Broadband?
Carol Wilson, Editor-at-large, 4/21/2014
What's the Magic of Private Equity?
Carolyn Mathas, 4/22/2014
AT&T Turns Up Gig Heat in 21 New Metros
Dan Jones, Mobile Editor, 4/21/2014
Like Us on Facebook
Twitter Feed