AT&T Grabs Air China Gig
LONDON -- Setting a course for future success in the highly competitive international aviation industry, Air China is preparing to embrace the power of mobile communications and other leading-edge technologies with the help of AT&T’s specialist consultancy support.
China’s flag carrier is one of the world’s largest airlines, carrying almost 50 million passengers to 284 destinations, including 72 international cities, in 2012. It is now focusing on developing its long-haul international routes to complement its strengths as China’s leading airline and one of its most profitable. Air China’s strategy is to combat the effects of rising oil prices and increasing pressure from low-cost carriers by improving the customer experience and enhancing its operational efficiency.
AT&T will help Air China to realize its international ambitions by providing specialist consultancy support to develop a five-year roadmap for mobile communications and technology. AT&T will conduct interviews with Air China executives and operational staff, while closely observing the airline’s operations at key facilities. Following this intensive research, AT&T will make recommendations in a five-year plan that details how mobile technologies and procedures can be implemented to deliver superior customer service and generate revenue.
AT&T Inc. (NYSE: T)