Light Reading

OS Watch: Nokia Lowering Prices on Smartphones

Sarah Thomas
4/20/2012
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Nokia Corp. (NYSE: NOK) plans to speed up its transition to Microsoft Corp. (Nasdaq: MSFT)'s Windows Phone and recover from its financial slump by deeply discounting its Lumia smartphones. The company's CEO Stephen Elop acknowledged that the low-cost Android OS has been winning out over its own basic feature phones, and the one-time leader has seen its sales slip in China, Europe and North America. Already, the average price for Nokia's basic phones has fallen to €33, 18 percent less than the €40 it charged a year earlier. Elop did not give details about the coming discounts. (See Euronews: Nokia's Q1 Device Disaster and Nokia Loses More Than €1.57B.)

In other mobile OS news:

  • RIM seeks financial advice: Nokia's misfortunes this week took the spotlight off of BlackBerry . The BlackBerry maker is said to be close to signing JP.MorganChase as a financial advisor to help it make strategic decisions, Bloomberg sources say. Those decisions could include whether it licenses its OS and whether it searches for a strategic investor to improve its cash flow. (See RIM Begins Uphill Climb, RIM Scrambles to Launch Better LTE Devices and RIM Chairman Resigns After Bleak Q4.)

  • Microsoft finds an ally in Verizon: T-Mobile US Inc. might have been Google (Nasdaq: GOOG)'s first partner for Android, but Verizon Wireless "created" the OS, according to its CFO. Speaking on the carrier's first quarter earnings call Thursday, CFO Fran Shammo said Verizon helped create Android from the beginning with its Droid family of smartphones that epitomized the brand. Now, it's looking to do the same with a third ecosystem. Unfortunately for RIM, it sees that third platform of choice being Microsoft. The comments suggest Big Red could follow AT&T Inc. (NYSE: T) in launching a Windows Phone device in the U.S. soon. (See Verizon to Roll Out Sharable Data Buckets and Don't Count Nokia Out Just Yet.)

  • The Apple rumor de jour: In what may be the cutest Apple Inc. (Nasdaq: AAPL) rumor yet, the Cupertino giant is said to be working on a mini version of the iPad, even though its late CEO Steve Jobs scoffed at the idea. Media reports from South Korea, China and Taiwan suggest Apple has ordered 7.86 inch Samsung Corp. screens to build an iPad that's about half the size of the current version. The iPad Mini would make life difficult for developers building for the OS on the smaller form factor. But, it would also fill a gap in size and price point between the iPad 2 and the iPod, as well as fill a person's pocket just perfectly.

  • Apple, Samsung forced to talk it out: One piece of confirmed news about Apple and Samsung is that the CEOs of both companies were ordered to attend a settlement conference about their patent dispute in a federal court in San Jose, Calif. Both have agreed to participate, and the meeting will take place within the next 90 days. The two companies have filed more than 30 lawsuits against each other, spanning four continents, in the past year. (See Samsung Hears From T-Mobile & Steve Jobs and EC Hints at Smartphone Patent Probe .)

    — Sarah Reedy, Senior Reporter, Light Reading Mobile

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    ehmiosga
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    ehmiosga,
    User Rank: Light Beer
    12/5/2012 | 5:35:43 PM
    re: OS Watch: Nokia Lowering Prices on Smartphones


    WP7 is already a much bigges desaster for Microsoft than Vista ever was!


    Nokia should be closed and washed from earth, this should have been right after the "Bochum act"!!

    joset01
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    joset01,
    User Rank: Light Beer
    12/5/2012 | 5:35:38 PM
    re: OS Watch: Nokia Lowering Prices on Smartphones


    Washed from the earth? Really?

    ibarrera
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    ibarrera,
    User Rank: Light Beer
    12/5/2012 | 5:35:37 PM
    re: OS Watch: Nokia Lowering Prices on Smartphones


    Are the prices expected to fall for unlocked devices as well?

    Most of the discounts are given through heavily subsidized plans, but I haven't heard of lower prices to unlocked phones. Given that Nokia has always drawn attention from people not wanting contracts, I wonder if they are willing to keep that market up. I paid full price for an unlocked E71, and willing to spend some if the price is right and I don't have to sign a contract or wait for my "upgrade" time to come.

    krishanguru143
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    krishanguru143,
    User Rank: Light Beer
    12/5/2012 | 5:35:35 PM
    re: OS Watch: Nokia Lowering Prices on Smartphones


    WP will continue to fail.  if they think Windows 8 will be what brings it around, look at the history of Windows; good version followed by bad.  Vista was bad, Windows 7 was good.  Windows 8 won't fare all that well.  It doesn't help they are making an ARM port and the software won't be compatible.


     


    If Nokia wants to save themselves, kick Elop to the curb and do their original plan; Qt.  The OS doesn't matter when you can make them look the same and have a different OS for different devices and levels.  Same apps will run on them all.  This is where Nokia was headed before Elop pulled the plug and made a burning platform of what was Symbian.  If Symbian was a burning platform, what is WP7 then?  They went from a 50% market share in places down to about 3%.  I wonder why Nokia is having problems; Elop created them.

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