Light Reading
Rapid growth in mobile data usage by consumers drove WiFi offloading to record heights in US last year.

WiFi Data Offloading Soars in 2013

Light Reading
Infographics
Light Reading
2/12/2014
100%
0%

As mobile users step up their consumption of video and other traffic significantly, the amount of mobile data getting offloaded to WiFi networks is jumping through the roof, according to a new report.

The report, released Wednesday by WeFi Inc. and highlighted in this infographic, found that WiFi offloading rose by a whopping 875% in the US last year as mobile network operators sought to cope with the growing traffic strain on their networks. The report also indicates that WiFi offloading should continue to grow exponentially over the next five years as WiFi hotspots keep proliferating and smartphones, feature phones, and tablets keep gobbling up more data.

WeFi also found that both cellular and WiFi networks are getting faster in the US. Overall, WiFi networks achieved an 18% increase in speed between the first and fourth quarters of 2013, rising to an average of 4.1 Mbit/s in the top five states. Likewise, cellular networks generated a 28% boost in speed between the first and fourth quarters, climbing to an average rate of 4.0 Mbit/s in the top five states.

The report offers a number of other notable findings as well. Check out this infographic and a corresponding story coming soon for more details.

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
ScottEStewart0101
50%
50%
ScottEStewart0101,
User Rank: Lightning
2/17/2014 | 9:10:39 PM
Re: Rural states
The younger crowds are opting to go with just a cell phone instead of having internet hard lined via Comcast or a cable provider in more rural areas. Here in west Kentucky, it's faster to go to a Starbucks in a local hospital than use ATT wifi at a mcdonalds though. McDonald's has a shared 3mbps downlink DSL line at all the locations in the region. Hardly the connection needed to use itunes for an album download.fast food joints wifi are the worst. :-P they're also the least secure. Opting for them where ATT and Verizon have LTE is a pain, but this is one of the poorest states in the nation.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
2/17/2014 | 7:41:12 PM
Re: Rural states
Sounded like a good theory to me, Liz! But, that also makes sense that those on advanced LTE phones use more WiFi too. I'd be curious to hear where the most usage takes place -- in the home and office or in public hotspots. My guess is it's more prevalent in the home, but I wouldn't expect that to differ by region.
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
2/17/2014 | 12:49:05 PM
Re: Rural states
Well that is good to know...thanks for the info!
mdolla247
50%
50%
mdolla247,
User Rank: Light Beer
2/17/2014 | 8:30:36 AM
Re: Rural states
Hey Liz,

Don't neccessarily think that there is a link between income levels and Wi-Fi usage , for example, in the US, the carriers that have 4G rolled out see the highest levels of Wi-Fi usage per sub.

A study I think by Mobidia, showed that total data usage on Smartphones consisted of c.80% Wi-Fi and 20% Cellular..

 

M

 

 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
2/14/2014 | 12:58:23 PM
Re: Rural states
Sarah, I also wonder if the WiFi usage in these areas is higher due to income levels.  If you do not have the income for a cellular phone, you can go buy coffee, sit in McDonalds or your library and use WiFi for free.  WiFi is definitely more necessary to these folks!
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
2/13/2014 | 10:50:55 AM
Rural states
Interesting to see the list of states where WiFi usage increased the most. Seems like the top ones are more rural areas, where cellular service might be lacking, and WiFi is probably a lot more necessary.
Flash Poll
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Packet Design asks network professionals how they handle the cloud, SDN, and network management.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Cisco Puts a Fog Over IoT
Sarah Reedy, Senior Editor, 7/23/2014
Apple Earnings: Strong iPhone Sales, iPad Sales Slump, $7.8B Profit
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/22/2014
Salary Survey Report 2014
Sarah Reedy, Senior Editor, 7/23/2014
Facebook: 30% of Users Are Mobile-Only
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/24/2014
U-verse Growth Slips But Still Strong
Alan Breznick, Cable/Video Practice Leader, 7/24/2014
Like Us on Facebook
Twitter Feed