Light Reading

WiFi Data Offloading Soars in 2013

Light Reading
Light Reading

As mobile users step up their consumption of video and other traffic significantly, the amount of mobile data getting offloaded to WiFi networks is jumping through the roof, according to a new report.

The report, released Wednesday by WeFi Inc. and highlighted in this infographic, found that WiFi offloading rose by a whopping 875% in the US last year as mobile network operators sought to cope with the growing traffic strain on their networks. The report also indicates that WiFi offloading should continue to grow exponentially over the next five years as WiFi hotspots keep proliferating and smartphones, feature phones, and tablets keep gobbling up more data.

WeFi also found that both cellular and WiFi networks are getting faster in the US. Overall, WiFi networks achieved an 18% increase in speed between the first and fourth quarters of 2013, rising to an average of 4.1 Mbit/s in the top five states. Likewise, cellular networks generated a 28% boost in speed between the first and fourth quarters, climbing to an average rate of 4.0 Mbit/s in the top five states.

The report offers a number of other notable findings as well. Check out this infographic and a corresponding story coming soon for more details.

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Lightning
2/17/2014 | 9:10:39 PM
Re: Rural states
The younger crowds are opting to go with just a cell phone instead of having internet hard lined via Comcast or a cable provider in more rural areas. Here in west Kentucky, it's faster to go to a Starbucks in a local hospital than use ATT wifi at a mcdonalds though. McDonald's has a shared 3mbps downlink DSL line at all the locations in the region. Hardly the connection needed to use itunes for an album food joints wifi are the worst. :-P they're also the least secure. Opting for them where ATT and Verizon have LTE is a pain, but this is one of the poorest states in the nation.
User Rank: Blogger
2/17/2014 | 7:41:12 PM
Re: Rural states
Sounded like a good theory to me, Liz! But, that also makes sense that those on advanced LTE phones use more WiFi too. I'd be curious to hear where the most usage takes place -- in the home and office or in public hotspots. My guess is it's more prevalent in the home, but I wouldn't expect that to differ by region.
Liz Greenberg
Liz Greenberg,
User Rank: Light Sabre
2/17/2014 | 12:49:05 PM
Re: Rural states
Well that is good to know...thanks for the info!
User Rank: Light Beer
2/17/2014 | 8:30:36 AM
Re: Rural states
Hey Liz,

Don't neccessarily think that there is a link between income levels and Wi-Fi usage , for example, in the US, the carriers that have 4G rolled out see the highest levels of Wi-Fi usage per sub.

A study I think by Mobidia, showed that total data usage on Smartphones consisted of c.80% Wi-Fi and 20% Cellular..




Liz Greenberg
Liz Greenberg,
User Rank: Light Sabre
2/14/2014 | 12:58:23 PM
Re: Rural states
Sarah, I also wonder if the WiFi usage in these areas is higher due to income levels.  If you do not have the income for a cellular phone, you can go buy coffee, sit in McDonalds or your library and use WiFi for free.  WiFi is definitely more necessary to these folks!
User Rank: Blogger
2/13/2014 | 10:50:55 AM
Rural states
Interesting to see the list of states where WiFi usage increased the most. Seems like the top ones are more rural areas, where cellular service might be lacking, and WiFi is probably a lot more necessary.
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Ericsson's Hyperscale Datacenter System (HDS) 8000, featuring Intel's Rack Scale Architecture, caused a stir when it was announced at MWC 2015. For more on this revolutionary product, join me on Thursday, April 30 at 12:00 p.m. EST for a Super Webinar event, A New Hardware Paradigm for the Telco Data Center.
LRTV Documentaries
Cox Eyes Cloud-Based Home Networks

4|27|15   |   05:30   |   (0) comments

Cox's Jeff Finkelstein explains how moving services to the cloud will let cable deliver services faster and eliminate constant hardware replacements.
LRTV Documentaries
CableLabs' Clarke Updates Cable Virtualization

4|23|15   |   05:41   |   (1) comment

Former BT exec now leading CableLabs' NFV and SDN efforts explains key role of open source and updates efforts to virtualize the home network.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. II

4|23|15   |   08:19   |   (1) comment

In the second installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about cultural change, network slicing and technology advances.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. I

4|23|15   |   09:27   |   (3) comments

In the first installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about the incredible transformation underway in the communications networking industry.
LRTV Documentaries
LTE Paves the Way for the 5G Revolution

4|20|15   |   4:20   |   (0) comments

Håkan Andersson, head of 5G product strategy of the Radio Business Unit at Ericsson, discusses the role of LTE, the US and other industry verticals in building a true 5G ecosystem.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments

Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments

Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments

Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
LRTV Huawei Video Resource Center
Huawei's Data Center Power Play

4|15|15   |   6:22   |   (0) comments

Huawei has developed industry-leading energy efficiency capabilities for its indoor and outdoor data center solutions, explains Dr. Fang Liangzhou, vice president of Huawei's Network Energy product Line.
LRTV Huawei Video Resource Center
Huawei’s Routers, Switches Get the Green Mark

4|15|15   |   2:02   |   (0) comments

TUV Rheinland's Frank Dudley explains how Huawei's routers and switches have been successfully tested by energy efficiency experts and have gained Green Mark Certification.
LRTV Documentaries
A Finn, a Frenchman & a Guy From New Jersey Walk Into a Merger...

4|15|15   |   3:17   |   (0) comments

Stop us if you've heard this one before... Light Reading CEO Founder & CEO Steve Saunders weighs in on the technical and cultural implications of a Nokia and Alcatel-Lucent merger.
LRTV Huawei Video Resource Center
Accounting for Better Solutions

4|10|15   |   02:31   |   (1) comment

Murad Yousuf, CTO at Saudi Arabia's Ministry of Finance (Dept. of Zakat & Income Tax), talks about the benefits of deploying router technology from Huawei.
Upcoming Live Events
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
In its latest survey covering network operators' plans and strategies for ICT transformation, Heavy Reading asked telecom operators worldwide to identify the most important goals and objectives for their ICT transformation initiatives. Heavy Reading also asked operators about the importance of a "digital first" strategy, which enables customers to complete an interaction across different digital channels, such as web and mobile self-service and social media.
Hot Topics
Comcast Formally Ends Its Bid for TWC
Mari Silbey, Independent Technology Editor, 4/24/2015
Comcast Reportedly Dropping $45B TWC Bid
Sarah Thomas, Editorial Operations Director, 4/23/2015
Adtran Is Developing White Box GPON Tech
Ray Le Maistre, Editor-in-chief, 4/24/2015
Google's WiFi-First Mobile Service 'Fi' Is Here
Dan Jones, Mobile Editor, 4/22/2015
Amazon Earnings: What to Watch For
Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/23/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Many leading communications companies can claim to have undergone significant periods of reinvention during their histories, but none have been through more major ...
Data Center Interconnect, or DCI, is one of the hottest sectors in telecom currently. Since coming back to Light Reading last year, prodigal-son style, I've ...
Cats with Phones
Learning Curve Click Here
Pierre could never remember how to use Excel.
Latest Comment