& cplSiteName &

TW Cable Smartens Up Its Wi-Fi

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
12/2/2012
50%
50%

Almost a year ago, Time Warner Cable Inc. (NYSE: TWC) launched its Wi-Fi Finder app to help its broadband customers find the best wireless broadband connection while they're on the move. But only now is it being revealed who is supplying the guts of the app: WeFi Inc.

It makes sense considering the MSO is one of four known investors in the 6-year-old company.

For Time Warner Cable, WeFi created a tailored version of its Wi-Fi hotspot-finding software client for mobile devices. The client provides local data so WeFi's database and decision engine, which tracks more than 150 million hotspots, can get a fix on network performance and traffic levels. WeFi system tabulates data obtained during a 24-hour span alongside a current readout of network performance to tell the device which is the best available.

That blended data method, explains WeFi Chairman and CEO Zur Feldman, lets the system predict the quality of, and provide current characteristics of, the Wi-Fi signals. It's up to the carrier to pick the policy. TW Cable, for instance, could set up the app to choose one of its hotspots first before trying one from a roaming partner or some other provider.

TWC rolled out an Android version of the client in late 2011, and followed with an iOS app in January.



Based on knowing where the high-traffic areas are, the system can also help operators plan and expand their Wi-Fi networks and pinpoint gaps in coverage.

WeFi, which has about 45 employees, claims to have its client software distributed on 7 million devices (the company offers a free consumer version in addition to the apps it tailors for partners) that supply the data.

WeFi runs sales and marketing in the U.S. and R&D in Tel Aviv, Israel. It counts Devicescape Software Inc. among its competitors and has deals with other Tier 1 and 2 operators that it hasn't disclosed. Obvious candidates include TW Cable's Wi-Fi roaming partners: Cox Communications Inc. , Cablevision Systems Corp. (NYSE: CVC), Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Bright House Networks .

Why this matters
Cable operators are using Wi-Fi primarily to protect their high-margin broadband services, but not all Wi-Fi networks are created equal. To get an edge on the others, cable operators such as TW Cable are using tools such as We-Fi's to help its users automatically locate the best available connection. That trend isn't lost on other vendors that are underpinning carrier Wi-Fi platforms. It's one of the big reasons why Cisco Systems Inc. (Nasdaq: CSCO) bought ThinkSmart Technologies and Meraki Networks Inc. -- companies that will add brains to Cisco's Wi-Fi routers and controllers. (See Cisco Snaps Up Wi-Fi Analytics Startup and Why Cisco Wants Meraki's Wi-Fi Smarts.)

TW Cable continues to get aggressive with Wi-Fi deployment. A spokesman says the MSO now has more than 8,000 hotspots deployed in Los Angeles; New York City; Charlotte, N.C.; and, just last week, Kansas City. TWC and its cable partners have deployed more than 60,000 hotspots.

For more



— Jeff Baumgartner, Site Editor, Light Reading Cable



(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
Infinera's Sales Director Paints Tech's Big Picture

6|21|17   |   4:14   |   (1) comment


Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
LRTV Custom TV
SD-WAN Innovation & Trends

6|20|17   |     |   (0) comments


Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
LRTV Interviews
Ovum's Dario Talmesio on 5G in Europe

6|20|17   |   02:16   |   (0) comments


At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
LRTV Custom TV
Putting Power on a Pedestal

6|19|17   |     |   (0) comments


ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
LRTV Custom TV
Gigabit Access: The Last-Mile Pipe for All Future Services

6|19|17   |     |   (0) comments


A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
LRTV Custom TV
Key Factors to Successfully Deploy an SD-WAN Service

6|19|17   |     |   (0) comments


As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
LRTV Custom TV
IoT Solutions: Rational Exuberance

6|19|17   |     |   (0) comments


IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
LRTV Custom TV
Realizing ICN as a Network Slice for Mobile Data Distribution

6|19|17   |     |   (1) comment


Network slicing in 5G allows the potential introduction of new network architectures such as Information-centric Networks (ICN) as a slice, managed over a shared pool of compute, storage and bandwidth resource. Services over an ICN slice can benefit from many architectural features such as Name Based Networking, Security, Multicasting, Multi-homing, Mobility, ...
LRTV Interviews
Ovum's Mike Roberts on 5G Uptake

6|19|17   |   04:08   |   (0) comments


Mike Roberts, research director for Ovum's service provider markets group, explains why he has boosted his 5G subscriptions forecast.
LRTV Interviews
AT&T's Hubbard on Intersection of SD-WAN & MPLS

6|15|17   |     |   (0) comments


Rick Hubbard, SVP of Network Product Management for AT&T Business Solutions, discusses how AT&T's approach to SD-WAN fits in with its overall virtualization strategy, explains how SD-WAN can improve enterprise customers' use of the cloud and addresses the intersection of SD-WAN and MPLS.
Telecom Innovators Video Showcase
Keep Connected IoT Devices Under Control With Allot

6|15|17   |     |   (0) comments


Allot AVP of International Pre-Sales, Daniel Keidar, explains how communications service providers can protect infrastructure and service availability from flooding attacks caused by malfunctioning or bot-infected devices connected to their network.
LRTV Custom TV
ZTE 5G World Highlights

6|15|17   |     |   (0) comments


ZTE showcases its leading 5G innovations at 5G World in London.
Upcoming Live Events
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Montcalm Marble Arch
November 1, 2017, The Montcalm Marble Arch
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Verizon Warns of $500M Hit From Yahoo Deal
Iain Morris, News Editor, 6/16/2017
Netflix's Lesson in Culture Expectation Settings
Sarah Thomas, Director, Women in Comms, 6/21/2017
Kalanick Steps Down as Uber CEO
Sarah Thomas, Director, Women in Comms, 6/21/2017
BT Tech Chief Makes Plea to 5G Chip Vendors
Ray Le Maistre, International Group Editor, 6/20/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.