Light Reading
Carriers are losing interest in equipping sports stadiums with WiFi, but they need it now more than ever.

The No-Streaming Bowl

Sarah Reedy
1/31/2014
50%
50%

One of the negative aspects for fair-weather fans attending this year's Super Bowl in New Jersey (besides the cold and high cost of tickets) is that you won't be able to watch the commercials during breaks on your phone.

That's because the NFL, concerned about the real potential to overload cellular networks, is blocking live streams of the game inside the stadium on both cellular and WiFi.

Like most stadia, the MetLife Stadium in the Meadowlands, where the game will be played, has bolstered its WiFi infrastructure and all four tier-one US operators upgraded their DAS systems. But it's still likely not enough for the mecca of football games.

The NFL's decision is understandable for the biggest football game of the year, but the desire for connectivity in stadiums is still quite strong the rest of the year -- and it's of great interest to venue owners. The problem is that carriers are becoming less and less interested in the opportunity unless they are, in fact, also the venue owner.

In a new Prime Reading feature today, we explore why WiFi in stadiums isn't getting the attention it once did, taking a back seat to distributed antenna system (DAS) deployments. (See Carrier WiFi's Not Winning in Sports Arenas.)

Carriers' disinterest will most likely be a transient trend as fans' mobile usage grows and business models get worked out. We're already seeing some early examples, like Comcast Corp. (Nasdaq: CMCSA, CMCSK)'s deal with the San Francisco 49ers to install dual, fiber-based 10Gbit/s Ethernet lines to support advanced services at its new Levi's stadium in Santa Clara, Calif. (See Comcast Scores With 49ers.)

Where and when there is money to made, the carriers will always follow. But right now, WiFi isn't looking like the winning bet.

— Sarah Reedy, Senior Editor, Light Reading

(11)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
CraigPlunkett
50%
50%
CraigPlunkett,
User Rank: Moderator
1/31/2014 | 10:57:54 PM
Re: Super Bowl bets
Sarah,

Comcast is also sponsoring the Wi-Fi service in the new Levi's stadium, so that kinda blows your premise out of the water.  Just talking a little Telco/MSO DAS/Wi-Fi smack here...

 
albreznick
50%
50%
albreznick,
User Rank: Blogger
1/31/2014 | 8:30:17 PM
Re: Ruh?
Right. We should all have such problems. As for placing bets on the game, I'm going with Manning and the Broncos.  
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/31/2014 | 3:03:57 PM
Re: Ruh?
#richpeopleproblems
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/31/2014 | 3:02:43 PM
Re: Ruh?
There's an easy way to stream a radio broadcast. It involves using an actual radio, and people have been doing that since the Civil War. As far as being dragged to a sporting event unwillingly, you may have bigger issues to deal with than being able to watch the Puppy or Kitty Bowl while the game is going on.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/31/2014 | 2:58:52 PM
Re: Ruh?
Some big fans (I've heard) also like to stream the radio broadcast of it simultaneously or watch a particular channel's coverage whlie at the game. Or maybe watch a different show if they got dragged there unwillingly.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
1/31/2014 | 2:56:14 PM
Ruh?
Wait -- so people are supposed to be upset/feel deprived because they can't watch commercials while they are in the stands during a game?
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/31/2014 | 1:57:09 PM
Re: Stadiums
Agreed, they know their stuff. I'd expect to see them expand more into stadiums. In fact, more on that coming from Doug himself on Sunday...
RitchBlasi
50%
50%
RitchBlasi,
User Rank: Light Sabre
1/31/2014 | 1:51:14 PM
Stadiums
Boingo is a former client and they are pretty sharp - if it makes sense, they'll do just that.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/31/2014 | 1:44:33 PM
Re: Uber Bowl
Yeah, business model is a big reason why the carriers are pulling back so much. But, the venues still really want it. I thought it was interesting that Boingo's Lodder said they may have to start becoming the WiFi operator cutting the carriers out of the equation. That may be good news for aggregators like Boingo.
RitchBlasi
50%
50%
RitchBlasi,
User Rank: Light Sabre
1/31/2014 | 1:34:30 PM
Uber Bowl
At some point in time you have to consider the cost/benefit analysis for adding infrastructure into stadiums - especially those that remain vacant for 90% of the year.  I wonder if this "pull back" strategy is for all venues or those that are used infrequently for sporting or music events.  There are ways to manage the network streaming other than turning off service -- like if the NFL is worried that too many people will watch the TV ads on their phones, why not show them on the jumbotron, or whatever you call it.  As long as someone can make a call, send a text, or do some non-bandwidth intensive data, all should be well at the Super Bowl.  At least I will be watching one Manning.
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Light Reedy
Wireless operators are jumping on the mobile music bandwagon, a move that sounds good for many reasons.
The worlds of tennis, fashion and wearables collide as Ralph Lauren and OMsignal turn a polo into a sensor to track your every movement.
The fine print on Sprint's new $60 plan suggests it can prioritize other plans' traffic first – a letdown, and maybe even a net neutrality violation.
Verizon is reportedly working with an industry consortium to launch its own app store, but past efforts suggest it's not a smart move for the operator.
Join us Thursday at 12:00 p.m. EST for a live chat with Heavy Reading's Roz Roseboro about how NFV is changing data center requirements and operations.
Flash Poll
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Hot Topics
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Utilities to Pump $11.2B Into Smart Grid – Study
Jason Meyers, Senior Editor, Utility Communications/IoT, 8/26/2014
T-Mobile: Small Cells? We're Dense Already
Dan Jones, Mobile Editor, 8/22/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
M2M's In Fashion: Wearables Play the US Open
Sarah Reedy, Senior Editor, 8/25/2014
Like Us on Facebook
Twitter Feed