& cplSiteName &

Sprint Starts Big Enterprise Push With WiFi

Sarah Thomas
1/3/2014
50%
50%

Sprint is working with Ruckus Wireless to offer managed WiFi to enterprises, but Ruckus executives suggest it's just the start of the carrier's much grander plans for enterprise services.

Sprint Corp. (NYSE: S)'s Business Managed Services Group teamed up with Ruckus Wireless Inc. (NYSE: RKUS) back in May to begin selling its full suite of Smart WiFi products to enterprises, with the most traction coming from the education and retail verticals in the past eight months. Both David Callisch, Ruckus VP of Marketing, and Joe Hlavin, Ruckus' director of carrier sales, say this is just the beginning of what Sprint has in store for the enterprise.

"On the commercial side, we're a piece of a larger offering Sprint is putting together," Hlavin says. "They have grander plans coming out for how they want to bring a competitive differentiator service offering to the enterprise."

The Ruckus men told Light Reading this around the same time reports came out that Sprint is looking to revive the defunct Nextel brand in the enterprise, offering a premium fixed and mobile broadband service as it originally did with Clearwire. Sources tell TechCrunch that Sprint's big enterprise push could start as soon as the first quarter and will also include blending its two prepaid arms, Boost Mobile and Virgin Mobile USA Inc. (NYSE: VM). (See: Nextel Drags on Sprint as 4G Push Continues.)

Callisch and Hlavin were not familiar with Sprint's branding plans -- and Sprint did not respond to a request for comment, but the timing makes sense for Sprint to go big in the enterprise to work to regain the customers it lost when it shut down Nextel. More managed services are likely to be a part of that push.

"2014 should be a good year for Sprint in that area -- managed services," Hlavin says.

Sprint has long had a presence in the enterprise market, but most of its attention of late has been focused on its Network Vision upgrades, which include deploying its multimode LTE network, Sprint Spark, and filling in the gaps with small cells from Samsung Corp. and Alcatel-Lucent (NYSE: ALU). Ruckus is currently only working with the carrier on the enterprise front, but Hlavin says the WiFi vendor is also talking to Sprint about building out a complementary carrier WiFi strategy. (See: Sprint Plans to Add 4G LTE Urban Heft in 2014 and Sprint Has Samsung 4G LTE Small Cells: Analyst.)

"That's why I'm in Reston [Virginia] all the time, he says. "It's where Sprint's LTE guys are."

— Sarah Reedy, Senior Editor, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/6/2014 | 12:04:30 PM
Re: Managed services
Think it would or should be different than the security they offer on the wireless side? Extra provisions for unlicensed spectrum?
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
1/4/2014 | 9:40:15 AM
Re: Managed services
Carol, you are absolutely right. With security a ongoing concern, particularly with the growing proliferation of BYOD policies, management would (or at least should) insist on some type of security protection before agreeing to any such service.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/3/2014 | 11:17:03 AM
Re: Managed services
True. I wonder what kind of SLAs they have in place with current customers. How they respond to outages and issues is also really important, but that's true for all service providers.
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
1/3/2014 | 11:15:21 AM
Re: Managed services
I think WiFi as a managed service is intruguiing but it will be interesting to see what enterprises expect and what a mobile network operator like Sprint can deliver in terms of delivering on consistent quality and bandwidth for WiFi coverage. 

At minimum, an enterprise would expect top-notch site coverage and a guaranteed level of throughput for the number of expected devices, but also security for the offer, I'm thinking. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/3/2014 | 10:11:09 AM
Managed services
Would also be good to get a discussion going around what WiFi Managed Services (or non-WIFi related) Sprint is exploring. Neither Sprint nor Ruckus is saying quite yet. What do you think makes sense for them? Looks like they offer the standard apps, MDM, and WiFi now, but what else can/should they add on?
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/3/2014 | 9:46:53 AM
Enterprise
T-Mobile has been making a bigger deal of its enterprise strategy too. I spoke with them about it back at CTIA. http://www.lightreading.com/ctia-t-mobile-takes-uncarrier-attitude-to-work/d/d-id/702842

And, AT&T is all about enterprise APIs and development. They'll be talking about it at their developers' conference on Monday for sure. 

Seems like a good time for Sprint to make more noise too.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/3/2014 | 9:45:12 AM
Ruckus & Sprint
To be clear, I spoke with the Ruckus execs right before TechCrunch reported about Sprint reviving the Nextel brand. I followed up to see if the two were connected, but they weren't familar with Sprint's plans for Nextel. Even so, I think it's pretty clear enterprise is going to be -- and should be -- a big focus for Sprint soon. I have a note in to Sprint to find out more, but if they aren't talking now, I bet they will be soon.

 
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP’s Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it’s going from two industry veterans.
LRTV Custom TV
Cable & the Move to IPTV

5|31|16   |   04:44   |   (0) comments


Cable operators are looking at transitioning operations to IPTV, and some have already started. What issues do operators face? What opportunities will this bring to customers? These are just a few of the questions Alticast considers in this interview between Alan Breznick and Susan Crouse at INTX 2016.
LRTV Custom TV
Ooredoo at UBBS 2016

5|31|16   |   06:04   |   (0) comments


At UBBS 2016 in Dubai, Light Reading is joined by Ooredoo Qatar's Yann Courqueux for an in-depth interview on their success.
LRTV Custom TV
du's Success Infrastructure

5|31|16   |   11:48   |   (0) comments


At UBBS 2016 in Dubai, Light Reading is joined by du's Jasim Alawadi for an in-depth interview on deploying all types of technology.
LRTV Custom TV
What Is Customer Experience Management?

5|31|16   |   05:53   |   (0) comments


At UBBS 2016 in Dubai, Light Reading is joined by Huawei's Michael Spratt for an in-depth interview on customer experience management.
LRTV Custom TV
UBBS 2016 World Tour Highlight

5|31|16   |   02:43   |   (0) comments


At UBBS World Tour 2016 in Dubai, Light Reading takes an exclusive look at the latest Huawei technology and the future of broadband.
LRTV Interviews
Getting Somewhere With TV Everywhere

5|31|16   |   7:08   |   (0) comments


Comcast's Vito Forlenza describes the progress his company is making with TV Everywhere and the challenges that remain.
LRTV Custom TV
Cisco's Innovations in Cable

5|26|16   |   03:18   |   (0) comments


Marc Aldrich from Cisco discusses the latest in security, the evolution and momentum for CCAP and what the industry will be seeing next from Cisco.
LRTV Documentaries
Leading Lights 2016 Highlights

5|25|16   |   02:26   |   (1) comment


Some of the high points from this year's Leading Lights awards dinner at the Hotel Ella in Austin, Texas.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for ...
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
Cisco's Patel Hails 'Microculture' Successes
Iain Morris, News Editor, 5/26/2016
Cable Is Eyeing Its Retail Options
Mari Silbey, Senior Editor, Cable/Video, 5/25/2016
AT&T's Margaret Chiosi Retires
Ray Le Maistre, Editor-in-chief, 5/25/2016
CenturyLink Targets 'Six Nines' Reliability
Iain Morris, News Editor, 5/31/2016
West Coast Gets Its First 10-Gig City
Mari Silbey, Senior Editor, Cable/Video, 5/26/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Please Pass the Waterproof Phone Click Here
Walruses: more tech-savvy than you might think.
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.