& cplSiteName &

Sprint Starts Big Enterprise Push With WiFi

Sarah Thomas
1/3/2014
50%
50%

Sprint is working with Ruckus Wireless to offer managed WiFi to enterprises, but Ruckus executives suggest it's just the start of the carrier's much grander plans for enterprise services.

Sprint Corp. (NYSE: S)'s Business Managed Services Group teamed up with Ruckus Wireless Inc. back in May to begin selling its full suite of Smart WiFi products to enterprises, with the most traction coming from the education and retail verticals in the past eight months. Both David Callisch, Ruckus VP of Marketing, and Joe Hlavin, Ruckus' director of carrier sales, say this is just the beginning of what Sprint has in store for the enterprise.

"On the commercial side, we're a piece of a larger offering Sprint is putting together," Hlavin says. "They have grander plans coming out for how they want to bring a competitive differentiator service offering to the enterprise."

The Ruckus men told Light Reading this around the same time reports came out that Sprint is looking to revive the defunct Nextel brand in the enterprise, offering a premium fixed and mobile broadband service as it originally did with Clearwire. Sources tell TechCrunch that Sprint's big enterprise push could start as soon as the first quarter and will also include blending its two prepaid arms, Boost Mobile and Virgin Mobile USA Inc. (NYSE: VM). (See: Nextel Drags on Sprint as 4G Push Continues.)

Callisch and Hlavin were not familiar with Sprint's branding plans -- and Sprint did not respond to a request for comment, but the timing makes sense for Sprint to go big in the enterprise to work to regain the customers it lost when it shut down Nextel. More managed services are likely to be a part of that push.

"2014 should be a good year for Sprint in that area -- managed services," Hlavin says.

Sprint has long had a presence in the enterprise market, but most of its attention of late has been focused on its Network Vision upgrades, which include deploying its multimode LTE network, Sprint Spark, and filling in the gaps with small cells from Samsung Corp. and Alcatel-Lucent (NYSE: ALU). Ruckus is currently only working with the carrier on the enterprise front, but Hlavin says the WiFi vendor is also talking to Sprint about building out a complementary carrier WiFi strategy. (See: Sprint Plans to Add 4G LTE Urban Heft in 2014 and Sprint Has Samsung 4G LTE Small Cells: Analyst.)

"That's why I'm in Reston [Virginia] all the time, he says. "It's where Sprint's LTE guys are."

— Sarah Reedy, Senior Editor, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/6/2014 | 12:04:30 PM
Re: Managed services
Think it would or should be different than the security they offer on the wireless side? Extra provisions for unlicensed spectrum?
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
1/4/2014 | 9:40:15 AM
Re: Managed services
Carol, you are absolutely right. With security a ongoing concern, particularly with the growing proliferation of BYOD policies, management would (or at least should) insist on some type of security protection before agreeing to any such service.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/3/2014 | 11:17:03 AM
Re: Managed services
True. I wonder what kind of SLAs they have in place with current customers. How they respond to outages and issues is also really important, but that's true for all service providers.
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
1/3/2014 | 11:15:21 AM
Re: Managed services
I think WiFi as a managed service is intruguiing but it will be interesting to see what enterprises expect and what a mobile network operator like Sprint can deliver in terms of delivering on consistent quality and bandwidth for WiFi coverage. 

At minimum, an enterprise would expect top-notch site coverage and a guaranteed level of throughput for the number of expected devices, but also security for the offer, I'm thinking. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/3/2014 | 10:11:09 AM
Managed services
Would also be good to get a discussion going around what WiFi Managed Services (or non-WIFi related) Sprint is exploring. Neither Sprint nor Ruckus is saying quite yet. What do you think makes sense for them? Looks like they offer the standard apps, MDM, and WiFi now, but what else can/should they add on?
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/3/2014 | 9:46:53 AM
Enterprise
T-Mobile has been making a bigger deal of its enterprise strategy too. I spoke with them about it back at CTIA. http://www.lightreading.com/ctia-t-mobile-takes-uncarrier-attitude-to-work/d/d-id/702842

And, AT&T is all about enterprise APIs and development. They'll be talking about it at their developers' conference on Monday for sure. 

Seems like a good time for Sprint to make more noise too.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/3/2014 | 9:45:12 AM
Ruckus & Sprint
To be clear, I spoke with the Ruckus execs right before TechCrunch reported about Sprint reviving the Nextel brand. I followed up to see if the two were connected, but they weren't familar with Sprint's plans for Nextel. Even so, I think it's pretty clear enterprise is going to be -- and should be -- a big focus for Sprint soon. I have a note in to Sprint to find out more, but if they aren't talking now, I bet they will be soon.

 
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 3

3|22|17   |     |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
LRTV Documentaries
No Regrets: Cox's Finkelstein on Fiber & More

3|22|17   |     |   (0) comments


At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
LRTV Documentaries
Cable Next-Gen: The 'Mile High' View From Denver

3|22|17   |   11:56   |   (0) comments


Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 2

3|21|17   |   2:27   |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
LRTV Custom TV
Driving Better Mobile Customer Experience While Transforming the Mobile Network

3|21|17   |   7:47   |   (0) comments


The Citrix NetScaler mobile gateway is an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, NetScaler can be deployed on any hypervisor, on a ...
LRTV Custom TV
Mastercard: What's Next for Mobile Payments?

3|21|17   |   7:49   |   (0) comments


2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
LRTV Custom TV
Mastercard: 2 Billion Adults 'Trapped' in Cash Economy

3|21|17   |   03:51   |   (0) comments


Despite advances made in the last several years, two billion adults around the world are trapped in a cash economy and lack what we take for granted -- a safe way to receive, save and use money. Shamina Singh, executive vice president of sustainability and president of the Mastercard Center for Inclusive Growth, chats about how Mastercard is developing new ways to ...
LRTV Custom TV
Mastercard: Payment From Every Device

3|21|17   |   5:55   |   (0) comments


A world where everything and everyone is connected creates new points of interaction for commerce. These digital experiences cannot be developed in isolation and instead require an ecosystem to drive mass consumer and enterprise adoption and create better consumer engagement. Predicting when that growth will happen is difficult, but always keeping the end user in ...
LRTV Interviews
InterDigital's Role in the 5G, IoT Era

3|21|17   |   05:47   |   (0) comments


Alan Carlton, managing director and VP for Europe at InterDigital, talks about the company's role in 5G projects in Europe and the prospects for the company in the IoT market.
LRTV Interviews
Lessons Learned From Digital Transformation

3|21|17   |   05:51   |   (0) comments


Ravi Palepu, global head of Telco Solutions at Virtusa, talks about some key takeaways from telco digital transformation experiences during the past couple of years.
Women in Comms Introduction Videos
NetNumber's CMO Shares Her Diversity Do's

3|21|17   |   3:19   |   (2) comments


The telecom industry is transforming the world, and diversity plays a critical role in driving the innovation behind it. NetNumber CMO Kim Gibbons shares why diversity and being authentic is a do amidst all the don'ts women in comms often hear.
LRTV Custom TV
Software-Driven Architecture for 5G & IOT

3|20|17   |   1:56   |   (0) comments


We present Heavy Reading's Jim Hodges's report from Mobile World Congress -- where operators and vendors are working to bring a variety of technologies together to make virtualization a reality in the era of 5G and IoT.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
High-Band 5G: Let's Address the Range Question, Shall We?
Dan Jones, Mobile Editor, 3/21/2017
Eurobites: Italy First Pasta the Post for 5G
Paul Rainford, Assistant Editor, Europe, 3/17/2017
5G Faces a Marathon, Not a Sprint
Iain Morris, News Editor, 3/17/2017
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
Russia's MTS: There Is No 5G Business Case
Iain Morris, News Editor, 3/21/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Neither Do We Click Here
Is that a prerequisite?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.