& cplSiteName &

Ozone Plans Ubiquitous WiFi in India

Gagandeep Kaur
5/14/2015
50%
50%

With a slew of initiatives in the pipeline, Indian WiFi service provider Ozone Networks is determined to make Internet services ubiquitous and accessible for ordinary people.

"We are going to deploy WiFi all over the country, like PCOs [public call offices]," says Sanjeev Bobby Sarin, Ozone's founder and CEO, during a conversation with Light Reading. "We are targeting 700-900 million people who cannot afford broadband on their own. They are going to connect to our Internet [WiFi hotspots] because they cannot connect at home."

Ozone has already deployed 6,500 access points, 1,500 of which are public hotspots in 26 different cities, but it aims to reach 1 million hotspots by 2020.

Some 1,000 of the hotspots it already operates form part of a major small cells agreement with Sweden's Ericsson AB (Nasdaq: ERIC) that will see a total of 30,000 hotspots deployed across India. "It is a very good arrangement for us because collaborating with them [Ericsson] helps us to get big deals, especially in the government sector," says Sarin.

It is not stopping at network rollout, either. Ozone wants to provide content so that customers are persuaded to log in to the network again and again. Key to making this happen is the company's collaboration with Speed Fetch, a micro-caching solution which seeks to provide speedy access to content.

The company already has this service up and running at a few locations. It has also signed content agreements with Pictureworks and Zenga and is in discussion with another content provider called Hungama.

"If a user wants to download a 2.5-hour movie over the standard broadband, it takes 60-90 minutes, but with Speed Fetch it takes five to seven minutes," says Sarin. "And the best part is that there is no broadband cost. So there is no bill shock. The users would need to connect to WiFi, though. This is going be a revolution," says Sarin.

Speed Fetch content is available in three categories, according to Sarin: free, paid and subscription.

Ozone also recently launched an Android app called Ozone Connect, which allows it to record user data. This could be critical for the company, which plans to use analytics for location-based advertising. Ozone claims that footfall across all of its locations amounts to between 42 million and 45 million each month.

Next page: Offload in the offing

(0)  | 
Comment  | 
Print  | 
Oldest First  |  Newest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
September 25-27, 2018, Denver, Colorado
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Net Neutrality Moves Are as Futile as Trump's Comb-Over
Iain Morris, News Editor, 1/18/2018
Samsung Plots New 5G Modem – Report
Dan Jones, Mobile Editor, 1/18/2018
Ericsson Lurches to $1.8B Write-Down
Iain Morris, News Editor, 1/16/2018
Analyst: Verizon's Fixed 5G Is a Loss Leader for Mobile
Dan Jones, Mobile Editor, 1/16/2018
Europe Urges US to Block Trump on Net Neutrality
Iain Morris, News Editor, 1/22/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed