& cplSiteName &

Is WiFi the New It Network?

Sarah Thomas
12/30/2013
50%
50%

WiFi is no longer the pitch hitter for when cellular isn't doing its job. In fact, several startups are banking on it being the preferred network for enough people to build a business on.

Republic Wireless and Scratch Wireless are two of those companies. Both are wholesaling Sprint Corp. (NYSE: S)'s 3G and 4G networks, but relying on WiFi as the primary network to keep costs low -- or non-existent -- for their customers. (See Top 10 Carrier WiFi Movers & Shakers.)

I spoke with both companies, as well as in Devicescape Software Inc. , which lends its network of WiFi access points to Republic, to learn how they are making a business out of unlicensed spectrum and overcoming its shortfalls. You can find the story here in our Prime Reading features section. (See Why WiFi-First Works for Wireless.)

As someone who uses my phone on the train, buses, in cabs, and even while walking (sorry!), the idea of relying on WiFi only isn't appealing or even realistic. But, there's a large percentage of the population who use their devices only at home and in the office, for the most part. Combine that with the substantial cost savings, and a WiFi-first service should appeal to a lot of people. I think it's especially well suited for the younger users that want to jump on a family plan. The mall has hotspots, right?

I've been playing around with Scratch Wireless' Motorola Photon Q, and the service works as advertised. It's not a seamless experience: if you're on a call over WiFi, it drops when you leave the reach of the signal. But, Scratch executives tell me it's not supposed to be -- it's designed to be completely free, so the user selects when they want to use cellular and should never be surprised with a charge from the phone handing off without their knowledge.

Republic Wireless is different in that its customers tend to hop on cellular more, so there is a handoff process for voice calls that should be seamless for them. (See Republic Wireless Revamps Its WiFi Handoff.)

WiFi is still far from perfect. Users get tossed on to broken or overloaded networks. The selection process is often far from smooth. And, while it's many places, it's not everywhere yet. That said, if you're buying service from one of these MVNOs, you probably know -- and accept -- these limitations. It's still too early to know how many of these people are out there, but this will be an interesting industry segment to watch as WiFi continues to improve in terms of ubiquity, reliability, and quality.

Check out the story in the Prime Reading section of the site, and let us know what you think. Is WiFi a viable alternative to cellular service for you? Should the wireless operators be worried about this new crop of startups claiming it will be?

— Sarah Reedy, Senior Editor, Light Reading

(20)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
DanJones
50%
50%
DanJones,
User Rank: Blogger
12/31/2013 | 2:43:58 PM
Re: Lost in the WiFi universe
I was a bit off with 8 years. I referenced the concept at least back in 2002:

http://www.deltanetwork.org/broadband/auxdox/document_asp.html
DanJones
50%
50%
DanJones,
User Rank: Blogger
12/31/2013 | 1:46:38 PM
Re: Lost in the WiFi universe
Yeah, when did people start talking about personal area networks? 8 years ago? Might actually start happening in 2014-15 with all these smart watches etc. Or not.
andresetc
50%
50%
andresetc,
User Rank: Light Beer
12/30/2013 | 9:19:02 PM
Re: Lost in the WiFi universe
Indeed - LAN's, PAN's and NFC.... micro networks everywhere connecting our watches, spectacles, wallets, home appliances, credit cards, tennis shoes - whatever.... :-)
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
12/30/2013 | 5:53:01 PM
Re: Lost in the WiFi universe
It's the M2M provider's dream!
andresetc
50%
50%
andresetc,
User Rank: Light Beer
12/30/2013 | 5:48:49 PM
Re: Lost in the WiFi universe
In our very near future - Antennas will be like lightbulbs. Integral will be the backbone provider of course, but the fact that little spectrum umbrellas of WiFi coverage (or whatever other wireless medium becomes the norm), is innevitable.

Much more efficient than a WAN type coverage. The more granularity - the better.

Can you immagine walking around the house the street or the city in the dark ?

Not exactly prophetic - but you heard it here.... 
DanJones
50%
50%
DanJones,
User Rank: Blogger
12/30/2013 | 4:41:37 PM
Re: Lost in the WiFi universe
Shouldn't you be calling for POTs then? ;-)
RitchBlasi
0%
100%
RitchBlasi,
User Rank: Light Sabre
12/30/2013 | 2:15:14 PM
Re: Lost in the WiFi universe
Yes, VoLTE should change the dynamics on pricing - and it shouldn't surprise anyone that the carriers have no clue on this yet.  Everything gets carried over the data network but video takes up more bandwidth than voice and both take up more than what most apps eat.  Expect montly data packages to increase from the 10GB plans to much more.  And that's without the video calling, right?  Will be interesting to see the first carrier lay out its plans.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
12/30/2013 | 1:36:33 PM
Re: Lost in the WiFi universe
I think WiFi is interesting but I prefer the QoS possibilities inherent in a unified managed network model, which the FREE model manages to achieve on both counts.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
12/30/2013 | 1:31:29 PM
Re: Lost in the WiFi universe
Fon is another interesting company to keep an eye on. Operators are lining up to partner with it, and it's WiFi-sharing model expands the network significantly.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
12/30/2013 | 1:29:59 PM
Re: Lost in the WiFi universe
if the US cable co's kept their spectrum instead of handing it over to Verizon, we coulda seen some interesting deployments along these lines.
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Que Sera Sarah
WiC congratulates the winners of our inaugural Leading Lights awards: Cisco's Yvette Kanouff, Zayo Group's Sandi Mays and startup Grid4C.
Leaders from Mellanox, Arista Networks, Syniverse, ECI Telecom and Cisco round out WiC's inaugural female tech pioneers of the year.
Women from AT&T, Ciena, Ixia, Zayo Group and Fujitsu make our shortlist for working to advance the cause of women in the next-gen comms industry.
Join WiC and Flex's Caroline Dowling for a live radio show on Tuesday at 12PM ET on how technology is powering the fourth revolution and to what effect in the future.
New companies with a focus on video graphics, smart grid predictive analytics and a quadcopter camera make up WiC's finalists for Female-Led Startup to Watch.
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 14, 1:00PM EDT
What Is Agile?
Kent J. McDonald, Product Owner, Agile Alliance
UPCOMING COURSE SCHEDULE
Friday, September 16, 1:00PM EDT
How to Implement Agile
Alan Bateman, Director, Agile Transformation
Wednesday, September 21, 1:00PM EDT
What Is DevOps?
Colin Kincaid, CTO, Service Provider, Cisco
Friday, September 23, 1:00PM EDT
How to Implement DevOps
,
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Between the CEOs
CEO Chat: UXP Systems' Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Women in Comms Introduction Videos
Fujitsu Sales Leader Shares Lessons Learned

7|27|16   |   5:12   |   (1) comment


As Fujitsu's only female sales leader, Annie Bogue knows the importance of asking for what you want, being flexible (she's been relocated five times), keeping a meticulous calendar, 'leaning in,' working harder than everyone else around you, being aware and more.
Telecom Innovators Video Showcase
VeEX Test & Measurement Solutions

7|25|16   |   08:57   |   (0) comments


Cyrille Morelle, president and CEO of VeEX Inc., talks test and measurement with Light Reading's Steve Saunders at BCE 2016. This includes innovative products such as VeSion Cloud-Based platform for network monitoring; MTTplus Modular Test platform for Access, Business, Carrier Ethernet, Transport and Core services; and OPX-BOX+ for Fiber Optics.
LRTV Custom TV
VeEX: Live From BCE 2016

7|25|16   |   03:20   |   (0) comments


VeEX's Senior Director of Business Development, Perry Romano, explains how VeEX provides tools to help install, maintain, monitor and manage network infrastructure efficiently and effectively. The portfolio of products on display include the RXT-6000, MTTplus and TX300s.
LRTV Custom TV
Real-Time Telemetry & Analytics for Intelligent SDN Orchestration

7|25|16   |   03:09   |   (0) comments


Packet Design CEO Scott Sherwood discusses how real-time network telemetry and analytics are enabling a new breed of SDN orchestration applications.
From the Founder
The Russo Report: Driving Disruption

7|25|16   |   07:44   |   (2) comments


In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (2) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cisco Developing 'Monica' Digital Assistant
Mitch Wagner, West Coast Bureau Chief, Light Reading, 8/22/2016
FirstNet: A Billion-Dollar Boondoggle?
Dan Jones, Mobile Editor, 8/26/2016
WiCipedia: Should Men Be Included? & Olympians Face Discrimination
Eryn Leavens, Special Features & Copy Editor, 8/26/2016
Google Fiber Can't Be Called a Failure
Carol Wilson, Editor-at-large, 8/26/2016
Google Fiber Downsizing Not Confirmed
Mari Silbey, Senior Editor, Cable/Video, 8/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Bridging the tech skills gap is a major challenge for service providers and suppliers alike today – and the challenge is two-fold when it comes to increasing the number of women in the comms space. Level 3 Communications has made it a priority to overcome both challenges by implementing several unique programs focused on building the right candidates from within – in addition to filling the funnel by supporting STEM and other education programs. During this radio show, you’ll learn about these programs from Mary Beth McGrath, SVP of Global Talent Management at Level 3, and the best ways to bridge your own skills gap so that you are motivated and equipped for change. Plus you’ll have the chance to ask Mary Beth your questions live on the air.