& cplSiteName &

HP: Here's How We Can Cut WiFi Costs

Mitch Wagner

LAS VEGAS -- Interop -- HP this week announced new enterprise WiFi services, including cloud management capabilities designed to save small to midsized businesses (SMBs) up to 30% on management costs.

I wrote about those on Monday, but I was curious where the cost savings came from, so I followed up with HP Inc. (NYSE: HPQ) the next day to get more details. (See HP Beefs Up Its SDN Portfolio.)

Steve Brar, manager of global product marketing for HP Networking, told me the savings are derived from enterprises no longer needing to buy and deploy controllers to manage WiFi access points locally. Instead, the Cloud Network Manager is centralized, operating in the cloud. The cloud-based controller implements policy, such as setting SSID and password requirements.

The new Intelligent Management Center (IMC) provides additional management for HP's 850 and 870 APs (also part of the HP's announcements Monday). The IMC is on-premises software that unifies policy across wired and wireless networks, and implements mobile device management (MDM) for enterprises.

The announcement also includes three management applications designed for software-defined networks (SDNs).

The first is Network Optimizer for Microsoft Lync, which does what it says on the tin -- makes Microsoft's messaging software run better.

A second app is Network Protection for SDN, which also does what it says on the tin: security.

And the Location Aware app is a platform on which businesses can build applications to pinpoint devices to an accuracy of 1 to 2 meters. HP built a proof-of-concept app for the location-aware service, SmartShopper, designed for retail. We talked more about those in our story Monday as well.

The sweet spot for the HP SMB service is organizations with five to 20 APs, each with 20-50 users. So HP's definition of an SMB is actually pretty big.

HP also announced SDN Roadmap Service for SDN, a consulting service to help enterprises and carriers develop a transition plan to SDN.

HP Networking's goal is to turn the network into a strategic asset for enterprises. "We're transforming the network from a cost center to a revenue opportunity," Brar said.

Sounds great -- but HP was short on specifics on how to achieve that. The SmartShopper app is a good start; in our earlier article, Kash Shaikh, HP Networking senior director of marketing, told Light Reading how a shopper in a supermarket might search for Cheerios on an app and be directed to the right spot on the right shelf where the Cheerios live. (As this kind of app actually rolls out to supermarkets, it'll be interesting to see how many supermarkets direct shoppers to the Cheerios by the shortest path, and how many direct shoppers past the cookies, candy, and other potential impulse purchases first.)

Brar and I also talked about how casino-resort complexes -- such as Las Vegas's Mandalay Bay, where Interop is located -- could use mobile apps and WiFi location services to direct visitors to restaurants, shops, and other revenue opportunities. Mandalay Bay is, in fact, doing just that, along with a half-dozen other big resort hotels owned by MGM that comprise a hefty chunk of Las Vegas. MGM uses Cisco technology, rather than HP's. (See MGM Resorts Bets Big on WiFi.)

Hospitals and other businesses that use expensive equipment could use WiFi location for asset management, Brar said.

What's in it for carriers? Greater demand for WAN and regional networking services, of course, as well as providing consulting and services to help enterprises implement all this technology.

Many vendors talk about turning networks from cost centers to profit sources. It's the rare enterprise that's actually able to do so.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to mwagner@lightreading.com.

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Sabre
4/7/2014 | 2:12:51 PM
HP: Here's How We Can Cut WiFi Costs
@FakeMitchWagner, there you go!  Maybe we will get as smart as technology and learn how to use it to solve real problems!
Mitch Wagner
Mitch Wagner,
User Rank: Lightning
4/7/2014 | 2:02:56 PM
Re: HP: Here's How We Can Cut WiFi Costs
Ironic that HP announed its WiFi indoor wayfinding solution at a big trade show. I spend 30% of any trade show wandering around looking for the keynote, press room, registration, bathrooms, etc. 
User Rank: Light Sabre
4/2/2014 | 4:47:49 PM
HP: Here's How We Can Cut WiFi Costs
Mitch, Sounds like a very smart move on HP's part.  It is strategically sound and can really gain in the market if they can scale and deliver accordingly, as you point out.  I think the right packages will advance the networks when they make it simplified and affordable.

I think another application for them in the healthcare industry can be conveniences for patients in directing them to locations, amenities, etc., - hospitals can be worse than airports for people finding their ways.

Re:  Direct access to Cheerios, I don't think so - I think they will still direct them past the cookies!


Educational Resources
sponsor supplied content
Educational Resources Archive
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
Wednesday, October 26, 1:00PM EDT
Security: Tackling DDoS
Gary Sockrider, Principal Security Technologist, Arbor Networks
Friday, October 28, 1:00PM EDT
Security: The Plusses and Minuses of Open Source Software
Nick Feamster, Acting Director, Center for Information Technology Policy, Princeton University
Wednesday, November 16, 1:00PM EST
SDN 101
John Isch, Practice Director, Network & Voice, Orange Business Services
Friday, November 18, 1:00PM EST
SDN & Open Source
Christopher W. Rice, Senior Vice President of AT&T Labs, Domain 2.0 Architecture and Design
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Next-Generation Technology Beyond DOCSIS 3.1

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Liu Jianhua speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Hybrid Video Solutions to Change TV, Change Future

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Ian Locke speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei Future-Oriented Giga Coax Network

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Allen Wang speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei at SCTE 2016

10|20|16   |     |   (0) comments

Join Alan Breznick of Light Reading and take a sneak peek at the Huawei booth at SCTE 2016.
LRTV Custom TV
Assuring Network Quality in a Rapidly Changing Environment

10|20|16   |     |   (0) comments

As the rate of change and complexity increases in agile networks, the importance of introducing DevOps methodologies for integrating active test and assurance solutions throughout the full service lifecycle becomes critical to ensure that customers are experiencing the service quality they demand. The industry landscape is changing, and software-based test and ...
Telecom Innovators Video Showcase
A10 Networks on Service Providers' Industry Needs

10|20|16   |     |   (0) comments

Light Reading's Steve Saunders hears how A10 enables service providers to accelerate, secure and optimize their application delivery to drive down costs, enhance service availability, and better respond to customer requirements, so they can improve customer satisfaction, monetize their network, and grow revenues.
LRTV Custom TV
New NFV Use Cases for Cable TV

10|19|16   |     |   (0) comments

A large number of NFV use cases are focused on the enterprise domain, looking at virtualization of customer-premises equipment (CPE). To date, there has been little focus on the use cases and business case for virtualization of the video content delivery networks required to deliver unicast and streaming video to consumers. Amdocs commissioned Analysys Mason to ...
Women in Comms Introduction Videos
Meet the Future Workforce: New Faces, Expectations & Motivations

10|19|16   |   5:33   |   (1) comment

Millennials and their younger peers, Gen Z, expect more out of their network and more out of their work. Intel's Lynn Comp shares how the industry can prepare for this new generation of workers.
LRTV Custom TV
ZTE Global Services User Congress 2016 Highlights

10|19|16   |     |   (0) comments

ZTE held its 2nd Global Service User Conference in Dusseldorf on October 13-14. Representatives from network operators, leading industry analysts and ZTE senior expertsattended the event, exploring the best practice in managed services and the vision to transform network operations into the operations center of the future (OpCF) in the software-defined networking ...
LRTV Custom TV
Cliff Grossner on Cloud & Network Synergy From Carrier Service

10|18|16   |     |   (0) comments

Local carriers offer the collaborated cloud and network service that benefits from their understanding of the regulations operating in different vertical markets.
In this interview, Cliff Grossner from IHS Technology talks about how this advanced service can support business agility and flexibility.
LRTV Custom TV
VeEX: Live from SCTE Cable-Tec Expo 2016

10|17|16   |     |   (0) comments

Cyrille Morelle, VeEX's President and CEO, talks with Light Reading's Alan Breznick live from the SCTE Cable-Tec Expo 2016. They discuss DOCSIS 3.1 technology, deployments and early lessons learned. New products on display include the CX350s-D3.1, CX380s-D3.1, CX310, AT2500-3G, FX150 OTDR and MTT WiFI Air Expert.
LRTV Custom TV
Smith Micro's Carrier-Grade WiFi Component

10|17|16   |     |   (0) comments

Join Carol Wilson of Light Reading as she interviews the CTO of Smith Micro, Dave Sperling.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Attacks Have Major Internet Sites on the Ropes
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 10/21/2016
Trump: Dump AT&T/TW & Comcast/NBC
Alan Breznick, Cable/Video Practice Leader, Light Reading, 10/24/2016
Layer3 TV Comes to Town, Hints at Future
Mari Silbey, Senior Editor, Cable/Video, 10/21/2016
Verizon Wants More Data on Yahoo Breach
Alan Breznick, Cable/Video Practice Leader, Light Reading, 10/20/2016
WiCipedia: Grace Hopper Promotes Diversity, Girl Scouts Code & How to Thrive
Eryn Leavens, Special Features & Copy Editor, 10/21/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
Animals with Phones
'Oh, Were You Looking for This?' Click Here
'I was just playing some games...'
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.