& cplSiteName &

HP: Here's How We Can Cut WiFi Costs

Mitch Wagner
4/2/2014
50%
50%

LAS VEGAS -- Interop -- HP this week announced new enterprise WiFi services, including cloud management capabilities designed to save small to midsized businesses (SMBs) up to 30% on management costs.

I wrote about those on Monday, but I was curious where the cost savings came from, so I followed up with HP Inc. (NYSE: HPQ) the next day to get more details. (See HP Beefs Up Its SDN Portfolio.)

Steve Brar, manager of global product marketing for HP Networking, told me the savings are derived from enterprises no longer needing to buy and deploy controllers to manage WiFi access points locally. Instead, the Cloud Network Manager is centralized, operating in the cloud. The cloud-based controller implements policy, such as setting SSID and password requirements.

The new Intelligent Management Center (IMC) provides additional management for HP's 850 and 870 APs (also part of the HP's announcements Monday). The IMC is on-premises software that unifies policy across wired and wireless networks, and implements mobile device management (MDM) for enterprises.

The announcement also includes three management applications designed for software-defined networks (SDNs).

The first is Network Optimizer for Microsoft Lync, which does what it says on the tin -- makes Microsoft's messaging software run better.

A second app is Network Protection for SDN, which also does what it says on the tin: security.

And the Location Aware app is a platform on which businesses can build applications to pinpoint devices to an accuracy of 1 to 2 meters. HP built a proof-of-concept app for the location-aware service, SmartShopper, designed for retail. We talked more about those in our story Monday as well.

The sweet spot for the HP SMB service is organizations with five to 20 APs, each with 20-50 users. So HP's definition of an SMB is actually pretty big.

HP also announced SDN Roadmap Service for SDN, a consulting service to help enterprises and carriers develop a transition plan to SDN.

HP Networking's goal is to turn the network into a strategic asset for enterprises. "We're transforming the network from a cost center to a revenue opportunity," Brar said.

Sounds great -- but HP was short on specifics on how to achieve that. The SmartShopper app is a good start; in our earlier article, Kash Shaikh, HP Networking senior director of marketing, told Light Reading how a shopper in a supermarket might search for Cheerios on an app and be directed to the right spot on the right shelf where the Cheerios live. (As this kind of app actually rolls out to supermarkets, it'll be interesting to see how many supermarkets direct shoppers to the Cheerios by the shortest path, and how many direct shoppers past the cookies, candy, and other potential impulse purchases first.)

Brar and I also talked about how casino-resort complexes -- such as Las Vegas's Mandalay Bay, where Interop is located -- could use mobile apps and WiFi location services to direct visitors to restaurants, shops, and other revenue opportunities. Mandalay Bay is, in fact, doing just that, along with a half-dozen other big resort hotels owned by MGM that comprise a hefty chunk of Las Vegas. MGM uses Cisco technology, rather than HP's. (See MGM Resorts Bets Big on WiFi.)

Hospitals and other businesses that use expensive equipment could use WiFi location for asset management, Brar said.

What's in it for carriers? Greater demand for WAN and regional networking services, of course, as well as providing consulting and services to help enterprises implement all this technology.

Many vendors talk about turning networks from cost centers to profit sources. It's the rare enterprise that's actually able to do so.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to mwagner@lightreading.com.

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
4/7/2014 | 2:12:51 PM
HP: Here's How We Can Cut WiFi Costs
@FakeMitchWagner, there you go!  Maybe we will get as smart as technology and learn how to use it to solve real problems!
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/7/2014 | 2:02:56 PM
Re: HP: Here's How We Can Cut WiFi Costs
Ironic that HP announed its WiFi indoor wayfinding solution at a big trade show. I spend 30% of any trade show wandering around looking for the keynote, press room, registration, bathrooms, etc. 
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
4/2/2014 | 4:47:49 PM
HP: Here's How We Can Cut WiFi Costs
Mitch, Sounds like a very smart move on HP's part.  It is strategically sound and can really gain in the market if they can scale and deliver accordingly, as you point out.  I think the right packages will advance the networks when they make it simplified and affordable.

I think another application for them in the healthcare industry can be conveniences for patients in directing them to locations, amenities, etc., - hospitals can be worse than airports for people finding their ways.

Re:  Direct access to Cheerios, I don't think so - I think they will still direct them past the cookies!

 

 
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Download our complete guide to de-risking NFV deployment in 2016, including:
  • An eight-step strategy to deploying NFV safely, based on input from the companies that have already started virtualizing their production networks.
  • Interviews with leading executives at Colt, AT&T, Deutsche Telekom, Cisco, Nokia, ZTE, Ericsson and Heavy Reading.
  • Flash Poll
    Live Streaming Video
    Prepping for the Future: Upskill U Explained
    During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
    LRTV Interviews
    Demand Surges for On-Demand Ads

    5|5|16   |     |   (0) comments


    Ed Knudson, VP, Product and Strategy at Canoe Ventures, discusses the rising appeal of VoD ads and the challenges on inserting ads dynamically in live TV programming.
    LRTV Custom TV
    Exclusive: Video Interview With Sckipio CEO David Baum

    5|5|16   |     |   (0) comments


    At his headquarters in Tel Aviv, G.fast visionary David Baum, CEO of Sckipio, provided an exclusive interview to Light Reading and showed how innovations in rate and reach, vector densities, fast reconnecting times and SFP-based residential gateways are expanding the potential of G.fast.
    Telecom Innovators Video Showcase
    Atrinet's NetACE – Migration to NFV & SDN With NetOps-Driven LSO

    5|4|16   |     |   (0) comments


    At Atrinet's headquarters, Ray Le Maistre sits down with Roy Silon to get an in-depth look into the company's focus and the secret recipe for their success.
    LRTV Huawei Video Resource Center
    Amsterdam ArenA, Powered by Huawei

    5|4|16   |     |   (0) comments


    Huawei's ICT solutions power the state-of-the-art Amsterdam ArenA, turning it into a smart stadium.
    LRTV Interviews
    Testing When There's No 'There' There

    5|4|16   |     |   (1) comment


    The benefits of SDN/NFV are well known, but the transition comes with some challenges, prominent among them is: how do you test a network that has been abstracted and has the potential to be endlessly reconfigurable? Light Reading was at NFV World Congress in Santa Clara, Calif., where we bumped into Mats Nordlund, CEO and co-founder of Netrounds, a Swedish ...
    LRTV Interviews
    Ditching the Slash & the Orchestration Wars

    5|3|16   |     |   (2) comments


    SDN and NFV have been inextricably bound with each other for so long that on a conceptual level, smooshing them together into one catch-all phrase – SDNFV – is now justifiable, according to Dan Pitt, executive director of the Open Networking Foundation (ONF). Light Reading spoke to Pitt at the NFV World Congress, where he explained that the next ...
    LRTV Custom TV
    ZTE TV Connect Highlights

    5|3|16   |     |   (0) comments


    ZTE gives us a tour of its booth and new products at TV Connect in London.
    LRTV Custom TV
    Deluxe's Unified Delivery Solution

    5|3|16   |     |   (0) comments


    Join Alan Breznick of Light Reading and visit the Deluxe booth at NAB! Here you'll find Deluxe's Unified Delivery Solution, OTT video, virtual reality, HDR, 4K and much more!
    LRTV Interviews
    Verizon Puts Gray Boxes in the Shade

    5|2|16   |   04:33   |   (1) comment


    When it comes to the white box trend, "gray" boxes, which have a slight proprietary twist, don't give service providers and end users the advantages they're seeking, according to Verizon's Vice President of Product and New Business Innovation Shawn Hakl.
    LRTV Custom TV
    Dealing With a Disrupted Video Market

    5|2|16   |     |   (0) comments


    Ericsson's Simon Frost discusses how traditional pay-TV providers can cope with the big changes wrought by the rise of OTT video and IP technology.
    LRTV Custom TV
    The VNF Responsibility of Red Hat

    5|2|16   |     |   (0) comments


    At MWC, Caroline Chappell of Heavy Reading visits the Red Hat booth and sits down with Chris Wright to talk about the responsibility the VNF needs to take on in order to ensure the operators get the carrier-grade performance they expect for their network.
    LRTV Interviews
    AT&T Expert on the Key Pillars of UC

    4|29|16   |   03:58   |   (0) comments


    Vishy Gopalakrishnan, AVP of product marketing at AT&T, talks about the three developments that are making unified communications and collaboration secure and reliable for enterprise users.
    Upcoming Live Events
    May 23, 2016, Austin, TX
    May 23, 2016, Austin Convention Center
    May 24-25, 2016, Austin Convention Center, Austin, TX
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    December 6-8, 2016,
    June 16-18, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    WiCipedia: Woman Cards & Bitch Switches
    Sarah Thomas, Director, Women in Comms, 4/29/2016
    Sprint CEO: Our Spectrum Is for 5G
    Dan Jones, Mobile Editor, 5/3/2016
    Amazon & Other 'Big 4' Cloud Providers Crushing Competitors
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/29/2016
    Rovi Reels in TiVo for $1.1B
    Mari Silbey, Senior Editor, Cable/Video, 4/29/2016
    Showdown at the OpenStack Corral
    Carol Wilson, Editor-at-large, 5/3/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    Animals with Phones
    Sloth Mail Click Here
    Sloth mail -- somehow even slower than snail mail.
    Live Digital Audio

    Of all the tech companies in the Valley, Intel has made the most aggressive commitment to building a diverse and inclusive workplace culture. It's doing so by taking concrete, measurable steps, making a large financial investment and through a commitment to complete transparency about its progress. In this radio show, WiC Director Sarah Thomas will be joined by Shlomit Weiss, Intel's Vice President, Data Center Group, and General Manager of Networking Engineering, who will share with us why Intel is tackling this huge challenge, how and to what effect. She will also discuss her unique experiences leading development of Client SOC development in the past and today leading development of all of the chipmaker's silicon hardware for networking IPs and discrete devices and managing a team of 600 engineers across Israel, Europe and the US.