Light Reading
New software will use data from small cells and Wi-Fi to give detailed location data in airports, malls and more

Cisco Takes Location Indoors

Dan Jones
LR Mobile News Analysis
Dan Jones, Mobile Editor
11/15/2012
50%
50%

Cisco Systems Inc. (Nasdaq: CSCO) is working with Qualcomm Inc. (Nasdaq: QCOM) to deliver more accurate location data indoors for corporate clients using small cells and Wi-Fi hot spots.

Cisco is using its Mobility Services Advertisement Protocol (MSAP) client as the frontend to triangulate location data from small cells and Wi-Fi so that it can map out the locations of stores and more on different floors inside a building. Qualcomm will build this capability into the next generation of its Snapdragon chips for mobile devices, but Cisco is offering the software to enterprises now.

Traditionally, location services have been the purview of carriers and third-party developers, like Apple Inc. (Nasdaq: AAPL) and Google (Nasdaq: GOOG), that pull that data from their networks. Those systems triangulate data from GPS satellites and the operator's cell network to find people and pinpoint outdoor locations. (See Location: It's Creepy, But It's Here.)

Clearly, this doesn't work so well inside since satellites can't get a good grip on your location through brick walls. So, Cisco -- using its Mobility Services Engine -- is now triangulating the distances between indoor Wi-Fi hot spots and tiny small cell base stations to deliver more accurate maps of different locations and even separate floors indoors. (See Cisco’s Big Small-Cell Ambitions.)

"Everyone's focusing on improving coverage and capacity; that's going to be the name of the game for a while," says Kelly Ahuja, SVP of the service provider mobility group of small cell deployments at Cisco. (See Small Cell Service: If 9 Was 6.)

But Cisco is looking ahead to the services that can be built using the additional information that carriers and enterprises can get from these tiny indoor radios. "You need to leverage the assets that are on the ground," suggests Ahuja.

To this end it has worked with AT&T Inc. (NYSE: T) and the Fernbank Museum Of Natural History to develop an interactive guide to the museum that knows which exhibits users have and haven't seen and can suggest specific routes through the building depending on what a user wants to explore.

Soon, Ahuja says users will be able to decide to download applications on their smartphone or tablet with the location client embedded if they want to get coupons when they visit the mall. "Businesses are capitalizing on the bring-your-own-device not just as [an] opportunity for their employees but customers too," he suggests.

— Dan Jones, Site Editor, Light Reading Mobile

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
joset01
50%
50%
joset01,
User Rank: Light Beer
12/5/2012 | 5:17:29 PM
re: Cisco Takes Location Indoors


These kinds of moves to super-accurate location indoors, could lead to new levels of privacy concerns eventually -- although the Cisco system is opt-in right now. When the tech becomes commonplace, AT&T and other carriers will be able to locate you on a specific floor. Is that data saleable? Available to govt. agencies?

Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Graham Finnie from Heavy Reading about some of the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control.
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
LRTV Interviews
Bob Wilson, Arsenal Legend: The Light Reading Interview

1|16|15   |   35:36   |   (3) comments


Arsenal goalkeeping legend Bob Wilson was Light Reading's guest interviewee at the 2020 Vision Executive Summit in December. See what the former soccer star and sports broadcaster had to say when he took to the stage in Iceland.
LRTV Custom TV
What MEF Third Network Initiative Means for SDN & NFV

1|14|15   |   6:13   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss discusses the importance of the MEF Third Network initiative and why it's good news for SDN/NFV industry initiatives.
LRTV Huawei Video Resource Center
Frank Miller: Distributed Solutions are the Best Build for the Future - Part II

1|9|15   |   2:46   |   (0) comments


At SCTE, Frank Miller, Global CTO of MSO at Huawei, speaks about Cable 2.0 and its innovative future.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Cuomo Unveils Broadband Aid Program
Alan Breznick, Cable/Video Practice Leader, 1/19/2015
BlackBerry Wants Net Neutrality Protection -- That's Just Sad
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/22/2015
FiOS Picks Up Pace Again
Alan Breznick, Cable/Video Practice Leader, 1/22/2015
Verizon Ready for Google MVNO Challenge
Dan Jones, Mobile Editor, 1/22/2015
Indiana Carrier Takes Fiber to the Farm
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive