& cplSiteName &

Cisco Takes Location Indoors

Dan Jones
LR Mobile News Analysis
Dan Jones, Mobile Editor
11/15/2012
50%
50%

Cisco Systems Inc. (Nasdaq: CSCO) is working with Qualcomm Inc. (Nasdaq: QCOM) to deliver more accurate location data indoors for corporate clients using small cells and Wi-Fi hot spots.

Cisco is using its Mobility Services Advertisement Protocol (MSAP) client as the frontend to triangulate location data from small cells and Wi-Fi so that it can map out the locations of stores and more on different floors inside a building. Qualcomm will build this capability into the next generation of its Snapdragon chips for mobile devices, but Cisco is offering the software to enterprises now.

Traditionally, location services have been the purview of carriers and third-party developers, like Apple Inc. (Nasdaq: AAPL) and Google (Nasdaq: GOOG), that pull that data from their networks. Those systems triangulate data from GPS satellites and the operator's cell network to find people and pinpoint outdoor locations. (See Location: It's Creepy, But It's Here.)

Clearly, this doesn't work so well inside since satellites can't get a good grip on your location through brick walls. So, Cisco -- using its Mobility Services Engine -- is now triangulating the distances between indoor Wi-Fi hot spots and tiny small cell base stations to deliver more accurate maps of different locations and even separate floors indoors. (See Cisco’s Big Small-Cell Ambitions.)

"Everyone's focusing on improving coverage and capacity; that's going to be the name of the game for a while," says Kelly Ahuja, SVP of the service provider mobility group of small cell deployments at Cisco. (See Small Cell Service: If 9 Was 6.)

But Cisco is looking ahead to the services that can be built using the additional information that carriers and enterprises can get from these tiny indoor radios. "You need to leverage the assets that are on the ground," suggests Ahuja.

To this end it has worked with AT&T Inc. (NYSE: T) and the Fernbank Museum Of Natural History to develop an interactive guide to the museum that knows which exhibits users have and haven't seen and can suggest specific routes through the building depending on what a user wants to explore.

Soon, Ahuja says users will be able to decide to download applications on their smartphone or tablet with the location client embedded if they want to get coupons when they visit the mall. "Businesses are capitalizing on the bring-your-own-device not just as [an] opportunity for their employees but customers too," he suggests.

— Dan Jones, Site Editor, Light Reading Mobile

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
joset01
50%
50%
joset01,
User Rank: Light Beer
12/5/2012 | 5:17:29 PM
re: Cisco Takes Location Indoors


These kinds of moves to super-accurate location indoors, could lead to new levels of privacy concerns eventually -- although the Cisco system is opt-in right now. When the tech becomes commonplace, AT&T and other carriers will be able to locate you on a specific floor. Is that data saleable? Available to govt. agencies?

Featured Video
From The Founder
The world of virtualization is struggling to wrench itself away from the claws of vendor lock-in, which runs counter to everything that NFV stands for.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
21st Century Networking? Welcome to the Lock-In
Steve Saunders, Founder, Light Reading, 2/20/2018
How Long Before We Hit Peak MWC?
Iain Morris, News Editor, 2/23/2018
Stakes Run High for Tivo in Comcast Suit
Mari Silbey, Senior Editor, Cable/Video, 2/20/2018
Liberty Global: Not So Fast on D3.1
Alan Breznick, Cable/Video Practice Leader, Light Reading, 2/20/2018
AT&T Reveals Initial 5G Cities
Dan Jones, Mobile Editor, 2/21/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed