Light Reading
New software will use data from small cells and Wi-Fi to give detailed location data in airports, malls and more

Cisco Takes Location Indoors

Dan Jones
LR Mobile News Analysis
Dan Jones, Mobile Editor
11/15/2012
50%
50%

Cisco Systems Inc. (Nasdaq: CSCO) is working with Qualcomm Inc. (Nasdaq: QCOM) to deliver more accurate location data indoors for corporate clients using small cells and Wi-Fi hot spots.

Cisco is using its Mobility Services Advertisement Protocol (MSAP) client as the frontend to triangulate location data from small cells and Wi-Fi so that it can map out the locations of stores and more on different floors inside a building. Qualcomm will build this capability into the next generation of its Snapdragon chips for mobile devices, but Cisco is offering the software to enterprises now.

Traditionally, location services have been the purview of carriers and third-party developers, like Apple Inc. (Nasdaq: AAPL) and Google (Nasdaq: GOOG), that pull that data from their networks. Those systems triangulate data from GPS satellites and the operator's cell network to find people and pinpoint outdoor locations. (See Location: It's Creepy, But It's Here.)

Clearly, this doesn't work so well inside since satellites can't get a good grip on your location through brick walls. So, Cisco -- using its Mobility Services Engine -- is now triangulating the distances between indoor Wi-Fi hot spots and tiny small cell base stations to deliver more accurate maps of different locations and even separate floors indoors. (See Cisco’s Big Small-Cell Ambitions.)

"Everyone's focusing on improving coverage and capacity; that's going to be the name of the game for a while," says Kelly Ahuja, SVP of the service provider mobility group of small cell deployments at Cisco. (See Small Cell Service: If 9 Was 6.)

But Cisco is looking ahead to the services that can be built using the additional information that carriers and enterprises can get from these tiny indoor radios. "You need to leverage the assets that are on the ground," suggests Ahuja.

To this end it has worked with AT&T Inc. (NYSE: T) and the Fernbank Museum Of Natural History to develop an interactive guide to the museum that knows which exhibits users have and haven't seen and can suggest specific routes through the building depending on what a user wants to explore.

Soon, Ahuja says users will be able to decide to download applications on their smartphone or tablet with the location client embedded if they want to get coupons when they visit the mall. "Businesses are capitalizing on the bring-your-own-device not just as [an] opportunity for their employees but customers too," he suggests.

— Dan Jones, Site Editor, Light Reading Mobile

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
joset01
50%
50%
joset01,
User Rank: Light Beer
12/5/2012 | 5:17:29 PM
re: Cisco Takes Location Indoors


These kinds of moves to super-accurate location indoors, could lead to new levels of privacy concerns eventually -- although the Cisco system is opt-in right now. When the tech becomes commonplace, AT&T and other carriers will be able to locate you on a specific floor. Is that data saleable? Available to govt. agencies?

Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
The New Wave of IP + Optical Integration

11|21|14   |   04:29   |   (7) comments


At the Alcatel-Lucent Technology Symposium, Heavy Reading senior analyst Sterling Perrin talks about how SDN has reshaped the discussion around packet and optical integration.
LRTV Huawei Video Resource Center
Huawei Highlights at BBWF 2014

11|20|14   |   3:40   |   (1) comment


Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
LRTV Huawei Video Resource Center
How Will BCMS Stimulate Margin for Broadband Operators?

11|19|14   |   6:52   |   (0) comments


In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
LRTV Huawei Video Resource Center
SingleFAN3.0: Better Connected Experience

11|19|14   |   3:06   |   (1) comment


At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
LRTV Interviews
Basil Alwan Interview: The Road to Cloud

11|19|14   |   09:09   |   (0) comments


Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
LRTV Documentaries
FairPoint Makes a Fair Point About Analytics

11|19|14   |   1:56   |   (1) comment


The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
LRTV Documentaries
Analytics Lets C Spire Get to Know Subs

11|19|14   |   3:01   |   (2) comments


It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
LRTV Interviews
Nuage Branches Out With SDN: CEO Interview

11|17|14   |   9:32   |   (0) comments


Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
Light Reedy
Telecom Analytics Grows Up

11|14|14   |   1:15   |   (4) comments


The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
LRTV Huawei Video Resource Center
Huawei Compass

11|14|14   |   3:17   |   (1) comment


At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
LRTV Huawei Video Resource Center
Huawei's Cloud Strategy in European Region

11|14|14   |   2:56   |   (1) comment


At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
LRTV Huawei Video Resource Center
Huawei's Contribution on OpenStack

11|14|14   |   5:58   |   (0) comments


At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 12, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
The New Wave of IP + Optical Integration
Ray Le Maistre, Editor-in-chief, 11/21/2014
Google, AT&T, BT Unite on Network Data Models
Carol Wilson, Editor-at-large, 11/20/2014
Like Us on Facebook
Twitter Feed