Cisco Snaps Up Wi-Fi Analytics Startup
Cisco Systems Inc. (Nasdaq: CSCO) will add some Wi-Fi smarts after snapping up ThinkSmart Technologies, an Ireland-based startup whose software analyzes Wi-Fi traffic patterns in public venues such as retail locations, hotels and airports.
Financial terms weren't disclosed, but it's a small deal, announced on the Cisco blog by Hilton Romanski, head of Cisco corporate business development.
According to a Cisco spokeswoman, ThinkSmart's four employees have joined Cisco's Wireless Networking Business, a unit that makes access points, wireless LAN controllers and wireless network management systems. ThinkSmart's technology, which collects data on Wi-Fi activity within a venue based on elements such as time of day, traffic patterns and "dwell times," will be integrated with Cisco's Mobile Services Engine.
ThinkSmart, a company founded in 2010 and led by CEO Brendan O’Brien, was incubated at Ireland's University College Cork (UCC).
Why this matters
The buy gives Cisco some additional Wi-Fi smarts and expertise as service providers aim to improve the customer experience on their wireless broadband networks. The buy comes into play as service operators, including cable operators, deploy Wi-Fi networks to help backhaul cellular traffic and to serve as a free add-on/retention tool for high-speed data customers.
- Comcast Goes Bigger With Wi-Fi
- Shaw Tries Cisco's HotSpot 2.0
- Cable's MVNO Option May Speed Wi-Fi Rollouts
- TW Cable's Wi-Fi Rolls With Ruckus
- Cable Goes Big With Wi-Fi Roaming
— Jeff Baumgartner, Site Editor, Light Reading Cable