Light Reading

Aruba Networks Replaces Cisco in Starbucks

Sarah Thomas
8/29/2013
50%
50%

Aruba Networks is the WiFi router vendor that Google will be bringing in to 7,000 US Starbucks to replace AT&T and Cisco's gear in the coffee chain. (See Is Google the New WiFi of Coffee Snobs?)

The official word of the parties involved, including Starbucks, Google (Nasdaq: GOOG), Level 3 Communications Inc. (Nasdaq: LVLT), and Cisco Systems Inc. (Nasdaq: CSCO) is a "no comment" on which companies supply present or future routers, while AT&T Inc. (NYSE: T) did not respond, and Aruba Networks Inc. (Nasdaq: ARUN) had no new information at press time. (See Google, Starbucks Start AT&T Router Swap.)

That being said, Light Reading community members have apparently unearthed the answer on their own. Using Android's WiFi Analyzer app, one member observed Cisco WiFi routers in 15 Starbucks in Midtown New York, all using AT&T's WiFi service, which meshes with what Light Reading observed in Chicago.

Another community member, alexboone40, pointed out that Aruba Networks CEO Dominic Orr confirmed its partnership with Google on the company's fourth-quarter earnings call last Thursday.

"And regarding the specific North America, the Starbucks, Google deal, all I can tell you is Aruba products were provided, and to be provided, to replace the incumbent for the rollout of the Wi-Fi services in all the Starbucks in the United States," Orr said in response to an analyst question, according to a Seeking Alpha transcript. "This is just starting and it is going to be a multi-quarter effort."

Orr went on to say that Aruba has finished all the Canadian Starbucks stores, which is a small faction of what is in North America, and it's just starting on the US portion now.

Google will eventually be completely replacing all the routers with its Aruba gear. It expects the process to take 18 months. Cisco would not confirm if it was the exclusive supplier for AT&T's 7,000 store deployment, but it's safe to say it will be getting the boot from several Starbucks locations, in the least.

Ruckus Wireless Inc. (NYSE: RKUS), which Google held a 5 percent stake in, appears to have switched loyalties to Arris Group Inc. (Nasdaq: ARRS). As another enterprising community member, @jopocop, points out, Arris now lists its products online post Motorola-divestiture from Google in April. (See Arris Secures Motorola Home.)

— Sarah Reedy, Senior Editor, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
9/5/2013 | 1:38:41 PM
Switchover has started
Looks like the first signs of switchover have been spotted on Wall Street. Rich Brome, noticed it there: https://twitter.com/rbrome/status/375673553133125632. I'm going to KC Google Fiber territory this weekend, so I'll check out if it's happening there too.
Cellco
50%
50%
Cellco,
User Rank: Moderator
8/29/2013 | 5:56:44 PM
Re: Community spirit
Dan, Could it be the enterprise class will stay with the 2.4 Ghz ISM band for a while longer while the carriers sort out the 3.5 Ghz proposal for Carrier Band Wi-Fi?  Then it would be more appropriate for a BelAire Networks or improved Cisco or Juniper WAP.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
8/29/2013 | 12:48:17 PM
Re: Community spirit
Yeah, I thought we were on to something with the Google/Ruckus tie up.
DanJones
50%
50%
DanJones,
User Rank: Blogger
8/29/2013 | 12:46:39 PM
Re: Community spirit
Yeah, just interesting that neither deployer has chosen carrier WiFi gear over stuff that is traditionally used in the enterprise setting.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
8/29/2013 | 10:40:43 AM
Re: Community spirit
Good point, Dan. Cisco was an AT&T partner though. Seeking Alpha, which picked up our story today, points out that Cisco is still leading in the enterprise. Aruba needed the Starbucks win more than it did.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
8/29/2013 | 10:37:51 AM
Re: Community spirit
Now this is what community is all about! I'm glad the WiFi Analyzer app was brought to my attention too. It's good for not just sleuthing out who makes the gear, but also showing you how crowded WiFi channels are so you can pick the best network. Check it out.
DanJones
50%
50%
DanJones,
User Rank: Blogger
8/29/2013 | 10:22:59 AM
Re: Community spirit
Interesting that both Starbucks deployments have used what we would consider enterpise rather than carrier WiFi gear.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/29/2013 | 9:18:42 AM
Community spirit
Great job in sniffing this out, Community! Starbucks franchises in San Jose should get ready for a downturn in business.
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Funkwerk’s on Track With Huawei

3|19|15   |   3:23   |   (0) comments


GSM-R technology specialist Funkwerk and Huawei have forged a partnership that is benefiting both parties, notes Funkwerk's Gottfried Winter.
LRTV Documentaries
How EANTC Tested Cisco's Virtualization Solutions

3|18|15   |   5:49   |   (0) comments


Carsten Rossenhövel, managing director of independent test lab EANTC, tells Light Reading founder and CEO Steve Saunders about the innovative approach his team had to take when validating Cisco's service provider virtualization and cloud solutions.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Infographics
Hot Topics
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
The Rise of Industry 4.0
Ray Le Maistre, Editor-in-chief, 3/24/2015
Google Hires Wall Street's Most Influential Woman as CFO
Dan Jones, Mobile Editor, 3/24/2015
Average US Broadband Speeds No Great Shakes
Mari Silbey, Independent Technology Editor, 3/25/2015
Net Neutrality Suits: Only The Beginning?
Alan Breznick, Cable/Video Practice Leader, 3/24/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.
Cats with Phones
Interspecies Phone Love Click Here
"No, you hang up."
"No, YOU hang up."
Latest Comment