Light Reading
Light Reading community members unearth that Aruba Networks will soon be served up with your coffee.

Aruba Networks Replaces Cisco in Starbucks

Sarah Reedy
8/29/2013
50%
50%

Aruba Networks is the WiFi router vendor that Google will be bringing in to 7,000 US Starbucks to replace AT&T and Cisco's gear in the coffee chain. (See Is Google the New WiFi of Coffee Snobs?)

The official word of the parties involved, including Starbucks, Google (Nasdaq: GOOG), Level 3 Communications Inc. (Nasdaq: LVLT), and Cisco Systems Inc. (Nasdaq: CSCO) is a "no comment" on which companies supply present or future routers, while AT&T Inc. (NYSE: T) did not respond, and Aruba Networks Inc. (Nasdaq: ARUN) had no new information at press time. (See Google, Starbucks Start AT&T Router Swap.)

That being said, Light Reading community members have apparently unearthed the answer on their own. Using Android's WiFi Analyzer app, one member observed Cisco WiFi routers in 15 Starbucks in Midtown New York, all using AT&T's WiFi service, which meshes with what Light Reading observed in Chicago.

Another community member, alexboone40, pointed out that Aruba Networks CEO Dominic Orr confirmed its partnership with Google on the company's fourth-quarter earnings call last Thursday.

"And regarding the specific North America, the Starbucks, Google deal, all I can tell you is Aruba products were provided, and to be provided, to replace the incumbent for the rollout of the Wi-Fi services in all the Starbucks in the United States," Orr said in response to an analyst question, according to a Seeking Alpha transcript. "This is just starting and it is going to be a multi-quarter effort."

Orr went on to say that Aruba has finished all the Canadian Starbucks stores, which is a small faction of what is in North America, and it's just starting on the US portion now.

Google will eventually be completely replacing all the routers with its Aruba gear. It expects the process to take 18 months. Cisco would not confirm if it was the exclusive supplier for AT&T's 7,000 store deployment, but it's safe to say it will be getting the boot from several Starbucks locations, in the least.

Ruckus Wireless Inc. (NYSE: RKUS), which Google held a 5 percent stake in, appears to have switched loyalties to Arris Group Inc. (Nasdaq: ARRS). As another enterprising community member, @jopocop, points out, Arris now lists its products online post Motorola-divestiture from Google in April. (See Arris Secures Motorola Home.)

— Sarah Reedy, Senior Editor, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
9/5/2013 | 1:38:41 PM
Switchover has started
Looks like the first signs of switchover have been spotted on Wall Street. Rich Brome, noticed it there: https://twitter.com/rbrome/status/375673553133125632. I'm going to KC Google Fiber territory this weekend, so I'll check out if it's happening there too.
Cellco
50%
50%
Cellco,
User Rank: Moderator
8/29/2013 | 5:56:44 PM
Re: Community spirit
Dan, Could it be the enterprise class will stay with the 2.4 Ghz ISM band for a while longer while the carriers sort out the 3.5 Ghz proposal for Carrier Band Wi-Fi?  Then it would be more appropriate for a BelAire Networks or improved Cisco or Juniper WAP.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
8/29/2013 | 12:48:17 PM
Re: Community spirit
Yeah, I thought we were on to something with the Google/Ruckus tie up.
DanJones
50%
50%
DanJones,
User Rank: Blogger
8/29/2013 | 12:46:39 PM
Re: Community spirit
Yeah, just interesting that neither deployer has chosen carrier WiFi gear over stuff that is traditionally used in the enterprise setting.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
8/29/2013 | 10:40:43 AM
Re: Community spirit
Good point, Dan. Cisco was an AT&T partner though. Seeking Alpha, which picked up our story today, points out that Cisco is still leading in the enterprise. Aruba needed the Starbucks win more than it did.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
8/29/2013 | 10:37:51 AM
Re: Community spirit
Now this is what community is all about! I'm glad the WiFi Analyzer app was brought to my attention too. It's good for not just sleuthing out who makes the gear, but also showing you how crowded WiFi channels are so you can pick the best network. Check it out.
DanJones
50%
50%
DanJones,
User Rank: Blogger
8/29/2013 | 10:22:59 AM
Re: Community spirit
Interesting that both Starbucks deployments have used what we would consider enterpise rather than carrier WiFi gear.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/29/2013 | 9:18:42 AM
Community spirit
Great job in sniffing this out, Community! Starbucks franchises in San Jose should get ready for a downturn in business.
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Hot Topics
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Utilities to Pump $11.2B Into Smart Grid – Study
Jason Meyers, Senior Editor, Utility Communications/IoT, 8/26/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
Fiber Revival at Deutsche Telekom
Iain Morris, 8/25/2014
M2M's In Fashion: Wearables Play the US Open
Sarah Reedy, Senior Editor, 8/25/2014
Like Us on Facebook
Twitter Feed