Light Reading

Aruba Networks Replaces Cisco in Starbucks

Sarah Thomas
8/29/2013
50%
50%

Aruba Networks is the WiFi router vendor that Google will be bringing in to 7,000 US Starbucks to replace AT&T and Cisco's gear in the coffee chain. (See Is Google the New WiFi of Coffee Snobs?)

The official word of the parties involved, including Starbucks, Google (Nasdaq: GOOG), Level 3 Communications Inc. (Nasdaq: LVLT), and Cisco Systems Inc. (Nasdaq: CSCO) is a "no comment" on which companies supply present or future routers, while AT&T Inc. (NYSE: T) did not respond, and Aruba Networks Inc. (Nasdaq: ARUN) had no new information at press time. (See Google, Starbucks Start AT&T Router Swap.)

That being said, Light Reading community members have apparently unearthed the answer on their own. Using Android's WiFi Analyzer app, one member observed Cisco WiFi routers in 15 Starbucks in Midtown New York, all using AT&T's WiFi service, which meshes with what Light Reading observed in Chicago.

Another community member, alexboone40, pointed out that Aruba Networks CEO Dominic Orr confirmed its partnership with Google on the company's fourth-quarter earnings call last Thursday.

"And regarding the specific North America, the Starbucks, Google deal, all I can tell you is Aruba products were provided, and to be provided, to replace the incumbent for the rollout of the Wi-Fi services in all the Starbucks in the United States," Orr said in response to an analyst question, according to a Seeking Alpha transcript. "This is just starting and it is going to be a multi-quarter effort."

Orr went on to say that Aruba has finished all the Canadian Starbucks stores, which is a small faction of what is in North America, and it's just starting on the US portion now.

Google will eventually be completely replacing all the routers with its Aruba gear. It expects the process to take 18 months. Cisco would not confirm if it was the exclusive supplier for AT&T's 7,000 store deployment, but it's safe to say it will be getting the boot from several Starbucks locations, in the least.

Ruckus Wireless Inc. (NYSE: RKUS), which Google held a 5 percent stake in, appears to have switched loyalties to Arris Group Inc. (Nasdaq: ARRS). As another enterprising community member, @jopocop, points out, Arris now lists its products online post Motorola-divestiture from Google in April. (See Arris Secures Motorola Home.)

— Sarah Reedy, Senior Editor, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
9/5/2013 | 1:38:41 PM
Switchover has started
Looks like the first signs of switchover have been spotted on Wall Street. Rich Brome, noticed it there: https://twitter.com/rbrome/status/375673553133125632. I'm going to KC Google Fiber territory this weekend, so I'll check out if it's happening there too.
Cellco
50%
50%
Cellco,
User Rank: Moderator
8/29/2013 | 5:56:44 PM
Re: Community spirit
Dan, Could it be the enterprise class will stay with the 2.4 Ghz ISM band for a while longer while the carriers sort out the 3.5 Ghz proposal for Carrier Band Wi-Fi?  Then it would be more appropriate for a BelAire Networks or improved Cisco or Juniper WAP.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
8/29/2013 | 12:48:17 PM
Re: Community spirit
Yeah, I thought we were on to something with the Google/Ruckus tie up.
DanJones
50%
50%
DanJones,
User Rank: Blogger
8/29/2013 | 12:46:39 PM
Re: Community spirit
Yeah, just interesting that neither deployer has chosen carrier WiFi gear over stuff that is traditionally used in the enterprise setting.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
8/29/2013 | 10:40:43 AM
Re: Community spirit
Good point, Dan. Cisco was an AT&T partner though. Seeking Alpha, which picked up our story today, points out that Cisco is still leading in the enterprise. Aruba needed the Starbucks win more than it did.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
8/29/2013 | 10:37:51 AM
Re: Community spirit
Now this is what community is all about! I'm glad the WiFi Analyzer app was brought to my attention too. It's good for not just sleuthing out who makes the gear, but also showing you how crowded WiFi channels are so you can pick the best network. Check it out.
DanJones
50%
50%
DanJones,
User Rank: Blogger
8/29/2013 | 10:22:59 AM
Re: Community spirit
Interesting that both Starbucks deployments have used what we would consider enterpise rather than carrier WiFi gear.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/29/2013 | 9:18:42 AM
Community spirit
Great job in sniffing this out, Community! Starbucks franchises in San Jose should get ready for a downturn in business.
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Anshul Sadana answers questions from Steve Saunders, Light Reading's founder and CEO, about Arista's CloudVision, a global cloud network controller for workload orchestration and workflow automation delivering a turnkey solution for cloud networking.
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
Video Exclusive With Basil Alwan, Alcatel-Lucent

7|24|15   |   26:44   |   (2) comments


Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
LRTV Custom TV
VDF: Enable the Financial With Mobile Money

7|20|15   |   06:53   |   (0) comments


Ian Ravenscroft discusses how operators can expand to occupy the entire digital services value chain through service innovation.
LRTV Custom TV
Telefónica on OSS Transformation

7|20|15   |   06:01   |   (0) comments


Jose Gonzales discusses the details of Telefónica's operation transformation program.
LRTV Custom TV
Judi Achmadi on Huawei's Cloud Storage Solution

7|20|15   |   03:33   |   (0) comments


Judi discusses the key business goals of TelekomSigma's public cloud service and how Huawei's solution helps them address challenges.
LRTV Custom TV
KPN Enlightening Digital Business & IT Transformation

7|20|15   |   06:19   |   (0) comments


Rob de Beer discusses the changes that operators need to make with service innovation now coming from the Internet world.
LRTV Custom TV
Stratus Telco-Grade Cloud Solutions & NFV

7|20|15   |   07:34   |   (0) comments


Ali Kafel from Stratus Technologies addresses high-availability concerns within the telco industry with a solution that enables telcos to provide high-availability and stateful fault-tolerance using a software-based approach.
LRTV Documentaries
The Six Million Dollar Business Man

7|20|15   |   01:52   |   (0) comments


Steve Saunders, publisher. A man barely alive after an acquisition malfunction imploded the company he founded. Gentlemen, we can rebuild Light Reading. Better, faster, stronger.
Between the CEOs
CEO Chat With Anukool Lakhina, Guavus

7|20|15   |   38:51   |   (1) comment


Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
LRTV Custom TV
IBM's Flash Storage With Intel QuickAssist

7|20|15   |   03:18   |   (0) comments


Intel's Bev Crair and IBM's Eric Herzog discuss how IBM's V9000 Flash Storage System has helped customers around the world. Featuring real-time compression powered by Intel QuickAssist Technology, the V9000 is a next-gen flash storage solution.
LRTV Huawei Video Resource Center
Thailand's AIS: Transforming to an FMC Operator

7|17|15   |   4:53   |   (0) comments


Saran Phaloprakarn, Senior VP of Fixed Broadband Business Management of Thailand's AIS, was a keynote speaker at the first Asia-Pacific Ultra Broadband Summit in Bangkok. In this video, he talks to Heavy Reading about transforming into an FMC (FBB+MBB+Content) operator.
LRTV Huawei Video Resource Center
Cambodia's TRC Discusses Its Plans for National Broadband

7|17|15   |   10:33   |   (0) comments


In this video, Chakyra Moa, Chairman of Telecommunication Regulator of Cambodia (TRC), talks in in-depth with Heavy Reading about the Cambodia's current telecom market and TRC's goals and expectations for the future.
LRTV Documentaries
5G Phone

7|16|15   |   2:09   |   (4) comments


A man has an opportunity to purchase the world's first working 5G phone. Imagine the possibilities...
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
December 1, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Network operators start seeing savings from NFV in the first year, according to a study by Affirmed Networks and ACG.
Hot Topics
T-Mobile Launches RCS Messaging
Sarah Thomas, Editorial Operations Director, 7/22/2015
Huawei Working Hard for Rural Success
Carol Wilson, Editor-at-large, 7/22/2015
AT&T U-verse TV Hits the Skids
Alan Breznick, Cable/Video Practice Leader, 7/24/2015
Eurobites: Alcatel-Lucent, Vodafone Test TWDM-PON
Paul Rainford, Assistant Editor, Europe, 7/22/2015
FiOS Growth Slows, Verizon 'Custom TV' Soars
Mari Silbey, Senior Editor, Cable/Video, 7/21/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
Cats with Phones
Cat Sense Click Here
Can you hear me now?