Light Reading

Amdocs Unveils Carrier Wi-Fi Survey Results

Light Reading
News Wire Feed
Light Reading
1/8/2013
50%
50%

ST. LOUIS -- Amdocs, the leading provider of customer experience systems and services, today released the findings of a global survey that explores the current state of service provider Wi-Fi deployments and analyses service provider perspectives on the strategic importance of Wi-Fi control and monetisation. The research, conducted for Amdocs by global research and consultancy firm Analysys Mason, found that service differentiation is now viewed as the top driver for Wi-Fi – ahead of Wi-Fi data offloading – and that discovering new and innovative ways to monetise Wi-Fi is becoming a top priority for service providers. Key survey findings:

  • Wi-Fi is critical to service provider growth strategies: eighty-nine percent of all service providers surveyed (including fixed, mobile and cable) have either deployed, or plan to deploy or leverage, Wi-Fi networks. On average, respondents ranked Wi-Fi's importance as 7+ out of 10, underscoring the strategic value of Wi-Fi for service provider growth.
  • Service differentiation is the top driver for Wi-Fi. Forty percent of service providers cited service differentiation as the #1 driver for their Wi-Fi strategies, indicating that operators expect Wi-Fi to be more than a solution for simply offloading congested networks and are interested in using it to provide incremental value to their customers.
  • A seamless experience is considered strategically important, but authentication issues are viewed as the top technical barrier to deploying Wi-Fi: providing a seamless subscriber experience between cellular and Wi-Fi networks was weighted strongly (average score: 8.1 out of 10) by service providers, which suggests that they view a high-quality customer experience across 3G/4G/Wi-Fi as a top priority. However, user authentication ranked highest among the top technical barriers to deploying Wi-Fi, highlighting the importance of flexible and secure authentication in achieving a seamless experience.
  • Wi-Fi roaming is a priority for service providers – on average, Wi-Fi roaming – while still a relatively immature market -- was ranked 8 out of 10 in terms of strategic importance.
  • New monetisation models needed: Fifty-seven percent of service providers who have deployed Wi-Fi claim they are monetising their offerings, but the survey also found that many of them are looking for innovative models that go beyond directly charging customers (who typically equate Wi-Fi with free Internet access). These findings suggest that operator business cases for Wi-Fi services are underdeveloped.
  • First-mover advantage is critical: capturing key strategic locations for Wi-Fi hotpots before they are claimed by competitors is a key objective for many service providers. Even "build-only" service providers will need to partner to capture these key sites. "Our research shows that while the service provider Wi-Fi market is still in its early stages, service providers are adopting a forward-looking attitude that goes beyond using regular Wi-Fi to offload congested 3G and 4G networks," said Chris Nicoll, principal analyst at Analysys Mason. "While offload is still a priority, it's clear that service providers are looking to service provider Wi-Fi as a competitive differentiator, and there is strong interest in exploring new and innovative business models for Wi-Fi monetisation." "Service providers are now focusing on service differentiation, customer experience and monetisation in Wi-Fi," said Rebecca Prudhomme, Amdocs vice president for product and solutions marketing. "This underscores the importance of having secure, scalable authentication and authorisation solutions in place for ensuring a seamless experience as customers move in and out of the Wi-Fi network. Furthermore, real-time policy control opens up new opportunities for Wi-Fi monetisation by allowing service providers to offer a range of differentiated services over Wi-Fi, such as tiered services and premium quality of service." Amdocs authentication and policy control solutions enable service providers to introduce Wi-Fi services to their customers quickly and cost effectively, with secure, carrier-grade network access, 3G/4G offload capabilities that ensure a transparent subscriber access experience across networks, and real-time policy control for monetising innovative Wi-Fi services. The survey is based on quantitative research by Analysys Mason involving telephone interviews with decision-makers at more than 30 service providers globally, including North America, Caribbean and Latin America, Europe, the Middle East and Asia-Pacific. The research was conducted in October 2012. Amdocs Ltd.
    (0)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    Educational Resources
    sponsor supplied content
    Educational Resources Archive
    From The Founder
    Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
    Flash Poll
    Live Streaming Video
    CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
    Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
    LRTV Custom TV
    Join Us at the Digital Operations Transformation Summit

    2|4|16   |   03:52   |   (0) comments


    The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
    LRTV Custom TV
    Making the Test: ADVA Ensemble Connector vs. Open vSwitch

    2|4|16   |   01:28   |   (0) comments


    Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
    LRTV Custom TV
    Bridging the Gap Between PoCs & Deployment in NFV

    2|4|16   |   31:50   |   (0) comments


    Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
    Between the CEOs
    CEO Chat With Mike Aquino

    2|3|16   |   17:34   |   (0) comments


    The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
    Shades of Ray
    MWC: Buckle Up for 5G & the IIoT

    2|2|16   |   02:28   |   (0) comments


    This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
    LRTV Custom TV
    Case Study: Building China's Next-Gen TV Networks

    2|2|16   |   5:01   |   (0) comments


    With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
    LRTV Custom TV
    Quad Channel Modulator Driver with 46 Gbaud Capability from MACOM

    1|28|16   |     |   (0) comments


    MACOM's MAOM-003427 is the industry's first surface-mount modulator driver with 46 Gbaud capability to support next generation 200G and 400G applications.
    LRTV Custom TV
    Video Infographic: Validating Cisco's NFV Infrastructure

    1|26|16   |   02:24   |   (1) comment


    We all know that the network of the future will be virtual, but when will virtual become a reality? This video infographic covers the four key areas in which Light Reading, in partnership with EANTC, tested Cisco's NFV infrastructure: performance, reliability, multi-service capabilities and single pane of glass management.

    For the full report, see

    Between the CEOs
    CEO Chat With Phil McKinney, CableLabs

    1|22|16   |   13:36   |   (1) comment


    At CES in Las Vegas, we met with Phil McKinney, CEO of CableLabs. Phil provides an update on the rollout of DOCSIS 3.1, his views on the future of open source and how consumer interest in virtual reality could affect network traffic.
    Between the CEOs
    Ericsson CTO on the Changing Telecom Market

    1|21|16   |   10:26   |   (0) comments


    At CES 2015, CTO of Ericsson, Ulf Ewaldsson, sits down with CEO of Light Reading, Steve Saunders, to discuss the changing telecom market, the new partnership with Cisco and the future of the telecom industry.
    LRTV Interviews
    Ireland's Data Dream

    1|21|16   |   14:31   |   (0) comments


    Host In Ireland president Gary Connolly tells Light Reading's Steve Saunders about the role Ireland is playing in hosting data for the world's largest organizations.
    LRTV Custom TV
    Brocade Keynote: Transitioning to the New IP

    1|20|16   |   27:23   |   (0) comments


    At 2020 Vision in Dublin, Andrew Coward, VP of Service Provider Strategy at Brocade, presents the transition to the New IP.
    Upcoming Live Events
    March 10, 2016, The Cable Center, Denver, CO
    April 5, 2016, The Ritz Carlton, Charlotte, NC
    May 23, 2016, Austin, TX
    May 24-25, 2016, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    Cisco's latest VNI numbers suggest the world will be using 366.8 exabytes of data on smartphones and Internet of Things devices, up from 44.2 exabytes, in 2015.
    Hot Topics
    Alphabet Is Serious About Google Fiber
    Mari Silbey, Senior Editor, Cable/Video, 2/1/2016
    Did Juniper Pay 'Peanuts' for BTI?
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/2/2016
    Google's 5G Radio Ambitions Are Expanding
    Dan Jones, Mobile Editor, 2/5/2016
    How Data Center Outsourcing Fuels AT&T NetBond Growth
    Carol Wilson, Editor-at-large, 2/3/2016
    3.5GHz Startup Gets $22M for Small Cells
    Dan Jones, Mobile Editor, 2/2/2016
    Like Us on Facebook
    Twitter Feed
    Webinar Archive
    BETWEEN THE CEOs - Executive Interviews
    The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
    As anyone who knows me will tell you, I like to think I know a fair bit about this next-gen-comms malarkey, but there's nothing like an interview with one of the ...
    Animals with Phones
    Happy Groundhogs for Technology Day! Click Here
    Live Digital Audio

    Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.