Light Reading

Amdocs Unveils Carrier Wi-Fi Survey Results

Light Reading
News Wire Feed
Light Reading
1/8/2013
50%
50%
Repost This

ST. LOUIS -- Amdocs, the leading provider of customer experience systems and services, today released the findings of a global survey that explores the current state of service provider Wi-Fi deployments and analyses service provider perspectives on the strategic importance of Wi-Fi control and monetisation. The research, conducted for Amdocs by global research and consultancy firm Analysys Mason, found that service differentiation is now viewed as the top driver for Wi-Fi – ahead of Wi-Fi data offloading – and that discovering new and innovative ways to monetise Wi-Fi is becoming a top priority for service providers. Key survey findings:

  • Wi-Fi is critical to service provider growth strategies: eighty-nine percent of all service providers surveyed (including fixed, mobile and cable) have either deployed, or plan to deploy or leverage, Wi-Fi networks. On average, respondents ranked Wi-Fi's importance as 7+ out of 10, underscoring the strategic value of Wi-Fi for service provider growth.
  • Service differentiation is the top driver for Wi-Fi. Forty percent of service providers cited service differentiation as the #1 driver for their Wi-Fi strategies, indicating that operators expect Wi-Fi to be more than a solution for simply offloading congested networks and are interested in using it to provide incremental value to their customers.
  • A seamless experience is considered strategically important, but authentication issues are viewed as the top technical barrier to deploying Wi-Fi: providing a seamless subscriber experience between cellular and Wi-Fi networks was weighted strongly (average score: 8.1 out of 10) by service providers, which suggests that they view a high-quality customer experience across 3G/4G/Wi-Fi as a top priority. However, user authentication ranked highest among the top technical barriers to deploying Wi-Fi, highlighting the importance of flexible and secure authentication in achieving a seamless experience.
  • Wi-Fi roaming is a priority for service providers – on average, Wi-Fi roaming – while still a relatively immature market -- was ranked 8 out of 10 in terms of strategic importance.
  • New monetisation models needed: Fifty-seven percent of service providers who have deployed Wi-Fi claim they are monetising their offerings, but the survey also found that many of them are looking for innovative models that go beyond directly charging customers (who typically equate Wi-Fi with free Internet access). These findings suggest that operator business cases for Wi-Fi services are underdeveloped.
  • First-mover advantage is critical: capturing key strategic locations for Wi-Fi hotpots before they are claimed by competitors is a key objective for many service providers. Even "build-only" service providers will need to partner to capture these key sites. "Our research shows that while the service provider Wi-Fi market is still in its early stages, service providers are adopting a forward-looking attitude that goes beyond using regular Wi-Fi to offload congested 3G and 4G networks," said Chris Nicoll, principal analyst at Analysys Mason. "While offload is still a priority, it's clear that service providers are looking to service provider Wi-Fi as a competitive differentiator, and there is strong interest in exploring new and innovative business models for Wi-Fi monetisation." "Service providers are now focusing on service differentiation, customer experience and monetisation in Wi-Fi," said Rebecca Prudhomme, Amdocs vice president for product and solutions marketing. "This underscores the importance of having secure, scalable authentication and authorisation solutions in place for ensuring a seamless experience as customers move in and out of the Wi-Fi network. Furthermore, real-time policy control opens up new opportunities for Wi-Fi monetisation by allowing service providers to offer a range of differentiated services over Wi-Fi, such as tiered services and premium quality of service." Amdocs authentication and policy control solutions enable service providers to introduce Wi-Fi services to their customers quickly and cost effectively, with secure, carrier-grade network access, 3G/4G offload capabilities that ensure a transparent subscriber access experience across networks, and real-time policy control for monetising innovative Wi-Fi services. The survey is based on quantitative research by Analysys Mason involving telephone interviews with decision-makers at more than 30 service providers globally, including North America, Caribbean and Latin America, Europe, the Middle East and Asia-Pacific. The research was conducted in October 2012. Amdocs Ltd.
    (0)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View
    Flash Poll
    LRTV Documentaries
    Cable Eyes Big Technology Shifts

    4|16|14   |   03:02   |   (4) comments


    US cable engineers are facing a lot of heavy lifting in the coming years, notes Light Reading Cable/Video Practice Leader Alan Breznick.
    LRTV Custom TV
    Maximizing Customer Experience & Assuring Service Delivery in an IP World

    4|15|14   |   4:57   |   (0) comments


    Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
    LRTV Documentaries
    Bye-Bye DVD: Consumers Embrace Digital Video

    4|10|14   |   04:17   |   (7) comments


    Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
    LRTV Documentaries
    Video: TW Cable Puts Multicast Gateways to the Test

    4|8|14   |   04:13   |   (1) comment


    Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
    LRTV Custom TV
    Managing & Monetizing Big Data in Operator Environments

    4|7|14   |     |   (1) comment


    At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
    LRTV Huawei Video Resource Center
    Data Center Energy – Build Your Data Center in a Modular Way

    4|7|14   |   2:13   |   (0) comments


    Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
    LRTV Huawei Video Resource Center
    Agile Network Solution – An Overview of Huawei's Agile Network Solution

    4|7|14   |   2:31   |   (0) comments


    Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
    LRTV Huawei Video Resource Center
    Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

    4|7|14   |   1:38   |   (0) comments


    Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
    LRTV Huawei Video Resource Center
    LeaseWeb Speaks Highly of Huawei's Datacenter Products

    4|7|14   |   1:37   |   (0) comments


    Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
    LRTV Documentaries
    Comcast: Reshaping the Cable Network Architecture

    4|3|14   |   07:11   |   (8) comments


    Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
    LRTV Custom TV
    VMware CEO Pat Gelsinger at Mobile World Congress

    4|1|14   |   3:41   |   (0) comments


    VMware CEO Pat Gelsinger speaks to Heavy Reading about the value of virtualization spanning from the data center to service provider networks to mobile devices.
    LRTV Huawei Video Resource Center
    Analysts' Impressions of Huawei SoftCOM at ONS 2014

    4|1|14   |   1:11   |   (0) comments


    After visiting the Huawei booth at ONS, Lee Doyle of Doyle Research gives his appraisal of Huawei's SoftCOM solution.
    Hot Topics
    BlackBerry Invests in Healthcare IT Startup
    Sarah Reedy, Senior Editor, 4/15/2014
    Volvo: AT&T HSPA+ Can Drive My Car
    Sarah Reedy, Senior Editor, 4/16/2014
    T-Mobile Petitions Operators to Kill Overages
    Sarah Reedy, Senior Editor, 4/14/2014
    Cisco & VMware Are Apple & Google of SDN
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/14/2014
    Mobile Apps Susceptible to Heartbleed, Too
    Sarah Reedy, Senior Editor, 4/14/2014
    Like Us on Facebook
    Twitter Feed