& cplSiteName &

Amdocs Unveils Carrier Wi-Fi Survey Results

Light Reading
News Wire Feed
Light Reading
1/8/2013
50%
50%

ST. LOUIS -- Amdocs, the leading provider of customer experience systems and services, today released the findings of a global survey that explores the current state of service provider Wi-Fi deployments and analyses service provider perspectives on the strategic importance of Wi-Fi control and monetisation. The research, conducted for Amdocs by global research and consultancy firm Analysys Mason, found that service differentiation is now viewed as the top driver for Wi-Fi – ahead of Wi-Fi data offloading – and that discovering new and innovative ways to monetise Wi-Fi is becoming a top priority for service providers. Key survey findings:

  • Wi-Fi is critical to service provider growth strategies: eighty-nine percent of all service providers surveyed (including fixed, mobile and cable) have either deployed, or plan to deploy or leverage, Wi-Fi networks. On average, respondents ranked Wi-Fi's importance as 7+ out of 10, underscoring the strategic value of Wi-Fi for service provider growth.
  • Service differentiation is the top driver for Wi-Fi. Forty percent of service providers cited service differentiation as the #1 driver for their Wi-Fi strategies, indicating that operators expect Wi-Fi to be more than a solution for simply offloading congested networks and are interested in using it to provide incremental value to their customers.
  • A seamless experience is considered strategically important, but authentication issues are viewed as the top technical barrier to deploying Wi-Fi: providing a seamless subscriber experience between cellular and Wi-Fi networks was weighted strongly (average score: 8.1 out of 10) by service providers, which suggests that they view a high-quality customer experience across 3G/4G/Wi-Fi as a top priority. However, user authentication ranked highest among the top technical barriers to deploying Wi-Fi, highlighting the importance of flexible and secure authentication in achieving a seamless experience.
  • Wi-Fi roaming is a priority for service providers – on average, Wi-Fi roaming – while still a relatively immature market -- was ranked 8 out of 10 in terms of strategic importance.
  • New monetisation models needed: Fifty-seven percent of service providers who have deployed Wi-Fi claim they are monetising their offerings, but the survey also found that many of them are looking for innovative models that go beyond directly charging customers (who typically equate Wi-Fi with free Internet access). These findings suggest that operator business cases for Wi-Fi services are underdeveloped.
  • First-mover advantage is critical: capturing key strategic locations for Wi-Fi hotpots before they are claimed by competitors is a key objective for many service providers. Even "build-only" service providers will need to partner to capture these key sites. "Our research shows that while the service provider Wi-Fi market is still in its early stages, service providers are adopting a forward-looking attitude that goes beyond using regular Wi-Fi to offload congested 3G and 4G networks," said Chris Nicoll, principal analyst at Analysys Mason. "While offload is still a priority, it's clear that service providers are looking to service provider Wi-Fi as a competitive differentiator, and there is strong interest in exploring new and innovative business models for Wi-Fi monetisation." "Service providers are now focusing on service differentiation, customer experience and monetisation in Wi-Fi," said Rebecca Prudhomme, Amdocs vice president for product and solutions marketing. "This underscores the importance of having secure, scalable authentication and authorisation solutions in place for ensuring a seamless experience as customers move in and out of the Wi-Fi network. Furthermore, real-time policy control opens up new opportunities for Wi-Fi monetisation by allowing service providers to offer a range of differentiated services over Wi-Fi, such as tiered services and premium quality of service." Amdocs authentication and policy control solutions enable service providers to introduce Wi-Fi services to their customers quickly and cost effectively, with secure, carrier-grade network access, 3G/4G offload capabilities that ensure a transparent subscriber access experience across networks, and real-time policy control for monetising innovative Wi-Fi services. The survey is based on quantitative research by Analysys Mason involving telephone interviews with decision-makers at more than 30 service providers globally, including North America, Caribbean and Latin America, Europe, the Middle East and Asia-Pacific. The research was conducted in October 2012. Amdocs Ltd.
    (0)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    Educational Resources
    sponsor supplied content
    Educational Resources Archive
    Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
    NEXT COURSE
    Wednesday, August 3, 1:00PM EDT
    The Central Office Re-Architected as a Data Center
    Guru Parulkar, Executive Director, Open Networking Research Center, Open Networking Lab
    UPCOMING COURSE SCHEDULE
    Wednesday, August 10, 1:00PM EDT
    Telcos & Open Source 101
    Phil Robb, Senior Technical Director, OpenDaylight
    Friday, August 12, 1:00PM EDT
    The Role of Open Source in NFV
    Jim Fagan, Director, Cloud Practice, Telstra
    Wednesday, August 17, 1:00PM EDT
    Using Open Source for Data Centers and Cloud Services
    Roz Roseboro, Senior Analyst, Heavy Reading
    in association with:
    From The Founder
    Light Reading today starts a new voyage as part of a larger Enterprise.
    Flash Poll
    Live Streaming Video
    Charting the CSP's Future
    Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
    Women in Comms Introduction Videos
    Fujitsu Sales Leader Shares Lessons Learned

    7|27|16   |   5:12   |   (0) comments


    As Fujitsu's only female sales leader, Annie Bogue knows the importance of asking for what you want, being flexible (she's been relocated five times), keeping a meticulous calendar, 'leaning in,' working harder than everyone else around you, being aware and more.
    Telecom Innovators Video Showcase
    VeEX Test & Measurement Solutions

    7|25|16   |   08:57   |   (0) comments


    Cyrille Morelle, president and CEO of VeEX Inc., talks test and measurement with Light Reading's Steve Saunders at BCE 2016. This includes innovative products such as VeSion Cloud-Based platform for network monitoring; MTTplus Modular Test platform for Access, Business, Carrier Ethernet, Transport and Core services; and OPX-BOX+ for Fiber Optics.
    LRTV Custom TV
    VeEX: Live From BCE 2016

    7|25|16   |   03:20   |   (0) comments


    VeEX's Senior Director of Business Development, Perry Romano, explains how VeEX provides tools to help install, maintain, monitor and manage network infrastructure efficiently and effectively. The portfolio of products on display include the RXT-6000, MTTplus and TX300s.
    LRTV Custom TV
    Real-Time Telemetry & Analytics for Intelligent SDN Orchestration

    7|25|16   |   03:09   |   (0) comments


    Packet Design CEO Scott Sherwood discusses how real-time network telemetry and analytics are enabling a new breed of SDN orchestration applications.
    From the Founder
    The Russo Report: Driving Disruption

    7|25|16   |   07:44   |   (0) comments


    In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
    LRTV Custom TV
    NetScout: Maximizing Enterprise Cloud for Digital Transformation

    7|20|16   |   04:53   |   (0) comments


    Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
    Women in Comms Introduction Videos
    Ciena's VP Offers a Career Crash Course

    7|20|16   |   4:14   |   (2) comments


    How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
    LRTV Custom TV
    NFV in 2016: Part 2 – Climbing the Virtualization Maturity Curve

    7|19|16   |   06:56   |   (0) comments


    Many of the initial use case implementations are single-vendor and self-contained. The industry is still climbing the virtualization maturity curve, needing further clarity and stability in the NFV infrastructure (NFVi) and greater availability and choice of virtualized network functions (VNFs). Interoperability between NFVis and VNFs from different vendors ...
    Telecom Innovators Video Showcase
    Versa Networks' Kumar Mehta on SD-WAN Managed Services

    7|19|16   |     |   (0) comments


    In Silicon Valley, Steve Saunders sits down with Versa's Kumar Mehta for an interview focused on why service providers are building SD-WAN managed services, and how Versa's telco customers are innovating.
    LRTV Custom TV
    Juniper Networks & The Evolution of NFV

    7|19|16   |   06:01   |   (0) comments


    Senior Juniper Networks executives talk to Light Reading Founder & CEO Steve Saunders about NFV developments and the recent independent evaluation by test lab EANTC of Juniper's Cloud CPE solution.
    LRTV Interviews
    CenturyLink Goes Beyond Managed WiFi

    7|19|16   |     |   (0) comments


    CenturyLink's managed WiFi allows enterprises, such as retailers and resorts, to track guest WiFi usage in order to help them better communicate with customers.
    LRTV Interviews
    AT&T Launches Network Functions on Demand

    7|17|16   |   05:26   |   (0) comments


    Roman Pacewicz, Senior Vice President, Offer Management & Service Integration, AT&T Business Solutions, discusses the operator's launch of its Network Functions on Demand service.
    Upcoming Live Events
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    November 3, 2016, The Montcalm Marble Arch, London
    November 30, 2016, The Westin Times Square, New York City
    December 6-8, 2016,
    May 16-17, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    Five of the Top 10 most targeted countries in Check Point Software Technologies' global Malware & Threat Index for Q1 2016 are in Africa.
    Hot Topics
    Verizon Sports Big Plans for Yahoo
    Alan Breznick, Cable/Video Practice Leader, Light Reading, 7/26/2016
    Yahoo Signing Off in $4.83B Sale to Verizon
    Mari Silbey, Senior Editor, Cable/Video, 7/25/2016
    Is Dish Going Down the Drain?
    Alan Breznick, Cable/Video Practice Leader, Light Reading, 7/21/2016
    Facebook Gets Its Drone On
    Ray Le Maistre, Editor-in-chief, 7/22/2016
    Ericsson Ejects CEO Vestberg
    Ray Le Maistre, Editor-in-chief, 7/25/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
    I've enjoyed interviewing many interesting people since I rejoined Light Reading, but William A. "Bill" Owens certainly takes the biscuit, as we say where I come from.
    Animals with Phones
    Live Digital Audio

    Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.