& cplSiteName &

T-Mobile Zeros In on Tablets

Dan Jones
10/24/2013
50%
50%

For its next trick, T-Mobile is offering 200MB of LTE data a month at no extra charge for new tablets connected to its network.

T-Mobile US Inc. CEO John Legere held a Twitter "press conference" Wednesday to reveal its latest "uncarrier" move, offering tablets to new and existing customers for no upfront payment from November 1 onwards (for an unspecified period) and a monthly payment that ranges from $16 to $26, depending on the device.

Initial tablets available will include the Google (Nasdaq: GOOG) Nexus 7 and the latest Apple Inc. (Nasdaq: AAPL) iPad Mini and Air. (See Google's Nexus 7 to Traverse US LTE Networks and Apple's iPad Air Adds More LTE, But at a Price.)

What does 200MB of 4G LTE data get you? T-Mobile says that means about 800 Instagram photos, more than 2,500 emails, or 200 minutes of streaming music.

Users will be able to get $5 daily passes to top up wireless data with an extra 500MB. Weekly passes start at $10 for 1GB of data.

For T-Mobile voice customers, tablet plans start at $10 a month for unlimited data, including 500MB of 4G LTE data each month. After the LTE cap is hit, users go on the 3G HSPA+ network.

Legere was questioned on the conference if the new iPads will work across all of T-Mobile's networks. "If there's something that says that the new iPads don't work with our network we'll get it corrected -- these devices were built with our networks in mind," he said.

Legere also insisted that the free data provision will be "good for the life of the device."

The data doesn't appear to be entirely free for the Nexus 7. The Google tablet with WiFi and LTE onboard retails for $349, while the payments of $16 per month for 2 years add up to $384 overall.

The 16GB iPad Mini with Retina display, however, retails at $529. So the overall payment of $528 to T-Mobile at $22 a month over 24 months doesn't appear to take any premium.

Finally, T-Mobile is offering a trade-in program for new and existing customer's current tablets. the operator will take in WiFi-only tablets as well as cellular models.

Why this matters
T-Mobile CEO Legere loves to take a poke at rival AT&T Inc. (NYSE: T) when he can. T-Mobile launched an ad with the tablet campaign contrasting its "free data" with the "un-free data" offered with AT&T tablets. Tablets were one of the sources of subscriber additions for AT&T in the previous quarter. (See AT&T's Device Mix Shifts Away From Postpaid.)

Indeed, Wednesday evening, AT&T emailed Light Reading with its latest offer in tablet-dom. "Anyone wanting a 2-year commitment on a tablet data plan can take $100 off the purchase of a tablet from us," a spokesman for the company wrote. Users can add a tablet to an AT&T Mobile Share plan from $10 a month.

Related posts:

— Dan Jones, Mobile Editor, Light Reading

(23)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 3   >   >>
DanJones
50%
50%
DanJones,
User Rank: Blogger
10/24/2013 | 4:09:54 PM
Re: AT&T tablet plans
I think Verizon's marketing message has been pretty consistent and will remain so. They've gone from saying they have the nation's largest and most reliable 3G network to the largest and most reliable 4G network.

 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
10/24/2013 | 3:44:42 PM
Re: AT&T tablet plans
It is a required dynamic...the big boys need to be competitive with each other to retain customers and to grow. It will be interesting now to see if Verizon jumps in as well. I have searched to see if they have a day pass and it doesn't seem like it.  This could be a lot of fun in the future.
DanJones
50%
50%
DanJones,
User Rank: Blogger
10/24/2013 | 3:18:25 PM
AT&T tablet plans
They started the day passes a week ago and they tweaked the plans again and offered a $100 off again last night. Tablets are becoming much more important to AT&T and they can't afford to lose "value-conscious" customers to T-Mobile. In a way that's the real dynamic that is at  play here. 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
10/24/2013 | 3:11:37 PM
Re: Oh yeah, Legere said this too:
Dan...I actually didn't know that AT&T even offered this on the fly!  Very cool!  Now I know for the future.  I have avoided buying a 4G enabled tablet because I don't want to pay for services every month.  But now I know I can do it on the fly.  Nice.
DanJones
50%
50%
DanJones,
User Rank: Blogger
10/24/2013 | 3:00:41 PM
Re: Oh yeah, Legere said this too:
Oh, I'm sure that's coming. Remember AT&T actually beat them out of the gate with the $5 passes as well

 

Here's how that works:

 

(NEW) SESSION-BASED PLANS ($5 and up)


·         For $5, AT&T customers have access to 250MB for one day (no auto renew)

·         For $25, AT&T customers have access to 1GB for three months (no auto renew).

 

SESSION BASED ($14.99 and up)

These two session-based plans are in addition to the ability to add a tablet to an AT&T Mobile Share plan for just $10:

·         250 MB for 30 days for $14.99

·         3 GB for 30 days for $30

·         5 GB for 30 days for $50
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
10/24/2013 | 2:55:09 PM
Re: Oh yeah, Legere said this too:
I think that their pricing is reasonable.  I am really hoping that AT&T, Verizon and others feel the heat and follow suit!  It would be nice for TMo to offer even bigger bundle passes just in case somebody REALLY has a large video story to file at the last minute!
DanJones
50%
50%
DanJones,
User Rank: Blogger
10/24/2013 | 2:50:28 PM
Re: Oh yeah, Legere said this too:
Well the way this works is 200MB "free" data, then you can re-up with $5 500MB and $10 1GB passes, I could see that being lower but that seems about as low as tablet data pricing goes right now, unless you know different. Seems like T-Mobile might have been watching some of that FreedomPop pricing tatics.
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
10/24/2013 | 2:45:08 PM
Re: Oh yeah, Legere said this too:
I agree Dan but I want to be able to buy it on the fly at reasonable pricing not at some gouge because I didn't pay for it every month for years...oh wait that is what they typically do to us anyway.  But seriously, if the carriers adopt methodologies to let you buy on the fly, folks will do it. It works for travelers worldwide all the time ( prices may be high in airports but at least usually close to reasonable).
DanJones
50%
50%
DanJones,
User Rank: Blogger
10/24/2013 | 2:30:10 PM
Re: Oh yeah, Legere said this too:
I actually think daily or weekly passes are a pretty sensible additions. I guess it might be what I do but being able to buy connectivity when you need it seems useful to me.
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
10/24/2013 | 2:16:28 PM
Re: Oh yeah, Legere said this too:
Sarah...thanks for the clarification because I was thinking rarely and reading really!  But really, good deals, growing revenues and growing/retaining customers are not mutually exclusive as Dan said. The key is actually listening to your customers.  In the case of TMo they are sort of doing it but not really.  Customers usually choose the least obnoxious plan which is not necessarily what they want but the least evil to them.  I know that is how it works for me. I don't have a single plan that I like except for my internet plan which is NOT with any major carrier.  I always choose the plan that gives me closest to what I want without killing me!
Page 1 / 3   >   >>
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Energy 2020: Technology Innovation to Fuel Power Efficiency

6|30|16   |   07:21   |   (0) comments


Managing energy costs and consumption as cable operators deploy new services requires new levels of innovation from technology partners. In this video, Dave Fellows, co-founder and CTO of Layer3 TV and chief scientist of the SCTE/ISBE Energy 2020 program, discusses such ambitious objectives as achieving a second 500% increase in efficiency in outside plant ...
LRTV Custom TV
Transitioning to Service Agile Networks

6|30|16   |     |   (0) comments


Packet optical networks are transitioning from proprietary converged systems to open disaggregated platforms. This video will describe the Fujitsu 1FINITY disaggregated platform, explore how 1FINITY interoperates with the Fujitsu FLASHWAVE platform and explain how 1FINITY is designed for software control, like with Fujitsu Virtuora NC.
Women in Comms Introduction Videos
Nokia's Advancement Plan: Bring Old Skills to New Roles

6|29|16   |   7:57   |   (1) comment


Nokia's Sandy Motley advises women to change their mindsets; get aggressive about advancing their careers; develop strong, diverse support networks; and always bring forth learned skills to take on new challenges and different roles.
Between the CEOs
CEO Chat: Cisco's Yvette Kanouff

6|28|16   |     |   (0) comments


In Silicon Valley, Steve Saunders sits down with Cisco's Yvette Kanouff for an exclusive in-depth interview.
LRTV Interviews
Comcast: Prepping Next-Gen Video Services

6|28|16   |     |   (0) comments


In this LRTV interview, Comcast's Elad Nafshi outlines where MSO stands with cloud DVR, OTT video, college and gigabit services.
LRTV Custom TV
Energy 2020: Creating Unique Standards for Cable's Unique Networks

6|28|16   |   09:30   |   (0) comments


Cable's unique network requirements require a specific set of standards for operators to increase power efficiency, according to Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee, and Ian Oliver, managing director of the Trenchant Group and a member of the ...
LRTV Custom TV
Masergy: 'Now Is the Time for NFV'

6|28|16   |     |   (0) comments


Hear Ray Watson, VP of Global Technology at Masergy, talk about the advantages that enterprises can leverage using Network Function Virtualization (NFV), and how Masergy takes a unique approach to solving customers' problems. For more information on Masergy, please visit www.masergy.com.
LRTV Custom TV
Masergy Leads the Charge With NFV Capabilities

6|28|16   |     |   (0) comments


Hear Tim Naramore, CTO at Masergy, talk about how focusing on solving specific customer challenges, providing self-service automation tools and being laser focused on the customer experience has enabled Masergy to be a leader in the NFV space. For more information on Masergy, please visit www.masergy.com.
LRTV Custom TV
Private Company of the Year - Affirmed Networks

6|27|16   |     |   (0) comments


At BCE 2016, Steve Saunders speaks to Hassan Ahmed about Affirmed's success.
LRTV Custom TV
Energy 2020: Growing Services, Not Consumption

6|24|16   |   07:18   |   (0) comments


Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
LRTV Huawei Video Resource Center
Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

6|24|16   |     |   (0) comments


To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
LRTV Documentaries
OPNFV Summit: Key Takeaways

6|22|16   |   03:28   |   (0) comments


MANO shortfalls, an increasingly bloated open source ecosystem and the cultural challenges for network operators were among the key takeaways from the OPNFV Summit in Berlin.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
'Brexit' Vote Hits BT, Vodafone
Iain Morris, News Editor, 6/24/2016
Brexit: It's Hard to See an Upside
Ray Le Maistre, Editor-in-chief, 6/29/2016
Qualcomm Readies Lower-Band 5G Testbed
Dan Jones, Mobile Editor, 6/27/2016
Sigfox Said to Face Customer Backlash
Iain Morris, News Editor, 6/27/2016
Arista Could Face US Import Ban – Reports
Mitch Wagner, West Coast Bureau Chief, Light Reading, 6/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In Silicon Valley, Steve Saunders sits down with Cisco's Yvette Kanouff for an exclusive in-depth interview.
At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.