& cplSiteName &

T-Mobile Tweaks Sprint Again With New Offer

Light Reading
News Wire Feed
Light Reading
8/21/2014
50%
50%

BELLEVUE, Wash. -- Sprint’s customers have suffered much. They’ve endured the Framily. They’ve endured America’s slowest nationwide LTE network. And now again, the (ironically named) carrier has forsaken its loyal customers, offering its latest, “best deals” to everyone but its own current customers. It’s hard to watch. But now T-Mobile (NYSE: TMUS) is stepping forward to help. Today, the Un-carrier announced a new program encouraging T-Mobile customers to save their friends and colleagues still with Sprint.

Starting next week, whenever a T-Mobile Simple Choice customer throws a lifeline to a Sprint (or AT&T or Verizon) customer and brings them to the Un-carrier, both receive unlimited LTE data for a full year on T-Mobile’s blazing-fast LTE network, at no additional charge. T-Mobile Simple Choice customers who already have unlimited LTE data receive a $10 credit each month for twelve months.

“It continues to amaze me to see the old carriers failing to listen to their customers−or reward them for their loyalty,” said John Legere, president and CEO of T-Mobile. “That arrogance and indifference has defined the U.S. wireless industry for too long. We’re changing all that. In fact, this entire Un-carrier consumer movement is built on the simple act of listening to customers.”

Earlier this week, Sprint introduced a new offer for T-Mobile, AT&T and Verizon customers−leaving its own customers wondering about the price of loyalty. At the same time, Sprint launched a new family plan with a fixed data cap and no option for unlimited LTE data. When families exceed their cap – assuming that’s even possible on the nation’s slowest LTE network – families are hit with overages to the tune of $15 per gigabyte.

In stark contrast, T-Mobile’s Simple Choice plan comes with unlimited data, talk and text − and with no overages and no annual service contracts − on America’s fastest nationwide 4G LTE network. “When we saw how Sprint’s dissing its own customers and dropping unlimited LTE plans for families, we knew we had an opportunity to help these people out,” said Mike Sievert, Chief Marketing Officer for T-Mobile. “Only a ‘carrier’ would be arrogant enough to make an offer limited only to new prospects, while forgetting their existing customers. The Un-carrier way is to give the best offers to your loyal customers – and that’s what we’re doing again today.”

T-Mobile US Inc.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 30, 2017, The Westin Times Square
December 5-7, 2017, The Intercontinental Prague
March 20-22, 2018, Denver Marriott Tech Center
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
Eurobites: Telefónica Reckons Plastic Is Fantastic for FTTH
Paul Rainford, Assistant Editor, Europe, 11/15/2017
Juniper's New Contrail VP Hails From Google
Craig Matsumoto, Editor-in-Chief, Light Reading, 11/15/2017
AT&T's Lurie Leaps to Synchronoss as New CEO
Dan Jones, Mobile Editor, 11/17/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
The Mobile Broadband Road Ahead
By Kevin Taylor, for Huawei
All Partner Perspectives