Light Reading
Plan provides consumers with unlimited talk, text and data for $60 per month.

Sprint Unveils $60 Unlimited Plan

Light Reading
News Wire Feed
Light Reading
8/21/2014
50%
50%

OVERLAND PARK, Kan. -- It's a new day for unlimited data in the wireless industry as Sprint (NYSE: S) announces the best unlimited wireless plan available from a national carrier with the Sprint $60 Unlimited Plan. This plan provides consumers unlimited talk, text and data while on America’s Newest Network for just $60 per month, a $20 savings compared to T-Mobile's $80 per month unlimited plan. Simple, easy, affordable – the Sprint $60 Unlimited Plan is available to both new and existing Sprint customers starting tomorrow, August 22. To qualify for the plan, customers must purchase their device through Sprint Easy Pay, pay full retail price or bring their own compatible device.

Whether communicating via email or text, socializing via picture-sharing or tweeting, or navigating with GPS, consumers rely on their smartphones for all of their daily needs. Last year U.S. wireless consumers devoured 3.23 trillion MB of data, according to CTIA’s annual survey1, which equates to watching more than 153 billion five minute cat videos on YouTube, or streaming more than 53.8 billion hours of music on Spotify. Meanwhile, millions of American consumers restrict their usage, fearful of data limits with overage charges. With the Sprint $60 Unlimited Plan, consumers no longer have to worry about high bills based on how much data they are using. Enjoying daily life with the unlimited support of a smartphone has never been so easy.

“People know Sprint for Unlimited,” said Marcelo Claure, Sprint CEO. “We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan. Unlimited talk, text and data for $60 is the best unlimited postpaid plan available. And, we’ve listened to our loyal customers; we’re making the Sprint $60 Unlimited Plan available to both new and existing customers.”

Sprint Corp. (NYSE: S)

(27)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 3   >   >>
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Light Sabre
10/3/2014 | 4:26:44 PM
Re: Not quite the deal it seems for Sprint customers
@KBode: Yes, that matches what I have heard about those carriers -- but regardless, it's still a marketing/PR problem.

For starters, therefore, Sprint really needs to attack the markets in which its network is strong.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Light Sabre
10/2/2014 | 12:08:55 AM
Re: Not quite the deal it seems for Sprint customers
@briandnewby: I'm still waiting for Nextel-like "push-to-see" video cellphones.  We're already really close on the technology anyway between Enterprise 2.0 videoconferencing solutions and phone apps like Facetime.
KBode
50%
50%
KBode,
User Rank: Light Sabre
9/29/2014 | 9:51:30 AM
Re: Not quite the deal it seems for Sprint customers
"Right now, the narrative among consumers is endless kvetching about how awful AT&T and Verizon are...but why are they kvetching so?  Why are they still sticking with AT&T and Verizon, even when their contracts are up?

Because the perception is that those two megacarriers provide the best product -- despite at-times frustrating customer service.

Sprint needs to change the market-wide narrative from how awful those two guys are to how great Sprint is."

Network coverage still of course dictates this. I've tried all four and while I find AT&T and Verizon still have gaps (even in high traffic areas around NYC), T-Mobile and Sprint continue to be substantially worse. I travel and tether a lot for work so I can't have connectivity cutting out constantly...
briandnewby
50%
50%
briandnewby,
User Rank: Light Sabre
9/27/2014 | 6:31:02 PM
Re: Not quite the deal it seems for Sprint customers
That's the thing! Walkie-talkies have their place (cruise ships, for instance). The idea that push-to-talk is this proprietary technology is just nutty. Sometimes, the best way to get ahold of the facilities technician outside IS to call him.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Light Sabre
9/21/2014 | 6:49:32 PM
Re: Not quite the deal it seems for Sprint customers
@briandnewby: Indeed, I once worked for a small business where the senior execs were all about the Nextel push-to-talk.

It wasn't exactly a big building.  They probably could have saved tons of money if they had just got cheap cell phones -- and walkie-talkies from Radio Shack.
briandnewby
50%
50%
briandnewby,
User Rank: Light Sabre
9/16/2014 | 1:18:42 PM
Re: Not quite the deal it seems for Sprint customers
It's always been a device-driven marketing proposition.  I think the smartest thing (or dumbest thing) would be to go all Blackberry and have devices unique to the network.  They don't really work network to network anyway.

Nextel's push-to-talk seemed that way, but really, Nextel was superior at targeting small businesses and government offices.  That's another way--own a market segment (and it can be done without a trendy device).
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Light Sabre
9/11/2014 | 8:46:06 AM
Re: Not quite the deal it seems for Sprint customers
Not to mention that being excessively cooperative with surveillance plans helped ingratiate the megacarriers to the same government that regulates them.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Light Sabre
9/11/2014 | 8:44:20 AM
Re: Not quite the deal it seems for Sprint customers
@brian: Indeed, the two problems are 1) it's become a market of commodities, and it's hard to market YOUR brand of paper clips, and 2) it's become what Scott Adams dubs a "confusopoly" -- where consumers are so confused about the differences in a market where the product is pretty much the same that all players are guaranteed at least *some* healthy slice of the pie.

But for Sprint to overcome the two heavyweights?  They need that Godinesque "Free Prize."  They already offer unlimited data...but that's not enough.

I'm not sure what the solution is, but I think it has to be something totally unheard of.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
9/5/2014 | 1:48:42 PM
Re: Not quite the deal it seems for Sprint customers
I'd have to say.. it's not just perception that the two megacarriers provide a better product. If you look at coverage, Verizon and AT&T are objectively better. And I've heard that Tmobile's spectrum isn't as good at penetrating walls, so indoor coverage can be spotty.

Monopolies grant certain advantages... and it's hard for upstarts to actually disrupt when billions of dollars of infrastructure investment is needed to compete.

Maybe if cell tower drones were approved by the FAA, then we'd have some competition b/c it'd be cheaper to fly drones where wireless coverage was needed.... 
briandnewby
50%
50%
briandnewby,
User Rank: Light Sabre
9/4/2014 | 9:55:44 AM
Re: Not quite the deal it seems for Sprint customers
Joe, true.  And, if wireless is a commodity, then it's harder to differentiate.  Technically, they all have the same phones and the same service (wireless--not going deeper on quality, just saying any of these companies sell, say, an iPhone and voice/data).  I'm not even buying the T-Mobile's positioning is good or sustainable, but there has to be a way to position Sprint.  More so, maybe positioning to the base should be different than to prospects.  If I have Sprint, why should I stay?  It probably/might be/should be a different reason than why I would switch to Sprint.

In the end, though, if disruption is what is needed, then disrupt.  Sprint's plan is like someone clearing his throat for attention in a crowded room of loud talkers.
Page 1 / 3   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
1959 Newsreel: Make Phone Calls – From Cars!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/24/2014
Meet the Phantom Network for NFV
Ray Le Maistre, Editor-in-chief, 10/23/2014
Like Us on Facebook
Twitter Feed