1:00 PM Now it's time to walk the proverbial walk

Sarah Thomas, Director, Women in Comms

May 1, 2012

2 Min Read
RIM Talks the Talk

1:00 PM -- BlackBerry CEO Thorston Heins addressed a packed house at BlackBerry World Tuesday in Orlando, but the pressure on the new CEO was so palpable I could feel it through my computer over 1,000 miles away.

OK, I'm being dramatic. But, RIM's current market situation is pretty dramatic. The one-time smartphone leader and enterprise king has fallen from grace -- and fast. It's pinning all its hopes of recovery on BlackBerry 10, which it unveiled Tuesday.

That said, what it showed off today was pretty impressive. There was no hardware, save for a prototype -- disappointing, but not surprising -- but the keyboard, the camera, the user interface and even a few of the app demos were noteworthy.

I was, however, hoping for examples of how RIM is taking advantage of Long Term Evolution (LTE) -– how the BlackBerry 10 devices would showcase its power for the enterprise and how apps could tap into the fast data network.

Heins did promise that BlackBerry 10 would be fast and more efficient when it came to battery and data use, but didn't specifically address how they're made for the LTE network, an important consideration since they're (hypothetically) launching around the same time. I also foresee some challenges for the handset maker, which designed its UI to have apps constantly running while also promising stellar data efficiency.

That said, the BlackBerry 10 preview today was a good start, but it's only the start -- and right now it's all talk. The prototype device, the new specs and the software itself are all still in the development stages. RIM needs to make good on its promises and not waste any more time.

I'm not alone in wanting to see more action. The developers, wireless operators, enterprises and consumers are counting on it. That is, if they haven't already counted RIM out.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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