Oh hey, weren't some of you wondering how Verizon is marketing its new XLTE service to subscribers and potential customers?
Here's what I spotted tramping around 14th Street in New York City recently:
Fairly straightforward right? "Double the 4G LTE bandwidth in NYC." I suppose that all depends on whether the average user -- if there is such a thing -- understands what 4G LTE bandwidth is in the first place. Still, people understand that bigger and faster is better, right? (See More 4G Muddling: Verizon Brands AWS XLTE.)
The XLTE ad is certainly not the oddest marketing effort I saw in my wanderings downtown. Check this out:
It's meat you can drink! Or, at least, an orange-flavored "beef protein isolate."
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.