Oh hey, weren't some of you wondering how Verizon is marketing its new XLTE service to subscribers and potential customers?
Here's what I spotted tramping around 14th Street in New York City recently:
Fairly straightforward right? "Double the 4G LTE bandwidth in NYC." I suppose that all depends on whether the average user -- if there is such a thing -- understands what 4G LTE bandwidth is in the first place. Still, people understand that bigger and faster is better, right? (See More 4G Muddling: Verizon Brands AWS XLTE.)
The XLTE ad is certainly not the oddest marketing effort I saw in my wanderings downtown. Check this out:
It's meat you can drink! Or, at least, an orange-flavored "beef protein isolate."
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.
During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.
She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.