Snaps from the global launch of Huawei's rival to the iPhone 6.

April 16, 2015

10 Slides

LONDON -- Las Vegas came to London Wednesday (or that's how it seemed to me, anyway) as Huawei put on a show to launch its latest smartphone, which it is pitching up against Apple's iPhone 6.

The launch was an experience, which can be summed up in one word -- "razzmatazz.' (See Huawei P8 Launch: Cue Applause!.)

For a flavor of the launch, here are a few pics from the swanky launch location of Old Billingsgate (which, admittedly, does not sound too swanky).

Figure 1: Light the Fuse Huawei Consumer Business Group CEO Richard Yu presents some superlatives to ignite (some of) the crowd's passion. Huawei Consumer Business Group CEO Richard Yu presents some superlatives to ignite (some of) the crowd's passion.

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

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