& cplSiteName &

Huawei Boasts Smartphone Sales Growth

Light Reading
News Wire Feed
Light Reading
8/7/2014
50%
50%

SHENZHEN, China -- Huawei, a leading global information and communications technology (ICT) solutions provider, today announced the business performance of its Consumer Business Group (BG) for the first half of 2014. During this period, Huawei shipped a total of 64.21 million devices. Smartphones accounted for 34.27 million units, showing an impressive year-on-year increase of 62%. This growth also reflected the success of the launch of several flagship premium smartphones such as the Huawei Mate 2 4G and Ascend P7 which are gaining popularity amongst consumers worldwide. Huawei Consumer BG’s steady and sustainable business growth further demonstrates the success of its strategy to develop premium quality products while building brand awareness through global marketing initiatives.

In 1H 2014, Huawei introduced a strong suite of 4G LTE-enabled premium smartphones including Ascend Mate 2 4G, Ascend G6, and most recently, the highly anticipated Ascend P7. Launched on May 7, 2014, in Paris, France, and building on the success of Ascend P6, the new P7 was touted by the industry as a "selfie smartphone" as it redefines smartphone excellence with a 5-inch full high definition display, industry-leading 8MP front-facing and 13MP rear-facing cameras. In addition, wireless performance tests conducted by several major operators in Europe confirmed that the Huawei Ascend P7 tops the list of the premium smartphone brands currently in the market. Less than two months after its global launch, nearly 2 million units of the P7 were sold in 70 markets in Europe, Asia-Pacific, the Middle-East, Africa and Latin America. Meanwhile the Ascend Mate 2 4G, also launched in 1H 2014, achieved popularity in markets such as China, Europe, Southeast Asia, and North America. The impressive sales results of both the Ascend P7 and Mate 2 4G demonstrate Huawei’s success in the mid-to high-end market.

Huawei Technologies Co. Ltd.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
I'm Back for the Future of Communications
Phil Harvey, US News Editor, 4/20/2018
BDAC Blowback – Ex-Chair Arrested
Mari Silbey, Senior Editor, Cable/Video, 4/17/2018
Verizon: Lack of Interoperability, Consistency Slows Automation
Carol Wilson, Editor-at-large, 4/18/2018
AT&T Exec Dishes That He's Not So Hot on Rival-Partner Comcast
Mari Silbey, Senior Editor, Cable/Video, 4/19/2018
Facebook Hearings Were the TIP of the Data Iceberg
Dan Jones, Mobile Editor, 4/20/2018
Animals with Phones
I Heard There Was a Dresscode... Click Here
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed