& cplSiteName &

EE to Trial 4G Broadcast in Scotland

Ray Le Maistre
7/18/2014
50%
50%

UK mobile operator EE is the latest 4G service provider to put eMBMS mobile video broadcast capabilities to the test, working with a number of partners to show off the service in Glasgow while the Commonwealth Games are taking place in the Scottish city. (See Huawei Helps Out in BBC, EE 4G Broadcast Trial.)

The trial, which will be displayed at the Commonwealth Games Showcase in the Glasgow Science Centre during the Games (which run from July 23 to August 3), involves sports content being delivered by the British Broadcasting Corp. (BBC) over EE 's 2.6GHz spectrum via Huawei Technologies Co. Ltd. infrastructure to devices powered by Qualcomm Inc. (Nasdaq: QCOM) chips.

Such trials, using the eMBMS (evolved Multimedia Broadcast Multicast Services) specs included in the 3GPP LTE standard, are important to mobile operators to determine whether live, high-quality streaming video can be delivered using broadcast capabilities to multiple users simultaneously over 4G instead of using unicast streams, which use up much more spectrum capacity and overload the network when multiple users are in the same mobile cell. (See eMBMS: Revolutionary Technology or Alphabet Soup?)

Here's what the partners will be doing to show off the 4G broadcast:

    The live content for the trial is in MPEG-DASH format provided by the BBC's R&D team, sent over an IP link to a Huawei server situated within the EE test labs. The content is then encapsulated within multicast and sent to basestations (eNodeBs), one of which is situated within the showcase at the Glasgow Science Centre, where it is transmitted on 2.6GHz spectrum. An application written by BBC R&D, enabled by Qualcomm Technologies' LTE Broadcast solution -- comprising LTE Broadcast middleware and a Snapdragon 800 processor with an integrated Qualcomm Gobi modem -- is then used to display and navigate the live streams on handsets. This can be connected to the BBC's iPlayer content application to enable the integration of unicast on-demand content with live broadcast streams.

EE is very keen on eMBMS as an enabling technology for the delivery of sports content in particular. At a recent joint EE/Qualcomm briefing in London, Matt Stagg, a principal strategist at the mobile operator, noted that 4G Broadcast and live sport were "a winning team," and one that EE is prepared for. "We have basically built a video distribution network" that does other things too, he said, referring to EE's LTE infrastructure: 3G, by comparison, is a "communications network."

But he also noted that there have been many mobile broadcast video efforts previously, none of which had come to anything. But the big plus point about eMBMS is that "it's dynamic," said Stagg. "Before, content was being broadcast even if no one was watching it, but the dynamic switching capabilities in eMBMS eliminate the 'broadcast to no-one' problem."

In addition, because eMBMS uses less spectrum to broadcast video within a cell than is used by two 4G users streaming unicast video, the deployment of eMBMS can deliver significant cost savings related to spectrum, backhaul, core network requirements, and peering.

Of the other operators that have trialed eMBMS, Stagg called out Telstra Corp. Ltd. (ASX: TLS; NZK: TLS) and Orange (NYSE: FTE) as the two that have "set the benchmark."

"eMBMS is a valuable, long-term technology," he told journalists at the briefing, but it needs greater support from across the industry, something that can be achieved through the Mobile Video Alliance.

In the meantime, EE has plans to undertake various tests and trials of eMBMS in the coming year or so and look to launch 4G Broadcast as a commercial service in 2016 at the earliest.

For more on eMBMS, see:

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
7/21/2014 | 4:42:44 AM
If the tech works OK, will there be a business case to match?
IN terms of tech capabilities, this looks like the one that will fionally bring mobile video broadcast to market... BUT while it offers great efficiencies and capabilities, is there a decent enough ROI story?

Word on the street is that even some of the trisla have been quite expensive for the operators.... 
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 14, 1:00PM EDT
What Is Agile?
Kent J. McDonald, Product Owner, Agile Alliance
UPCOMING COURSE SCHEDULE
Friday, September 16, 1:00PM EDT
How to Implement Agile
Alan Bateman, Director, Agile Transformation
Wednesday, September 21, 1:00PM EDT
What Is DevOps?
Colin Kincaid, CTO, Service Provider, Cisco
Friday, September 23, 1:00PM EDT
How to Implement DevOps
,
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Between the CEOs
CEO Chat: UXP's Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Women in Comms Introduction Videos
Fujitsu Sales Leader Shares Lessons Learned

7|27|16   |   5:12   |   (1) comment


As Fujitsu's only female sales leader, Annie Bogue knows the importance of asking for what you want, being flexible (she's been relocated five times), keeping a meticulous calendar, 'leaning in,' working harder than everyone else around you, being aware and more.
Telecom Innovators Video Showcase
VeEX Test & Measurement Solutions

7|25|16   |   08:57   |   (0) comments


Cyrille Morelle, president and CEO of VeEX Inc., talks test and measurement with Light Reading's Steve Saunders at BCE 2016. This includes innovative products such as VeSion Cloud-Based platform for network monitoring; MTTplus Modular Test platform for Access, Business, Carrier Ethernet, Transport and Core services; and OPX-BOX+ for Fiber Optics.
LRTV Custom TV
VeEX: Live From BCE 2016

7|25|16   |   03:20   |   (0) comments


VeEX's Senior Director of Business Development, Perry Romano, explains how VeEX provides tools to help install, maintain, monitor and manage network infrastructure efficiently and effectively. The portfolio of products on display include the RXT-6000, MTTplus and TX300s.
LRTV Custom TV
Real-Time Telemetry & Analytics for Intelligent SDN Orchestration

7|25|16   |   03:09   |   (0) comments


Packet Design CEO Scott Sherwood discusses how real-time network telemetry and analytics are enabling a new breed of SDN orchestration applications.
From the Founder
The Russo Report: Driving Disruption

7|25|16   |   07:44   |   (2) comments


In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (2) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Google Fiber Can't Be Called a Failure
Carol Wilson, Editor-at-large, 8/26/2016
FirstNet: A Billion-Dollar Boondoggle?
Dan Jones, Mobile Editor, 8/26/2016
WiCipedia: Should Men Be Included? & Olympians Face Discrimination
Eryn Leavens, Special Features & Copy Editor, 8/26/2016
How the Padres Hit an IoT Home Run
Mitch Wagner, West Coast Bureau Chief, Light Reading, 8/25/2016
Google Fiber Downsizing Not Confirmed
Mari Silbey, Senior Editor, Cable/Video, 8/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Bridging the tech skills gap is a major challenge for service providers and suppliers alike today – and the challenge is two-fold when it comes to increasing the number of women in the comms space. Level 3 Communications has made it a priority to overcome both challenges by implementing several unique programs focused on building the right candidates from within – in addition to filling the funnel by supporting STEM and other education programs. During this radio show, you’ll learn about these programs from Mary Beth McGrath, SVP of Global Talent Management at Level 3, and the best ways to bridge your own skills gap so that you are motivated and equipped for change. Plus you’ll have the chance to ask Mary Beth your questions live on the air.