& cplSiteName &

EE to Trial 4G Broadcast in Scotland

Ray Le Maistre
7/18/2014
50%
50%

UK mobile operator EE is the latest 4G service provider to put eMBMS mobile video broadcast capabilities to the test, working with a number of partners to show off the service in Glasgow while the Commonwealth Games are taking place in the Scottish city. (See Huawei Helps Out in BBC, EE 4G Broadcast Trial.)

The trial, which will be displayed at the Commonwealth Games Showcase in the Glasgow Science Centre during the Games (which run from July 23 to August 3), involves sports content being delivered by the British Broadcasting Corp. (BBC) over EE 's 2.6GHz spectrum via Huawei Technologies Co. Ltd. infrastructure to devices powered by Qualcomm Inc. (Nasdaq: QCOM) chips.

Such trials, using the eMBMS (evolved Multimedia Broadcast Multicast Services) specs included in the 3GPP LTE standard, are important to mobile operators to determine whether live, high-quality streaming video can be delivered using broadcast capabilities to multiple users simultaneously over 4G instead of using unicast streams, which use up much more spectrum capacity and overload the network when multiple users are in the same mobile cell. (See eMBMS: Revolutionary Technology or Alphabet Soup?)

Here's what the partners will be doing to show off the 4G broadcast:

    The live content for the trial is in MPEG-DASH format provided by the BBC's R&D team, sent over an IP link to a Huawei server situated within the EE test labs. The content is then encapsulated within multicast and sent to basestations (eNodeBs), one of which is situated within the showcase at the Glasgow Science Centre, where it is transmitted on 2.6GHz spectrum. An application written by BBC R&D, enabled by Qualcomm Technologies' LTE Broadcast solution -- comprising LTE Broadcast middleware and a Snapdragon 800 processor with an integrated Qualcomm Gobi modem -- is then used to display and navigate the live streams on handsets. This can be connected to the BBC's iPlayer content application to enable the integration of unicast on-demand content with live broadcast streams.

EE is very keen on eMBMS as an enabling technology for the delivery of sports content in particular. At a recent joint EE/Qualcomm briefing in London, Matt Stagg, a principal strategist at the mobile operator, noted that 4G Broadcast and live sport were "a winning team," and one that EE is prepared for. "We have basically built a video distribution network" that does other things too, he said, referring to EE's LTE infrastructure: 3G, by comparison, is a "communications network."

But he also noted that there have been many mobile broadcast video efforts previously, none of which had come to anything. But the big plus point about eMBMS is that "it's dynamic," said Stagg. "Before, content was being broadcast even if no one was watching it, but the dynamic switching capabilities in eMBMS eliminate the 'broadcast to no-one' problem."

In addition, because eMBMS uses less spectrum to broadcast video within a cell than is used by two 4G users streaming unicast video, the deployment of eMBMS can deliver significant cost savings related to spectrum, backhaul, core network requirements, and peering.

Of the other operators that have trialed eMBMS, Stagg called out Telstra Corp. Ltd. (ASX: TLS; NZK: TLS) and Orange (NYSE: FTE) as the two that have "set the benchmark."

"eMBMS is a valuable, long-term technology," he told journalists at the briefing, but it needs greater support from across the industry, something that can be achieved through the Mobile Video Alliance.

In the meantime, EE has plans to undertake various tests and trials of eMBMS in the coming year or so and look to launch 4G Broadcast as a commercial service in 2016 at the earliest.

For more on eMBMS, see:

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
7/21/2014 | 4:42:44 AM
If the tech works OK, will there be a business case to match?
IN terms of tech capabilities, this looks like the one that will fionally bring mobile video broadcast to market... BUT while it offers great efficiencies and capabilities, is there a decent enough ROI story?

Word on the street is that even some of the trisla have been quite expensive for the operators.... 
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Women in Comms Introduction Videos
Verizon VP Talks Network, Career Planning

7|12|17   |   4:49   |   (0) comments


Heidi Hemmer, vice president of Technology, Strategy & Planning at Verizon, shares how bold bets and the future of tech define her career.
Telecom Innovators Video Showcase
Masergy's NFV Journey

7|11|17   |     |   (0) comments


Ray Watson, vice president of global technology at Masergy, discusses the advantages and challenges in entering the still-maturing NFV market for the past three years.
Telecom Innovators Video Showcase
Mavenir on RCS Cloud Platform & Multi-ID

7|10|17   |     |   (0) comments


Guillaume Le Mener, head of marketing and corporate development at Mavenir, discussed RCS and the recent launch of Multi-ID, which supports T-Mobile's DIGITS, the revolutionary new technology that breaks down the limitation of one number per phone and one phone per number.
LRTV Custom TV
ADTRAN Executive Outlines Trends in Next-Generation 10-Gigabit Cable Networks

7|10|17   |     |   (0) comments


Hossam Salib, VP of Cable and Wireless Strategy at ADTRAN, outlines key trends as MSOs begin to deploy next-generation Gigabit and 10-Gigabit cable networks. In the interview, Hossam outlines the advantages of a Fiber Deep architecture, FTTH options including EPON and RFoG, and the importance of SDN and NFV in building next-generation high-bandwidth cable networks.
LRTV Interviews
Global Capacity: Bandwidth Demand Driving Ethernet Growth

7|6|17   |   6:37   |   (0) comments


At Light Reading's Big Communications Event in Austin, Texas, Global Capacity's VP of Marketing Mary Stanhope talks about how the demand for bandwidth is changing the way service providers deliver broadband services.
LRTV Interviews
Colt's Services Chief on Digital Delivery

7|5|17   |   16:12   |   (0) comments


Rogier Bronsgeest, the chief customer experience officer (chief CEO!) at Colt, discusses the way in which the service provider interacts with its customers these days and his aggressive net promoter score (NPS) targets.
Women in Comms Introduction Videos
BT VP: Women Should Fill Security Talent Gap

7|5|17   |   6:00   |   (2) comments


By 2020 there will be six security jobs for every qualified worker, and Kate Kuehn, vice president of Security for BT in the Americas, says BT wants to encourage women to fill the shortage in jobs.
LRTV Interviews
Colt Sales Exec on Services Trends

7|4|17   |   12:59   |   (0) comments


Colt's sales director for enterprise, James Kershaw, sheds some light on the services currently in demand and how network upgrades are influencing customer demand.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Mobile to Power Online Video Consumption – Zenith
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 7/19/2017
Can Mushroom Sprout in Crowded SD-WAN Field?
Carol Wilson, Editor-at-large, 7/18/2017
AI Will Be Ubiquitous in 2020 but Overhyped in 2017 – Gartner
Sarah Thomas, Director, Women in Comms, 7/18/2017
Facing the Facebook Video Threat
Gary Miles, Chief Marketing Officer, Amdocs, 7/17/2017
Comcast Accelerates Into 15 IoT Markets
Mari Silbey, Senior Editor, Cable/Video, 7/18/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Fuzzy Quick Fix Click Here
If you can't access it, is it really broken?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.