& cplSiteName &

EE to Trial 4G Broadcast in Scotland

Ray Le Maistre
7/18/2014
50%
50%

UK mobile operator EE is the latest 4G service provider to put eMBMS mobile video broadcast capabilities to the test, working with a number of partners to show off the service in Glasgow while the Commonwealth Games are taking place in the Scottish city. (See Huawei Helps Out in BBC, EE 4G Broadcast Trial.)

The trial, which will be displayed at the Commonwealth Games Showcase in the Glasgow Science Centre during the Games (which run from July 23 to August 3), involves sports content being delivered by the British Broadcasting Corp. (BBC) over EE 's 2.6GHz spectrum via Huawei Technologies Co. Ltd. infrastructure to devices powered by Qualcomm Inc. (Nasdaq: QCOM) chips.

Such trials, using the eMBMS (evolved Multimedia Broadcast Multicast Services) specs included in the 3GPP LTE standard, are important to mobile operators to determine whether live, high-quality streaming video can be delivered using broadcast capabilities to multiple users simultaneously over 4G instead of using unicast streams, which use up much more spectrum capacity and overload the network when multiple users are in the same mobile cell. (See eMBMS: Revolutionary Technology or Alphabet Soup?)

Here's what the partners will be doing to show off the 4G broadcast:

    The live content for the trial is in MPEG-DASH format provided by the BBC's R&D team, sent over an IP link to a Huawei server situated within the EE test labs. The content is then encapsulated within multicast and sent to basestations (eNodeBs), one of which is situated within the showcase at the Glasgow Science Centre, where it is transmitted on 2.6GHz spectrum. An application written by BBC R&D, enabled by Qualcomm Technologies' LTE Broadcast solution -- comprising LTE Broadcast middleware and a Snapdragon 800 processor with an integrated Qualcomm Gobi modem -- is then used to display and navigate the live streams on handsets. This can be connected to the BBC's iPlayer content application to enable the integration of unicast on-demand content with live broadcast streams.

EE is very keen on eMBMS as an enabling technology for the delivery of sports content in particular. At a recent joint EE/Qualcomm briefing in London, Matt Stagg, a principal strategist at the mobile operator, noted that 4G Broadcast and live sport were "a winning team," and one that EE is prepared for. "We have basically built a video distribution network" that does other things too, he said, referring to EE's LTE infrastructure: 3G, by comparison, is a "communications network."

But he also noted that there have been many mobile broadcast video efforts previously, none of which had come to anything. But the big plus point about eMBMS is that "it's dynamic," said Stagg. "Before, content was being broadcast even if no one was watching it, but the dynamic switching capabilities in eMBMS eliminate the 'broadcast to no-one' problem."

In addition, because eMBMS uses less spectrum to broadcast video within a cell than is used by two 4G users streaming unicast video, the deployment of eMBMS can deliver significant cost savings related to spectrum, backhaul, core network requirements, and peering.

Of the other operators that have trialed eMBMS, Stagg called out Telstra Corp. Ltd. (ASX: TLS; NZK: TLS) and Orange (NYSE: FTE) as the two that have "set the benchmark."

"eMBMS is a valuable, long-term technology," he told journalists at the briefing, but it needs greater support from across the industry, something that can be achieved through the Mobile Video Alliance.

In the meantime, EE has plans to undertake various tests and trials of eMBMS in the coming year or so and look to launch 4G Broadcast as a commercial service in 2016 at the earliest.

For more on eMBMS, see:

ó Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
7/21/2014 | 4:42:44 AM
If the tech works OK, will there be a business case to match?
IN terms of tech capabilities, this looks like the one that will fionally bring mobile video broadcast to market... BUT while it offers great efficiencies and capabilities, is there a decent enough ROI story?

Word on the street is that even some of the trisla have been quite expensive for the operators.... 
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
ETSI's CTO Talks NFV, 5G & NGP

12|5|16   |   09:45   |   (0) comments


Adrian Scrase, CTO at standards body ETSI, talks about the various initiatives and specifications developments related to NFV, 5G and NGP (next-generation protocols) that will underpin next-gen networks.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (1) comment


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
ITU: The Broadband Is Our Future

11|29|16   |     |   (0) comments


At Ultra-broadband Forum, Houlin Zhao, Secretary General of ITU, discussed how important it is for countries, companies and everybody to be working together to help to build the broadband and digital economies (UBBF2016).
LRTV Custom TV
Tackling 5G in Dallas

11|28|16   |     |   (0) comments


Here are our highlights of the 5G North America show in Dallas, Texas with Light Reading's Dan Jones.
LRTV Interviews
Cox Prepping for Virtualization Trials

11|14|16   |     |   (0) comments


In this video interview, Cox's Jeff Finkelstein discusses MSO's plans to test managed business services in early 2017 and tackle Distributed Access Architectures.
LRTV Custom TV
Drivers & Potential of NGP

11|11|16   |     |   (0) comments


ETSI has created an Industry Specification Group to work on Next Generation Protocols (NGP ISG), looking at evolving communications and networking protocols to provide the scale, security, mobility and ease of deployment required for the connected society of the 21st century. The NGP ISG will identify the requirements for next generation protocols and network ...
LRTV Custom TV
Huawei IP 2020 for Future Networks

11|11|16   |     |   (0) comments


Future Networks should satisfy many requirements such as high throughput, extremely low latency, flexible mobility, intrinsic security, networking automation, and so forth. The Chief Architect of Huawei Future Networks addresses a holistic solution, i.e., IP 2020, to achieve these requirements for various future life scenarios (e.g., autonomous driving, tactile ...
LRTV Custom TV
Digital Object Architecture

11|11|16   |     |   (0) comments


Digital Object Architecture provides a basic information infrastructure that can facilitate interoperability between or among different systems, processes, and other information resources, including different identity management systems. Digital objects are networked objects that are named by digital object identifiers and instantiated by an infrastructure service ...
Upcoming Live Events
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cable Nodes Becoming a Choke Point
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 12/5/2016
Apple Seeds 5G? Seeks 'Multi-Gigabit' Chip Designer
Dan Jones, Mobile Editor, 11/30/2016
Altice Plans FTTH for Entire US Footprint
Iain Morris, News Editor, 11/30/2016
Altice FTTH Bill Could Hit Almost $9.6B in US
Iain Morris, News Editor, 12/1/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.