Light Reading
In partnership with the BBC, Qualcomm and Huawei, UK mobile operator will trial eMBMS 4G broadcast services during the upcoming Commonwealth Games in Glasgow.

EE to Trial 4G Broadcast in Scotland

Ray Le Maistre
7/18/2014
50%
50%

UK mobile operator EE is the latest 4G service provider to put eMBMS mobile video broadcast capabilities to the test, working with a number of partners to show off the service in Glasgow while the Commonwealth Games are taking place in the Scottish city. (See Huawei Helps Out in BBC, EE 4G Broadcast Trial.)

The trial, which will be displayed at the Commonwealth Games Showcase in the Glasgow Science Centre during the Games (which run from July 23 to August 3), involves sports content being delivered by the British Broadcasting Corp. (BBC) over EE 's 2.6GHz spectrum via Huawei Technologies Co. Ltd. infrastructure to devices powered by Qualcomm Inc. (Nasdaq: QCOM) chips.

Such trials, using the eMBMS (evolved Multimedia Broadcast Multicast Services) specs included in the 3GPP LTE standard, are important to mobile operators to determine whether live, high-quality streaming video can be delivered using broadcast capabilities to multiple users simultaneously over 4G instead of using unicast streams, which use up much more spectrum capacity and overload the network when multiple users are in the same mobile cell. (See eMBMS: Revolutionary Technology or Alphabet Soup?)

Here's what the partners will be doing to show off the 4G broadcast:

    The live content for the trial is in MPEG-DASH format provided by the BBC's R&D team, sent over an IP link to a Huawei server situated within the EE test labs. The content is then encapsulated within multicast and sent to basestations (eNodeBs), one of which is situated within the showcase at the Glasgow Science Centre, where it is transmitted on 2.6GHz spectrum. An application written by BBC R&D, enabled by Qualcomm Technologies' LTE Broadcast solution -- comprising LTE Broadcast middleware and a Snapdragon 800 processor with an integrated Qualcomm Gobi modem -- is then used to display and navigate the live streams on handsets. This can be connected to the BBC's iPlayer content application to enable the integration of unicast on-demand content with live broadcast streams.

EE is very keen on eMBMS as an enabling technology for the delivery of sports content in particular. At a recent joint EE/Qualcomm briefing in London, Matt Stagg, a principal strategist at the mobile operator, noted that 4G Broadcast and live sport were "a winning team," and one that EE is prepared for. "We have basically built a video distribution network" that does other things too, he said, referring to EE's LTE infrastructure: 3G, by comparison, is a "communications network."

But he also noted that there have been many mobile broadcast video efforts previously, none of which had come to anything. But the big plus point about eMBMS is that "it's dynamic," said Stagg. "Before, content was being broadcast even if no one was watching it, but the dynamic switching capabilities in eMBMS eliminate the 'broadcast to no-one' problem."

In addition, because eMBMS uses less spectrum to broadcast video within a cell than is used by two 4G users streaming unicast video, the deployment of eMBMS can deliver significant cost savings related to spectrum, backhaul, core network requirements, and peering.

Of the other operators that have trialed eMBMS, Stagg called out Telstra Corp. Ltd. (ASX: TLS; NZK: TLS) and Orange (NYSE: FTE) as the two that have "set the benchmark."

"eMBMS is a valuable, long-term technology," he told journalists at the briefing, but it needs greater support from across the industry, something that can be achieved through the Mobile Video Alliance.

In the meantime, EE has plans to undertake various tests and trials of eMBMS in the coming year or so and look to launch 4G Broadcast as a commercial service in 2016 at the earliest.

For more on eMBMS, see:

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
7/21/2014 | 4:42:44 AM
If the tech works OK, will there be a business case to match?
IN terms of tech capabilities, this looks like the one that will fionally bring mobile video broadcast to market... BUT while it offers great efficiencies and capabilities, is there a decent enough ROI story?

Word on the street is that even some of the trisla have been quite expensive for the operators.... 
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
Interview With Rick Talbot, Principal Analyst, Current Analysis

10|31|14   |   2:12   |   (0) comments


At the NFV Open Cloud Forum 2014, Rick Talbot shared his positive feedback about the holistic and open approach that Huawei adopts for SDN and NFV. He also found the open sharing at the event valuable as it features different perspectives from Huawei experts, telecom operators, industry analysts as well as security experts.
LRTV Huawei Video Resource Center
Interview With David Snow, Principal Analyst, Current Analysis

10|31|14   |   2:24   |   (0) comments


David Snow talked about his understanding of Huawei and its SoftCOM strategy at the NFV Open Cloud Forum 2014, saying that Huawei's wide approach combining IT and CT expertise, introducing big data and analytics into solutions and contributing to the OpenStack community particularly resonate with him and make the company stand out in the industry.
LRTV Huawei Video Resource Center
Interview With Roz Roseboro, Senior Analyst, Heavy Reading

10|31|14   |   3:13   |   (0) comments


Roz Roseboro commented on Huawei's data center capabilities and NFV solutions at the NFV Open Cloud Forum 2014, saying that in addition to covering all three key domains of compute, storage and networking, the company also emphasizes the importance of management capabilities and professional services, which are essential in making NFV a reality.
LRTV Huawei Video Resource Center
Interview With Michael Howard, Co-founder & Principal Analyst, Infonetics Research

10|31|14   |   5:25   |   (0) comments


Michael Howard talked about SDN, NFV, and OpenStack adoption at Huawei's NFV Open Cloud Forum 2014. Particularly, he pointed out that Virtual Enterprise CPE is the top NFV use case that operators plan to invest in over 2014 and 2015 to deliver new enterprise services through virtualized functions.
LRTV Huawei Video Resource Center
Interview With Jerry Caron, Senior Vice President, Current Analysis

10|31|14   |   3:11   |   (0) comments


At Huawei's NFV Open Cloud Forum 2014, Jerry Caron from Current Analysis said that orchestration and management are key to realizing SDN and NFV for global carriers, and the approach that Huawei is taking, with its FusionSphere Cloud OS at the core, is in the right direction to address the challenges.
LRTV Documentaries
Broadband Battles

10|31|14   |   01:39   |   (0) comments


This year's Broadband World Forum featured a number of show floor battles focused on access gear, components and coffee.
Jonestown
Mobile Backhaul: Going to the Dark Side?

10|30|14   |   2:26   |   (1) comment


Heavy Reading's Patrick Donegan shares his view on a dark trend that bubbled up at Light Reading's annual backhaul conference in NYC.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With CEO of SwitchCom

10|30|14   |   4:13   |   (0) comments


SwitchCom, an IT company based in Angola, recommends a variety of Huawei solutions and hardware to their customers in the energy industry.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Ethiopia's Ministry of Water Irrigation & Energy

10|30|14   |   4:08   |   (0) comments


Gosaye Mengistie of Ethiopia's Ministry of Water Irrigation & Energy discusses the collaboration with Huawei in that country.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Dongfang Electronics Corporation

10|30|14   |   5:46   |   (0) comments


Dongfang Electronics Corporation, headquartered in Chengdu, China, is one of China's largest manufacturers of power generators and contractors of power station projects.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Zimbabwe's Customers

10|30|14   |   3:31   |   (0) comments


Representatives of Zimbabwe's Ministry of Power and Development discuss the energy needs of their country as well as new areas of improvement due to enhanced ICT capabilities.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Colbún Chile

10|30|14   |   4:29   |   (0) comments


In Chile, an aging energy infrastructure was in dire need of a modern update. Claudio Valenzuela of Colbún discusses how Huawei's ICT solutions continue to provide crucial information to improve the grid and how an in-country engineer is a cricial asset.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
Wheeler Gets Down With OTT
Mari Silbey, Independent Technology Editor, 10/29/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Like Us on Facebook
Twitter Feed