Avail-TVN has added the ability to insert mid-roll ads dynamically in video-on-demand (VoD) streams after integrating Content Information Service and Placement Opportunity Information Service (POIS) interfaces with a range of ad-decision systems. Avail-TVN, which caters to Tier 2/3 operators, says the new system is based on Society of Cable Telecommunications Engineers (SCTE) digital insertion standards (SCTE-130) and CableLabs specifications.
Cox offered some additional details that aren't as clearly spelled out in the FCC notices.
- US Cellular deal is for four 700MHz spectrum (A block) licenses, with 12MHz per license covering about 4 milion POPs in Cox cable service areas such as Topeka and Wichita, Kansas; Omaha, Neb.; and Tulsa, Okla.
- AT&T deal is for eight 700MHz spectrum (B block) license, with 12MHz per license covering 1.9 million POPs in Cox cable services areas including Northwest Arkansas; Gainesville and Ocala, Fla.; Lafayette, La.; and Hampton Roads and Roanoke, Va.
Cox isn't commenting on the financial terms of the ATT and US Cellular agreements, but, pending FCC approval, expects the deals to close this year.
Also, Cox still has some 700MHz spectrum licenses that aren't tied to the AT&T and US Cellular agreements. The MSO still has some licenses covering Arizona; Gulf Coast (Fla.); Las Vegas; Middle Georgia; San Diego; and Baton Rouge and New Orleans, La. JB
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