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AT&T Reduces Its Family Plan Pricing

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Light Reading
2/3/2014
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DALLAS -- Get ready to take advantage of AT&T’s (NYSE:T) best-ever prices for people wanting a family-size bucket of data and unlimited talk and text on the nation’s most reliable 4G LTE network. As an example, a family of four can now get unlimited talk and text, and 10GB of data – enough for the whole family to share – for $160 a month. These best-ever prices on AT&T’s best-in-class network are available beginning today to any AT&T customer, including small businesses with up to 10 lines, and customers of Verizon, Sprint, T-Mobile and other wireless carriers who switch to AT&T. Here’s how it works

Table 1:

No. of smartphones Monthly service cost What you get
2 $130 Family-size 10GB of data plus unlimited talk & text
3 $145
4 $160
5 $175

Customers new to AT&T can get these best-ever prices on AT&T’s award-winning network when they sign up for a 10GB or larger bucket of data and purchase a phone with AT&T NextSM(no annual service contract and get a new device every year for $0 down) or bring their own device or purchase a phone at full retail price.

Here’s an example: Today, Verizon charges $260 monthly for a comparable plan that’s now $160 from AT&T. A family with four smartphones with unlimited talk and text, and a shared 10GB bucket of data, could switch to AT&T from Verizon and save $100 a month. In addition to the big monthly savings, the family in this example would get a $400 bill credit for the four smartphone lines of service added.

Current AT&T customers can save big with these new plans, too, when they choose a 10GB or larger bucket of data. For example, a family or small business with four smartphones could move to this new plan and save between $40 and $100 per month, depending on their current plan.

“These new plans give customers what they want – our best-ever prices on a best-in-class network,” said David Christopher, chief marketing officer, AT&T Mobility. “We’re making it easy for families who want it all – great service, great value and big bucket of data to share.” Also, for a limited time only, all new and existing AT&T customers will receive a $100 bill credit for each new line of service added – whether a smartphone, tablet, feature phone, mobile hotspot or AT&T Wireless Home Phone.

AT&T Inc. (NYSE: T)

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