Light Reading
The French mobile market just got a lot more interesting now that Iliad has launched its low-cost services

Iliad Disrupts the French Mobile Scene

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
1/10/2012
50%
50%

France officially gained its fourth mobile network operator Tuesday when Iliad (Euronext: ILD), best known for disrupting the country's fixed-line triple-play market, launched its Free Mobile service.

And, true to form, Iliad (better known for its Free brand) kicked off its new service with aggressive pricing designed to undercut France's three existing mobile operators -- Orange France , SFR and Bouygues Telecom .

From today, Iliad offers a monthly mobile plan for €19.99 (US$25) per month without a contract that includes unlimited calls, texts, MMS and Internet usage via Wi-Fi or 3G with a cap of 3GB. The operator claims the price is more than two-and-a-half times cheaper than rival offers.

In addition, Iliad unveiled an entry-level price plan for €2 ($2.50) per month with no contract that includes 60 minutes of calls and 60 SMS messages per month, which the operator says is four times less expensive than rival offers.

For existing Iliad fixed-line customers that already have its Freebox home gateway, the unlimited mobile plan will be offered for €15.99 ($20) per month and the entry-level plan will be available for free.

Iliad crowned its mobile service launch with news that it will offer Apple's iPhone 4S from Jan. 27. The 16GB version of the device will cost €1 ($1.20) for the first month and €19.99 ($25) per month for a 36-month period, while the 8GB device will cost €1 ($1.20) for the first month and €15.99 ($20) per month for three years. The operators will start taking iPhone 4S orders on Jan. 20.

Why this matters
With Iliad's Free on the French mobile scene, life just got more difficult for Orange, SFR and Bouygues.

For Iliad, which has always been France's upstart service disruptor, today's launch means it can finally add its own mobile services to its broadband and IPTV offerings.

And there is likely more service innovation to come from Iliad. For example, it is understood that the operator is planning to integrate femtocells into its Freebox home gateway and offer the indoor mini mobile base stations for free.

For more
Here's Iliad's mobile odyssey:



— Michelle Donegan, European Editor, Light Reading Mobile

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Anne Morris
50%
50%
Anne Morris,
User Rank: Light Beer
12/5/2012 | 5:46:09 PM
re: Iliad Disrupts the French Mobile Scene


Yes, bring it on. As an Orange France user I'm interested to see what will be on offer when my contract comes up for renewal later this year. More data would be useful - and a multi-SIM plan! I'm not buying a tablet until I can share a (generous) data allowance between two devices, and the tethering service is currently way too expensive...


Let battle commence...

Michelle Donegan
50%
50%
Michelle Donegan,
User Rank: Light Beer
12/5/2012 | 5:46:09 PM
re: Iliad Disrupts the French Mobile Scene


If any market needs a price disruptor it's France. 


Free webcast its press conference in French this morning (naturellement) but there's some English translation from Joss Gillet, senior analyst at the GSMA's Wireless Intelligence unit, over on twitter (@Jossgillet).


Here's some extra detail: France is the most expensive mobile market in Europe for contract tariffs. And the average data cap there is 500MB. 


So Free's 3GB data cap appears to be something special for the market. And Free's low prices could really appeal to French consumers now (or rather, when their existing contracts run out)

Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
From 4G to 5G: Alcatel-Lucent's Dave Geary

11|25|14   |   09:09   |   (1) comment


Dave Geary, President of Wireless at Alcatel-Lucent, talks about the evolution of the 4G market, small cells, partnerships, 5G and the IoT.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
LRTV Huawei Video Resource Center
Amsterdam ArenA as an Agile Campus

11|24|14   |   3:31   |   (0) comments


The Amsterdam ArenA, home of the Ajax soccer team, can be a crowded space. ArenA has partnered with Huawei to work on bringing ample bandwidth to 53,000 people at the same time.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Net Neutrality Even Mark Cuban Could Love
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/26/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
Why 5G Is a Different Beast
Robert Clark, 11/26/2014
New Juniper CEO Can Be Thankful for $14.5M
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/25/2014
Like Us on Facebook
Twitter Feed