& cplSiteName &

Iliad Disrupts the French Mobile Scene

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan

France officially gained its fourth mobile network operator Tuesday when Iliad (Euronext: ILD), best known for disrupting the country's fixed-line triple-play market, launched its Free Mobile service.

And, true to form, Iliad (better known for its Free brand) kicked off its new service with aggressive pricing designed to undercut France's three existing mobile operators -- Orange France , SFR and Bouygues Telecom .

From today, Iliad offers a monthly mobile plan for €19.99 (US$25) per month without a contract that includes unlimited calls, texts, MMS and Internet usage via Wi-Fi or 3G with a cap of 3GB. The operator claims the price is more than two-and-a-half times cheaper than rival offers.

In addition, Iliad unveiled an entry-level price plan for €2 ($2.50) per month with no contract that includes 60 minutes of calls and 60 SMS messages per month, which the operator says is four times less expensive than rival offers.

For existing Iliad fixed-line customers that already have its Freebox home gateway, the unlimited mobile plan will be offered for €15.99 ($20) per month and the entry-level plan will be available for free.

Iliad crowned its mobile service launch with news that it will offer Apple's iPhone 4S from Jan. 27. The 16GB version of the device will cost €1 ($1.20) for the first month and €19.99 ($25) per month for a 36-month period, while the 8GB device will cost €1 ($1.20) for the first month and €15.99 ($20) per month for three years. The operators will start taking iPhone 4S orders on Jan. 20.

Why this matters
With Iliad's Free on the French mobile scene, life just got more difficult for Orange, SFR and Bouygues.

For Iliad, which has always been France's upstart service disruptor, today's launch means it can finally add its own mobile services to its broadband and IPTV offerings.

And there is likely more service innovation to come from Iliad. For example, it is understood that the operator is planning to integrate femtocells into its Freebox home gateway and offer the indoor mini mobile base stations for free.

For more
Here's Iliad's mobile odyssey:

— Michelle Donegan, European Editor, Light Reading Mobile

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Anne Morris
Anne Morris,
User Rank: Light Beer
12/5/2012 | 5:46:09 PM
re: Iliad Disrupts the French Mobile Scene

Yes, bring it on. As an Orange France user I'm interested to see what will be on offer when my contract comes up for renewal later this year. More data would be useful - and a multi-SIM plan! I'm not buying a tablet until I can share a (generous) data allowance between two devices, and the tethering service is currently way too expensive...

Let battle commence...

Michelle Donegan
Michelle Donegan,
User Rank: Light Beer
12/5/2012 | 5:46:09 PM
re: Iliad Disrupts the French Mobile Scene

If any market needs a price disruptor it's France. 

Free webcast its press conference in French this morning (naturellement) but there's some English translation from Joss Gillet, senior analyst at the GSMA's Wireless Intelligence unit, over on twitter (@Jossgillet).

Here's some extra detail: France is the most expensive mobile market in Europe for contract tariffs. And the average data cap there is 500MB. 

So Free's 3GB data cap appears to be something special for the market. And Free's low prices could really appeal to French consumers now (or rather, when their existing contracts run out)

Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
Friday, October 21, 1:00PM EDT
Security: Evolving the Data Center
Rasool Kareem Irfan, Head, Telecom & Infrastructure Security Practice, Tata Communications Transformation Services Ltd (TCTS)
Wednesday, October 26, 1:00PM EDT
Security: Tackling DDoS
Gary Sockrider, Principal Security Technologist, Arbor Networks
Friday, October 28, 1:00PM EDT
Security: The Plusses and Minuses of Open Source Software
Nick Feamster, Acting Director, Center for Information Technology Policy, Princeton University
Wednesday, November 16, 1:00PM EST
SDN 101
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Next-Generation Technology Beyond DOCSIS 3.1

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Liu Jianhua speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Hybrid Video Solutions to Change TV, Change Future

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Ian Locke speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei Future-Oriented Giga Coax Network

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Allen Wang speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei at SCTE 2016

10|20|16   |     |   (0) comments

Join Alan Breznick of Light Reading and take a sneak peek at the Huawei booth at SCTE 2016.
LRTV Custom TV
Assuring Network Quality in a Rapidly Changing Environment

10|20|16   |     |   (0) comments

As the rate of change and complexity increases in agile networks, the importance of introducing DevOps methodologies for integrating active test and assurance solutions throughout the full service lifecycle becomes critical to ensure that customers are experiencing the service quality they demand. The industry landscape is changing, and software-based test and ...
Telecom Innovators Video Showcase
A10 Networks on Service Providers' Industry Needs

10|20|16   |     |   (0) comments

Light Reading's Steve Saunders hears how A10 enables service providers to accelerate, secure and optimize their application delivery to drive down costs, enhance service availability, and better respond to customer requirements, so they can improve customer satisfaction, monetize their network, and grow revenues.
LRTV Custom TV
New NFV Use Cases for Cable TV

10|19|16   |     |   (0) comments

A large number of NFV use cases are focused on the enterprise domain, looking at virtualization of customer-premises equipment (CPE). To date, there has been little focus on the use cases and business case for virtualization of the video content delivery networks required to deliver unicast and streaming video to consumers. Amdocs commissioned Analysys Mason to ...
Women in Comms Introduction Videos
Meet the Future Workforce: New Faces, Expectations & Motivations

10|19|16   |   5:33   |   (1) comment

Millennials and their younger peers, Gen Z, expect more out of their network and more out of their work. Intel's Lynn Comp shares how the industry can prepare for this new generation of workers.
LRTV Custom TV
ZTE Global Services User Congress 2016 Highlights

10|19|16   |     |   (0) comments

ZTE held its 2nd Global Service User Conference in Dusseldorf on October 13-14. Representatives from network operators, leading industry analysts and ZTE senior expertsattended the event, exploring the best practice in managed services and the vision to transform network operations into the operations center of the future (OpCF) in the software-defined networking ...
LRTV Custom TV
Cliff Grossner on Cloud & Network Synergy From Carrier Service

10|18|16   |     |   (0) comments

Local carriers offer the collaborated cloud and network service that benefits from their understanding of the regulations operating in different vertical markets.
In this interview, Cliff Grossner from IHS Technology talks about how this advanced service can support business agility and flexibility.
LRTV Custom TV
VeEX's Plan for DOCSIS Deployment

10|17|16   |     |   (0) comments

Join VeEX's CEO Cyrille Morelle and Light Reading's Alan Breznick as they discuss VeEX's new products at SCTE 2016 at Philadelphia.
LRTV Custom TV
Smith Micro's Carrier-Grade WiFi Component

10|17|16   |     |   (0) comments

Join Carol Wilson of Light Reading as she interviews the CTO of Smith Micro, Dave Sperling.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Amazon Unlimited, Alexa, AI & How to Cut Off Google at Its Knees
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 10/14/2016
WiCipedia: Following Women on Twitter... and on Stage
Eryn Leavens, Special Features & Copy Editor, 10/14/2016
US Issues Total Flight Ban on Samsung Note 7
Dan Jones, Mobile Editor, 10/15/2016
Oh Snap! Qualcomm Unveils X50, Its First 5G Modem
Dan Jones, Mobile Editor, 10/17/2016
Verizon Wants More Data on Yahoo Breach
Alan Breznick, Cable/Video Practice Leader, Light Reading, 10/20/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
Animals with Phones
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.