Light Reading
The French mobile market just got a lot more interesting now that Iliad has launched its low-cost services

Iliad Disrupts the French Mobile Scene

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
1/10/2012
50%
50%

France officially gained its fourth mobile network operator Tuesday when Iliad (Euronext: ILD), best known for disrupting the country's fixed-line triple-play market, launched its Free Mobile service.

And, true to form, Iliad (better known for its Free brand) kicked off its new service with aggressive pricing designed to undercut France's three existing mobile operators -- Orange France , SFR and Bouygues Telecom .

From today, Iliad offers a monthly mobile plan for €19.99 (US$25) per month without a contract that includes unlimited calls, texts, MMS and Internet usage via Wi-Fi or 3G with a cap of 3GB. The operator claims the price is more than two-and-a-half times cheaper than rival offers.

In addition, Iliad unveiled an entry-level price plan for €2 ($2.50) per month with no contract that includes 60 minutes of calls and 60 SMS messages per month, which the operator says is four times less expensive than rival offers.

For existing Iliad fixed-line customers that already have its Freebox home gateway, the unlimited mobile plan will be offered for €15.99 ($20) per month and the entry-level plan will be available for free.

Iliad crowned its mobile service launch with news that it will offer Apple's iPhone 4S from Jan. 27. The 16GB version of the device will cost €1 ($1.20) for the first month and €19.99 ($25) per month for a 36-month period, while the 8GB device will cost €1 ($1.20) for the first month and €15.99 ($20) per month for three years. The operators will start taking iPhone 4S orders on Jan. 20.

Why this matters
With Iliad's Free on the French mobile scene, life just got more difficult for Orange, SFR and Bouygues.

For Iliad, which has always been France's upstart service disruptor, today's launch means it can finally add its own mobile services to its broadband and IPTV offerings.

And there is likely more service innovation to come from Iliad. For example, it is understood that the operator is planning to integrate femtocells into its Freebox home gateway and offer the indoor mini mobile base stations for free.

For more
Here's Iliad's mobile odyssey:



— Michelle Donegan, European Editor, Light Reading Mobile

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Anne Morris
50%
50%
Anne Morris,
User Rank: Light Beer
12/5/2012 | 5:46:09 PM
re: Iliad Disrupts the French Mobile Scene


Yes, bring it on. As an Orange France user I'm interested to see what will be on offer when my contract comes up for renewal later this year. More data would be useful - and a multi-SIM plan! I'm not buying a tablet until I can share a (generous) data allowance between two devices, and the tethering service is currently way too expensive...


Let battle commence...

Michelle Donegan
50%
50%
Michelle Donegan,
User Rank: Light Beer
12/5/2012 | 5:46:09 PM
re: Iliad Disrupts the French Mobile Scene


If any market needs a price disruptor it's France. 


Free webcast its press conference in French this morning (naturellement) but there's some English translation from Joss Gillet, senior analyst at the GSMA's Wireless Intelligence unit, over on twitter (@Jossgillet).


Here's some extra detail: France is the most expensive mobile market in Europe for contract tariffs. And the average data cap there is 500MB. 


So Free's 3GB data cap appears to be something special for the market. And Free's low prices could really appeal to French consumers now (or rather, when their existing contracts run out)

Flash Poll
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Hot Topics
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Utilities to Pump $11.2B Into Smart Grid – Study
Jason Meyers, Senior Editor, Utility Communications/IoT, 8/26/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
Fiber Revival at Deutsche Telekom
Iain Morris, 8/25/2014
M2M's In Fashion: Wearables Play the US Open
Sarah Reedy, Senior Editor, 8/25/2014
Like Us on Facebook
Twitter Feed