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T-Mobile USA Appoints CMO

November 19, 2012 |

BELLVUE, Wash. -- T-Mobile USA, Inc., today announced the appointment of Michael Sievert, a 20-year marketing veteran of the tech and telecom sectors, as the company’s new chief marketing officer, effective Nov. 19.

“Mike is a unique creative genius, and his track record as a disruptive force in tech and telecom couldn’t be better suited to our plans to redefine wireless as America’s un-carrier,” said John Legere, president and CEO of T-Mobile USA. “This is a critical and incredibly exciting time for T-Mobile as we race forward with our network modernization and LTE launch in 2013, ramp up investments in re-launching our brand, and begin to shake up the U.S. wireless market.”

With Sievert’s appointment, Andrew Sherrard — who has been serving as acting CMO since spring 2012 — will return to his position as senior vice president of marketing for T-Mobile’s contract business. “I also want to personally thank Andrew for his leadership during this transition and for the extraordinary work he’s done these past months in moving our brand and our company forward,” Legere added.

T-Mobile USA


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